Outlier Growth

Hosted by Brian O'Connor

Business Marketing

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Episodes

Latest episode

Feb 2024

Language

EN-US

About the show

The podcast for founders & business owners to finally get customers with digital marketing.

Listen to episodes

5 recent

February 22, 202412 min

Messaging 101

An incredible business is useless if no one hears about it.And it’s frustrating when customers hear your message, but it doesn’t resonate.We turn strangers into superfans through messaging.That’s content. Emails. Posts. Ads. etcAny words you share online that explain how awesome you are.So today we’ll cover:• What words should you use to get customers raving about your business?• When do you send it to them?• How do you send them messages (ads, socials, email, SEO)?

February 15, 202411 min

Positioning 101 (made simple)

• Why bad positioning can wreck your business (& how it stays hidden)• How you can tell if your positioning is good (or bad)• How you fix it

February 8, 202411 min

How to choose your first digital marketing channel

How to choose your first digital marketing channel.

February 1, 202411 min

How to build your first marketing system

How to build your first marketing system (and a peak into my own system).

January 24, 202419 min

How to get your first customers on LinkedIn

This week I'm sharing the LinkedIn funnel that gets you customers today.I get 4 - 6 leads on LinkedIn for my Fractional CMO business.Excited to share this with you!