A deep dive into the different parts of growing and running a successful painting business, hosted by Mark DeFrancesco
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August 23, 2026Episode 12836 min
Roger Woodstock: The World of Apartment Complex Repaints
Today’s guest is Roger Woodstock from Evolv3 Painting in Florida. Originally from Jamaica, Roger has an interesting story going from corporate America to starting his own painting and home repair business. As someone who is very careful about debt and has a strong integrity to do good work - hear about how he has ventured into the world of large apartment complexes and managed to make a profit. More on Roger here https://www.facebook.com/Evolv3Painting/about/ Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
August 16, 2026Episode 12710 min
Are You Throwing Money Away? All About Past Customers
“If you’re not aggressively reaching out to past customers, it’s like you have a hole in your bank account. Money is just bleeding out …” In this episode from the vault, Mark is talking about the importance of keeping in touch with past customers. After doing this for a while, there’s an unexpected benefit - where past customers start to feel like family, and it’s gone way beyond marketing. “If you treat your past customers this way, they will always remember you - they will be talking about you at dinner parties” Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
August 9, 2026Episode 12649 min
Nick Hahn: From Hardware Store To Painting Business
In this episode, Mark talks to Nick Hahn from Michigan. Nick started late but has grown fast! Hear about his inspiring journey from a hardware store employee to a successful painting business owner, including his tips on growth, leadership, and taking bold risks! #PaintingBusiness #GrowYourBusiness For more on Nick visit https://www.hahnshandyservices.com/ Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
August 1, 2026Episode 1255 min
Winning The Day: The Afternoon Huddle
As a crew leader on the job site, it’s important to regroup after lunch and make sure your workers are on task. In this excerpt from the production training module, Mark talks about giving people a little more work than he thinks they can get done - but balances that with making sure they are still getting wins. But what happens when someone is consistently not hitting the mark? Find out in this episode. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
July 25, 2026Episode 1241 hr 2 min
Jacob Battaglia: Hard Lessons from a Painting Contractor Who Learned Fast
In this episode, Mark interviews Jacob Battaglia, owner of One Way Painting in Woodstock, Georgia, about building a quality-focused, faith-driven residential and commercial painting company. Jacob shares how he started in 2021 after remodeling work, shifted from handyman jobs into painting to stand out through reliability and communication, and grew from a solo operator to four W-2 employees with strong Google reviews. He describes early chaos, learning to structure sales and scheduling, and pushing himself in sales despite discomfort. Jacob’s toughest season came when heavy marketing spend produced little ROI, leaving the company slow and cash-strapped; he explains how tracking job costing, margins, overhead, and data-driven decisions - especially around hiring - became critical. In the last 20 minutes or so of the conversation, Mark shares some critical guidance for figuring out what to pay your people and stay profitable - and Jacob brings up one of his biggest “mistakes” with his first hire. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com Find out more about Jacob here http://onewayga.com/
July 19, 2026Episode 1239 min
When You Know Right Away Budget Will Be an Issue
How to have an honest budget conversation during the sales process. In this clip from the sales training module, Mark goes in depth about how he handles showing up to an appointment and immediately realizing budget is going to be an issue. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
July 10, 2026Episode 1221 hr 4 min
Oge Madu: Subcontractors, Marketing & Making Money
In this episode, Mark interviews Oge Madu of Houston, TX. They have an in-depth conversation about the pros and cons of using subs to grow, the importance of marketing, operations, and much more. Find out more about Oge at https://moneymadu.com/ Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
July 3, 2026Episode 1212 min
Getting Out of Customer Facing
You’ve heard “working on the business vs working in the business”? A big part of that means carving out time where you’re not doing “customer facing” activities. Mark talks more about this in this clip from the archive. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
June 26, 2026Episode 12043 min
Peter Miele: Running Two Businesses Simultaneously
In this episode, Mark interviews Peter Miele from New Jersey. He has an inspiring story, running both a painting business and trash business. They talk about everything from marketing to working with family and how passion and perseverance is so crucial in being a successful owner - and finding balance! Find out more about Peter through Instagram @mielepainting and @mielecontracting Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
June 20, 2026Episode 1193 min
AWO’s: How to Train Crew Leaders to Ask for Additional Work
What to say to the customer to bring up additional work on a jobsite? In this episode, Mark talks about “word tracks” you can train your crew leaders and painters to use to potentially bring up additional work orders. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
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