
The Business of Live Entertainment feat. Javier Simons ’25
If you told a young Javier Simons that he would one day own his own talent agency and hold an MBA from Rice Business, he would have been in disbelief. Growing up in Panama, Javier’s path into the music industry was anything but conventional, he says. After years of waiting tables, Javier taught himself the business of entertainment from backstage, and fell in love with the in’s and out’s of talent booking and artist management. It was this passion that drove him to creating KOQ Agency, a global touring and talent agency representing independent artists. With the help of an MBA from Rice Business, Javier has scaled KOQ internationally, even booking Danish band Aqua’s first U.S. tour. Javier joins co-host Brian Jackson ’21 to talk about his path from club promoting to entrepreneur, what it really takes to build an artist's career from the ground up, how the MBA gave him the financial and leadership toolkit he was missing, what leading the Entrepreneurship Through Acquisition Conference meant to him, and why staying “delusional” is the key to chasing and achieving your dreams. Episode Guide: 00:00 Javier Simons Introduction 01:03 Early Spark for Live Entertainment 03:59 Hard Knocks Education 06:53 Founding KOQ Agency 09:42 Earning Artist Trust 12:30 Booking Aqua U.S. Tour 18:16 Riders and Show Crises 21:06 Leadership at Denver Pride 23:37 Why Rice MBA 26:01 Entrepreneurship Through Acquisition Conference Legacy 29:01 Advice for Breaking Into The Music Industry The Owl Have You Know Podcast is a production of Rice Business and is produced by University FM. Episode Quotes: On taking the risks to discover your potential 15:20: One of the things that entrepreneurs need to have is take the risk, because I didn't know my full potential until I did that. Once I did Aqua, that's when I realized that there was no challenge big or small enough that I couldn't achieve. It was really an eye-opening moment, especially when I was going through launch week and starting my first semester of the MBA program. And I remember texting my, my core team at 5:00 AM. I said, "If you see me with bags under my eyes and you don't hear from me until 5:30 before class, this is why." And I sent them the poster of the tour before it had released, and they were so supportive. They were, they were very excited. I think in general, I was the only person working in music, so it was kind of fascinating to them to see somebody that was kind of working a field that I don't think anybody in my, in my cohort was, was working. I took them on a journey with me. What we call delusion as an adult is what a kid calls a dream 28:19: What we call delusion as an adult is what a kid calls a dream, you know? And we always need to keep dreaming. I think as adults, we tend to not dream anymore. We tend to just go by facts and figures and, and analytics and, and understanding what the results and predictability and we really lose that charm, that innocence that really drove us when we were young to do things that we would never thought we could do. And I know that this is the beginning of something great, because I feel a big change coming. What’s the biggest misconception artists have about building a sustainable career? 36:07: I think the biggest misconception artists have is that there is only one pathway to monetize their art, and that is not true. A musician can monetize their music five different ways. Through publishing, through licensing, through live events, and ancillary revenue can be merchandised through the image of the artist and brand partnerships, of course. And there's also the element of music writing and being a producer, right? So learn how your art can be monetized. Don't record a song and throw it on, on SoundCloud and hope that it sticks. Show Links: Championing Diversity from Concerts to Classrooms: Meet Javier Simons, Professional MBA Student | Rice Business, Student Stories Transcript Guest Profile: Javier Simons | Rice Business Javier Simons | LinkedIn















