
E158: Zach Butler on Engineered Serendipity, HumanX and the Future of Events
What if the best connections in business weren't left to chance? Zach Butler, EMEA General Manager at HumanX, joins Zivile to explore engineered serendipity, the power of in-person events, and how to create experiences where the right people, ideas and opportunities meet. With nearly 15 years of experience launching and scaling technology events around the world, Zach shares the thinking behind bringing HumanX, a leading summit for builders and adopters transforming business with AI, to Europe. We talk about why human connection and trust matter even more in an AI-driven world, how to design events for meaningful business outcomes, and why Europe's opportunity may lie in applying AI rather than trying to win the frontier-model race. Plus, what the US and Europe can learn from each other — and why the smallest details of an event can make the biggest difference. A conversation about connection, intentional design and building events that make things happen. 🎙️ Hosted by Zivile Einikyte 🎧 Subscribe to Perception Paradox for conversations about entrepreneurship, technology, human behaviour and the future we're creating. Guest: Zach Butler, EMEA General Manager at HumanX. Connect with Zach Butler: https://www.linkedin.com/ Learn more about HumanX: https://humanx.co/ 00:00 Introducing Zach Butler and HumanX 01:16 From Meetups to a Career in Events 06:11 What Makes a Great Connector? 08:09 How COVID Changed the Events Industry 11:03 Designing Events for Quality Connections 14:11 How to Choose Which Events Are Worth Attending 17:54 How HumanX Built Momentum in Europe 21:55 Engineered Serendipity: Designing Better Connections 24:54 Why the Business of AI Matters More Than the Hype 27:30 Does Europe Need to Win the Frontier AI Race? 29:58 What HumanX Wants to Improve Next 32:50 Why Food, Coffee and Comfort Matter at Events 35:23 US vs. Europe: Different Approaches to AI 39:46 Zach’s Advice for Navigating the AI Shift 41:11 Closing Thoughts















