Unreasonable Excellence: Redefining Customer Service in Healthcare Parking with Brandon Markey
Episode OverviewCustomer service is often discussed in parking but rarely defined in a way that changes behavior. In this episode, the TPN team is joined by Brandon Markey, Director of Healthcare Operations at The Car Park, to explore what exceptional service looks like in practice, especially in healthcare environments.Drawing from a background in luxury customer service and security, Brandon explains how small, intentional actions can transform brief interactions into meaningful experiences. From the concept of the “$2 hot dog” to the importance of situational awareness, this conversation challenges operators to rethink how service is delivered in moments that often last less than two minutes.The discussion also explores leadership, training, team culture, and how empowering frontline employees can improve both retention and customer experience.Why This MattersParking is often the first and last touchpoint in a customer’s journey, particularly in healthcare settings where emotions are high and time is critical.Customers may not remember every detail of their visit, but they will remember how easy or difficult it was to arrive, park, and leave. For operators and asset owners, customer service directly impacts loyalty, reputation, and performance.What You’ll LearnWhat luxury customer service means in parkingHow small actions create lasting impressionsWhy situational awareness is critical for frontline staffHow leadership and empowerment improve team performanceKey TakeawaysParking interactions may be brief, but they leave lasting impressionsEmpathy and awareness matter more than scripted interactionsStrong leadership shapes customer and employee experiencesSmall moments of service can have a significant impactNotable Quotes“Luxury is anything that goes beyond what is expected.”“Find the $2 hot dog. Every single day, find a way to go above and beyond.”“We’re not just parking cars. We’re the last step before someone gets care.”Episode Breakdown00:00 – Introduction and Brandon’s background 02:00 – Defining luxury customer service 07:30 – Creating meaningful customer interactions 10:00 – The “$2 hot dog” philosophy 13:00 – Situational awareness and empathy 18:30 – Building strong teams and reducing turnover 21:30 – Leadership through respect and empowerment 27:30 – Final thoughts on service excellenceAbout the Hosts & GuestThis episode features the team from TPN Consulting alongside a special guest:Krista Olien – President of TPN Consulting and host of the podcast, guiding the conversation with a focus on industry accountability, transparency, and forward-thinking strategy.Leigh Thomas – Project Manager with a background in mathematics and data analysis, bringing a structured, analytical perspective to parking performance and strategy.Brandon Markey – Director of Healthcare Operations at The Car Park, specializing in customer experience, team development, and operational excellence in healthcare environments.Listen & FollowCatch the full episode and subscribe to Our Parking Industry Podcast on Apple Podcasts, Spotify, and YouTube.Stay connected for more conversations shaping the future of parking.




