Pearls of Wisdom Jewelry Podcast

Hosted by Guy Pineda

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109

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May 2026

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About the show

Welcome to the pearls of wisdom podcast where we talk about the jewelry industry, running a jewelry store, being successful, and everything in between. We interview amazing guests that drop tons of valuable knowledge to help you run your jewelry business.

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May 22, 2026Episode 10933 min

EP_109 Casa Leon Legacy: From Cuba to Crafting 4 Generations of Jewelry Excellence

In this inspiring episode of the Pearls of Wisdom Jewelry Podcast, hosts Guy and Elesa sit down with Giovanna and Roger Barrios, the dynamic siblings behind Casa Leon Jewelers, a fourth-generation family business with a story as powerful as the pieces they create. From its beginnings in Cuba in 1946 to its thriving presence in Lake Mary, Florida, Casa Leon represents resilience, heritage, and innovation. The journey wasn't easy. Forced to leave everything behind during the Cuban revolution, the family rebuilt their lives and business from scratch in Ohio, selling jewelry out of a station wagon before establishing a storefront that would grow over decades. Today, Casa Leon stands as a testament to perseverance, celebrating over 80 years in the industry. Giovanna and Roger share how they've preserved their family's core values: humility, customer connection, and community involvement, while embracing modern advancements like CAD design, in-house casting, and a fully immersive custom design experience. Their approach has earned them an outstanding reputation, including hundreds of five-star reviews and deep community trust through charitable initiatives, local events, and meaningful customer relationships. The episode also highlights their involvement in the broader jewelry industry, including trade shows like JCK, and their connection to platforms such as Southern Jewelry News. Their insights offer valuable lessons for jewelers looking to grow while staying authentic. Through challenges, reinvention, and continued success, Casa Leon proves that passion and purpose can create something truly lasting. Tune in to hear their remarkable story, gain industry insights, and discover what makes this family legacy shine. Don't miss this uplifting episode! Listen now and be inspired! Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

April 29, 2026Episode 10827 min

EP 108_Tammy Geraci on Building Peter & Co Jewelers Through Social & Grit

In this episode of the Pearls of Wisdom Jewelry Podcast, Guy Pineda and Elesa Dillon talk with Tammy Geraci of Peter & Co Jewelers about how consistency, courage, and community shaped her business journey. From humble beginnings in Avon Lake, Ohio to expanding into a brand-new location in Avon, Ohio, Tammy shares the evolution of a family-owned jewelry store built on trust and relationships. Tammy opens up about the early challenges of stepping in front of the camera and embracing social media when it felt uncomfortable and uncertain. Through persistence and experimentation, initiatives like "Tuesdays with Tammy" became a powerful tool to grow engagement, increase visibility, and connect authentically with customers. Her journey highlights a key lesson: success doesn't come from perfection, but from showing up consistently and learning along the way. The episode also dives into the importance of strong industry connections, including Tammy's long-standing involvement with the Independent Jewelers Organization. She credits IJO for mentorship, education, and community support that helped shape critical business decisions over the years. Alongside support from Southern Jewelry News and Mid-America Jewelry News, Tammy emphasizes how collaboration fuels growth. From building a loyal team to creating meaningful customer experiences, Tammy shares invaluable insights into what truly drives success in retail jewelry. Her story is a testament to resilience, adaptability, and the power of genuine human connection. Tune in and get inspired to take action, embrace consistency, and grow your business—this is one episode you won't want to miss! Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

March 31, 2026Episode 10732 min

EP 107_Beyond the Cases: Authenticity, Risk, and Rocking the Jewelry Business with Andy Koehn

In this episode of the Pearls of Wisdom Jewelry Podcast, Guy and Elesa chat with Andy Koehn, the third-generation owner of Koehn & Koehn Jewelers in West Bend, Wisconsin, for a conversation that challenges the traditional mold of the jewelry industry. Andy isn't your typical jeweler—he proudly calls himself the "lead singer" of his store and has built a thriving business by doing what many retailers hesitate to do: being completely and unapologetically himself. Andy shares the inspiring story of how he transformed his family's century-old jewelry business from a traditional, cookie-cutter store into a vibrant and personality-driven destination. Faced with the challenge of standing out in a competitive industry filled with luxury showcases, Andy leaned into his passion for music. By decorating the store with guitars and creating an energetic, authentic atmosphere, he built a space that reflects who he truly is—something that quickly resonated with customers and the local community. During the conversation, Andy opens up about the pivotal moment he stopped trying to meet industry expectations and instead chose authenticity. That bold decision revitalized the business and helped him build a loyal following of what he calls "mega fans." Andy also discusses the realities of succession planning within a family business, his unique approach to hiring team members who match the store's culture and energy, and the unexpected success of his bestselling book, The Inappropriate Guide to Buying an Engagement Ring. Originally created as an internal sales manual, the book has become a powerful resource for jewelers nationwide, offering honest, straightforward advice that helps customers confidently navigate one of life's most meaningful purchases. Listen in as Andy, alongside hosts Guy and Elesa, shares his pearls of wisdom on leading with authenticity and making decisions from the heart. This inspiring conversation offers valuable insights for retailers and consumers alike—proving that sometimes the best business strategy is simply being yourself. Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

March 13, 2026Episode 10627 min

EP 106_From Bead Kits to Brilliance: Laura Foster's Award-Winning Journey

In this uplifting episode of the Pearls of Wisdom Jewelry Podcast, Guy with Southern Jewelry News sits down with Laura Foster of Worthmore Jewelers to celebrate her inspiring journey in the jewelry industry and her recognition as the 2025 Robert Foreman Memorial Scholarship recipient. Laura's story begins at just six years old with a Christmas bead kit that sparked a lifelong passion for jewelry. From selling handmade pieces as a teenager to earning her BFA in jewelry and metalsmithing from University of Georgia, she built her path through creativity, resilience, and determination. Even early setbacks—like not being accepted into a competitive honors program—became pivotal turning points that led her directly into a professional jewelry career. After college, Laura quickly advanced from bench jeweler to leadership roles before finding her home at Worthmore Jewelers, where she has spent nearly 12 years designing custom pieces, guiding clients through life's biggest milestones, and building lasting community relationships. Supported by Worthmore's visionary leadership, Harris, Jerry, and the team. Laura has flourished in a culture that values authenticity, craftsmanship, and integrity. The scholarship award not only validates her dedication but also fuels her next goal: continuing her education through GIA courses to further strengthen her credentials and customer confidence. From managing complex custom projects to navigating price comparisons and modern consumer expectations, Laura shares the realities, challenges, and rewards of today's retail jewelry landscape. Her journey proves that preparation meets opportunity in powerful ways. Tune in for a conversation filled with passion, humor, and heartfelt gratitude—and discover why Laura Foster's story is one you don't want to miss. Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

February 16, 202627 min

[Sponsored] INOX Men's Jewelry: Building the Ultimate Man Cave Experience

In this episode of the Pearls of Wisdom Jewelry Podcast, we're joined by Sebastian "SEBAS" Velasquez, Brand Manager of INOX Men's Jewelry, for a high-energy, insight-packed conversation on how men's jewelry can thrive at retail when story, training, and lifestyle align. INOX has built a reputation as the brand for "men who don't like jewelry," delivering bold designs, approachable price points, and immersive storytelling that resonates with a traditionally overlooked customer. From their iconic Man Cave displays to their industrial aesthetic and bro-friendly brand voice, INOX has redefined how men engage with jewelry in-store. Sebastian dives into one of the industry's biggest challenges: the breakdown of enthusiasm between trade shows, store owners, and frontline sales staff. To solve this, INOX is making a major investment in retailer success with the launch of School of Hard INOX, a comprehensive video training series created in partnership with Jewelry Sales Academy. These short, engaging modules go beyond specs and materials, teaching sales teams how to communicate stories, emotion, and identity—because stories sell, and facts just tell. The episode also highlights INOX's expanded 2026 support program, including ready-to-use social media campaigns, event-driven marketing assets, and teaser tools that help retailers build hype before new collections even arrive. Listeners will hear about upcoming product drops, including dozens of new styles, and how INOX aligns with meaningful causes like Movember to connect authentically with today's consumer. If you're a retailer looking to energize your men's jewelry category—or a brand seeking inspiration for full-circle support—this conversation delivers real-world insight, humor, and actionable takeaways. Tune in, get inspired, and discover why INOX continues to stand out in the jewelry industry. Don't miss this episode! Sponsored By: INOX Men's Jewelry - https://www.inox-us.com/ - https://www.instagram.com/inoxjewelry/?hl=en - https://www.facebook.com/inoxmensjewelry/

January 28, 2026Episode 10525 min

EP 105_Crafting Brilliance: David Baird & the Art of Master Casting & CAD

In this episode, we shine a spotlight on David Baird, Head of Growth at Master Casting & CAD, a company that has become a trusted partner for jewelers across the country seeking to elevate their custom design capabilities. Based in Chicago's bustling jewelry district, Master Casting & CAD has built its reputation on providing A-to-Z production, including CAD design, casting, polishing, and finishing — all with a level of care and collaboration that sets them apart. David shares how the company, founded more than 20 years ago by Oscar Valencia and now incorporating the next generation with Oscar's son joining leadership, remains rooted in family values, craftsmanship, and personal relationships. Their goal has always been to strike the perfect balance: large enough to handle volume, but personal enough to deeply support every jeweler they work with. Throughout the conversation, David highlights how the jewelry industry is shifting toward custom work, with customers wanting meaningful, personalized pieces that tell a story. He explains how Master Casting & CAD uses advanced technology like 3D rendering and AI-assisted design tools to help jewelers speed up production, improve the customer experience, and close sales more confidently. This includes allowing clients to provide images, generate lifelike previews, and make easy adjustments before a piece is ever cast — reducing risk and increasing satisfaction. David also touches on the challenges of rising costs, finding skilled bench jewelers, and staying ahead of evolving technology. Yet, through trade show involvement, outreach, and strong community engagement through groups like RJO, IJO, Jewelers Helping Jewelers, and CBG, Master Casting & CAD continues to thrive. This episode is full of insight, inspiration, and practical takeaways — be sure to listen and discover how your store can benefit from partnering with Master Casting & CAD! Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

December 23, 2025Episode 10412 min

EP 104_Best Moments 2025 Part 2: Legacy, Leadership & the Future of Jewelry

Here's Part 2 of the Best Moments of 2025 from the Pearls of Wisdom jewelry podcast—continuing the powerful stories and insights shaping the jewelry industry. This collection begins with Episode 88 at the Atlanta Jewelry Show, where Joanna Gruver shares the importance of networking, growth, and genuine industry connection. Episode 89 highlights Worthmore Jewelers' 32-year journey built on family, creativity, and constant evolution. In Episode 90, Bill Warren opens up about his path from jeweler to business coach, offering wisdom shaped by experience and reinvention. Episode 91 features Doris Butler's honest perspective on balancing truth and customer expectations in modern jewelry retail. Episode 92 celebrates Evan Deutsch's 30-year commitment to community and connection at the Atlanta Jewelry Show, while Episode 93 follows Dalton Powell's inspiring rise from employee to owner—bolstered by mentorship and vision. Retail trends and the rise of lab-grown diamonds take center stage in Episode 94 with Brian and Susan Barnes. Episode 95 shines a light on Melissa Mor's creative journey building the Mrs. Push brand and honoring motherhood through jewelry. Episode 96 brings Chuck Frey's insight on transitions, liquidations, and the changing future of independent jewelers. Family, fashion, and timeless sparkle define Episode 97 with Holland Jewelers, followed by Todd Malcolm's story of legacy and love in Episode 98. Episode 99 captures the resilience of Robinson Family Jewelers, while Episode 100 celebrates John Carter's leadership and the evolution of Jack Lewis Jewelers. The series closes with Episode 101's look at Guy Pineda's leadership transition at Southern Jewelry News and Episode 102, where Daniela Sokolowski shares her heart-led vision and artistic journey at DiCuore. Together, these episodes showcase the brilliance, grit, and heart powering the jewelry industry's future. Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

December 17, 2025Episode 10311 min

EP 103_Best Moments 2025 Part 1: Inspiring Stories in Jewelry Craft & Community

Here is the Part 1 of the Best Moments of 2025 from the Pearls of Wisdom jewelry podcast, a curated collection of standout conversations that highlight the passion, craftsmanship, and community spirit shaping our industry. This special episode revisits key insights from Episodes 75 through 87, beginning with Episode 75, where Slav Galkin shares why authenticity and a growth mindset remain essential in a constantly evolving field. In Episode 76, the team at Pierce Custom Jewelers gives listeners an inside look at building trust through craft and genuine connection. Episode 77 then takes us "From Hot Rods to Heirlooms," an inspiring journey of a master jeweler whose path is as unique as his creations. Episode 78 features Irina Aran from Facets Fine Jewelry, whose resilience and artistry define her brand. Episode 79 turns to digital growth, as Parker Jewelers reveals how SEO is helping them drive more traffic and reach more customers online. Episodes 80 and 81 highlight the stories of Mike, Elise, and Babs—each demonstrating the value of legacy, balance, and authenticity in both business and life. In Episode 82, Cliff shares how grit, grace, and kindness built his family's jewelry legacy. Episode 83 follows with a heartfelt look at the journey from apprentice to artisan—an inspiring reminder of the power of patience, passion, and innovation. Episode 84 features Mike Kanoff discussing legacy, expansion, and the importance of work-life balance, while Episode 85 brings Aleah Arundale's refreshing honesty about building community and protecting jewelers. This Part 1 collection closes with the warmth and insight of Elesa Dillon in Episode 86 and Beth from Conti Jewelers in Episode 87—whose leadership and dedication continue to raise the standard in the jewelry world. Together, these stories reflect the brilliance behind every jeweler, every journey, and every piece. Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

November 24, 2025Episode 10220 min

EP 102_From Adversity to Artistry: Daniela Sokolowski's Heart-Led Vision at DiCuore

In this inspiring episode of the Pearls of Wisdom Jewelry Podcast, Guy chats with the remarkable Daniela Sokolowski, founder and creative force behind DiCuore Diamonds—a bespoke jewelry studio built from passion, precision, and purpose. Daniela's journey is anything but ordinary. Born in Romania and later moving to New York City with no background in diamonds or jewelry, she began her career managing a diamond wholesale office in the heart of the Diamond District. From working with major names like De Beers and other leading wholesale companies, she gained invaluable industry knowledge—but longed for a space to fully express her creativity and commitment to people. That vision ultimately blossomed into DiCuore Diamonds, founded in January 2024. Today, Daniela specializes in personalized, handcrafted pieces that celebrate individual stories—bridal jewelry, anniversary bands, repurposed heirlooms, and one-of-a-kind designs infused with emotional meaning. Her process is deeply collaborative, focusing on education, transparency, and understanding each client's personality, lifestyle, and story. For Daniela, jewelry isn't just decorative—it's intimate, symbolic, and crafted "from the heart," honoring the Italian phrase that inspired the name DiCuore. Beyond her artistic talent, Daniela shares her powerful triumph over cancer and how this life-altering experience reshaped her purpose, strengthened her empathy, and ignited her desire to inspire women to dream boldly and embrace new beginnings. Her recent successes include her appearance on News 12 during Breast Cancer Awareness Month, highlighting her mission and resilience. This episode is filled with authenticity, passion, and uplifting insight into the world of custom jewelry and the strength behind the artist. Tune in to hear Daniela's incredible story, her heart-driven craft, and why DiCuore Diamonds is truly one of a kind. Don't miss this inspiring conversation—listen now! Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

November 21, 2025Episode 10121 min

EP 101_A New Chapter: Guy Pineda's Leadership Transition for Southern Jewelry News

In this special episode, Guy and Elesa are ready to talk about a huge, surprising announcement: Southern Jewelry News (SJN) has new ownership! Guy reveals that Chris Smith and Bill Newnam, the former owners, have sold Southern Jewelry News... to him! This transition marks the first major change since SJN began printing monthly in 1988. After over 35 years and 25 years of running the publication, Bill and Chris were ready to retire. Elesa, who has worked with the former owners for three decades, enthusiastically endorses Guy, calling him the "perfect person to take over the rain". Guy will be working alongside Elesa and Martha Oswald to continue the legacy of the longest-running and most respected jewelry publication. Guy reflects on the incredible achievement built by Bill, Chris, Elesa, and Martha. He has always seen SJN as a "gold mine", and he is honored to take on this big undertaking with his JSM team, despite having no prior publishing experience. The team addresses a major change: due to the challenging high costs of paper and postage, Southern Jewelry News and Mid-America Jewelry News (MAJN) will no longer be printed monthly. They plan to publish only a few print issues each year, possibly one every quarter, mainly for trade shows. However, Guy is committed to maintaining the "heart and soul" and respected content of SJN while implementing exciting new features and improvements online by the beginning of January. Join Elesa and Guy as they celebrate the 100th episode of the podcast and look forward to improving the website, the podcast format, and bringing more value to the industry. The future is bright, and change is good! Don't miss this must-listen episode to hear all about the transition and the exciting future of SJN! Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...