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Perpetual Traffic

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.


Last Episode Date: 14 June 2024

Total Episodes: 500

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14 June 2024
How Google Ads Are Ripping You Off & How to Scale In Spite of It

Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You’re going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering b...

44 min
11 June 2024
(Part 2) How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)

Ralph and Lauren are discussing the concept of becoming 'useless' at work. Inspired by Disney's training and delegation techniques, they share how business leaders can pass on tasks and enhance team performance. Learn how even industry giants like Disney succeed by focusing ...

22 min
7 June 2024
How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)

Ralph Burns and Lauren Petrullo are all about making your presence in your business redundant—yes, you heard it right—useless! They share their perspectives on delegating effectively and trusting your team to take the reins, making sure your business can thrive even when...

35 min
4 June 2024
The Single Hardest Part of Scaling a Business Revealed

We’re sharing an episode of the Dugout CEO podcast, hosted by Casey Cavell, where Ralph was a guest. He talks to Casey about key insights on effective business management, and strategies for CEOs and marketing leaders facing economic challenges and organizational growth. R...

40 min
31 May 2024
The 3-Step Strategy I Used to Build a Multi-Million Dollar Virtual Marketing Agency

Ralph Burns offers a look at key strategies for business expansion and the challenges of managing a virtual enterprise. He shares his personal journey to building a multimillion-dollar agency, discussing critical choices related to business valuation and growth pathways. The...

48 min
28 May 2024
Why you're doing YouTube Ads wrong with Tom Breeze

Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effectiv...

61 min
24 May 2024
3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner

Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down comple...

47 min
21 May 2024
Privacy vs. Power: Is the TikTok Ban a Dangerous Precedent?

Ralph Burns and Perpetual Traffic’s new co-host, Lauren Petrullo are tackling the TikTok turmoil shaking up the digital world. They dissect the possible ban’s ripple effects on small businesses and influencers who’ve found a goldmine in the app’s algorithm. Amid the ...

33 min
17 May 2024
Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes

This episode is Kasim Aslam’s finale as Perpetual Traffic co-host. Ralph and Kasim share a heartfelt conversation about their journey together. They reflect on the lessons learned, the challenges faced, and the memorable moments that defined their partnership. With humor a...

53 min
14 May 2024
The Best of Kasim Aslam on Perpetual Traffic

we have some of Kasim Aslam’s best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strategies but also left a mark on our community. From the evolution of Google ...

69 min
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