
Plan Before the Pain: Pain Points of Taxes, Transitions, and Business Ownership
In this episode, Maggie Shea sits down with Ashley Gerhard, CPA, Partner at Sixt Gerhard & Associates CPAs, for a conversation about accounting, entrepreneurship, leadership, succession planning, and the realities of advising small business owners through some of their biggest decisions. Ashley’s path to leadership was anything but linear. She began as a math major, transitioned into accounting and finance, gained experience in managerial accounting, helped her husband operate a business, and eventually returned to the accounting firm where she had first worked as an intern. After years of learning the business from different perspectives, Ashley was approached about stepping into a leadership role and helping carry the firm into its next chapter. That transition officially took place at the beginning of 2020, bringing an unexpected challenge almost immediately. Ashley found herself navigating new ownership at the same time the pandemic disrupted businesses everywhere. From rapidly implementing remote work to helping small business clients understand PPP, ERC, and constantly changing regulations, the experience reshaped both her leadership and the firm. Maggie and Ashley discuss: The Pain Points of transitioning from employee to firm leadership Growing up around entrepreneurship and how it shaped Ashley’s career Why succession planning should begin long before a business owner is ready to leave Buying and selling a business and why the numbers only tell part of the story Taking emotion out of major financial decisions The importance of involving accountants, attorneys, financial advisors, and other professionals early Leading a firm through the uncertainty and burnout of 2020 Hiring the right people instead of simply filling open seats Training younger accountants to understand where the numbers actually come from Helping employees discover the work that energizes them Knowing when a client has outgrown your firm and helping them make the right transition Retirement planning for business owners Estate planning, trusts, beneficiaries, and preparing for the unexpected Why business owners should communicate with their accountant throughout the year, not just during tax season One of the biggest themes throughout the conversation is planning before you are forced to react. 💼 Connect with Ashley Gerhard & Sixt Gerhard & Associates CPAs, PLLC Website: sixtcpa.com Sixt Gerhard & Associates CPAs, PLLC is located in West Falls, New York, between East Aurora and Orchard Park. The firm works closely with small businesses and individuals, with an emphasis on finding the right client fit and providing planning and consulting alongside traditional accounting services. 🤝 Connect with StaffBuffalo & Pain Points Podcast Website: staffbuffalo.com More Episodes: staffbuffalo.com/painpoints














