Path for Potential

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Mar 2026

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About the show

Starting out on your own career path or even your own business? There’s a path for your potential and we want to help you find it.Combining interviews and advice, Path for Potential aims to equip you for a meaningful career following your passion, personality and maximising your potential.Mark Beaumont and Johanna Basford are on a mission to move away from, the traditional business-podcast rhetoric of fake humble statements, dodgy money-making schemes, and ultra-macho mentalities, and instead hold honest conversations with guests who want to help harness your potential into your very own success story.Each interview gives a behind-the-scenes view of the guest's early career and provides practical tips, mindset inspiration and the unlikely stories of how they took those early steps to find a fulfilling professional life whether they found great jobs or started their own thing. Find your own Path for Potential now!Brought to you by the Centre for Entrepreneurship, University of Dundee and supported by Elevator UK.

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31 recent

March 6, 202622 min

How to Build a Community as a Business | Fraser Smith EH9

Fraser Smith, the founder of EH9 Espresso, shares how a deep connection to Dundee’s West End, paired with a vision for a speciality coffee experience, inspired him to create a community hub unlike any other in the city. What began as a nod to his origins in an Edinburgh postcode quickly evolved into a business built on approachable culture, high standards, and a genuine love for the ritual of the daily grind.In this episode, Fraser opens up about the intentional but organic process of building EH9, from refining the shop's identity through face-to-face interactions to crafting a space that mirrors the creativity and grit of Dundee.Let’s connect with Fraser and EH9:Instagram: @eh9.espressoAddress: 250 Perth Road, DundeeWebsite: https://www.eh9espresso.com/

February 13, 2026Episode 324 min

Disrupting the global mindfulness market by drawing on the connection and resonance of culture and place | Karen and Graeme Kerr

Karen and Graeme, the duo behind Tethered, share how a deep connection to Scotland, paired with firsthand experiences of burnout, inspired them to create a mindfulness app unlike anything else on the market. What began as a personal need quickly evolved into a business built on honesty, experimentation, and a willingness to learn quickly from early setbacks.In this episode, they open up about the messy but rewarding process of building Tethered, from refining their vision through real user feedback to crafting meditations rooted in Scotland’s landscapes, language, and atmosphere. Their commitment to creating something authentic has led to standout retention rates and a growing community of users seeking calm, grounding, and creativity.We also explore what it’s like to grow a company together while navigating life as partners, the balance, the challenges, and the shared passion that keeps them moving forward. Their journey offers thoughtful insight into resilience, collaboration, and the importance of doing work that feels true to who you are.Let’s connect with Karen, Graeme, and Tethered:Instagram: @tetheredtoscotlandWebsite: https://www.tetheredapp.com/

December 19, 202519 min

The Warriors Way: Behind the Scenes of INTL | James Gilchrist

How do you go from being a design student to running one of the UK’s most iconic creative studios and an international festival? In this episode, we sit down with James Gilchrist, Creative Director of Warriors Studio and the INTL Festival. James gets honest about the often-daunting transition from student life to the professional world, offering advice for those navigating the start of their design careers. We also take a deep dive behind the scenes of the INTL Festival, exploring what it takes to curate a global stage and build a thriving creative community from scratch.Let's connect with James, Warriors Studio and INTL Festival: Instagram: @warriorsstudio @intl.international @internationalcreativeawardsWebsite: Warriors Studio: https://warriorsstudio.com/INTL: https://intl.international/International Creative Awards: https://www.creativeawards.international/

December 12, 202533 min

The Fail Fast Formula: Embracing Failure to Build and Scale GoRoadie | Michael Carr

How do you build a successful tech platform by getting things wrong? We welcome Michael Carr, CEO and co-founder of GoRoadie, to discuss the critical startup lesson of "Fail Fast, Learn Faster." Michael shares candid examples from GoRoadie's journey, from early product features that missed the mark to marketing strategies that flopped. He explains how embracing rapid iteration and user feedback, a methodology crucial in his entrepreneurship journey, allowed them to pivot quickly and build a product that genuinely serves UK driving instructors and learners. This episode is a must-listen for anyone who wants to understand how to leverage small failures to achieve massive success.Want to connect with Michael? Feel free to reach out to him via email at michael@goroadie.com or connect at LinkedIn: https://www.linkedin.com/in/mikey-carr/

March 24, 202517 min

The Role of Entrepreneurship in Public Policy | Michael Marra

Samuel Murray, our intern at the Centre for Entrepreneurship, sits down with Michael Marra, MSP and Shadow Cabinet Secretary for Finance, to host an episode of Path for Potential the first time exploring Michael's journey from academia to the world of politics. Michael was elected to the Scottish Parliament in 2021 and shares how his background in economics, policy-making, and local government shaped his approach to tackling Scotland’s financial landscape.Michael highlights the connections between entrepreneurship, politics, and economic growth from his work as a Dundee Councillor to his involvement in initiatives like Design in Action. He also dives into the challenges of shaping education policy and his vision for Scotland’s future. Whether you’re interested in leadership, finance, or making an impact through policy, this episode is packed with insights you won’t want to miss!

March 17, 202528 min

From Side Hustle to Startup: The Analog Motion Story | Jack Chalkley

In this episode, we explore Jack Chalkley's entrepreneurial journey as co-founder of Analog Motion, an e-bike startup that took off unexpectedly. Jack’s story begins at the University of Dundee, where his background in product design—and a shared passion for experimental projects with his co-founder—set the foundation for something bigger.Frustrated by the daily grind of commuting, they set out to design a simple, affordable electric bike. What started as a side project quickly turned into a full-fledged business when their Kickstarter campaign gained traction, helped by a surprising boost from German TV.Jack shares how they navigated the transition from a passion project to a growing company, the role of design in shaping their success, and the lessons learned along the way. Whether you’re into startups, product design, or just love a good entrepreneurial story, this episode is full of inspiration!

March 10, 202529 min

Language, AI & Entrepreneurship: Murad’s Journey with Leximos | Sayed Murad

In this episode, we welcome Murad, the founder of Leximos, exploring his journey of turning a bold idea into a game-changing language learning app.Seeing non-English speakers' struggles, Murad set out to break down language barriers with AI-powered technology. With the support of the University of Dundee’s Enterprise Centre, he transformed his vision into reality—winning the Enterprise Challenge and proving that innovation and determination can open doors.Murad shares the ups and downs of entrepreneurship, the role of AI in shaping the future of education, and why passion is the driving force behind success. Whether you're a language learner, an aspiring entrepreneur, or someone who loves a success story, this episode is packed with insights and inspiration you won’t want to miss!

March 3, 202531 min

Passion to Action with Hubble Bubble | Jevin Zac

In this episode, Jude sits down with Jevin Zach, founder of Hubble Bubble and winner of the Scottish EDGE competition, to explore his journey from an underdog to a thriving entrepreneur.Growing up in a financially struggling family surrounded by peers from elite backgrounds, Jevin saw firsthand how entrepreneurship could be a game-changer. Instead of letting obstacles define him, he turned them into motivation—launching Hubble Bubble, a business designed to help students align their passions with real educational opportunities.Jevin shares how he transformed an “unrealistic dream” into reality, the power of self-belief, and what it takes to win big in business. Whether you're an aspiring entrepreneur, a student with big ideas, or someone looking for inspiration to push forward, this conversation is packed with insights you won’t want to miss!

February 24, 202552 min

Special Ep: Solving Business Like a Rubik’s Cube | David Kremer

To kick off Entrepreneurship Week, we welcome back Mark Beaumont, our very first host from Season 1, to co-host this special episode alongside Jude. Together, they sit down with David Kremer, the visionary behind Rubik’s Brand Ltd. and a toy innovation, education, and investment leader.David took over Seven Towns Ltd, a company that has developed and licensed over 250 toys and games to giants like Hasbro and Mattel. Beyond the world of toys, David has worn many hats—as a maths teacher, textbook author, and now a director of the British Design Fund, which supports early-stage, purpose-driven businesses.In this episode, we dive into the business of play, the art of problem-solving, and what it takes to scale a brand from idea to global success. Whether you're an aspiring entrepreneur, an innovator, or just a fan of the Rubik’s Cube, this conversation is packed with insights you won’t want to miss!

December 18, 202420 min

Transforming a Simple Idea into a Global Brand with The Green Company | Emilio Rimini

How does a simple idea between school friends grow into a globally recognized sustainable brand? In this episode, Emilio Rimini, co-founder of The Green Company, shares his entrepreneurial journey, sharing how passion and purpose drove his business from humble beginnings to international success.Emilio reflects on the critical lessons he’s learned—from balancing budget control with driving progress to listening closely to customers to refine his vision. He also talks about the pivotal role of his first hire and how surrounding himself with the right people has been instrumental in the company’s growth.Whether you’re an aspiring entrepreneur or simply curious about the journey behind a thriving sustainable brand, Emilio’s story is packed with actionable insights and inspiration to help you take the first step toward your goals.