Why You Hate Sales

Hosted by Justine Beauregard

Business Entrepreneurship

Website RSS feed

Episodes

206

Latest episode

Aug 2026

Language

EN-US

About the show

You love what you do, you just hate selling it (at least, you think you do). Welcome to *Why You Hate Sales*! I'm Justine Beauregard. After 20 years in sales, I think it's time to break down the beliefs, habits, and outdated tactics that make selling awkward and exhausting, and replace them with practical strategies that feel natural, enjoyable, and effective. If you want to have better sales conversations and close more clients without pressure, you're in the right place. Because when selling feels good, people buy faster. Follow Why You Hate Sales, and let's rewrite the rules together!

Listen to episodes

60 recent

September 8, 2026Episode 6016 min

Why Trader Joe’s Upsells You Every Time Without Even Trying | Episode 60

More choices don't necessarily create more sales, and sometimes they can kill the sale right in front of you. On today's episode of the Why You Hate Sales podcast, we talk about: Why more options can make your business harder to buy from How to make multiple offers feel like a cohesive customer journey The magic phrase you can use to build instant trust with any buyer If you've ever shared different ways someone could work with you and ended with, “Which one sounds best?” this episode will show you why that might be creating more work for your buyer instead of making them feel empowered to say yes. Get ready to simplify your life and sales process with simple shifts you can implement immediately. Because the best sales process doesn't pressure people into buying more. It makes the next decision feel like a no-brainer. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social ! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

September 1, 2026Episode 5912 min

If AI Can Give Your Buyers Answers, Why Do They Still Need You? | Episode 59

Your buyers can get answers to almost anything in seconds, especially using AI. So...why do they still need you? On this episode of Why You Hate Sales , we’re talking about why access to more information is actually making real experience more valuable. Because your buyers don’t necessarily need someone with more answers. They need someone who can recognize which answer matters most to them. On today’s episode, we’ll discuss things like: Why AI isn't able to fully solve any of our problems How experts view solutions, versus bots and tech The skills becoming more valuable to consumers How to demonstrate your expertise quickly If you’ve been wondering how to position your expertise in a world where your buyers can ask AI practically anything, this episode will be a game-changer. It's time to stop competing on the wrong things and lean into your expertise more than ever. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for my name on LinkedIn!

August 25, 2026Episode 5820 min

Your Buyers Are Stalking You Before They Ever Talk to You | Episode 58

Your buyers are doing a lot more digging than you might realize. They Google you, read reviews, stalk your LinkedIn, listen to your podcast, check out your website, and ask around about you before they ever book a call. And you shouldn't need to care...because everything is set-up to work for you behind the scenes. Except...does it? On this episode of Why You Hate Sales , we’re talking about what your buyers need to see before they ask to talk to you. On today’s episode, we’ll discuss things like: Tiny inconsistencies that quietly create doubt The purpose of truly effective marketing What matters most to a buyer early on If you’re still wondering why qualified buyers aren’t moving as quickly as you’d expect, this episode will help you see what they’re seeing. Get ready to make every interaction they have with your business drive them to think, “Yep. This is exactly who I thought they were!” — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for my name on LinkedIn!

August 18, 2026Episode 5714 min

The Backwards Networking Strategy Every Business Owner Is Taught | Episode 57

Most networking advice teaches you how to make asks. This is a good skill to master, but it often comes with bad or no guidance around timing. On this episode of Why You Hate Sales , we’re going to talk about the real purpose of networking. It isn’t all about collecting contacts, booking coffee chats, or asking for referrals but about making you a magnetic person people don’t easily forget. On today’s episode, we’ll discuss things like: When and how to make asks people actually say yes to One thoughtful question that will make you instantly memorable How to build trust in minutes, not months “nurturing” relationships If networking has started to feel like an endless cycle of coffee chats, awkward pitches, and forced follow-ups, this episode will show you a completely different way to approach it. Get ready to stop asking your network for opportunities and start having the kinds of conversations that make opportunities come looking for you. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

August 11, 2026Episode 5612 min

Why Copying Sales Strategies Fails 99% Of The Time | Episode 56

The sales strategy working brilliantly for someone else could be the exact reason yours stops working. On this episode of Why You Hate Sales , we’re unpacking why copying successful sales strategies fails so often, even when you follow them perfectly. On today’s episode, we’ll discuss things like: The reason so much sales advice seems contradictory The importance of knowing why people buy from you Why it always feels like you're the exception to the rule If you’ve ever watched someone else sell out, launch big, or fill their calendar and thought, “Maybe I should be doing what they’re doing,” this episode will help you figure out what actually makes sense for your buyers. Get ready to stop looking for the perfect sales recipe and start building a process around the context that matters most: why your specific buyers love to buy from you. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

August 4, 2026Episode 5513 min

Your Next Client Is Smarter Than You Think | Episode 55

Your buyers don't need more information. They need more confidence that your offer is the right fit for them. That’s right, this week on Why You Hate Sales , we're talking about overexplaining as a way of unselling your offer. Because the more details you pile on, the harder you make it for buyers to make a decision. On today's episode of the podcast, we'll discuss things like: Why smart buyers prefer minimal feature explanations How you’re accidentally building hesitation, not desire The #1 reason people say yes to offers at any price We’ll even talk through how to simplify your messaging without watering down your expertise. If you've ever finished explaining your offer only to hear, "I need to think about it," this episode will show you why—and how to make buying feel a whole lot easier. Get ready to stop overwhelming buyers with information and start giving them exactly what they need to confidently say yes. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

July 28, 2026Episode 5412 min

Why Sales Is Not Just A Numbers Game...Like, At All | Episode 54

The fastest way to make sales harder is to treat people like numbers. On this episode of Why You Hate Sales , we're challenging one of the most common pieces of sales advice you'll ever hear: "It's just a numbers game." Because while more conversations can create more opportunities, focusing on volume instead of value quietly hurts your confidence, your messaging, and ultimately...your sales. On this episode of the podcast, we'll discuss things like: Why "it's a numbers game" is incomplete (and damaging) advice How rejection compounds when you measure success by volume The hidden cost of treating leads like statistics instead of people An even more profitable way to grow than just chasing more leads If you've been telling yourself you just need to post more, message more, or hustle harder, this episode will completely change how you think about growing your business. Get ready to stop chasing numbers and start creating conversations that naturally lead to more sales. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

July 21, 2026Episode 5310 min

Why You Look & Feel Undervalued When Selling | Episode 53

You’re not being overlooked because you’re inexperienced. You’re being overlooked because your language is quietly making you sound smaller than you really are. On this episode of Why You Hate Sales , we're uncovering the most subtle words and phrases that unintentionally lower your authority. We'll discuss things like: The exact small phrases that hurt your credibility Small language shifts that instantly increase your value Simple swaps you can make to raise your status when selling How to show up as an equal instead of asking for permission If you've ever walked away from a sales call wondering why you sounded less confident than you felt, this episode will help you recognize the habits keeping you small—and show you how to replace them with language that reflects your true expertise. Get ready to stop shrinking yourself, own the value you bring, and start selling from a place of quiet confidence. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

July 14, 2026Episode 5213 min

Stop Trying to Convince Your Buyers To Say Yes | Episode 52

The harder you try to convince someone to buy...the harder selling becomes. On this episode of Why You Hate Sales , you’ll learn once and for all why persuading people to say yes doesn’t work like you think it does. And that the moment you stop trying to convince buyers, and start helping them understand their own situation, everything changes. On today's episode of the podcast, we'll discuss things like: When explaining your offer actually hurts your close rate Questions that create more sales than even the best pitch The psychology behind why people don’t take your advice How to lead sales conversations that feel natural, not pushy If you've ever walked away from a sales call thinking, "I wish I'd explained it better," this episode will show you why explaining isn't the answer—and what to do instead. Get ready to stop convincing people to buy and start having sales conversations that feel calm, collaborative, and incredibly effective. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

July 7, 2026Episode 5113 min

The Real Reason Selling Feels Harder Than It Needs To | Episode 51

Do you know why people really buy from you, because it's probably not for the reasons you think. On this episode of Why You Hate Sales , we're talking about how people buy the fastest when you understand the deeper reason behind why they say yes. That's the moment selling becomes a whole lot easier. On today's episode, we'll discuss things like: Why buyers care more about their why than your pricing How to uncover your clients' true motivations for buying How to identify what clients are really paying you to do A simple exercise to position you for instant easy sales If you've ever felt like you're working too hard to sell an offer you know is valuable, this episode is for you. Get ready to discover the real reason people choose you, build offers around your unique strengths, and make selling feel more natural than ever before. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!