A deep dive into the different parts of growing and running a successful painting business, hosted by Mark DeFrancesco
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November 7, 2026Episode 1393 min
Sales Tip - “I Want To Shop Around”
This is a common objection during a sales call, “I want to shop around”. Mark talks about what this really means and what to do about it. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
October 31, 2026Episode 1381 hr 6 min
Ladies Under Pressure: Layne & Lisa
Is your communication with clients built to last? In this episode, Mark talks with Layne and Lisa, the inspiring duo of Ladies Under Pressure from Lexington, KY about what it's like being a women owned business, growing, and how to revolutionize client interactions both to grow and to protect your business legally. Find out more about Layne & Lisa at https://www.facebook.com/ladiesunderpressure Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
October 24, 2026Episode 1376 min
The Pre-Sales "Mail Ahead" Packet
Part of Mark’s sales process includes mailing a packet (snail mail) as soon as the sales appointment is set up, to help pre-position the company and help the customer clarify their thoughts before the salesperson arrives. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
October 17, 2026Episode 13658 min
MK Burt - The Painting Business Built Around Music
In this episode, Mark talks with MK Burt out of the Nashville, TN area about how she built her painting business around having the flexibility to also be a full time musician. A major medical situation provided a bit of a wake-up call which started the path towards starting this business - then they talk about what it’s like working with siblings - and they get into production, sales, marketing - all the usual subjects! MK’s parting advice - don't cut corners, communicate with your clients, use good products, and remember: "no" is a complete sentence! Reach out to MK here punkrockremod@gmail.com Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
October 10, 2026Episode 1355 min
The Mindset of Scaling a Business - Happy Customers & Happy Employees
Visualize it, see it - then build systems to scale it! In this episode from the vault, Mark gives a really simple intro to “building with blocks”. This is a great introduction to the necessary mindset for growing a business, especially for those still struggling in the early stages. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
October 3, 2026Episode 13446 min
Jason Grubbs: From Pastor to Owning a Painting Company
Selling to be liked vs. selling to close? This is just one topic Mark and Jason get into! Jason Grubbs from Indiana left his full-time job as a pastor of 16 years and started a painting business. Jason opens up about hiring his first employee and underpricing his early jobs. Mark shares his six-step approach to handling customer complaints and explains how DISC personality profiling can help owners understand why they hesitate at the close, build stronger teams, and decide where they belong in the business. And Jason's parting advice for any contractor: don't quit. Find out more about Jason here https://jasongrubbspainting.com/ Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
September 26, 2026Episode 1332 min
Stuck Working in the Business Instead of on It?
In this clip from the owner mindset series, Mark talks about moving from working in the business to working on the business - and starting to transition toward becoming a true business owner. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com #paintingbusiness
September 19, 2026Episode 13247 min
Cameron Loughlin: What I Learned Starting a 2nd Painting Company
Cameron built a company, it was bought out, and then 2 years later he started another one! Two great bits of advice from this episode: “the thing that allowed us to triple in revenue was tapping into our past customer list” and "try to be a customer service company that just happens to paint" rather than the other way around. In this episode, Mark and Cameron dig deep. Stay until the end to hear what Cameron learned being on the inside of the company that bought his old business, which helped him be more successful the 2nd time around. And the surprise twist - hear why Cameron moved with his wife and 3 kids to India during the interim. Find out more about Cameron’s business here https://paintcraftco.com/ Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com #paintingbusiness
September 12, 2026Episode 1311 min
Selling Residential Paint Jobs: The Little Things Add Up
In this clip pulled from the sales training archive, Mark stresses the importance of all the little touches that eventually add up to getting a sale. #paintingcontractor #sales #residential #training Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
September 5, 2026Episode 13047 min
Brian Kotarski: From Law Enforcement to Painting Business
“Get off the tools!” This is Brian’s most important advice to other painting contractors. “Learn to hire and delegate as soon as possible.” In this episode, Mark talks with Brian Kotarski, a retired law enforcement officer who started a painting business in Indiana. They talk about integrity, professionalism, attention to detail, closing appointments (by slowing down), and much more related to running a successful painting business! More on Brian here https://integrityinbluepainting.com/ Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
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