Paul Green's 5 min Monday Motivation

Hosted by Paul Green

Business Marketing Entrepreneurship

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Episodes

100

Latest episode

Jun 2026

Language

EN-GB

About the show

Make listening to this part of your weekly routine. Five minutes filled with news and growth tips for members of Paul Green's MSP Marketing Edge.

Listen to episodes

60 recent

June 15, 2026Episode 1135 min

Confidence (and results) come from repetition

Do you remember the first time you sat behind the steering wheel of a car? Even if you were a confident learner, it was kind of nerve-wracking, wasn't it? There's a lot more going on when you're the driver than when you're the passenger. Perhaps it was the same the first few months you were running your MSP. And maybe it was the same when you started taking your marketing seriously. When you are embarking on something that is new and important to you, of course your confidence is going to be low to start with. But just like going to the gym, the only way to get results and improve your confidence is through repetition. Let's explore how you can accelerate the results you're getting from the MSP Marketing Edge system in today's podcast. Paul's 5 min Monday Motivation for 15th June 2026

June 8, 20266 min

Why every good idea should be paused for at least 7 days

If you're anything like me, you are inundated with marketing ideas.It's certainly easier than ever before to get ideas of ways you could market your MSP. I believe the challenge is to filter out the noise to find the ways you should market your MSP. Got an idea to share with you today used by an MSP I know well. He uses it to make sure every marketing idea has time to sit and be reflected upon. It's surprising how giving ideas time to breathe filters them into the "do it now" or "park it forever" list. Let's explore this concept and the benefits to you. Paul's 5 min Monday Motivation for 8th June 2026

June 1, 20268 min

A good time to pause and reflect on the year

Welcome to the 1st June. Apart from the fact it's terrifying how quickly the year's going, this is a perfect moment to pause. Look back a little bit, and then spend more time looking forward.There are seven months of 2026 left. What have you achieved so far... and what do you want to achieve before we hurtle into 2027? Let's discuss this in today's Monday Motivation. Paul's 5 min Monday Motivation for 1st June 2026

May 25, 20265 min

Is Andromeda the answer to your traffic problems?

Getting quality traffic is an issue for all MSPs. You can't generate leads without the right people visiting your website right? I've recently been looking heavily into something called Andromeda. It's the new-ish advertising system used by Meta. Think of it as a new form of Facebook ads.They've made it really easy to reach the right people because their new system does all the targeting work for you. It might be the answer to your traffic problems. Let me tell you more in today's Monday Motivation. Paul's 5 min Monday Motivation for 25th May 2026

May 18, 20267 min

Playing the long game when results feel slow

If there's one thing that we all know about marketing what you do, it's that managed services has a very, very, very, very long sales cycle!There are lots of reasons for this and unfortunately there's no easy shortcut. In the long term you have to build audiences, grow relationships, and convert relationships. That's the only way to set up a genuine pipeline of hot prospects that will serve you for years. But I know you have had moments, sitting at your desk or driving in your car, where you feel deep frustration about playing this long game... because the results seem to take ages to arrive. Let's explore that in today's Monday Motivation. Paul's 5 min Monday Motivation for 18th May 2026.

May 11, 20267 min

These are the metrics that matter: MQLs and SQLs

Now and again members ask me what metrics they should be focused on and the answer is definitely not vanity metrics such as the number of likes you have.Instead the two that matter the most are MQLs and SQLs. These stand for Marketing Qualified Leads and Sales Qualified Leads.I explain what they are and why they're so important in today's Monday Motivation. Paul's 5 min Monday Motivation for 11th May 2026

May 4, 20265 min

Your free access to my co-managed IT marketing ends on Sunday

If you want to win co-managed IT clients in your area, you have a decision to make by this coming Sunday.Hopefully you've heard by now that we've launched a second membership. What you currently get from us is now known as the B2B membership. We've launched a second membership aimed at helping MSPs win co-managed IT plans.That's because the kind of marketing you need to reach and influence IT directors is fundamentally different from the kind of marketing for business owners. It's a different buyer psychology; you need different positioning and different messages. Right now, you're in a month's free access where you can test drive the co-managed IT marketing. Log in here using your regular MSP Marketing Edge login details: https://cmportal.mspmarketingedge.com/ If this isn't for you, then you don't need to do anything. You'll lose access to it on this coming Sunday, the 10th of May If this is for you and you want to lock your area so it doesn't go on sale to other MSPs, then visit this page and fill in the short form: https://cmportal.mspmarketingedge.com/lock/ You'll pay nothing now. Then after the 10th of May, we'll add this to your subscription on the date you normally get charged. Remember, there's no contract, and you can cancel any time.Let me explore this with you in a bit more detail in today's Monday Motivation. Paul's 5 min Monday Motivation for 4th May 2026

April 27, 20269 min

3 unexpected things you could sell to your existing clients

I'm sure you already knew this: There's more profit to be made today selling extra stuff to your existing clients than there is in bringing in new clients.Sure, new clients are essential to really grow your MSP, but WOW are they expensive! If you added up every penny you spent on marketing, you're probably spending five figures to acquire a new client. That's a high cost of sale. The beauty of upselling existing clients is that the cost of sale is almost zero. You're leveraging an existing relationship where you can discover their needs, wants, fears, and goals... and match those up with items they'd love. I've got three unexpected things you could sell your existing clients. Let's explore them in today's Monday Motivation. Paul's 5 min Monday Motivation for 27th April 2026

April 20, 2026Episode 1058 min

Ticking all the emotional check boxes

You know when an ordinary business owner or manager is thinking of switching MSPs, they have a series of tick boxes that sit in their heart. You must tick all of the boxes before they'll feel comfortable talking to you.Things like: They need to know you TICK They need to like you TICK They need to trust you TICK They need to see social proof TICK They need to feel comfortable TICK This tick box sits in their heart because it's all about their feelings and how they feel about you, versus your competitors. Let's explore that in today's Monday Motivation. Paul's 5 min Monday Motivation for 20th April 2026

April 13, 2026Episode 1046 min

Your free month's access to my co-managed IT marketing

I'm sure you've heard by now that we've launched a second membership designed to help you win co-managed IT clients. Marketing that works well on business owners actually THREATENS IT directors. That's because the psychology is different, as is the language and marketing materials you must use. Hence our second membership. Right now, we're giving you free access to the new co-managed marketing for a month. Have you looked at it yet? Paul's 5 min Monday Motivation for 13th April 2026