Why You Hate Sales

Hosted by Justine Beauregard

Business Entrepreneurship

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Episodes

195

Latest episode

Jun 2026

Language

EN-US

About the show

You love what you do but hate having to sell it. Why You Hate Sales isn’t here to convince you that sales is easy, fun, or something to love. It’s about skill-building. Hosted by Sales Strategist and Award-Winning Sales Coach Justine Beauregard—a long-time entrepreneur who’s helped her clients generate millions more in sales without the ick—this show reframes everything you thought you knew about sales. Each episode unpacks the beliefs, habits, fears, and patterns keeping you from helping more people and making more money. Subscribe now, and let’s shift how you sell for good.

Listen to episodes

60 recent

June 16, 2026Episode 4816 min

"What's Your Biggest Challenge?" Is The Worst Sales Question | Episode 48

Do your sales calls feel longer, harder, and more exhausting than they should?You might be asking the wrong questions.On this episode of the Why You Hate Sales podcast, we're talking about the secret ways you’re sabotaging sales by asking buyers to diagnose their own problems.Questions like, "What's your biggest challenge right now?" sound helpful, but they often lead to vague answers, surface-level conversations, and sales calls that go absolutely nowhere.On today's episode, we'll discuss things like:Why broad questions create weak sales conversationsHow to uncover the real problem behind statements like "I need leads!"The difference between gathering information and recognizing patternsAnd examples of more specific questions that instantly build authorityIf you've ever walked away from a sales call feeling drained, confused, or unsure why someone didn't buy, this episode is for you.Get ready to ask better questions, create more clarity, and help buyers feel understood instead of sold to.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

June 9, 2026Episode 4715 min

How To Build A Team That Builds Your Wealth | Episode 47

Are you struggling through things you’re not great at that take all your time, energy, and attention away from things you enjoy?This is one of the many reasons you might hate selling.On this episode of Why You Hate Sales, we’re going to talk about it.Especially why building wealth has less to do with working harder and more to do with getting the right people in the right seats.On today's episode, we'll discuss things like:When and when not to DIY things in your businessHow to strategically accelerate your growthHow to identify hidden sales bottlenecksIf you’ve ever found yourself saying, “I should be able to figure this out myself,” this episode is for you.Get ready to finally learn how the right support can help you grow faster, make more money, and enjoy your business a whole lot more.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

June 2, 2026Episode 4618 min

Is Your Content Built for Sales Decisions...or Validation? | Episode 46

If your content is getting attention but not leading to sales, that's a problem.On this episode of Why You Hate Sales, we’re breaking down one of the biggest mistakes entrepreneurs make online, which is creating content for the wrong reasons accidently.Inside this episode, we unpack:Why content people LOVE still doesn’t always convertThe difference between Netflix + GPS contentWhy valuable posts often attract non-buyersHow to create content that sells like hotcakesIf you’ve ever thought, “People love my content…so why aren’t they buying?” this episode will show you exactly what’s happening and how to move people from desire to decision.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

May 26, 2026Episode 4517 min

Relying on Referrals For Sales Is Always A Sign of 2 Things | Episode 45

Are you truly building a stable business if referrals are your only source of clients?And how can you be sure people remember and represent you enough to sustain your growth?On this episode of Why You Hate Sales, we’re breaking down the most misunderstood flex in entrepreneurship: building on word-of-mouth.Get ready because we're talking about it all:A one-line positioning shift that guarantees referralsThe #1 perk of strong word-of-mouth marketingHow awkward intros kill sales before they startIf you’ve ever felt grateful for referrals but secretly terrified by how inconsistent they feel, this episode will show you how to create demand intentionally instead of waiting to be mentioned in the right room.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

May 19, 2026Episode 4416 min

Why Your Sales Page Isn’t Converting (Even If It Looks Good) | Episode 44

You’ve been taught your website and sales pages “need to look better.”But your best buyers aren't focused on looks or read every word. They’re scanning quickly and looking for a reason to say yes.On this episode of Why You Hate Sales, we’re breaking down why beautiful sales pages don’t convert. Inside this episode, we talk about:Why writing for skeptics slows down your fastest buyersThe exact mental checklist buyers go through when they land on your pageHow to structure your sales page so decisions feel easy and happen fasterIf you’ve ever had people land on your page, linger…then disappear—this will show you exactly where you’re losing them and how to fix it without adding more.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let’s get social. Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

May 12, 2026Episode 4312 min

The One Sentence That Instantly Clarifies Your Offer | Episode 43

You’re not struggling to sell because people aren’t interested. You’re struggling because they don’t fully understand what you do.And when a buyer has to work to figure that out? They move on…quickly.On this episode of Why You Hate Sales, we’re breaking down one of the most overlooked reasons sales feel harder than they should.Inside this episode, we unpack:Why vague messaging creates confusion (and kills conversions)The psychology behind why simple feels more trustworthyThe one sentence that instantly makes your offer clickHow to structure messages so buyers feel seen fastIf you’ve ever felt like people should be buying—but aren’t—this will show you exactly where the disconnect is and how to fix it in minutes.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let’s get social. Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

May 5, 2026Episode 4210 min

Is Your Sales Process Unselling People After They Say Yes? | Episode 42

You’re not losing sales because people aren’t interested.You’re losing them because your process is quietly talking buyers out of decisions they were already ready to make. On this episode of Why You Hate Sales, we’re breaking down one of the most frustrating patterns in business:Great calls. Qualified buyers. Real interest.…and still no sale.Inside this episode, we unpack:Why proposals add delays instead of moving sales alongHow follow-up can accidentally unsell a "yes"The subtle moments where buyers are ready and walkThe real skill of recognizing when a decision is madeIf you’ve ever had a call that should’ve closed or keep hearing “I’ll think about it” after great conversations, this will show you exactly where your process is breaking down and how to fix it.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

April 28, 2026Episode 4110 min

The Sentence That Made Them Say “Wow! I Need You” | Episode 41

What if the reason people aren’t paying attention to you can be changed with one sentence?On this episode of Why You Hate Sales, I’m breaking down how a single shift in positioning can take you from feeling ignored…to having people say, “Wait… I need you.” Same offer. Same pricing. Same people to meet.Completely different way of positioning it.Inside this episode, we unpack:The difference between capturing interest and activating intent to buyHow “nice sounding” messaging quietly kills your salesA real before and after scenario so you can see what worksBecause buyers don’t respond to what makes sense. They respond to what feels relevant, specific, and personal to them.If you know you’re good but it’s not translating into demand, this episode will show you the exact shift to make.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

April 21, 2026Episode 408 min

The 5 Words That Instantly Trigger Buyer Desire | Episode 40

Most entrepreneurs think sales come down to saying something impressive or valuable. But that’s not what creates desire.On this episode of Why You Hate Sales, we’re unpacking a simple shift that changes everything.People don’t lean in because of what you explain. They lean in because of what they realize they’re missing.And there’s one phrase that triggers that instantly.Five words that open the gap between what someone knows and what they suddenly need to know.Inside this episode, I break down:The exact phrase that creates instant authority without forcing itHow to turn passive listeners into active participants in secondsWhy the best sales conversations feel like discovery, not persuasionBecause curiosity is what moves people.Not facts. Not features. Not long explanations.If you’ve ever felt like your content or conversations are “good”…but not converting, this episode will show you what’s missing.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

April 14, 2026Episode 399 min

“Buyers Need Time to Decide” Is BS | Episode 39

Ever hear "I just need some time to think about it” from a potential good-fit client at the end of a sales conversation?Sounds harmless, right?On this episode of Why You Hate Sales, we’re breaking down why that phrase is one of the most misunderstood signals in sales—and why it’s quietly killing your close rate.Because buyers don’t need time, or even reflection. They need clarity. Inside this episode, we unpack:Why “I need to think about it” is actually a signal of uncertainty—not interestThe 3 real reasons buyers hesitate (hint: none are time)What buyers are really scanning for before they buyThe simple shift that turns hesitation into an instant yesBecause decisions don’t take time. They demand alignment. And when the problem is clear, the solution feels doable, and the outcome feels believable, people decide fast.So, if you've been stuck in long sales cycles, getting ghosted, or hearing “I’ll get back to you” more than you’d like?This episode will show you exactly what’s missing—and how to fix it in the moment, not a week later.Because great sales conversations don’t push. They clarify.And when you get that right, you stop hearing, “I need time.” And start hearing, “How do we get started?”—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!