Overlooked Business Basics

Hosted by Le'Keisha Mazur

Business Careers

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Latest episode

Jul 2024

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EN-US

About the show

Hosted by Le'Keisha Mazur, the Overlooked Business Basics podcast explores the most overlooked aspects to starting a business. Are you looking to start your own business or side business? Then you've found the right podcast because you will learn about the most overlooked business, marketing and legal basics that every business owner should know. Listening to this podcast will give you the insights you need to be successful. Learn more at https://missionmatters.com/author/lekeisha-mazur/

Listen to episodes

60 recent

July 25, 2024Episode 8728 min

P.U.S.H. Notifications

Do you have a cell phone?How much time do you spend on the apps you downloaded?How much money does your app make you?Join your hostess Le'Keisha Mazur as she talks about: P.U.S.H. NotificationsDIscover why apps are so powerful as a lead generator. Find out how even if you don't have an app for you company, why you might want one. What is it about Free and Paid for apps that deserve space on our smartphones. What is an app anyway?So thank you for listening, and audience, Here is her call to action. Subscribe to the show. She repeats. Subscribe to the show.And here's her call to action for the people that like extra credit on top of that.Go ahead and check out the website, legalhelp4biz.com to see how they're making a difference in the lives of others with their services and be a client.and she looks forward to bringing you more "Overlooked Business Basics”."Because once it's revealed, it cannot be concealed". Until next time, she's your hostess Le'Keisha Mazur. Have a great day!To learn more, visit:Legalhelp4biz.comListen to more episodes on Mission Matters:https://missionmatters.com/author/LeKeisha-Mazur/

July 11, 2024Episode 8633 min

Past Due Networking Follow UP

Are you a business card collector for the wrong reasons?Has someone reached out to you years later after meeting you because of your business card?Sizzle Q3:Join your hostess Le'Keisha Mazur as she talks about: Past Due Networking Follow UPDiscover how to connect with others past due. Learn the cadence of the follow up and why it makes sense when working. Explore why you got the card in the first place and why you even pass yours out to others.So thank you for listening, and audience, Here is her call to action. Subscribe to the show. She repeats. Subscribe to the show.And here's her call to action for the people that like extra credit on top of that.Go ahead and check out the website, legalhelp4biz.com to see how they're making a difference in the lives of others with their services and be a client.and she looks forward to bringing you more "Overlooked Business Basics”."Because once it's revealed, it cannot be concealed". Until next time, she's your hostess Le'Keisha Mazur. Have a great day!To learn more, visit:Legalhelp4biz.comListen to more episodes on Mission Matters:https://missionmatters.com/author/LeKeisha-Mazur/

June 27, 2024Episode 8535 min

Business Card Basics

What are business cards?Do you have business cards for yourself or business?What do you look for when you accept a business card?Join your hostess Le'Keisha Mazur as she talks about: Business card BasicsThis a fun case study of all things business cards that she has encounterd over the years of collecting business cards and events and trainings. Learn the good, the bad and the I can't believe you think this is business card.Discover the core elements needs on a business card to at least keep you in the game of busniess card marketing professional.So thank you for listening, and audience, Here is her call to action. Subscribe to the show. She repeats. Subscribe to the show.And here's her call to action for the people that like extra credit on top of that.Go ahead and check out the website, Legalhelp4biz.com to see how they're making a difference in the lives of others with their services and be a client.and she looks forward to bringing you more "Overlooked Business Basics”."Because once it's revealed, it cannot be concealed". Until next time, she's your hostess Le'Keisha Mazur. Have a great day!To learn more, visit:Legalhelp4biz.comListen to more episodes on Mission Matters:https://missionmatters.com/author/LeKeisha-Mazur/

June 13, 2024Episode 8425 min

A Package Deal

What does packaging have to do with branding?How does the look of a package envoke excitement?What is Good, Better, Best for service packaging?Join your hostess Le'Keisha Mazur as she talks about: A package deal.Discover the three types of packaging needed to make your business branding quality and appealing to the masses.Learn the aspects of good, better, and best as how they apply to servicing packaging.Uncover the final packaging piece that truly shows off you company.So thank you for listening, and audience, Here is her call to action. Subscribe to the show. She repeats. Subscribe to the show.And here's her call to action for the people that like extra credit on top of that.Go ahead and check out the website, legalhelp4biz.com to see how they're making a difference in the lives of others with their services and being a client.and she looks forward to bringing you more "Overlooked Business Basics”."Because once it's revealed, it cannot be concealed". Until next time, she's your hostess Le'Keisha Mazur. Have a great day!To learn more, visit:Legalhelp4biz.comListen to more episodes on Mission Matters:https://missionmatters.com/author/LeKeisha-Mazur/

May 30, 2024Episode 8529 min

Summit Marketing Part 2

What is a summit?Why should you want to be a part of a summit?How much earning potential does a summit have when marketing?Join your hostess Le'Keisha Mazur as she talks about: Summit Marketing Part 2Get the second half to incite Summit Marketing as a speaker and what it means to be apart of one to grow your email list.Tips, tricks, and warnings. This is part 2, so don't forget about part 1 if you haven't given a listen yet. Copious actionable notes are in your future about this marketing tactic.So thank you for listening, and audience, Here is her call to action. Subscribe to the show. She repeats. Subscribe to the show.And here's her call to action for the people that like extra credit on top of that.Go ahead and check out the website, legalhelp4biz.com to see how they're making a difference in the lives of others with their services and be a client.and she looks forward to bringing you more "Overlooked Business Basics”."Because once it's revealed, it cannot be concealed". Until next time, she's your hostess Le'Keisha Mazur. Have a great day!To learn more, visit:Legalhelp4biz.comListen to more episodes on Mission Matters:https://missionmatters.com/author/LeKeisha-Mazur/

May 16, 2024Episode 8431 min

Summit Marketing - Part 1

What is a summit?Can it help you reach the top?What does it take to have one?Join your hostess Le'Keisha Mazur as she talks about: Summit Marketing PT.1Have you ever wondered what a summit is and why you could host one. What are the benefits of this type of marketing in terms of growing an email list? DIscover how simple it really could be and the benefits.So thank you for listening, and audience, Here is her call to action. Subscribe to the show. She repeats. Subscribe to the show.And here's her call to action for the people that like extra credit on top of that.Go ahead and check out the website, legalhelp4biz.com to see how they're making a difference in the lives of others with their services and be a client.and she looks forward to bringing you more "Overlooked Business Basics”."Because once it's revealed, it cannot be concealed". Until next time, she's your hostess Le'Keisha Mazur. Have a great day!To learn more, visit:Legalhelp4biz.comListen to more episodes on Mission Matters:https://missionmatters.com/author/LeKeisha-Mazur/

May 2, 2024Episode 8132 min

Business Groupies-A case study

What is a groupie?How much marketing can they do?What value do they seek from you?Join your hostess Le'Keisha Mazur as she talks about: Business Groupies-A case studyDiscover how you can get your own raving fans.Learn the discounts that they offer that you never thought about. In looking at an online business owners review method tools box, grab and duplicate some of these techniques to deploy in your own business. Your fans are waiting for you to reach out. They are ready to be your groupies and follow you wherever you go.So thank you for listening, and audience, Here is her call to action. Subscribe to the show. She repeats. Subscribe to the show.And here's her call to action for the people that like extra credit on top of that.Go ahead and check out the website, legalhelp4biz.com to see how they're making a difference in the lives of others with their services and being a client.and she looks forward to bringing you more "Overlooked Business Basics”."Because once it's revealed, it cannot be concealed". Until next time, she's your hostess Le'Keisha Mazur. Have a great day!To learn more, visit:Legalhelp4biz.comListen to more episodes on Mission Matters:https://missionmatters.com/author/LeKeisha-Mazur/

April 18, 2024Episode 8030 min

Corporate Marketing

What do you do to capitalize on marketing as a franchisee?What is the big deal of the franchisor system?How do you adapt to online and in-app only purchases for your business?Join your hostess Le'Keisha Mazur as she talks about: Corporate MarketingWe will take a look at aspects of corporate marketing from the perspective of being a franchisee, trying to keep up with the various specials and campaigns that come your way so you cash in on the free leads. And why price and participation of local owners matter.So thank you for listening, and audience, Here is her call to action. Subscribe to the show. She repeats. Subscribe to the show.And here's her call to action for the people that like extra credit on top of that.Go ahead and check out the website, legalhelp4biz.com to see how they're making a difference in the lives of others with their services and being a client.and she looks forward to bringing you more "Overlooked Business Basics”."Because once it's revealed, it cannot be concealed". Until next time, she's your hostess Le'Keisha Mazur. Have a great day!To learn more, visit:Legalhelp4biz.comListen to more episodes on Mission Matters:https://missionmatters.com/author/LeKeisha-Mazur/

April 4, 2024Episode 7936 min

Business Double Dippin

What is double dipping?How is it applied to business?How many uses can you get out of a lead?Join your hostess Le'Keisha Mazur as she talks about: Business Double DippinSometimes there is a moment when there is a oppertunity that a jack of all trades, but a master of some can utilize a lead that was meant for something else. Learn the tactics and tecniques of this and why it could actually work for your business.So thank you for listening, and audience, Here is her call to action. Subscribe to the show. She repeats. Subscribe to the show.And here's her call to action for the people that like extra credit on top of that.Go ahead and check out the website, legalhelp4biz.com to see how they're making a difference in the lives of others with their services and being a client.and she looks forward to bringing you more "Overlooked Business Basics”."Because once it's revealed, it cannot be concealed". Until next time, she's your hostess Le'Keisha Mazur. Have a great day!To learn more, visit:Legalhelp4biz.comListen to more episodes on Mission Matters:https://missionmatters.com/author/LeKeisha-Mazur/

March 21, 2024Episode 7824 min

A-AA Roadtrip-Magazine Marketing

sizzle Q1: Does marketing in a magazine still work?Sizzle Q2: What can business owners do to help each other and save some money?Sizzle Q3: Have you ever had chicken and waffles, together?Join your hostess Le'Keisha Mazur as she talks about: A-AA Roadtrip-Magazine MarketingHear how a magazine inspired road trip lead to a really cool business discover that some resturanteer are doing. Discover that magazine marketing is alive and well and gets results. Learn how to get access to this type of marketing that could be free to you.Discover a new trend that other business owners with retail space are cashing in on and maybe you could as well. It's a double reveal episode!So thank you for listening, and audience, Here is her call to action. Subscribe to the show. She repeats. Subscribe to the show.And here's her call to action for the people that like extra credit on top of that.Go ahead and check out the website, legalhelp4biz.com to see how they're making a difference in the lives of others with their services and be a client.and she looks forward to bringing you more "Overlooked Business Basics”."Because once it's revealed, it cannot be concealed". Until next time, she's your hostess Le'Keisha Mazur. Have a great day!To learn more, visit:Legalhelp4biz.comListen to more episodes on Mission Matters:https://missionmatters.com/author/LeKeisha-Mazur/