Outsource to Profits Podcast

Hosted by Jamie Shanks

Business Management

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Episodes

100

Latest episode

May 2026

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About the show

Jamie Shanks-CEO of 3 companies | Track Signals with Pipeline Signals, license Social Selling IP with Sales for Life, facilitate Offshoring Talent with Get Levrg. We help founders and CEOs navigate the murky waters of scaling offshore talent.

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May 19, 2026Episode 14513 min

Most Founders Are Too Busy to See the Change That's Coming for Them

Episode: 144 Change is inevitable, but most founders are too deep in the day-to-day to see it coming until it's already disrupting everything. This episode unpacks why leaders have to transform themselves before they can transform their teams, and what it actually takes to build a business that sustains growth through constant uncertainty. ABOUT THE HOST: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. A three-time agency builder who has navigated the shift from social selling to AI, Jamie brings a hard-won perspective on what it means to embrace change at every stage of a business and why the founder always has to go first. LinkedIn: https://www.linkedin.com/in/jamestshanks/ ABOUT THE GUEST: Anne Bloom is a Business Advisor, leadership coach, strategist, and author at Your Aspire Coach. A CPHR-certified professional and certified Ikigai practitioner, Anne works with executives and leadership teams who are done fighting the same fires year after year, helping them transform how their businesses operate, grow, and sustain success in a world that won't slow down. LinkedIn: https://www.linkedin.com/in/annebloomcphr/ EPISODE SUMMARY: Anne Bloom joins Outsource to Profits to tackle the leadership challenge most founders avoid — change. She explains why growth is optional, but change is not, why self-awareness must come before organizational transformation, and how tools like Ikigai help leaders understand their own purpose before expecting their teams to follow. She also shares how her book, No Going Back, frames technology adoption and sustainable growth as leadership responsibilities rather than IT problems. WHAT YOU'LL WALK AWAY WITH: Why change resistance is a leadership problem and not a people problem How to lead transformation when your team didn't sign up for it What Ikigai reveals about your leadership style in under two hours Why technology adoption needs a policy before it needs a platform How to think about sustaining growth, not just achieving it The mindset shift every founder needs before asking their team to change #LeadershipDevelopment #ChangeManagement #FounderMindset #BusinessTransformation #Ikigai #NoGoingBack #FutureProofBusiness #OutsourceToProfits #SustainableGrowth

May 11, 2026Episode 14413 min

Every Founder Should Run Their Business Like They're About to Sell It

Episode: 143 Handing a business from one generation to the next sounds messy, but it doesn't have to be. This episode breaks down how a son spent 16 years earning the right to lead, what made the transition nearly seamless, and the financial and cultural moves every founder should be making long before succession ever becomes a conversation. ABOUT THE HOST: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. Having built and scaled three agencies, Jamie helps business leaders leverage offshore talent, smart systems, and operational structure to grow beyond themselves and build something worth handing off. LinkedIn: https://www.linkedin.com/in/jamestshanks/ ABOUT THE GUEST: Mike Libbey is a Partner and COO at YBL, a virtual accounting and advisory firm serving growth-focused businesses across Canada. A co-founder of EdgeFlow, a workflow automation platform for financial advisors, Mike joined his father's accounting firm 16 years ago and has spent the last six years quietly running the business before formally taking over, proving that the best successions are built long before they're announced. LinkedIn: https://www.linkedin.com/in/mike-libbey/ EPISODE SUMMARY: Mike Libbey joins Outsource to Profits to share one of the most quietly successful family business transitions you'll hear. He walks through how 16 years of side-by-side growth, earned trust, and a pick-your-battles philosophy made handing over the keys almost painless. The conversation covers how to handle concerns about nepotism, when to have the uncomfortable succession conversations, and why running your business as if you're about to sell it is always the right move. WHAT YOU'LL WALK AWAY WITH: Why succession planning should start much earlier than feels necessary How to earn authority without relying on the family name The pick-your-battles approach that keeps family businesses functional What structures and specialists you need before a transition happens Why rebranding and going virtual changed everything internally and externally How to future-proof a business when AI is moving faster than your roadmap #FamilyBusiness #BusinessSuccession #VirtualCFO #FounderGrowth #AccountingForFounders #YBL #BusinessTransition #OutsourceToProfits #ScalingWithClarity

May 4, 2026Episode 14314 min

The One-Meeting Close Strategy That's Working in Every Industry

Episode: 142 Getting airdropped into an existing team is one of the hardest leadership challenges a founder or executive will ever face. This episode breaks down how to earn trust before asserting authority, how to surface what's really going on beneath the surface, and how a single sales principle from another industry closed a $1.3 million deal in one meeting. ABOUT THE HOST: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. Having scaled three agencies from the ground up, Jamie knows the difference between building a team from scratch and inheriting one — and why the playbook for each looks nothing alike. LinkedIn: https://www.linkedin.com/in/jamestshanks/ ABOUT THE GUEST: Tina Jesso is a Branch Manager at Royal LePage Integrity Realty and a sales leader with over 30 years of experience building high-performing teams in financial services and beyond. Certified in Success Coaching and Core Genius Training, Tina brings a people-first leadership philosophy to real estate — one built on clarity, recognition, and helping agents grow on their own terms. LinkedIn: https://www.linkedin.com/in/jessotina/ EPISODE SUMMARY: Tina Jesso joins Outsource to Profits to share what happens when a seasoned sales leader gets airdropped into an established team. She walks through her listening tour approach, how she evaluated culture before ever accepting the role, and the weekly recognition systems she built to make agents feel seen and heard. She also shares how a cross-industry closing principle helped one of her agents sign a $1.3 million client in a single meeting. WHAT YOU'LL WALK AWAY WITH: Why your credentials can wait — and when to finally use them How to run a listening tour that actually surfaces the real issues The three things every inherited team needs to feel before they'll follow you Why flying under the radar is a strategy, not a weakness How one-and-done closing applies far beyond real estate What cross-industry sales principles can unlock in your own team #LeadershipDevelopment #SalesLeadership #TeamInheritance #RealEstateLeadership #FounderGrowth #TalentDevelopment #ClosingStrategies #OutsourceToProfits #PeopleFirst

April 27, 2026Episode 14214 min

The Growth Sequencing Problem Nobody Talks About

Episode: 141 Most founders aren't losing because they lack effort; they're losing because they're doing things in the wrong order. This episode unpacks why credibility has to come before trust, trust before loyalty, and why, without that sequence, every marketing dollar you spend is just expensive noise. ABOUT THE HOST: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. A three-time agency builder who's systematized everything from internal communication to revenue operations, Jamie is a firm believer that 80% of business problems trace back to a communication breakdown, and this episode proves it. LinkedIn: https://www.linkedin.com/in/jamestshanks/ ABOUT THE GUEST: Angela McKenna is the Founder of OMERA Press and a publishing and marketing strategist with two decades of experience across publishing, sales, and marketing. A Certified Sales Professional and award-winning author of four children's books, Angela built OMERA Press to give serious independent authors the structured presence and strategic platform their work deserves. LinkedIn: https://www.linkedin.com/in/angelaemckenna/ EPISODE SUMMARY: Angela McKenna joins Outsource to Profits to reframe what growth actually requires. She breaks down why most founders stall not from lack of effort, but from skipping steps — selling before building belief, amplifying before anchoring, and posting before positioning. Drawing on her publishing and sales background, Angela walks through her three-pillar presence framework and explains why structured visibility always outperforms raw activity. WHAT YOU'LL WALK AWAY WITH: Why sequencing matters more than effort in your growth strategy The difference between activity and infrastructure How to build credibility before you've earned trust What structured visibility actually looks like in practice Why inconsistent messaging doesn't stall growth, it resets it How to align your online, organic, and in-person presence simultaneously #BrandingStrategy #FounderGrowth #ContentMarketing #StructuredVisibility #OMERAPress #ThoughtLeadership #MarketingForFounders #OutsourceToProfits #CredibilityFirst

April 20, 2026Episode 14115 min

Gen Z's Approach to Networking Is Putting Old School Founders to Shame

Episode: 140 In a world of DMs, paid ads, and digital funnels, most founders have quietly deprioritized the one growth strategy that still can't be automated. This episode makes the case for why face-to-face networking remains one of the highest-leverage moves a founder can make and what most people get completely wrong the moment they walk in the room. ABOUT THE HOST: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. From cold calling without a computer to building a multi-seven-figure agency through a single networking event, Jamie's career is a masterclass in why showing up in rooms still matters, no matter how sophisticated your digital go-to-market gets. LinkedIn: https://www.linkedin.com/in/jamestshanks/ ABOUT THE GUEST: Evelyn Tang is the Founder of EVX Productions, a digital production and content creation company competing in the sports and media industry. A self-described diehard basketball fan and creative entrepreneur, Evelyn has built her business and her network from the ground up, proving that genuine passion, personability, and showing up in the right rooms can open doors that no resume ever could. LinkedIn: https://www.linkedin.com/in/evelyn-tang-08ab28320/ EPISODE SUMMARY: Evelyn Tang joins Outsource to Profits to challenge the assumption that networking is a relic of a pre-digital era. She shares how ditching the resume-style introduction and leading with genuine passion transformed her early hustle in sports media into real partnerships and clients. The conversation covers how to read a room, why the quietest person is often the most valuable, and why every person you walk past is a connection you don't yet know you need. WHAT YOU'LL WALK AWAY WITH: Why your intro is the problem, and what to lead with instead How to read a room before you've spoken to anyone Why the loudest person is rarely the most valuable one to know The assumption that quietly burns networking opportunities before they start Why online resources haven't replaced what only a room can give you How genuine curiosity converts faster than any elevator pitch #Networking #FounderGrowth #BusinessDevelopment #SportsMedia #EVXProductions #YoungEntrepreneurs #GoToMarket #OutsourceToProfits #NetworkingTips

April 13, 2026Episode 14012 min

Stop Copying Your Competitors and Start Building Around Your Purpose

Episode 139 Chasing growth without a clear reason is one of the fastest ways to build a business that exhausts everyone and rewards no one. This episode breaks down how to reverse-engineer a growth plan from your core purpose, why discipline and accountability have to come before vision, and what separates founders who scale sustainably from those who just get bigger. ABOUT THE HOST: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. Across three agencies and decades of hard lessons, Jamie has seen firsthand what happens when growth becomes the goal rather than the outcome, and now he helps founders build the systems and leverage that make scaling intentional. LinkedIn: https://www.linkedin.com/in/jamestshanks/ ABOUT THE GUEST: Matt Hansen is a Professional EOS Implementer with EOS Worldwide and a seasoned business leader who has created hundreds of millions in shareholder value across industries ranging from aerospace to manufacturing. A holder of nine US patents, he now brings that same depth of operational and strategic experience to help entrepreneurial teams cut through chaos and build businesses that actually deliver what their founders envisioned. LinkedIn: https://www.linkedin.com/in/matt-hansen001/ EPISODE SUMMARY: Matt Hansen joins Outsource to Profits to challenge the "grow at all costs" mindset that quietly derails so many founders. He shares a personal aerospace horror story about chasing a contract that should never have been won, and contrasts it with a reconstruction business founder whose purpose-driven growth created an entire ecosystem of like-minded partners. The conversation zeroes in on core focus as the only reliable filter for sustainable scale. WHAT YOU'LL WALK AWAY WITH: Why growth without a reason is actually a liability The core focus filter and how to apply it before saying yes to anything Why accountability has to come before vision, not after What purpose-driven growth actually looks like in practice How to stop using competitor moves as your growth strategy The difference between a business that gets bigger and one that gets better #EOS #PurposeDrivenGrowth #FounderMindset #EOSImplementer #ScalingWithIntent #BusinessOperatingSystem #CoreFocus #OutsourceToProfits #EntrepreneurialOperatingSystem

March 28, 2026Episode 13913 min

How You Show Up Says More Than Anything You'll Ever Say

Episode: 138 Most founders underestimate how much their presence, not their words, shapes the way their team and customers follow them. This episode digs into the nonverbal signals, blind spots, and audience awareness that separate leaders who command rooms from those who lose them without ever knowing why. ABOUT THE HOST: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. Having scaled three agencies from scrappy startups to global operations, Jamie brings a candid, hard-earned perspective on what it means to grow as a leader while your business grows around you. LinkedIn: https://www.linkedin.com/in/jamestshanks/ ABOUT THE GUEST: Kevin Wayne Johnson is the Founder and CEO of The Johnson Leadership Group LLC, a 16-time literary award-winning author, executive coach, and keynote speaker with a 34-year federal government career behind him. A Marine's son and servant leader at heart, Kevin pours into aspiring and seasoned leaders across government, corporations, nonprofits, and academic institutions with one mission: better leaders make a better world. LinkedIn: https://www.linkedin.com/in/kevinwaynejohnson/ EPISODE SUMMARY: Kevin Wayne Johnson joins Outsource to Profits to break down what leadership presence actually looks like before a single word is spoken. Drawing on his military upbringing and decades in government, Kevin walks through why perception is reality, how blind spots quietly erode credibility, and why knowing your audience is the most underrated leadership skill a founder can develop. He closes with a simple but powerful framework: know better, do better, lead better. WHAT YOU'LL WALK AWAY WITH: Why your nonverbal presence is already telling a story Your blind spots and how to fill the gap before it costs you What "knowing your audience" actually means at every stage of growth How leadership expectations shift as your team scales past 10 and 30 Why generic leadership advice is a warning sign A three-step framework for turning self-awareness into better leadership #LeadershipDevelopment #ExecutiveCoaching #FounderMindset #ServantLeadership #LeadersAreLearners #BusinessGrowth #KnowYourAudience #OutsourceToProfits #JohnsonLeadershipGroup

March 20, 2026Episode 13814 min

Why Your People Strategy Is Actually Your Exit Strategy

Episode: 137 Most founders treat hiring as a reactive rather than a strategic approach, and it quietly becomes the ceiling on their growth. This episode breaks down how to build a talent system that attracts the right people, keeps them engaged, and compounds into real enterprise value long before you ever think about an exit. ABOUT THE HOST: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. Having built and scaled three agencies, Jamie brings a hard-won perspective on what it actually takes to grow through people, and why talent strategy becomes the founder's most important job long before they expect it to. LinkedIn: https://www.linkedin.com/in/jamestshanks/ ABOUT THE GUEST: Adam Kaplan is a Certified EOS Implementer with EOS Worldwide and a 30-year veteran of working with service businesses. Known for blending strategic clarity with deep emotional intelligence, he helps entrepreneurial leadership teams cut through complexity, build accountability, and create the kind of culture and systems that drive sustainable growth. LinkedIn: https://www.linkedin.com/in/adamkaplan1/ EPISODE SUMMARY: Adam Kaplan joins Outsource to Profits to make the case that talent isn't just an HR problem, it's the foundation of enterprise value. He walks through why founders must get crystal clear on culture and core roles before ever posting a job, how to build a talent acquisition cadence that doesn't rely on the founder, and why quarterly conversations with direct reports are the most underrated retention tool in the EOS playbook. WHAT YOU'LL WALK AWAY WITH: Why culture clarity comes before any hiring decision The difference between strategic HR and compliance HR How to stop being the bottleneck in your own talent pipeline Why your ELT hires matter more than any other role The quarterly conversation that quietly retains your best people When to bring in outside help and what that actually looks like TOP HASHTAGS: #EOS #TalentStrategy #FounderGrowth #EOSImplementer #PeopleOperations #ScalingLeadership #HiringForCulture #OutsourceToProfits #EntrepreneurialOperatingSystem

March 10, 2026Episode 13716 min

Why Your Next Board Meeting Needs an AI Buddy

Episode: 136 Most founders think their team is aligned just because they’re nodding along. This episode breaks down how "The Invisible Executive" (AI) tracks the real-time sentiment and participation levels you miss while you're busy leading the meeting. About the Host: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. By utilizing offshore talent, automated systems, and operational leverage, Jamie helps business leaders achieve growth through strategic delegation. LinkedIn: https://www.linkedin.com/in/jamestshanks About the Guest: David Hickman is an Expert EOS Implementer, CEO of Traction Partners, and author of The Intelligent Business. A 2x founder with a software and sales background, he helps leadership teams strengthen the key components of their business to achieve their vision and gain traction. LinkedIn: https://www.linkedin.com/in/david-hickman-eos-expert/ Episode Summary: David Hickman joins this week’s Outsource to Profits episode to explain how the "AI Buddy" is replacing the traditional yellow notepad. He explains how an AI copilot populates issue lists and prioritizes threads in real time, allowing leadership teams to stay fully engaged rather than taking notes. The conversation explores using sentiment analysis to track participation, body language, and room energy to verify true team alignment. David shares how this "Invisible Executive" mines collective wisdom to help founders craft smarter quarterly Rocks and ensure every voice is heard. What You'll Walk Away With: How to move from manual note-taking to an automated support agent. Using AI to decode team energy, participation levels, and body language. How to use AI to analyze public filings and complex documents in seconds. A method for using collective team wisdom to craft better quarterly priorities. Tools to spot bottlenecks and engagement gaps during leadership sessions #EOS #AIforBusiness #ScalingSystems #IntelligentBusiness #FounderTech #BusinessGrowth #AIOperations #EntrepreneurialOperatingSystem #OutsourceToProfits

March 3, 2026Episode 13613 min

How to Exit the Trenches and Build a Team That Runs Without You

Episode: 135 Most founders pride themselves on being able to "do it all," but that’s exactly what keeps their business from growing. In this episode, Rani Dabrai breaks down the "Visionary vs. Integrator" conflict and explains why staying in the trenches is actually a prison of your own making. Learn how to identify when you’ve hit a ceiling and the tactical steps to hand over the "carrot chopping" so you can focus on the final flourish. About the Host: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. He helps founders scale faster through offshore talent, systems, and operational leverage. LinkedIn: https://www.linkedin.com/in/jamestshanks About the Guest: Rani Dabrai is a Certified EOS Implementer and a serial entrepreneur. She works with small, scaling businesses to help them get out of their own way so they can run better businesses and live better lives. Alongside her EOS work, she advises boards and corporate teams, bringing two decades of experience as an executive coach and expert facilitator. LinkedIn: https://www.linkedin.com/in/ranidabrai Episode Summary: In this episode, Rani Dabrai joins Jamie to discuss the friction between the Visionary and Integrator roles within a scaling business. They explore the "founder’s dilemma" of being naturally great at many tasks while those very tasks become a bottleneck to their enterprise’s future value. Rani also explains the GWC framework (Get it, Want it, Capacity to do it) and how to recognize when a team member’s "Capacity" is declining due to overcommitment. What You'll Walk Away With: How to identify the specific moment your super skill starts to hinder your company's growth The tactical steps to separate your personal identity from the roles your business actually needs A framework for diagnosing whether you or your team members are truly "in the right seat." Strategies for shifting from founder-led operations to a self-sustaining team model How to use an accountability-first mindset to break through the revenue plateaus that stop most agencies #EOS #VisionaryIntegrator #ScalingBusiness #FounderBottleneck #LeadershipAccountability #Entrepreneurship #BusinessSystems #OutsourceToProfits