Path To Passive: Real Estate Investing For Technology Professionals

Hosted by Steven Arita

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158

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Oct 2026

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About the show

Welcome to "Path To Passive: Real Estate Investing for Tech Professionals," the podcast that helps tech-savvy individuals secure their financial future through real estate. In the fast-paced world of technology, it's easy to overlook the power of real estate as a source of passive income. This podcast is here to change that. In each episode, we'll break down real estate investment strategies in plain language, tailored to tech professionals like you. We'll cover topics like how to use your tech skills to make data-driven property decisions, generate passive income, manage risks, and maximize tax benefits. Plus, you'll hear inspiring success stories from fellow techies who've achieved financial freedom through real estate. Hosted by real estate experts with tech backgrounds, "Path To Passive" simplifies real estate investing, making it accessible to anyone looking to create a passive income stream. Subscribe now and start your journey to financial independence through real estate. Your path to passive income begins here!

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60 recent

October 23, 202632 min

Cannabis Real Estate Lending: Income Without Ownership with Chris Reece

Send us Fan Mail What if one of America's fastest-growing industries was operating almost entirely without access to traditional banking? In this episode of Path to Passive, host Steven Arita sits down with Chris Reece, a CFA and 30-year finance veteran who's managed portfolios at Vanguard, Hartford, and FS Investments alongside Blackstone. Chris left the institutional world to launch MJ REIT, a fund that provides critical real estate financing to cannabis operators who can't get a mortgage at JPMorgan or Wells Fargo. You'll learn how cannabis-backed commercial real estate works, why Chris underwrites every loan assuming the tenant walks away tomorrow, and how his fund has delivered 11% annualized returns with monthly distributions since 2022. He breaks down the regulatory tailwinds reshaping the industry, from Schedule III reclassification to state-by-state expansion, and shares a vivid underwriting example where a $2 million industrial building gets $6 million in cultivation retrofits but still gets valued at its bare-bones industrial worth. There's also a memorable moment where Chris recalls being at a dinner party, explaining what he does to someone on their fourth glass of wine who declares they'd "never touch that stuff" — a story that captures just how far the stigma still has to go. Whether you're a W-2 tech professional exploring passive income or a seasoned investor looking to diversify into alternative real estate, this conversation will give you a framework for evaluating cannabis real estate as a legitimate, income-generating asset class — and maybe even shift a few assumptions along the way. Connect with Chris: 🌐 Company Website: https://mj-reit.com/ 🌐 Company Website Events: https://mj-reit.com/events Chris Direct Line: 6103899159 Episode Highlights: 0:00 – Intro 0:54 – Chris Reece shares his 30-year finance journey from Vanguard to cannabis real estate. 4:22 – How MJ REIT underwrites cannabis-backed properties at 75% LTV with built-in downside protection. 8:35 – Industry tailwinds: Schedule III reclassification and state expansion fueling real estate demand. 14:31 – Fund delivers 11.07% net annualized returns with monthly distributions since 2022. 16:31 – Monthly redemptions explained — rare liquidity feature for a real estate debt fund. 20:59 – Ohio dispensaries case study: profits interest deals boosting returns to 12-16%. 28:50 – The dinner party story: cannabis stigma meets the fourth glass of wine. 32:12 – Outro — Share this with your tech friends who you think would benefit from learning about passive income and alternative real estate investments. For more resources and guides, check these out: Crack the Code https://www.aritacapital.com/crack-the-code/ Investor 101 https://www.aritacapital.com/investor-101-resource/ Due Diligence Resource https://www.aritacapital.com/dd-checklist-resource/ If you want to learn more, reach out at: Email: steven@aritacapital.com LinkedIn: https://www.linkedin.com/in/aritasteven/ IG: https://www.instagram.com/the.real.arita

October 9, 202639 min

Look Past Passive Deal Projections with Mark Khuri

Send us Fan Mail What if the spreadsheet that changed your financial trajectory was sitting in the cubicle right next to yours? That's exactly what happened to Mark Khuri, co-founder and CEO of SMK Capital Management, who caught the real estate bug back in 2004 when a coworker at Raytheon pulled up a pro forma for a fourplex that made his jaw drop. In this episode of Path to Passive, host Steven Arita sits down with Mark Khuri, a 20-year real estate veteran who underwrites 500 to 700 deals a year and invests in fewer than 1% of them, about what it really takes to succeed as a passive investor in commercial real estate. Mark walks through his early days house-hacking, overpaying for a 75% vacant fourplex, and surviving the 2008 crash without selling a single property. He breaks down why offering memorandums are marketing documents, not due diligence, and why the deal with the flashiest projected returns is often the one you should walk away from. You'll hear how SMK Capital built a diversified fund spanning mobile home parks, self-storage, multifamily, and industrial assets across nine different sponsors, and why metrics like debt service coverage ratio and operating expense ratio matter more than the headline equity multiple. Mark also draws a sharp line between active and passive investing, explaining why hiring a property manager doesn't make you passive, and how the fund-to-fund model lets accredited investors access multiple deals through a single vehicle. If you're a tech professional looking to convert earned income into passive income through real estate syndications, this episode gives you the framework to evaluate deals, spot red flags in underwriting, and avoid the costly mistakes that catch first-time investors off guard. Connect with Mark: 🔗 LinkedIn: https://www.linkedin.com/in/mark-khuri/ 🌐 Company Website: https://smkcap.com/ Episode Highlights: 0:00 – Intro 1:02 – Mark Khuri introduces SMK Capital Management 2:08 – Underwriting 500–700 deals yearly to find the top 1% 5:53 – Why most deals provide cash flow from day one 10:09 – Stable triple-net vs value-add deal strategies 11:59 – The cubicle spreadsheet that sparked Mark's 20-year career 24:39 – Why a property manager doesn't make you passive 27:08 – Offering memorandums are marketing, not due diligence 36:09 – Fund-to-fund model for diversified passive investing 39:24 – Outro — Share this with your tech friends who you think would benefit from learning about passive income and alternative real estate investments. For more resources and guides, check these out: Crack the Code https://www.aritacapital.com/crack-the-code/ Investor 101 https://www.aritacapital.com/investor-101-resource/ Due Diligence Resource https://www.aritacapital.com/dd-checklist-resource/ If you want to learn more, reach out at: Email: steven@aritacapital.com LinkedIn: https://www.linkedin.com/in/aritasteven/ IG: https://www.instagram.com/the.real.arita

September 25, 202639 min

Property Tax Risk Real Estate Investors Miss with Nora Devine

Send us Fan Mail If you're a W-2 tech professional building wealth through commercial real estate, one overlooked line item could be quietly draining your returns: property taxes. In this episode of The Path to Passive, host Steven Arita sits down with Nora Devine, a property tax attorney with 23 years of experience, certified Illinois Assessing Officer Instructor, and host of the Divine Intervention podcast, to unpack how savvy investors use property tax appeals to protect their bottom line. Nora shares how she accidentally fell into this niche during a law school internship at the Cook County State's Attorney's Office and how the universe simply wouldn't let her leave, leading to over two decades of helping investors and homeowners navigate one of the most misunderstood costs in real estate. You'll learn why timing is everything when it comes to tax appeals, how partnering with a local property tax attorney before closing can unlock incentives that reduce your tax burden for 10 years or more, and why being on one side of the street versus the other can trigger a 100% swing in your tax bill. Nora also breaks down how tax policy varies wildly from state to state, what questions passive investors should be asking their sponsors about tax forecasting, and how AI is reshaping and threatening the future of property tax law. Whether you're syndicating deals, evaluating multifamily acquisitions, or just trying to understand why your tax bill looks nothing like what you expected, this conversation will give you the framework to stop overpaying and start treating property taxes as a strategic lever in your investment strategy. Connect with Nora: 🌐 Company Website: https://thedevinelawgroup.com/ 🎥 Podcast on YouTube: Devine Intervention: Shedding Light on Illinois Property Tax https://www.youtube.com/@thedevinelawgroup Episode Highlights: [0:00] – [Intro] [1:04] – Nora shares how she accidentally discovered property tax law [5:03] – Why property taxes vary wildly across U.S. states [8:22] – Why smart investors partner with a tax attorney before closing [9:39] – Cook County incentives that slash property taxes for 10+ years [16:47] – What makes a property a strong or weak appeal candidate [30:08] – Key questions passive investors should ask their sponsors [32:34] – How AI is reshaping and threatening property tax appeals [38:07] – Where to find Nora for help with tax projections [39:20] – [Outro] — Share this with your tech friends who you think would benefit from learning about passive income and alternative real estate investments. For more resources and guides, check these out: Crack the Code https://www.aritacapital.com/crack-the-code/ Investor 101 https://www.aritacapital.com/investor-101-resource/ Due Diligence Resource https://www.aritacapital.com/dd-checklist-resource/ If you want to learn more, reach out at: Email: steven@aritacapital.com LinkedIn: https://www.linkedin.com/in/aritasteven/ IG: https://www.instagram.com/the.real.arita

September 11, 202640 min

Why Good Deals Still Go Sideways with Christopher Lento

Send us Fan Mail What if the biggest threats to your real estate portfolio weren't market crashes—but artificially inflated rents and property managers who literally forgot how to market apartments? In this episode of The Path to Passive, host Steven Arita sits down for round two with Christopher Lento, founder and CEO of EM Capital, a Boston-based firm managing over $180 million in assets and 1,100+ multifamily units across the East Coast. A former aerospace engineer with 17 years of process-driven experience, Chris pulls back the curtain on the war stories most operators never talk about. You'll hear what happened when post-COVID rent spikes reversed into delinquencies and flat growth, how he navigated bridge loan refinances when properties didn't appreciate as projected, and why a small-market deal in Elizabethtown, Kentucky taught him that market size criteria exist for reasons you don't expect—including the challenge of managing W2 employees remotely when there's no career path to offer them. Chris also shares a memorable tale about a contractor replacing perfectly good $1,000 hot water heaters with $6,000 tankless units nobody asked for, and how he had to retrain property managers who hadn't needed to market a unit in three years. Beyond the entertaining misadventures, this conversation delivers hard-won lessons on partnership selection, values alignment, problem-solving frameworks, and the realities of vertical integration versus outsourcing property management. Whether you're a W-2 tech professional exploring passive real estate investing or an active operator scaling your portfolio, you'll walk away with a sharper eye for underwriting risks, a better framework for evaluating partners, and the confidence that even when deals go sideways, the right mindset and operational discipline can still produce a 16% annualized return. Connect with Chris: 🔗 LinkedIn: https://www.linkedin.com/in/christopherlento/ 🔗 Company LinkedIn: https://www.linkedin.com/company/emcapital/ 🌐 Company Website: https://emcapitalgroup.com/ Episode Highlights: 0:00 – [Intro] 1:01 – Meet Chris Lento, EM Capital founder managing $180M+ AUM in multifamily 3:19 – How 17 years in aerospace engineering shaped his real estate approach 4:48 – Post-COVID rent surge reversal and the bridge loan refinance challenge 10:33 – When property managers forget how to market apartments after 3 years 16:04 – Self-managing a Kentucky property and why market size criteria matter 23:46 – Partnership lessons: choosing operators who treat problems as opportunities 40:14 – [Outro] — Share this with your tech friends who you think would benefit from learning about passive income and alternative real estate investments. For more resources and guides, check these out: Crack the Code https://www.aritacapital.com/crack-the-code/ Investor 101 https://www.aritacapital.com/investor-101-resource/ Due Diligence Resource https://www.aritacapital.com/dd-checklist-resource/ If you want to learn more, reach out at: Email: steven@aritacapital.com LinkedIn: https://www.linkedin.com/in/aritasteven/ IG: https://www.instagram.com/the.real.arita

August 28, 202634 min

Downside Protection Is the Real Alpha with Nick Jones

Send us Fan Mail What if the skills that make you great at your W-2 tech job—systematic thinking, risk assessment, and spotting patterns—could unlock a completely different path to financial freedom? On this episode of Path to Passive, host Steven Arita sits down with Nick Jones, founder and CEO of Alakai Capital, a 20-year commercial real estate veteran with over 80 acquisitions and $250 million in transactions. Nick's journey is anything but conventional: he grew up in Redmond, Washington surrounded by Microsoft IPO millionaires, rented warehouse space to the team building the Halo video game franchise as a kid, and rose to the top ranks of international professional wakeboarding before pivoting into commercial real estate. You'll hear why he believes downside protection is the real alpha, and how a simple checklist system inspired by The Checklist Manifesto has helped him close 80-plus deals without a single bad one. Nick breaks down the art versus the science of real estate negotiations, how AI is quietly disrupting one of the most archaic industries on the planet, and why he balances steady real estate singles and doubles with high-risk venture capital bets on companies like Figure AI and LeafLink. Plus, he shares what he's learned from annual trips to Richard Branson's Necker Island through the Entrepreneurs' Organization, and why his ultimate dream isn't a tech startup—it's reshaping the built environment where you live, work, and play. Whether you're a tech professional exploring commercial real estate investing, curious about how venture capital actually works, or just looking for a proven framework to protect your downside while chasing asymmetric returns, this conversation will give you a practical playbook for thinking like a developer—and maybe even rethinking what wealth-building can look like beyond the W-2. Connect with Nick: 🔗 LinkedIn: https://www.linkedin.com/in/nickjonesrealestate/ 🔗 Company LinkedIn Page: https://www.linkedin.com/company/alakaicapital/ 🌐 Company Website: https://www.alakai-capital.com/ Episode Highlights: 0:00 – Intro 0:59 – Nick Jones, 20-year CRE veteran and former pro wakeboarder, shares his journey 2:12 – Growing up in Microsoft's backyard and renting space to the Halo team 13:25 – Why downside protection is the real alpha in real estate investing 18:38 – The checklist system behind 80+ deals with zero losses 20:51 – How AI is disrupting commercial real estate 24:01 – Balancing steady real estate returns with high-risk VC bets 31:03 – Lessons from Necker Island and Richard Branson 33:03 – Outro — Share this with your tech friends who you think would benefit from learning about passive income and alternative real estate investments. For more resources and guides, check these out: Crack the Code https://www.aritacapital.com/crack-the-code/ Investor 101 https://www.aritacapital.com/investor-101-resource/ Due Diligence Resource https://www.aritacapital.com/dd-checklist-resource/ If you want to learn more, reach out at: Email: steven@aritacapital.com LinkedIn: https://www.linkedin.com/in/aritasteven/ IG: https://www.instagram.com/the.real.arita

August 21, 202636 min

How to Think Like a Real Estate Owner with Matthew Ricciardella

Send us Fan Mail What if the key to financial freedom wasn't climbing the corporate ladder—but learning to think like an owner? In this episode of The Path to Passive, host Steven Arita sits down with Matthew Ricciardella, Founder and CEO of Crystal View Capital, a vertically integrated real estate firm with over $650 million in assets under management and $1 billion-plus in total transaction experience across 20 years in the industry. Matthew shares how a single cold call where a seller suggested he buy their duplex instead of listing it launched his entire real estate career and led him to drop out of college on a gut instinct. You'll learn why Matt chose the fund model over syndications, how vertical integration gives his team an edge in acquiring off-market manufactured housing communities, and why building relationships with mom-and-pop sellers is the secret to winning deals that institutional capital can't touch. Matthew also opens up about his investing evolution from hunting "cigar butt" bargains the way Warren Buffett once did to paying up for institutional-quality assets that compound cash flow for decades. He dives into the culture of radical transparency at Crystal View Capital, the power of mastermind groups like Tiger 21, and his bold vision for an open-ended Fund V designed to hold premium assets long-term. Whether you're a W-2 tech professional exploring passive income through commercial real estate or an investor looking to understand how top operators deliver outsized risk-adjusted returns, this conversation will give you a blueprint for thinking like an owner, spotting opportunities others miss, and building wealth that compounds while you sleep. Connect with Matthew: 🔗 LinkedIn: https://www.linkedin.com/in/matthew-ricciardella/ 🌐 Company Website: https://www.crystalviewcapital.com/ Episode Highlights: 0:00 – Intro 0:59 – Meet Matt Ricciardella, CEO of Crystal View Capital with $650M+ AUM 2:12 – How a cold call about a duplex launched Matt's real estate career 3:37 – Why Matt walked out of college and never looked back 7:31 – Inside the 4th fund: manufactured housing & self-storage strategy 12:51 – Why funds beat syndications for speed, autonomy, and winning deals 25:17 – The Buffett "cigar butts" lesson that reshaped Matt's investing philosophy 29:24 – Vision for an open-ended Fund V to compound cash flow for decades 35:45 – Outro — Share this with your tech friends who you think would benefit from learning about passive income and alternative real estate investments. For more resources and guides, check these out: Crack the Code https://www.aritacapital.com/crack-the-code/ Investor 101 https://www.aritacapital.com/investor-101-resource/ Due Diligence Resource https://www.aritacapital.com/dd-checklist-resource/ If you want to learn more, reach out at: Email: steven@aritacapital.com LinkedIn: https://www.linkedin.com/in/aritasteven/ IG: https://www.instagram.com/the.real.arita

August 14, 202646 min

The Real Estate Return Most Investors Miss with Flint Jamison

Send us Fan Mail What if the safest investment in your portfolio turned out to be a dentist's office? On this episode of The Path to Passive, host Steven Arita sits down with Flint Jamison, aerospace engineer turned fund manager who helped design the Boeing 787 and now runs Vestus Capital to unpack how W-2 tech professionals can break into commercial real estate without quitting their day job. Flint's journey started with walking his dog in the dark, listening to podcasts, and stumbling into a BRRRR duplex that cost him more headaches than it was worth. That painful first deal pushed him toward commercial real estate syndications, and just three months after closing his first 104-unit property, he was unexpectedly invited to co-manage a $30 million fund. You'll hear why he believes the engineer brain is both a superpower and a trap when it comes to investing, how he overcame analysis paralysis and imposter syndrome, and why he now vets everything from medical office buildings to crypto hedge funds — including a wild story about spending four months on due diligence for a crypto fund that nearly imploded before his eyes. Flint breaks down the fund-to-fund model in plain English, explains how a feeder fund gives everyday investors access to deals with million-dollar minimums, and shares why his best-performing, lowest-risk asset class is a portfolio of 75 medical office buildings leased to dentists on 15-year triple-net leases. He also gets into the transferable skills from engineering to real estate, the reality of learning sales and marketing as a self-described "bad salesman," and a hilarious story about building a full-size kit airplane with fellow engineers where the final instruction literally just said "Install the engine." Whether you're a tech professional who's been told syndications are too complicated, or an investor wondering how to vet operators across asset classes you've never heard of, this conversation gives you a behind-the-scenes look at how a capital allocator actually does the work. You'll walk away with a clearer understanding of how to diversify beyond index funds, how to evaluate a fund manager's value, and how to collapse your learning timeline in commercial real estate investing. Connect with Flint: 🔗 LinkedIn: https://www.linkedin.com/in/flintjamison/ 🌐 Company Website: https://vestuscapital.com/ 📚 Check out his book, The Engineer's Guide to Real Estate Wealth: https://vestuscapital.com/books/ Episode Highlights: [0:00] – [Intro] [0:59] – Flint Jamison, aerospace engineer turned fund manager at Vestas Capital [1:30] – How dog walks and podcasts led to a painful first duplex BRRRR [2:14] – Three months after his first 104-unit deal, unexpectedly invited to manage a $30M fund [5:31] – Why the BRRRR strategy lost money and wasn't scalable for W-2 professionals [15:58] – Engineer brain: analysis paralysis, imposter syndrome, and how to break through [25:15] – Four months of crypto hedge fund due diligence — and the red flags that killed the deal [28:44] – Medical real estate: 75 dental offices, his lowest-risk and best-performing asset class [31:57] – Fund-to-fund structure explained: how smaller checks unlock million-dollar minimum deals [45:49] – [Outro] — Share this with your tech friends who you think would benefit from learning about passive income and alternative real estate investments. For more resources and guides, check these out: Crack the Code https://www.aritacapital.com/crack-the-code/ Investor 101 https://www.aritacapital.com/investor-101-resource/ Due Diligence Resource https://www.aritacapital.com/dd-checklist-resource/ If you want to learn more, reach out at: Email: steven@aritacapital.com LinkedIn: https://www.linkedin.com/in/aritasteven/ IG: https://www.instagram.com/the.real.arita

August 7, 202641 min

Find Fixable Problems in Commercial Real Estate with Aaron Strole

Send us Fan Mail What you can't afford to ignore if you're a W-2 tech professional sitting on a W-2 salary while wondering if real estate investing could actually change your life. In this episode of The Path to Passive, host Steven Arita sits down with Aaron Strole, founder of Capital Asset Management Commercial Real Estate (CAMCRE) a Phoenix-based, full-service commercial real estate brokerage and property management firm now overseeing 200+ properties and 12 million square feet across retail, office, and industrial assets. Aaron's story is one that tech professionals will deeply relate to: he came up through IBM as a business strategist, earned his MBA from UT Austin, and spent years learning how to use technology and process improvement to make companies run better before pivoting into commercial real estate right before the Great Recession hit. You'll hear how Aaron and his wife built CAMCRE from scratch in 2009 with virtually no clients, grew it through three strategic acquisitions, and why the grease trap incident at one of their first distressed properties taught him everything he needed to know about delegating fast. Aaron breaks down what commercial property management actually looks like (hint: it's far more professional and business-focused than residential), how his IBM background gave him a competitive edge in operations and technology, and why AI is rapidly flipping the asset manager's role from "human first, AI to validate" to "AI first, human in the loop." He also shares the insights he took straight from the RetCon real estate tech conference about what will separate top operators from the rest when AI levels the analytical playing field — spoiler: it's relationships. Whether you're curious about commercial real estate as your next wealth-building vehicle or looking to understand how transferable your corporate skill set really is, this conversation will show you exactly how to think like an investor, build like a business owner, and stay curious enough to make the leap. Connect with Aaron: 🔗LinkedIn: https://www.linkedin.com/in/aaron-strole-68b2818/ 🌐Company Website: https://camcre.com/ Episode Highlights: [0:00] – Intro: What "value add" really means in commercial real estate [0:46] – Meet Aaron Strole, founder of CAMCRE — from IBM consultant to 200+ property operator [3:52] – How Aaron launched his company during the Great Recession with no clients and no roadmap [6:07] – The grease trap disaster that taught him to delegate fast and hire the right people [19:44] – Growth through acquisition: How Aaron scaled from 17 to 55+ employees with 3 strategic deals [28:23] – AI in commercial real estate: From invoice processing to flipping the asset manager model [30:49] – Why relationships — not data — will be the real differentiator in an AI-first world [35:28] – Aaron's #1 advice for tech professionals: Be curious, ask questions, and find the fixable problem [41:32] – Outro — Share this with your tech friends who you think would benefit from learning about passive income and alternative real estate investments. For more resources and guides, check these out: Crack the Code https://www.aritacapital.com/crack-the-code/ Investor 101 https://www.aritacapital.com/investor-101-resource/ Due Diligence Resource https://www.aritacapital.com/dd-checklist-resource/ If you want to learn more, reach out at: Email: steven@aritacapital.com LinkedIn: https://www.linkedin.com/in/aritasteven/ IG: https://www.instagram.com/the.real.arita

July 31, 202642 min

Land Development Without Becoming the Builder with Brandon Cobb

Send us Fan Mail What you won't learn in a W-2 job is that your financial security is entirely in someone else's hands until the day your boss calls you into a Starbucks and fires you on what felt like your best day ever. That's exactly what happened to Brandon Cobb, a former medical device sales rep who went from Rookie of the Year to unemployed in one conversation, and used that gut-punch moment to build a land development company now doing $20 million a year. In this episode of Path to Passive, host Steven Arita sits down with Brandon to unpack his raw journey from failed life coaching and burned marketing dollars to mastering the three phases of land development — entitlement, horizontal development, and home construction — and eventually selling finished communities to national builders like Lennar and D.R. Horton. Brandon breaks down exactly how his Land Development Accelerator program works, who it's built for (hint: experienced real estate operators with stable cash flow, not first-timers), and how passive investors can participate in pre-sold land deals through HBG Capital without ever swinging a hammer. He also shares how his mastermind community is using AI agents — from automated bookkeeping to real-time city negotiation support to compress timelines and gain an edge that would have taken years to build manually. If you're a tech professional looking to diversify beyond the stock market with a high-conviction real estate strategy, this episode will open your eyes to a wealth-building vehicle most investors have never considered. Connect with Brandon: 🔗 LinkedIn: https://www.linkedin.com/in/hbgcapital/ 🌐 Company Website: https://www.hbgcapital.net/ 🌐 Free Land Development Course: https://learnlanddevelopment.com/ 💰 Invest Passively in Pre-Sold Land Deals: https://www.hbgcapital.net/waitlist/ 📖 Free E-Book: "100 Questions Business Owners Ask Before Investing": https://www.hbgcapital.net/ Episode Highlights: [0:44] – Intro [1:39] – Brandon shares his W-2 origin story: medical device sales, Rookie of the Year, then fired at Starbucks. [5:00] – After failed side hustles, Brandon discovers real estate and goes all in. [9:07] – The 3 phases of land development explained — and why most investors skip the most profitable ones. [13:28] – Inside the Land Development Accelerator: who it's for and what outcomes members achieve. [18:17] – How W-2 tech professionals can invest passively in pre-sold land deals through HBG Capital. [22:26] – The scaling secret: going from $20M/year by ditching vertical integration and outsourcing like a fund manager. [29:37] – AI is reshaping land development right now — from 4-hour due diligence reports done in 30 minutes to real-time city negotiation support. [41:58] – Outro — Share this with your tech friends who you think would benefit from learning about passive income and alternative real estate investments. For more resources and guides, check these out: Crack the Code https://www.aritacapital.com/crack-the-code/ Investor 101 https://www.aritacapital.com/investor-101-resource/ Due Diligence Resource https://www.aritacapital.com/dd-checklist-resource/ If you want to learn more, reach out at: Email: steven@aritacapital.com LinkedIn: https://www.linkedin.com/in/aritasteven/ IG: https://www.instagram.com/the.real.arita

July 24, 202641 min

Coffee Farms as an Alternative Asset with Adam Jason

Send us Fan Mail What if the coffee you drank this morning was actually a pre-IPO investment opportunity? On this episode of The Path to Passive, host Steven Arita sits down with Adam Jason, co-CEO of Green Coffee Company and former Wall Street securities attorney who traded courtrooms and IPO filings for coffee farms in Medellín, Colombia. Adam shares the unexpected story of how a spontaneous month-long trip turned into building Colombia's largest coffee producer, 10,000 acres, 10 million trees, and over $100 million raised from accredited US investors. You'll learn how Adam and his team spotted a massive gap in the coffee industry: giants like Starbucks and Nestlé never go to the farming level, leaving an untapped farm-to-cup opportunity hiding in plain sight. The conversation breaks down why agribusiness makes sense as a real estate alternative for private investors, how the Green Coffee Company secured the exclusive US and Canada rights to the iconic Juan Valdez brand, and why their products are now hitting shelves at Target, Walgreens, and over 2,500 retail doors. There's even a wild story about turning coffee cherry byproduct — what would otherwise be garbage — into pure ethanol and premium spirits, a commercial-scale first that nobody in the industry has cracked yet. If you're a tech professional exploring passive income and alternative investments beyond multifamily and self-storage, this episode gives you a rare look at a pre-IPO agribusiness play with hard assets, recession-resistant demand, and a projected 3–4x return on the path to a US public listing within 18 months. Connect with Adam: 🔗 LinkedIn: https://www.linkedin.com/in/adam-jason-98a22612/ 🌐 Company Website: https://www.greencoffeecompany.com/ Episode Highlights: [0:38] – Intro [1:02] – Meet Adam Jason, former Wall Street attorney turned co-CEO of Colombia's largest coffee producer. [2:04] – How a spontaneous month-long trip to Medellín led Adam to leave his legal career and build a $100M agribusiness. [15:08] – Why farmland beats traditional real estate: tangible assets, recession-proof demand, and real estate-like downside protection. [19:05] – Colombia's largest coffee producer: 10,000 acres, 10 million trees, and how they got there through strategic farm roll-ups. [19:05] – Securing exclusive US & Canada rights to the iconic Juan Valdez brand and expanding into 2,500+ retail doors including Target and Walgreens. [31:02] – Current pre-IPO investment opportunity: $100K minimum, targeting a 3–4x return on capital within 18 months. [36:37] – Turning coffee cherry waste into ethanol and spirits — a first-of-its-kind commercial revenue stream. [41:25] – Outro — Share this with your tech friends who you think would benefit from learning about passive income and alternative real estate investments. For more resources and guides, check these out: Crack the Code https://www.aritacapital.com/crack-the-code/ Investor 101 https://www.aritacapital.com/investor-101-resource/ Due Diligence Resource https://www.aritacapital.com/dd-checklist-resource/ If you want to learn more, reach out at: Email: steven@aritacapital.com LinkedIn: https://www.linkedin.com/in/aritasteven/ IG: https://www.instagram.com/the.real.arita

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