Owning The Buy Box

Hosted by IPSecure

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Oct 2024

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About the show

Owning the Buy Box is the podcast for agencies, brands and aggregators who want to take their Amazon business to the next level. You can’t optimize your ad spend, effectively manage inventory, nor grow sales if you don’t Own the Buy Box. Each episode will feature a conversation with Amazon experts about growing revenue and creating awesome customer experiences. Our host and guests will help you understand the seller landscape to clear a path that’s absent from illicit and counterfeit sellers. If you are eager to increase your sales and customer satisfaction on Amazon, you’ve come to the right place. Welcome to Owning the Buy Box!

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28 recent

October 14, 202412 min

Protecting Ecommerce - Part One - The Front Lines

Protecting Ecommerce with Paolo Emilio AscoliIn this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. Part One - The Front LinesBrand protection and the ecommerce stackGray markets and ‘the side hustle’Reporting violations to marketplaces

October 14, 202414 min

Protecting Ecommerce - Part Two - The Regulations and Regulators

Protecting Ecommerce with Paolo Emilio AscoliIn this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. Part Two - The Regulations and RegulatorsRegulatory requirementsEU and US perspectivesMarketplace investments in brand protection - are they working?

October 14, 202418 min

Protecting Ecommerce - Part Three - The Gray Market

Protecting Ecommerce with Paolo Emilio AscoliIn this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. Part Three - The Gray MarketIs the gray market a form of unfair competition?Gray market growth: an increasing corporate focusHow a lack of distribution control spurs price erosion

October 14, 202424 min

Protecting Ecommerce - Part Four - The Ideal Brand Protection Strategy

Protecting Ecommerce with Paolo Emilio AscoliIn this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce.Paolo’s background in intellectual property law serves as an excellent foundation for his role at Corsearch, a world leader in intelligent trademark and brand protection solutions, where he plays a key role in protecting brands online.In this wide-ranging four-part episode, David and Paolo discuss how online venues create amazing opportunities for reaching customers and unique challenges for protecting brands. Without an active brand protection strategy, brands face declining sales due to rogue sellers, gray market sales, and price erosion. While online platforms dedicate resources to combating brand abuse on their platforms, today’s savvy brands know that they must include brand protection programs in their ecommerce strategies, just as they do digital advertising, social commerce, and inventory management.As Paolo notes, “Brand protection and ecommerce are a cost of doing business.” Join David and Paolo in sharing their decades of experience in protecting brands online as they discuss the ideal brand protection strategy, how legislation could help, what the marketplaces could do better and whether AI will affect brand protection. Part Four - The Ideal Brand Protection StrategyWhy a 360-degree view mattersThe crucial role of test purchasesWhat’s next in brand protection

May 24, 202416 min

Pattern Recognition - Part One - Data Driven

Pattern is an ecommerce success story. With the insights gained from its start in 2013 selling products on the Amazon platform from a co-founder’s living room, the company developed a patented technology platform to help other sellers achieve marketplace success. The ecommerce accelerator reached more than $1.4 billion in revenue in 2023 and employs more than 1,700 people around the world.Winning the Buy Box is at the core of the company’s strategy, using AI and data science to powerproprietary tech that drives and converts traffic for their clients’ marketplace listings. In-house design expertise improves clients’ branding, packaging and products. In-depth analytics inform sell-through, forecasting and pricing. In our latest two-part podcast, Pattern’s Mike Penrod, Director of Partner Marketing, describes the company’s strategic approach to markets, the importance of partnering in Pattern’s success and why brand protection is in the company’s DNA. How can these insights help you grow your marketplace business?Part 1 - Data DrivenPrinciples of partnershipThe role of data science and analyticsEvaluating global expansion

May 24, 202418 min

Pattern Recognition - Part Two - Brands and the Customer Experience

Pattern is an ecommerce success story. With the insights gained from its start in 2013 selling products on the Amazon platform from a co-founder’s living room, the company developed a patented technology platform to help other sellers achieve marketplace success. The ecommerce accelerator reached more than $1.4 billion in revenue in 2023 and employs more than 1,700 people around the world.Winning the Buy Box is at the core of the company’s strategy, using AI and data science to power proprietary tech that drives and converts traffic for their clients’ marketplace listings. In-house design expertise improves clients’ branding, packaging and products. In-depth analytics inform sell-through, forecasting and pricing. In our latest two-part podcast, Pattern’s Mike Penrod, Director of Partner Marketing, describes the company’s strategic approach to markets, the importance of partnering in Pattern’s success and why brand protection is in the company’s DNA. How can these insights help you grow your marketplace business?Part 2 - Brands and the Customer ExperienceHow distribution control drives Buy Box growthRemoving gray market sellersIdentifying the categories where you can win

April 10, 202421 min

Mission Driven - Part Two - Working with Resellers

Twisted X Global Brands is on a mission. The company’s core philosophy that we need to leave the planet in a better place infuses every facet of the company from the business model and distribution strategy to product design, consumer experience and branding. Producing great footwear is the company’s means of achieving its mission. Each shoe incorporates at least one sustainability feature, no matter the style, brand or collection. Twisted X is equally dedicated to supporting its reseller network with tools and resources so they are successful, too. In this two-part podcast, Tricia Mahoney, an experienced brand-builder and CMO of Twisted X, describes how philanthropy, sustainability and service are core pillars for the company. She details how she and her team apply the ‘doing good’ ethos to their work in building the Twisted X brand, launching multiple products and providing support to their resellers. She also shares a wonderful story of ‘doing good’ in action with the Cook Children’s collection, a joint effort with Cook Children’s Medical Center. Part 2 of this podcastHow Twisted X manages its channelsBrand protection strategies and resellersThe power of storytelling

April 10, 202416 min

Mission Driven - Part One - Doing Good

Twisted X Global Brands is on a mission. The company’s core philosophy that we need to leave the planet in a better place infuses every facet of the company from the business model and distribution strategy to product design, consumer experience and branding.Producing great footwear is the company’s means of achieving its mission. Each shoe incorporates at least one sustainability feature, no matter the style, brand or collection. Twisted X is equally dedicated to supporting its reseller network with tools and resources so they are successful, too.In this two-part podcast, Tricia Mahoney, an experienced brand-builder and CMO of Twisted X, describes how philanthropy, sustainability and service are core pillars for the company. She details how she and her team apply the ‘doing good’ ethos to their work in building the Twisted X brand, launching multiple products and providing support to their resellers. She also shares a wonderful story of ‘doing good’ in action with the Cook Children’s collection, a joint effort with Cook Children’s Medical Center.Part 1 of the podcast The lure of Twisted X for a brand-builderHow Twisted X puts its mission to workThe mission in action: The Cook Children’s Collection

January 2, 202421 min

Omnichannel is King - Part One - Scale

An omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with Brennan Ursu, Director of Marketing Strategy at Zoomget, one of the largest importers of disposable gloves in North America.Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget.In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he recommends for building a business from the group up. He also considers how your brand protection challenges and strategies affect each of these areas and help you win the Buy Box.Part One of the podcast: How to scale your business efficientlyHow managing your supply chain affects your Buy Box win rateEvaluating omnichannel opportunities and risks

January 2, 202413 min

Omnichannel is King - Part Two - Brands vs Products

An omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with Brennan Ursu, Director of Marketing Strategy at Zoomget, one of the largest importers of disposable gloves in North America.Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget.In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he recommends for building a business from the group up. He also considers how your brand protection challenges and strategies affect each of these areas and help you win the Buy Box. Part Two of the podcast:Becoming a brand vs selling a productWhy building your business around a brand strategy results in customer LTVHow brand protection relates to customer acquisition at different points in the funnel