Performance Marketing Unlocked

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163

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Aug 2026

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About the show

The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC. From the Haymarket editorial team behind the daily publication <a href="https://www.performancemarketingworld.com/" rel="noopener noreferrer" target="_blank">Performance Marketing World (PMW)</a> and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.  In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge. This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing. Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event.  This is performance marketing, unlocked. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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September 3, 202625 min

Navigating the zero-click era: How AI is changing purchase decisions

AI answers, social search, and evolving consumer intent have completely rewritten the rules of discovery. So, what is actually happening to purchase decisions – and how do you measure success when the click vanishes? On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by Lottie Namakando, SVP of the Total Search Practice at WPP Media UK, to explore how advertisers can traverse AI Overviews, fragmented discovery, and the growing search trust gap. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (2:10) How are AI answers changing consumers' buying behaviours?(11:11) Do sponsored AI search results risk eroding user trust?(20:31) PMW's Resell Me a Pen Challenge ~ Further reading ~ <a href="https://www.performancemarketingworld.com/article/1967507/80-google-searches-ai-generated-summaries-end-without-click" rel="noopener noreferrer" target="_blank">80% of Google searches with AI-generated summaries end without a click</a> <a href="https://www.performancemarketingworld.com/article/1967166/consumers-trust-ai-shopping-decisions-social-media-%E2%80%93-report" rel="noopener noreferrer" target="_blank">Consumers now trust AI for shopping decisions more than social media – report</a> <a href="https://www.performancemarketingworld.com/article/1958016/openai-monetise-conversation-itself-adland-reacts-chatgpt-ads-reaching-uk" rel="noopener noreferrer" target="_blank">‘OpenAI is about to monetise conversation itself’: Adland reacts to ChatGPT Ads reaching the UK</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

August 27, 202624 min

Is YouTube backtracking from TV?

YouTube just changed the rules regarding its view metric, counting views the second a video or Short begins as opposed to after a certain amount of engagement, likely causing a dramatic spike in viewership without an increase in watch hours. On the surface, it feels like a step away from modern measurement metrics – which focus more on engagement rather than impressions – but it might point to a deeper repositioning of the platform. On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to discuss whether or not YouTube is pivoting away from being a streamer towards re-focusing on its bread and butter, social video. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (2:39) Why did YouTube just change its view threshold?(8:22) Should creators be concerned?(12:52) Are TV Home Screen ads as effective as advertisers hope? ~ Further reading ~ <a href="https://www.performancemarketingworld.com/article/1967653/youtube-changes-view-count-metric-doubles-monetisation-threshold" rel="noopener noreferrer" target="_blank">YouTube changes view count metric and doubles monetisation threshold</a> <a href="https://www.performancemarketingworld.com/article/1968160/youtube-just-ruin-view" rel="noopener noreferrer" target="_blank">Did YouTube just ruin the view?</a> <a href="https://www.performancemarketingworld.com/article/1968099/teads-hisense-os-v-partner-10-day-black-friday-tv-home-screen-takeover" rel="noopener noreferrer" target="_blank">Teads and Hisense OS V partner on 10-day Black Friday TV home screen takeover</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

August 20, 202626 min

Digital dashboards are getting in the way of your growth

Standard digital dashboards tell you where the click happened, but they miss where the purchase was born. Fortunately, returning to an older medium with a modern twist can help fill this critical measurement gap. On this episode of the Performance Marketing Unlocked podcast, Charmaine Tavassoly Moss, Programmatic Business Development Manager, UK, Bauer Media Outdoor, explains how programmatic digital-out-of-home (DOOH) and marketing mix modelling (MMM) are working together to fix your attribution crisis. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (2:32) Why is OOH making a comeback?(12:35) How can we ensure pDOOH is incremental?(17:39) Overrated/underrated ~ Further reading ~ <a href="https://www.performancemarketingworld.com/article/1966215/a-refreshingly-upbeat-set-numbers-see-industry-thoughts-latest-aa-warc-report" rel="noopener noreferrer" target="_blank">‘A refreshingly upbeat set of numbers to see’: Industry thoughts on latest AA/WARC report</a> <a href="https://www.performancemarketingworld.com/article/1966041/aa-warc-uk-adspend-grows-93-open-2026" rel="noopener noreferrer" target="_blank">AA/WARC: UK adspend grows 9.3% to open 2026</a> <a href="https://www.performancemarketingworld.com/article/1965024/ipa-bellwether-we-move-beyond-isolated-channel-performance" rel="noopener noreferrer" target="_blank">IPA Bellwether: ‘We must move beyond isolated channel performance’</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

August 13, 202623 min

Is independent measurement under threat?

How does Andy Burnham's subscriptions crackdown impact advertisers? Does Nielsen's acquisition of DoubleVerify put independent measurement under more pressure? And should your brand have a podcast? On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe for a quick-fire news round-up. The pair discuss all the big headlines from across the marketing landscape you can't afford to miss, from our new Prime Minister's "everyday fixes" to another big adtech acquisition. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (1:26) Andy Burnham is changing the subscription game(7:37) Nielsen purchases DoubleVerify – what happens to measurement now? (14:00) How podcasts are helping brands win over consumers ~ Further reading ~ <a href="https://www.performancemarketingworld.com/article/1967055/andy-burnham-vows-end-subscription-traps" rel="noopener noreferrer" target="_blank">Andy Burnham vows to end ‘subscription traps’</a> <a href="https://www.performancemarketingworld.com/article/1966801/nielsen-buy-doubleverify-215bn-media-measurement-deal" rel="noopener noreferrer" target="_blank">Nielsen to buy DoubleVerify in $2.15bn media measurement deal</a> <a href="https://www.performancemarketingworld.com/article/1966967/could-exactly-advertisers-publishers-need-does-nielsens-doubleverify-acquisition-impact-adland" rel="noopener noreferrer" target="_blank">‘Could be exactly what advertisers and publishers need’: How does Nielsen’s DoubleVerify acquisition impact adland?</a> <a href="https://www.performancemarketingworld.com/article/1967062/every-brand-podcast" rel="noopener noreferrer" target="_blank">Should every brand have a podcast?</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

July 30, 202627 min

Is the future of TV advertising about performance or creative?

In the wake of the FIFA World Cup, how can performance marketers better turn streaming TV into a high-impact, programmatic ad format? On this episode of the Performance Marketing Unlocked podcast, Julie Selman, SVP Head of EMEA at Magnite, joins host Joe to outline the future of connected TV (CTV). Together, the pair dissect how live events like the FIFA World Cup have changed the game, the impact of second screening on attribution, and whether or not TV has truly become a performance marketing channel. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (4:23) What did the World Cup teach us? (13:20) Filling CTV's measurement gaps(19:15) Overrated/Underrated(22:25) PMW's Resell Me a Pen Challenge ~ Further reading ~ <a href="https://www.performancemarketingworld.com/article/1952938/live-sport-puts-advertisers-position-score" rel="noopener noreferrer" target="_blank">How live sport puts advertisers in a position to score</a> <a href="https://www.performancemarketingworld.com/article/1965422/ipa-bellwhether-a-strong-golden-quarter-will-hopefully-lie-ahead" rel="noopener noreferrer" target="_blank">IPA Bellwhether: ‘A strong golden quarter will hopefully lie ahead’</a> <a href="https://www.performancemarketingworld.com/article/1961760/cannes-lions-predictions-2026-specificity-will-win-%E2%80%93-less-narrative-proof" rel="noopener noreferrer" target="_blank">Cannes Lions predictions 2026: ‘Specificity will win – less narrative, more proof’</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

July 23, 202624 min

How marketers should really feel about the second half of 2026

The latest IPA Bellwether report reveals an optimistic advertising industry continually mired by broader geopolitical turmoil. Marketers want to spend, but are being hampered by conditions beyond their control – leaving much of the industry stuck in a state of uncertainty and subsequently, feeling unsure about their future prospects. In this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Senior News Reporter Bethany Lee joined host Joe to analyse the deeper meaning behind the IPA's latest figures. The trio talk consumer sentiment, the opportunities and threats that come with AI, and whether or not marketers should be more buoyant about the months ahead. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (4:28) Analysing the IPA Bellwether's top-line takeaways(8:55) Which channels are an opportunity and which are a waste?(16:45) Are we ignoring consumers? ~ Further reading ~ <a href="https://www.performancemarketingworld.com/article/1964700/ipa-bellwether-uk-adspend-enjoys-second-successive-quarter-growth-69" rel="noopener noreferrer" target="_blank">IPA Bellwether: UK adspend enjoys second successive quarter of growth, up 6.9%</a> <a href="https://www.performancemarketingworld.com/article/1964888/ipa-bellwether-theres-just-competition" rel="noopener noreferrer" target="_blank">IPA Bellwether: ‘There's just too much competition’</a> <a href="https://www.performancemarketingworld.com/article/1965024/ipa-bellwether-we-move-beyond-isolated-channel-performance" rel="noopener noreferrer" target="_blank">IPA Bellwether: ‘We must move beyond isolated channel performance’</a> <a href="https://www.performancemarketingworld.com/article/1965134/ipa-bellwether-ai-starting-disrupt-adspend" rel="noopener noreferrer" target="_blank">IPA Bellwether: Is AI starting to disrupt adspend?</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

July 16, 202628 min

Reclaiming attribution in the age of AI-fuelled zero click search

AI is making product search increasingly seamless for consumers, but it risks blanking out the trackable data that funds the very ecosystem powering AI summaries. In the era of zero click search, how can publishers, comparison sites and even influencers survive? To explain the future of attribution, and offer some much needed hope, Adam Ross, CEO of affiliate network Awin, joins host Joe. Together, the pair outline the challenges the industry is facing and map out the blueprint for a resolution. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (2:24) How is consumer discovery changing?(12:54) Are affiliate networks evolving into data brokers and compliance partners?(20:10) Is marketing to machines different to marketing to people?(23:51) PMW's Resell Me a Pen Challenge ~ Further reading ~ <a href="https://www.performancemarketingworld.com/article/1957833/uk-affiliate-marketing-spend-73-yoy-brands-pivot-away-traditional-advertising" rel="noopener noreferrer" target="_blank">UK affiliate marketing spend up 7.3% YoY as brands pivot away from traditional advertising</a> <a href="https://www.performancemarketingworld.com/article/1948810/affiliate-performance-shifts-consumers-buy-less-spend" rel="noopener noreferrer" target="_blank">Affiliate performance shifts as consumers buy less but spend more</a> <a href="https://www.performancemarketingworld.com/article/1959050/brands-chasing-ai-visibility-theyre-ignoring-sources-consumers-ai-actually-trust" rel="noopener noreferrer" target="_blank">Brands are chasing AI visibility. They’re ignoring the sources both consumers and AI actually trust</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

July 9, 202633 min

Marketing to machines: What happens when the consumer is an algorithm?

The traditional marketing funnel hasn't just changed – it has completely collapsed. With consumer-focused AI models taking the reins, we are rapidly moving toward a future where algorithms, not humans, make the final purchasing decisions. In this live-panel episode of Performance Marketing Unlocked, Sammy Parker, Brand Partnerships Lead for Calfreezy, and Dimitris Beis, Data & Innovation Strategist at IAB Europe, join PMW's Editor Robin Langford to dive deep into this massive paradigm shift. This podcast was hosted by PMW's Editor, Robin Langford. ~ Episode breakdown ~ (4:37) Has AI broken the marketing funnel?(17:25) Which brands become more important when machines make purchase recommendations?(25:10) What mistakes are marketers making in the era of AI? ~ Further reading ~ <a href="https://www.performancemarketingworld.com/article/1963251/5-things-i-learned-cannes-lions-that-nothing-ai" rel="noopener noreferrer" target="_blank">5 things I learned at Cannes Lions (that have nothing to do with AI*)</a> <a href="https://www.performancemarketingworld.com/article/1963332/not-everyone-prepared-fast-ground-moving-cannes-fallout-continues" rel="noopener noreferrer" target="_blank">‘Not everyone is prepared for how fast the ground is moving’: Cannes fallout continues</a> <a href="https://www.performancemarketingworld.com/article/1963342/ad-ecosystem-facing-once-in-a-generation-change-%E2%80%93-meta-building-whats-next" rel="noopener noreferrer" target="_blank">The ad ecosystem is facing a once-in-a-generation change – Meta is building what’s next</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

July 2, 202642 min

'People are turning away from the everything app': How to avoid mediocrity at scale

The platforms gave us the tools, but how can actually use them to drive growth? Welcome to episode two of Performance Marketing Unlocked's Cannes Lions podcast miniseries, where we step off the tech yachts and into the brand war rooms. In this episode, leading executives from Tesco, Spotify, AEG Global Partnerships, BeReal and Specsavers offer a blueprint for moving past the top-line AI optimism and into the real-world strategy for building a lasting brand in an automated world. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (6:23) What dominated the discourse at Cannes Lions?(20:34) What will we be talking about more at Cannes Lions 2027?(34:08) Surprises and highlights from Cannes Lions 2026 ~ Further reading ~ <a href="https://www.performancemarketingworld.com/article/1963251/5-things-i-learned-cannes-lions-that-nothing-ai" rel="noopener noreferrer" target="_blank">5 things I learned at Cannes Lions (that have nothing to do with AI*)</a> <a href="https://www.performancemarketingworld.com/article/1963332/not-everyone-prepared-fast-ground-moving-cannes-fallout-continues" rel="noopener noreferrer" target="_blank">‘Not everyone is prepared for how fast the ground is moving’: Cannes fallout continues</a> <a href="https://www.performancemarketingworld.com/article/1963196/ai-connecting-thread-running-everything-cannes-lions-2026-review" rel="noopener noreferrer" target="_blank">‘AI was the connecting thread running through everything’: Cannes Lions 2026 review</a> <a href="https://www.performancemarketingworld.com/article/1963033/cannes-lions-live-round-up-were-drowning-data-%E2%80%93-so-why-so-thirsty" rel="noopener noreferrer" target="_blank">Cannes Lions Live round up: We’re drowning in data – so why are we still so thirsty?</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

June 30, 202633 min

Digital Disruptors: The future of performance – what actually drives growth?

What is the future of performance? For the final episode of this year’s Digital Disruptors miniseries, we’re looking to the future with Sarah Shum, Paid Performance Director at Brave Bison, Nat Abell, Senior ASO Manager at Yodel Mobile, and Charles Taylor, Senior Marketing Manager at Herdify.  They discuss whether the industry is too obsessed with digital, how audience behaviour is changing, and why data is so important to keeping track of it all. This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee. All episodes of this four-part miniseries can now be found on your preferred podcast platform of choice.<a href="https://www.performancemarketingworld.com/article/1948613/pmw-30-30-awards-2026-winners-announced" rel="noopener noreferrer" target="_blank"> Click this link </a>to view the winners from this year’s 30 under 30 awards. ~ Further reading ~ <a href="https://www.performancemarketingworld.com/article/1949199/30-winners-30-days-sarah-wan-yu-shum-brave-bison" rel="noopener noreferrer" target="_blank">30 Winners in 30 Days: Sarah Wan Yu Shum, Brave Bison</a><a href="https://www.performancemarketingworld.com/article/1951891/30-winners-30-days-nat-abell-yodel-mobile-part-np-digital" rel="noopener noreferrer" target="_blank">30 Winners in 30 Days: Nat Abell, Yodel Mobile (part of NP Digital)</a><a href="https://www.performancemarketingworld.com/article/1948802/30-winners-30-days-charles-taylor-herdify" rel="noopener noreferrer" target="_blank">30 Winners in 30 Days: Charles Taylor, Herdify</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.