
The Outdoor Industry Census Reality Check
Send us Fan MailThe outdoor industry runs on passion, but passion is not a plan. We’re recorded live with our professional outdoor community, and we use this week’s Connect and Share to put real numbers behind what many providers have been feeling on the ground across New South Wales and the ACT.We start with key sector updates and community notices, then move into the heart of the session: three years of Outdoor Industry Census results. We break down how the overall industry mix stays steady across outdoor education, adventure tourism, outdoor recreation, nature therapy, and industry supporters, while outcomes inside those segments tell very different stories. Outdoor education shows a clear slide in participation and confidence, adventure tourism trends upward with stronger outlook signals, and outdoor recreation sits in a “watch and act” middle ground. We also explain why nature therapy needs a deeper data dive as wellness tourism and mental health needs grow.The workforce picture is the wake-up call. We talk churn rising from 13% to 19.5%, the growing reliance on casual staffing, and why worker shortfall becomes the top capacity constraint for the first time in the census. We quantify the scale of unmet demand, point to the biggest skills gaps (outdoor leadership qualifications and wilderness or remote first aid), and share practical benchmarks like typical revenue per participant and the wide spread of annual turnover across organizations.We close by connecting the data to what is likely driving these shifts, including cost-of-living pressure, changing community connection to outdoor education, and the difficulty of replacing experienced staff and volunteers, then we outline how we’re using this evidence for advocacy leading into future policy windows. Subscribe for weekly industry insights, share this with someone who hires or trains outdoor staff, and leave a review with the one change you think would most strengthen the outdoor sector.Support the showTo stay connected to Outdoors NSW & ACT, Subscribe to our podcasts, or our YouTube ChannelOur members get access to a whole range of additional information and support - you can join here and start receiving the benefits today.










