Why You Hate Sales

Hosted by Justine Beauregard

Business Entrepreneurship

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Episodes

216

Latest episode

Nov 2026

Language

EN-US

About the show

You love what you do, you just hate selling it (at least, you think you do). Welcome to *Why You Hate Sales*! I'm Justine Beauregard. After 20 years in sales, I think it's time to break down the beliefs, habits, and outdated tactics that make selling awkward and exhausting, and replace them with practical strategies that feel natural, enjoyable, and effective. If you want to have better sales conversations and close more clients without pressure, you're in the right place. Because when selling feels good, people buy faster. Follow Why You Hate Sales, and let's rewrite the rules together!

Listen to episodes

60 recent

November 10, 2026Episode 6926 min

Their Accountability Partner Isn't Your Competition | Episode 69

If all your clients need is accountability, why would they pay YOU thousands of dollars? Their spouse can remind them to do something. Their friend can check in every Friday. An app can send them notifications. So why are so many coaches, consultants, and service providers selling their expertise like it's a really expensive reminder service? On this episode of Why You Hate Sales , we're talking about the HUGE difference between accountability and expertise - and why confusing the two could be making your offers unnecessarily hard to sell. On today's episode, we'll discuss things like: How you may be lowering your value without realizing it How to sell your expertise without giving it away Where your clients' biggest wins are actually born 3 questions that reveal your best selling propositions If you've ever struggled to explain why someone should hire you instead of another coach, consultant, or service provider who offers similar calls, support, and deliverables, this episode is for you. Get ready to stop selling the activities you help clients complete and start showing buyers the problems you can diagnose, the decisions you help them make, and the results you make easier to achieve. — Hey, wait! Don't forget to hit "subscribe" so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social ! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

November 3, 2026Episode 6836 min

How To Tap Into Your Next Level of Sales Ease | Episode 68

We've been taught to trust our instincts, push through challenges, and work harder when we want something badly enough. But what if the very instincts you're relying on are keeping you stuck in patterns you've already outgrown? On this episode of Why You Hate Sales , I'm joined by Nathalie Ekobo, an award-winning alchemist who has helped thousands of entrepreneurs explore a different approach to success. On today's episode, we'll discuss things like: Why your gut instincts may be working against your best self Why you keep you repeating old patterns, even when you want more Why having a big vision doesn't mean you need a big, overwhelming plan How to step into a new version of yourself without waiting for permission If you've ever felt grateful for everything you've accomplished but still had that little voice saying, "There has to be something more than this," this episode is for you. Get ready to rethink what it means to trust yourself, pursue ambitious goals, and create success that feels as good as it looks. Because you don't have to hit rock bottom to decide you're ready for something better, and sometimes the next big breakthrough starts with one ridiculously small step. — In 2005 Nathalie Ekobo was stranded in France without a Visa, blocked from returning to her American business, home, and friends. Rather than focus on the struggle, she automagically created a different reality transforming her dream denied into freedom found. Today, and for over two decades, Nathalie has led over 11,000 open-minded entrepreneurs and professionals to create more impact and income without sacrifice and struggle. They discover their own freedom, fulfillment and flow from a place of power, not force. Merging science and spirituality, Nathalie guides clients in creating vivid clarity and alignment in life and business. Her time-tested, practical, spiritual solutions automagically accelerate growth and greatness. To learn more about her, visit unlockyourwealthcode.com . — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode ! — Love this episode ? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social ! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

October 27, 2026Episode 6718 min

The 3 Ways to Close a Sale (And Why I Only Use One) | Episode 67

You don't have to choose between pressuring people to buy and waiting or hoping they do. There's a third option, and it's the reason I believe far more entrepreneurs could be closing 70% of their qualified sales calls without becoming pushier, memorizing scripts, or spending weeks following up. On this episode of Why You Hate Sales , we're breaking down the 3 common ways entrepreneurs approach closing sales and which one is best but least common. We'll be talking about things like: An alternative to high-pressure and passive selling 3 things you need to do well to help qualified buyers make confident decisions How to reposition a buyer's problem without trying to convince them they're wrong Sneaky things to look out for that quietly cost you sales If you've ever walked away from a great sales call hearing, “I need to think about it,” and wondered whether you should have pushed harder or backed off completely, this episode is for you. And get ready to create faster yeses without forcing a single one. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode ! — Love this episode ? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social ! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

October 20, 2026Episode 6617 min

The Sneaky Way Experts Accidentally Unsell Their Offers | Episode 66

What if the thing that makes you exceptionally good at what you do is also making buyers question what it's worth? You solve a problem in 15 minutes that would take your client 3 months to figure out. And instead of thinking, “Wow, that was worth every penny,” they think, “Wait...that's all it took?” On this episode of Why You Hate Sales , we're talking about why the better you get at something, the more pushback you can get on price. We'll be discussing things like: Selling your time versus your expertise How to help buyers recognize value in seconds How to spot things your buyers pay a premium for If you've ever caught yourself thinking, “I can't charge that much!” or struggled to explain why your expertise is worth the investment, this episode is for you. Get ready to stop measuring your value by how much time and effort something takes and start recognizing what your experience actually allows you to do. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode ! — Love this episode ? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social ! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

October 13, 2026Episode 6519 min

The Best Way To Grow Your Audience May Surprise You | Episode 65

You might not need a bigger audience before you launch the event, start the podcast, or create the thing you’ve been waiting to create. That actually might be HOW you build the bigger audience. On this episode of Why You Hate Sales , I’m breaking down a conversation I had with a Kajabi expert that'll blow your mind. Because sometimes you don’t grow the audience and THEN give them a reason to gather. You create something worth gathering around, and that’s how the audience grows. On today’s episode, we’ll discuss things like: Why an event can be a lead-generation strategy How to attract DIY and done-for-you clients at once Ways to grow your list, sell more, and generate cash fast If you’ve been waiting for more followers, subscribers, customers, recognition, or demand before you make your next move, this episode will challenge you to ask a very different question, "Could the thing I’m waiting to do actually be the thing that creates the growth I’m waiting for?" — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode ! — Love this episode ? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social ! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

October 6, 2026Episode 6435 min

Expert Secrets For Being Memorable & Effortlessly Getting Referrals | Episode 64

If other people can’t easily remember or refer to you, it becomes impossible for them to help you sell. On this episode of Why You Hate Sales , I’m joined by Michael Roderick, CEO of Small Pond Enterprises, to talk about how experts can turn their best ideas into something people remember, refer, and ultimately pay for. Michael went from high school English teacher to Broadway producer in less than two years and now helps thoughtful givers become thought leaders who are more memorable and referrable by default. On today’s episode, we’ll discuss things like: Why smart experts struggle to explain why people should hire them How to turn your natural skills into ideas people easily remember How to know if you’re speaking to right buyers or not ready ones If you’ve ever thought, “People understand how valuable I am once they work with me. I just wish more of them did BEFORE they hired me,” this episode is for you. Get ready to make your expertise easier to understand, your ideas harder to forget, and your name a whole lot easier for other people to bring up in the right rooms. — Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He helps niche up, package and position ideas to get people talking about you when you're not in the room (in a good way). Michael’s unique methodology came from his background as a High School English teacher to a Broadway Producer in under two years and studying exactly how it was possible. To learn more about him, visit smallpondenterprises.com . — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social ! Find me on IG @SellWithJustine, LinkedIn, or at thefastyes.com!

September 29, 2026Episode 6315 min

Before You Try to Get More Leads...Are You Sure You Need Them? | Episode 63

You've been told “get more leads” is the response to every sales problem as an entrepreneur...and yet, when you do why doesn't it skyrocket your results? On this episode of Why You Hate Sales , we’re challenging every entrepreneur’s favorite solution of "more leads" because, let's face it. Getting leads isn’t necessarily the hard part. The harder question is how to get the right leads paying attention and buying your offers, not just collecting names. On today’s episode, we’ll discuss things like: How to diagnose your actual sales problem fast The simple math behind leaking sales (+ how to fix it) Why more leads isn't a catch-all solution for businesses How solving for “more” can accidentally lose you sales If you’re scrambling to post more, launch another funnel, run ads, or fill your calendar because revenue isn’t where you want it, this episode will help you figure out whether you’re solving the right problem in the first place. Get ready to stop assuming more is the answer and start seeing exactly where you need to focus to for real ROI. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social ! Find me on IG @SellWithJustine, LinkedIn, or at thefastyes.com!

September 22, 2026Episode 6217 min

Your Buyer Said Price Was the Problem. I’m Not Convinced. | Episode 62

You tell them the price, they pause, then you hear “That’s a little more than I expected.” Suddenly, you’re scrambling. Lowering your price, adding a payment plan, and making your offer bespoke...again. On this episode of Why You Hate Sales , we’re talking about why the objection you hear at the end of a sales call often isn’t where the sales problem actually started. Because the price objection might show up at minute 47, but the uncertainty that created it might have shown up long before. On today’s episode, we’ll discuss things like: What “that’s too expensive” actually means How to make your pricing feel like a no-brainer Buyer comments you never want to overlook or ignore Why adding bonuses or discounts can kill sales If you’ve ever lost a sale you were SURE was going to close and immediately blamed your pricing, this episode will show you how to rewind the conversation and find where the hesitation actually began. Because the objection is often just where the sales problem becomes visible. It isn’t necessarily where it started. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social ! Find me on IG @SellWithJustine, LinkedIn, or at thefastyes.com!

September 15, 2026Episode 6117 min

Why We Never Spend More Than 5 Seconds on Bad Websites | Episode 61

You’ll wait 45 minutes for a restaurant you REALLY want to try, but give a confusing website 45 seconds? Absolutely not! On this episode of Why You Hate Sales , we’re talking about why buyers aren’t nearly as impatient as we’ve been led to believe. Sometimes the problem isn’t friction. It’s that you haven’t given them enough certainty to believe the friction is worth it. On today’s episode, we’ll discuss things like: Why buyers happily wait, click, apply, and pay more How to know if you're problem is friction or certainty Why making something easier doesn't always help The real role of social proof in decision making If you’ve been shortening forms, changing buttons, adding CTAs, or trying to make your sales process easier and people STILL aren’t moving, this episode will help you diagnose what might actually be missing. Get ready to stop asking, “How can I make buying easier?” and start asking, “What's making my buyer unsure whether continuing is worth it?” Because buyers will tolerate a surprising amount of friction when they’re certain it'll be worth it. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social ! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

September 8, 2026Episode 6016 min

Why Trader Joe’s Upsells You Every Time Without Even Trying | Episode 60

More choices don't necessarily create more sales, and sometimes they can kill the sale right in front of you. On today's episode of the Why You Hate Sales podcast, we talk about: Why more options can make your business harder to buy from How to make multiple offers feel like a cohesive customer journey The magic phrase you can use to build instant trust with any buyer If you've ever shared different ways someone could work with you and ended with, “Which one sounds best?” this episode will show you why that might be creating more work for your buyer instead of making them feel empowered to say yes. Get ready to simplify your life and sales process with simple shifts you can implement immediately. Because the best sales process doesn't pressure people into buying more. It makes the next decision feel like a no-brainer. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social ! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!