Pest Control Marketing Domination Podcast

Hosted by Casey Lewis

Business Marketing

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119

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Aug 2026

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About the show

Learn how to grow your pest control business substantially with the best online marketing strategies. Don't be fooled by software salespeople or SEO gurus. Master the art of digital marketing and advertising without all the confusing techno-babble that many use to confuse you. Find out how Google and Social Media work for pest control companies and make the most of your marketing budget. Call today 925-464-8383

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August 15, 2026Episode 2954 min

What Will the Google SERP Look Like in 2027? AI, Voice Search & the Future of Pest Control SEO

Google Search is changing fast—and simply ranking your pest control website on page one may no longer be enough. In this episode of the Pest Control Marketing Domination Podcast , Casey Lewis breaks down what the Google Search Engine Results Page (SERP) could look like heading into 2027 and what pest control companies should be doing NOW to prepare. Search is evolving from the traditional “10 blue links” into an ecosystem that includes AI Overviews, Google Maps, paid ads, videos, reviews, third-party websites, conversational search and voice assistants. The new question isn't simply: “Where does my website rank?” It's: “How much of the search experience does my company own?” 🎙️ In this episode, we discuss: • Why traditional SEO rankings are becoming only one piece of the visibility puzzle • How AI Overviews are changing the way consumers find answers • Why conversational and voice searches require a different content strategy • How a local pest control company can build enough authority to matter to Google and AI systems • Why Google needs to understand not just your website—but your entire business • The importance of Google Business Profile, reviews and local authority • How to build topical authority around termites, rodents, scorpions, ants and other important services • Why real pest-control experts should be associated with your content • How answering real customer questions can create an enormous library of useful content • Why firsthand experience, case studies, technician knowledge, photos and video are increasingly valuable • How reviews can reinforce what your company is known for • Why third-party mentions, backlinks, local organizations and industry relationships matter • How video can help establish your people as recognizable experts • What pest control companies should be doing now to prepare for search in 2027 One of the biggest takeaways from this episode: The future of SEO isn't just rankings. It's SERP ownership. Imagine someone asking Google or an AI assistant: “Who is the best pest control company near me for scorpions?” Your company could potentially appear in Maps, an AI-generated answer, a video, an organic result, customer reviews and third-party sources. You didn't just rank once. You surrounded the customer with evidence that your company is a trusted local authority. That's where pest control marketing is headed. The objective isn't to find a trick that gets your company mentioned by AI. The objective is to build so much legitimate evidence of your expertise, experience, reputation and local presence that your company becomes a logical source when Google, AI search or a potential customer needs an answer. If you're building your pest control marketing strategy for 2027, this is an episode you don't want to miss. 🦏 Connect with Casey Lewis / Rhino Pest Control Marketing 🌐 Website: https://rhinopestcontrolmarketing.com/ 📧 Email: casey@rhinopros.com 📞 Call/Text Casey: (925) 464-8383 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-marketing-domination-podcast/id1636764782 🎧 Spotify: https://open.spotify.com/show/5MahEvV0KIKHZoq9DDSgIP ▶️ YouTube: https://www.youtube.com/@RhinoPestControlMarketing 👍 Facebook: https://www.facebook.com/rhinopestcontrolmarketing/ Follow and subscribe to the Pest Control Marketing Domination Podcast , and share this episode with another pest control owner who needs to start preparing for the next generation of search. Stop thinking only about rankings. Start building authority. Start building visibility. Start owning the SERP.

August 8, 2026Episode 2858 min

Google’s AI Revolution Is Here — But Are You Losing the Leads It Sends You?

Google Ads and Local Services Ads are undergoing some of their biggest changes yet—and pest control companies are directly in the path of those changes. Beginning in August 2026, Google is starting the migration of Local Services Ads into the Google Ads platform, with pest control included among the first U.S. home-service industries affected. At the same time, AI Max and Google's increasingly AI-driven approach to Search are changing how advertisers reach potential customers. But there's another side to this conversation that may be even more important: What happens after Google generates the lead? On this episode of The Pest Control Marketing Domination Podcast , Casey Lewis of Rhino Pest Control Marketing discusses both sides of the equation—how Google is changing the way pest control leads are generated and why pest control companies need to dramatically improve the way those opportunities are handled once the phone rings. Far too many pest control companies still depend on the one-call sale . A potential customer calls and says: "I'm calling around." "I need to talk to my wife." "That's more than I expected." "Thank you. I'll call you back." And that's where the sales process ends. In some companies, the CSR doesn't even get the caller's name before hanging up. Casey explains why statements like "I'm just price shopping" are often a smokescreen for the customer's real objection—and why CSRs need to learn how to uncover what's actually preventing the customer from scheduling. Instead of simply accepting "I'll call you back," what would happen if your CSR asked: "What would it take to get you scheduled for treatment so we can eliminate the problem you're having?" That's where the real conversation begins. Casey also discusses why CRM, automated follow-up, lead tracking, and sales training are becoming increasingly important as Google moves deeper into AI-powered advertising. Because generating more leads isn't necessarily the answer. If you're paying Google to generate opportunities but your company isn't capturing their information, tracking them, following up, and measuring how many ultimately become paying customers, you may not have a lead-generation problem—you may have a conversion problem. In this episode, you'll discover: • What's changing with Google Local Services Ads beginning in August 2026 • Why pest control is among the industries affected by Google's initial LSA migration • How AI Max is changing traditional Google Search campaigns • Why Google is moving toward more automation and AI-driven optimization • What pest control companies should be doing now to prepare • Why "price shopping" isn't always the real objection • The question your CSRs should be asking before letting a prospect walk away • Why every legitimate caller should become a trackable opportunity in your CRM • How automated follow-up can recover opportunities that didn't book on the first call • Why pest control owners should measure leads all the way through booked jobs and revenue • How CSR training and CRM data can become a competitive advantage in the new AI-driven advertising environment Google can use all the AI in the world to find someone with an ant, roach, rodent or termite problem—but Google can't make your CSR close the sale. That's still your responsibility. If you're a pest control owner who wants to understand where Google advertising is heading—and how to make sure you're actually converting the opportunities you're already paying for—this is an episode you don't want to miss. Casey Lewis Rhino Pest Control Marketing Rhino Digital Media, Inc. Website: RhinoPros.com Pest Control Marketing: RhinoPestControlMarketing.com Email: casey@rhinopros.com Phone: (925) 464-8383 Strategy Call: RhinoPros.com/contact/ Podcast: RhinoPros.com/podcast/ YouTube: @RhinoPestControlMarketing Facebook: Rhino Pest Control Marketing LinkedIn: Casey Lewis 🎙️ The Pest Control Marketing Domination Podcast

August 2, 2026Episode 2747 min

Know Where You're Going: Building a Roadmap for Predictable Growth

Know Where You're Going: Building a Roadmap for Predictable Growth Every business owner wants to grow—but too few take the time to define what success actually looks like before investing in marketing. In this week's episode, Casey Lewis discusses why having a clear vision, realistic expectations, and a structured growth plan is the key to long-term success. Whether you're just getting started or looking to dominate your local market, understanding where you are today—and where you want to go tomorrow—can make all the difference. In this episode, you'll discover: ✅ The five stages of business growth ✅ How to match your marketing strategy to your goals ✅ Realistic timelines for SEO and lead generation ✅ Why consistency outperforms quick fixes ✅ How to build a business that grows predictably year after year 🎧 Listen now and start building your roadmap to market leadership. 🌐 www.rhinopros.com 📞 (925) 464-8383 casey@rhinopros.com #PestControlMarketing #PestControl #WildlifeControl #LawnCare #GoogleAds #SEO #BusinessGrowth #MarketingStrategy #SmallBusiness #Entrepreneur #ThePestControlMarketingDominationPodcast

July 26, 2026Episode 2647 min

Selling Yourself Out of Any Shortfalls & Google's AI Advertising Revolution

In this week's episode, Casey Lewis tackles two topics that every pest control, wildlife control, and lawn care company should be paying close attention to. In Part One, Casey discusses why many business slowdowns are actually sales problems rather than marketing problems. He explains the importance of developing a professional sales process, continuously training your customer service representatives and technicians, rehearsing sales conversations, tracking conversion rates, and following up consistently with prospects. Whether you're struggling with seasonal slowdowns or looking to increase revenue without increasing your advertising budget, improving your sales performance may be the fastest path to growth. In Part Two, Casey explores Google's latest advertising announcements, including the integration of Local Services Ads directly into Google Ads and the continued rollout of AI-powered campaign management. He explains what these changes mean for local service businesses, how automation and artificial intelligence will impact advertising performance, and why accurate conversion tracking, customer reviews, and first-party data have become more important than ever. Casey also shares practical insights for pest control, wildlife, and lawn care companies looking to stay ahead of Google's rapidly evolving advertising platform. Why sales training should be an ongoing process—not a one-time event. The key conversion metrics every pest control company should be tracking. How role-playing and rehearsal improve closing percentages. Why consistent follow-up dramatically increases sales. What Google's AI Max initiative means for local service businesses. How the migration of Local Services Ads into Google Ads will change campaign management. Why quality conversion data is becoming the foundation of successful PPC campaigns. How pest control, wildlife, and lawn care companies can prepare for Google's AI-driven future. Whether you're looking to improve your closing ratio or maximize your return on Google Ads, this episode provides practical strategies you can begin implementing immediately. Search Engine Journal – Google Is Bringing Local Services Ads Into Google Ads : https://www.searchenginejournal.com/google-is-bringing-local-services-ads/582816/ Rhino Digital Media Website: https://rhinopestcontrolmarketing.com Pest Control Marketing Domination Podcast Available on Apple Podcasts, Spotify, YouTube, and most major podcast platforms. Follow Rhino Digital Media for the latest marketing strategies designed specifically for pest control, wildlife removal, lawn care, and home service companies. Rhino Digital Media specializes exclusively in helping pest control and wildlife companies dominate their local markets through: Local SEO Google Ads Management Local Services Ads Website Design & Development AI-Powered Marketing Systems Lead Generation Reputation Management CRM & Automation Solutions Content Marketing Conversion Optimization If you're ready to generate more qualified leads and grow your business, we'd love to help. 🌐 Website: https://rhinopestcontrolmarketing.com 📧 Email: casey@rhinopros.com 📞 Phone: (925) 464-8383 If you enjoyed this episode, please subscribe, leave a review, and share it with another pest control professional. Your support helps us continue bringing practical marketing and business strategies to the industry every week. Facebook: https://www.facebook.com/rhinopestcontrolmarketing YouTube: https://www.youtube.com/@RhinoPestControlMarketing

July 18, 2026Episode 2545 min

Link Building for Pest Control: Building Authority That Lasts

Episode Overview In this episode of the Rhino Digital Media Podcast, we dive into one of the most misunderstood—and most valuable—aspects of search engine optimization: link building . For years, backlinks have been one of Google's strongest ranking signals. But link building has evolved significantly since the early days of SEO. Today, success isn't about acquiring hundreds of random links. It's about earning trusted endorsements from reputable local organizations, industry associations, community partners, and authoritative websites. Whether you own a local pest control company or you're responsible for marketing one, this episode explains why a strategic link building campaign can dramatically improve your visibility in Google Search, Google Maps, and emerging AI-powered search platforms. You'll also learn why quality always outweighs quantity and how building genuine relationships within your community can become one of your company's greatest competitive advantages. Connect With Rhino Digital Media Website https://rhinopestcontrolmarketing.com Email Phone 925-464-8383

July 4, 2026Episode 2455 min

Pest Control and Google Ads - Real Truth!

Season 5, Episode 24 Getting Real About Google Ads for Pest Control In this episode of The Pest Control Marketing Domination Podcast , Casey Lewis breaks down what pest control, wildlife control, and lawn care owners really need to understand before spending money on Google Ads. We discuss the difference between traditional PPC and Google Local Services Ads, why a Google Ads “conversion” is not always a real qualified lead, and how to think through the true cost of turning clicks into booked customers. Using a simple example of an $18 average cost per click, Casey explains how 8 to 10 clicks may create a Google Ads conversion, but once you factor in true lead quality and sales close rates, the real cost per new customer may be much higher than what shows inside the Google Ads dashboard. This episode also covers high-intent pest control keywords, the importance of strong landing pages, clean tracking, call handling, speed-to-lead, and recurring service value. The big takeaway: Google Ads can work extremely well for pest control companies, but only when the full system is built correctly—from the search keyword to the booked customer. Website: RhinoPestControlMarketing.com Email: casey@rhinopros.com Phone: (866) 661-4107 Podcast: The Pest Control Marketing Domination Podcast Contact Rhino Pest Control Marketing

June 28, 2026Episode 2348 min

Organic Pest Control Service with Culley Christensen

In this episode of The Pest Control Marketing Domination Podcast , Casey Lewis interviews Culley Christensen of The Pest Posse Too in Pismo Beach, California, about how pest control companies can offer organic, green, eco-friendly, and reduced-risk pest control services. Culley explains why green pest control is more than simply changing products. It requires a different mindset, better inspections, stronger customer education, proper expectations, and a service model built around Integrated Pest Management. The conversation covers how to choose products, how to train technicians, how to price organic pest control, and how to sell the value to homeowners who care about children, pets, gardens, sensitive areas, and the environment. Key topics include: Organic vs. green vs. eco-friendly pest control Reduced-risk materials and botanical products Why IPM is essential to green pest control How to explain higher pricing to consumers How organic pest control compares to organic produce How to build a separate green pest control route The best sales language for eco-conscious homeowners Common objections and how to answer them How pest control owners can start offering this service

June 21, 2026Episode 221 hr 2 min

Selling Pest Control On The Phone

In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down how pest control companies can sell more effectively over the phone. The phone is where marketing turns into revenue. Every lead has a cost, and every call is an opportunity to book an inspection, schedule a service, or win a recurring customer. Casey explains a simple five-step framework for taking control of the conversation: Prep and Introduction Fact Finding Presentation Recommendation Close This episode pays special attention to preparation and fact finding. Before answering the phone, your team must know your services, pricing, offers, bundles, scheduling options, guarantees, and common answers. Once the call begins, the goal is not to rush straight to price. The goal is to ask the right questions, uncover the customer’s real issue, and recommend the right solution based on what they told you. If your pest control company is spending money on Google Ads, Local Services Ads, SEO, social media, postcards, door hangers, or referrals, you cannot afford to lose calls because of poor phone training. The phone is not just customer service. The phone is sales. The phone is trust. The phone is where the appointment gets booked. Why phone sales matter in pest control How to create a confident phone introduction What every phone rep must know before answering calls The importance of fact finding Questions to ask pest control customers How to present your company without overexplaining How to recommend the right service How to close the call and book the appointment Why confirmation by text and email matters Common mistakes that cost pest control companies sales If you want more pest control leads to turn into paying customers, train your team to stop simply answering the phone and start guiding the conversation. Key TopicsEpisode Takeaway Ready to improve your pest control marketing, phone sales process, lead follow-up, or CRM automation? Visit Rhino Pest Control Marketing: https://rhinopros.com/ Schedule a strategy call: https://rhinopros.com/contact/ Listen to more episodes of The Pest Control Marketing Domination Podcast: https://rhinopros.com/podcast/ casey@rhinopros.com 925-484-8383 Connect with Casey Lewis and Rhino Pest Control Marketing for help with: Pest control websites Google Ads and Local Services Ads SEO and content strategy AI receptionists HighLevel CRM setup Review campaigns Lead tracking and sales automation Pest control phone sales training The phone is where marketing becomes revenue. If your company needs more calls, better follow-up, and more booked pest control appointments, Rhino Pest Control Marketing can help.

June 13, 2026Episode 2159 min

Pest Control SEO in 2026: Stop Chasing Keywords and Start Building Authority

Pest Control Marketing Domination Podcast Season 5, Episode 21 Hosted by Casey Lewis Pest control SEO is changing. For years, many companies approached search-engine optimization by identifying a keyword, creating a page and repeating the phrase enough times to hopefully earn a ranking. That strategy is no longer enough. In this episode, Casey Lewis explains why pest control companies need to move beyond isolated keywords and start building genuine topical and local authority. Today’s customers are not only typing short search phrases into Google. They are asking complete questions through voice search, reviewing AI-generated answers and using platforms such as ChatGPT and Gemini to research services and compare companies. To remain visible, pest control websites need to provide more than keyword-focused service pages. They need organized content, meaningful local context, real-world experience and clear evidence of expertise. Casey discusses: Why traditional keyword-chasing strategies are becoming less effective The relationship between content, context and authority How pillar pages and topic clusters strengthen pest control SEO Why random blog articles rarely create meaningful authority How to organize content around high-value services Writing for customers, Google, AI-generated results and voice search Using real technician knowledge to demonstrate experience Strengthening local authority with better city and service-area content Creating content for every stage of the customer journey The continued importance of technical SEO Connecting organic traffic to leads, appointments and revenue How SEO and paid advertising can work together Common pest control SEO practices companies should stop using A practical framework for building authority throughout 2026 Keywords still matter, but keywords should be treated as clues rather than the complete strategy. They help businesses understand customer demand, search behavior and the language people use when describing pest issues. The larger goal is to build enough useful and connected information that search engines, AI platforms and potential customers recognize the company as a credible authority. A single termite page may target a keyword. A complete termite topic cluster demonstrates expertise. That cluster might include information about inspections, treatments, warning signs, termite species, swarmers, mud tubes, damage, repairs, warranties, real-estate reports and frequently asked questions. When these resources are properly connected, they create a much stronger foundation for long-term visibility. Do not simply create more pages. Create more value. Do not build a website around disconnected keywords. Build an organized resource around the services your company wants to sell. The pest control companies that win in 2026 will be the companies that consistently demonstrate experience, expertise, local relevance and trust. Casey Lewis is the host of the Pest Control Marketing Domination Podcast and the founder of Rhino Pest Control Marketing. Rhino helps pest control, wildlife-control and lawn-care companies grow through: Website design and development Search-engine optimization Topic-cluster and content strategies Google Ads and Local Services Ads HighLevel CRM implementation AI receptionist systems Landing pages and lead-generation campaigns Email, text-message and review campaigns Social media and video marketing Local search and Google Business Profile optimization Website: RhinoPestControlMarketing.com Podcast: Pest Control Marketing Domination Podcast Host: Casey Lewis Email: casey@rhinopros.com Subscribe to the podcast for more practical conversations about pest control marketing, advertising, websites, sales systems, CRM technology, artificial intelligence and business growth. #PestControlMarketing #PestControlSEO #LocalSEO #SEO2026 #PestControlBusiness #ContentMarketing #TopicClusters #PillarPages #AISEO #GoogleSEO #PestControlAdvertising #DigitalMarketing

June 6, 2026Episode 201 hr 9 min

The K.I.S.S. Method for Pest Control Marketing and Advertising

Pest control marketing does not have to be confusing or unnecessarily complicated. In Season 5, Episode 20 of The Pest Control Marketing Domination Podcast, I explain how to apply the K.I.S.S. method to your marketing and advertising. For this episode, K.I.S.S. means: Keep It Simple and Smart. We discuss practical campaigns that pest control, wildlife control, and lawn care companies can use to generate more leads and sales, including: Referral campaigns Automated review campaigns One-shot scheduling promotions Service-specific landing pages Immediate lead response CRM and sales follow-up systems I also explain why some marketing organizations make everything sound overly complicated and why followers, storytelling, and past success claims do not always translate into the ability to help a home-service business grow. Some marketing systems are technically difficult to build. That is why you hire qualified people to build them correctly behind the scenes. But the daily experience for your customers and employees should remain simple. Listen to Season 5, Episode 20 of The Pest Control Marketing Domination Podcast and learn how to create a marketing system your company can understand, execute, and improve. To discuss building your own simple and smart marketing system, contact Rhino Pest Control Marketing. RhinoPestControlMarketing.com casey@rhinopros.com Casey Lewis Rhino Pest Control Marketing