Our Parking Industry®

Hosted by TPN - The Parking Network

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Aug 2026

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In this podcast The Parking Network will go behind the scenes and talk to industry professionals about all things parking. From the horizon of evolving technology and even stories of the old days. We hope to encourage and inspire Operators and Property Managers alike to look at parking through a new lens!

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August 27, 202625 min

Inside The Lane featuring ZEVTRON

Episode Overview In this episode of Inside The Lane, Krista Olien sits down with Bob Andrews, CEO of Zevtron, to discuss how EV charging can become a seamless part of the parking experience instead of a separate technology that creates new operational challenges. Bob explains how Zevtron approaches EV charging from a parking-first perspective by integrating with parking operators, PARCS platforms, and facility workflows. Rather than treating charging as a standalone service, Zevtron helps owners, operators, and customers enjoy a single, streamlined parking and charging experience. From dynamic energy management to campus credentials and airport charging strategies, this conversation explores how EV charging can improve customer service while creating long-term value for parking assets. Why This Matters Electric vehicle adoption continues to grow, but many charging deployments create operational complexity instead of improving the customer experience. This episode highlights how parking operators can integrate EV charging into existing operations, simplify payment, improve asset performance, and prepare facilities for the future. What You'll Learn Why EV charging should be built around parking operations How integrated payment improves the customer experience The value of dynamic energy management for airports and campuses Why parking operators play a critical role in successful EV deployments Key Takeaways EV charging should enhance, not complicate, parking operations. Integration with parking systems creates a smoother customer experience. Different parking environments require different charging strategies. Future-ready parking assets begin with flexible, scalable technology. Episode Breakdown 00:00 Introducing Zevtron 01:00 A parking-first approach to EV charging 05:45 Choosing the right facilities for EV deployment 08:00 Destination charging and the future of parking 09:30 Supporting universities, airports, and mixed-use facilities 14:30 Dynamic charging and energy management 16:50 The customer experience from arrival to departure 20:35 Why parking operators are essential partners 23:25 Zevtron's vision for the future of EV charging About the Guest Bob Andrews is the CEO of Zevtron, an EV charging solutions company focused on integrating charging infrastructure into parking operations. His team works alongside parking operators and technology providers to deliver customer-focused charging experiences, simplify operations, and help facilities prepare for the future of electric transportation. About the Host Krista Olien is President of TPN Consulting and host of Our Parking Industry Podcast , where she explores the people, technology, and ideas shaping the future of parking. Listen & Follow Catch the full episode on Apple Podcasts, Spotify, and YouTube. Connect with TPN Consulting Visit: https://www.parkingnetwork.com Follow TPN on LinkedIn and Instagram for podcast updates, industry insights, and new episodes.

August 20, 202633 min

Parking Has Plenty of Data. Now What?

Episode Overview In this roundtable episode, Krista Olien, Leigh Thomas, and Clyde Wilson reflect on their conversation with Graham Haldeman, CEO and General Manager of HUB Parking Technology. The discussion focuses on a recurring challenge across the parking industry: technology is advancing quickly, but the goal should still be simple operations, strong customer service, and useful information. The team explores what happens when disconnected technology creates more complexity, why AI should support judgment rather than replace it, and why having more data does not automatically lead to better decisions. The conversation also turns to parking conventions, vendor selection, and how operators and asset owners can move past sales pitches to find solutions that actually address the challenges in their facilities. Why This Matters Parking technology should make operations easier, not more complicated. As operators gain access to more software, analytics, AI, and integrations, leaders must understand which information actually matters and how technology supports the basic goals of parking: serve customers, collect revenue, and operate efficiently. What You’ll Learn Why simplicity should remain a priority as parking technology grows How AI and data should support operational judgment Why facility-level details matter more than high-level reports alone How to approach conventions and vendors with specific operational needs Key Takeaways More technology does not automatically create a better parking experience Data becomes valuable only when someone understands how to interpret and apply it AI should support people, not replace operational expertise Know your facility’s problems before shopping for solutions Episode Breakdown 00:00 Reflecting on Graham Haldeman’s episode 01:30 Simplicity, collaboration, and customer experience 03:00 Keeping operations at the center of technology 05:20 Data, AI, and the importance of interpretation 09:00 What parking data is actually useful 10:45 Looking beyond top-line revenue and expenses 13:00 Technology versus the fundamentals of parking 18:20 How parking conventions have changed 20:00 Technology vendors entering the industry 26:45 Finding meaningful conversations at industry events 29:00 Knowing your facility before looking for solutions 32:00 Why operational details matter About the Hosts Krista Olien President of TPN Consulting and host of the podcast, leading conversations around strategy, transparency, data, and parking performance. Leigh Thomas Project Manager with a background in mathematics and data analysis, focused on improving operational clarity through better questions and better information. Clyde Wilson Founder of TPN Consulting, bringing more than four decades of experience in parking operations, technology, audits, and financial performance. Listen & Follow Catch the full episode on Apple Podcasts, Spotify, and YouTube. Connect with TPN Consulting Visit: https://www.parkingnetwork.com Follow TPN on LinkedIn and Instagram for industry insights, podcast updates, and more.

August 13, 202634 min

Beyond Gates and Tickets Featuring Graham Haldeman

Episode Overview In Episode 19, Krista Olien and Leigh Thomas sit down with Graham Haldeman, CEO and General Manager of HUB Parking Technology North America, to discuss his journey from valet operations to parking technology leadership. Graham shares how experience across hospitality, universities, healthcare, airports, and parking operations shaped his approach to leadership and technology. The conversation explores connected platforms, integrations, AI, clean data, customer choice, and why people must remain at the center of every solution. Graham also shares his vision for an industry that extends beyond gates, tickets, and payments toward a more connected customer and operational experience. Why This Matters Parking technology is advancing quickly, but more tools do not always create a better experience. Disconnected systems, poor data, and overly complicated solutions can create new challenges. This episode explores why technology should simplify operations, improve customer service, and support better decisions. What You’ll Learn How Graham advanced from valet operations to technology leadership Why connected systems and vendor collaboration matter Where AI helps and where human judgment is still essential How leadership and customer service influence successful organizations Key Takeaways Technology should simplify the parking journey AI is only as useful as the data supporting it Open integrations preserve customer choice Strong leadership listens to employees at every level Episode Breakdown 00:25 Graham’s parking career 02:10 Mentors and industry relationships 04:35 Technology’s growing role 06:30 Vendor collaboration and integration 09:00 Customer choice and disconnected systems 10:20 AI, machine learning, and clean data 13:50 Turning data into useful information 17:50 Customer service and technology 18:45 HUB’s connected-platform approach 20:05 FAAC and HUB’s global perspective 21:30 Building industry collaboration 25:05 Global parking trends 30:10 Leadership and employee engagement 33:20 Graham’s vision for parking About the Guest Graham Haldeman CEO and General Manager of HUB Parking Technology North America. Graham began his career as a valet and has held roles across parking operations, hospitality, healthcare, universities, airports, and technology. He now leads HUB’s North American organization with a focus on connected technology, customer experience, and collaboration. About the Hosts Krista Olien President of TPN Consulting and host of the podcast. Leigh Thomas Project Manager at TPN Consulting with a background in mathematics, data analysis, and operational performance. Listen & Follow Catch the full episode on Apple Podcasts, Spotify, and YouTube. Connect with TPN Consulting Visit: https://www.parkingnetwork.com Follow TPN on LinkedIn and Instagram for industry insights, podcast updates, and more.

July 23, 202612 min

Inside The Lane featuring The Tire Tag

Episode Overview In this Inside the Lane episode, Krista Olien sits down with Bart Christenson, President of The Tire Tag, to discuss a modern approach to parking enforcement that improves compliance while minimizing frustration for both operators and parkers. Bart explains how Tire Tag’s lightweight, self-release immobilization device helps private parking operators achieve significantly higher citation payment rates than traditional paper tickets. The conversation explores how simplicity, customer experience, and operator efficiency have shaped the product’s growth across more than 40 states. From self-release technology to nationwide partnerships and future municipal integrations, this episode provides a practical look at how enforcement technology is evolving. Why This Matters Parking enforcement should encourage compliance without creating unnecessary conflict. Tire Tag demonstrates how simple technology, clear communication, and streamlined payment processes can improve collections, reduce operational burden, and help parkers resolve violations quickly. What You’ll Learn How Tire Tag’s self-release immobilization system works Why physical immobilization increases citation payment rates How Tire Tag supports operators, property managers, and asset owners Where the technology works best and how it’s expanding Key Takeaways Simple enforcement creates a better experience for operators and parkers Compliance, not punishment, is the goal of effective enforcement Analog hardware paired with digital payments keeps operations reliable Partnerships and integrations are expanding Tire Tag’s capabilities Episode Breakdown 00:00 Introduction to Tire Tag 00:20 What Tire Tag does and who it serves 01:05 Improving citation compliance through immobilization 02:20 The self-release customer experience 04:00 Where Tire Tag is used today 05:50 Future growth and municipal integration 06:45 Connectivity, analog technology, and customer support 08:45 Applications beyond passenger vehicles 09:40 Deployment recommendations for operators 11:00 Enforcement partnerships and nationwide coverage 12:00 How to connect with Tire Tag About the Host & Guest Krista Olien President of TPN Consulting and host of the podcast, leading conversations about innovation, operations, and the future of parking. Bart Christensen President of Tire Tag, a citation management and vehicle immobilization platform helping parking operators improve compliance through self-release enforcement technology. Listen & Follow Catch the full episode on Apple Podcasts, Spotify, and YouTube. Connect with TPN Consulting Visit: https://www.parkingnetwork.com Follow us on LinkedIn and Instagram for industry insights, podcast updates, and more.

July 16, 202625 min

What Parking Leaders Should Demand from Technology Vendors

Episode Overview In this roundtable episode, Krista Olien, Leigh Thomas, and Clyde Wilson reflect on their conversation with Trent Prior, Manager of Business Services for the Town of Victoria Park in Western Australia. The team discusses how customer choice, vendor integration, communication, and strategic planning helped Vic Park modernize its parking program. They also explore why parking leaders should define their operational needs before beginning the RFP process rather than relying on vendors to shape the solution. From building a clear blueprint to setting high expectations, this episode offers practical guidance for municipalities, universities, property owners, and parking managers selecting new technology. Why This Matters Parking technology should solve operational challenges, improve customer experience, and support long-term goals. Too often, organizations select from available products instead of defining what they truly need. This conversation highlights the value of planning, communication, collaboration, and holding vendors accountable. What You’ll Learn Why every parking project should begin with a blueprint How customer choice and vendor integration improve operations What questions to ask technology providers during an RFP Why communication is essential to successful parking leadership Key Takeaways Build the operational plan before selecting technology Technology should adapt to the facility, not the other way around Strong vendor collaboration produces better outcomes Clear communication earns stakeholder support Episode Breakdown 00:00 Introduction and recap 00:40 Customer choice and integration 02:00 Communicating operational needs 07:30 Building a better RFP 11:00 Creating a parking blueprint 15:00 Vendor collaboration and customization 18:00 Communication and leadership 21:00 Lessons from Vic Park 27:00 Presenting to stakeholders 30:00 Closing thoughts About the Hosts Krista Olien President of TPN Consulting and host of the podcast, leading conversations around strategy, transparency, and the future of parking operations. Leigh Thomas Project Manager with a background in mathematics and data analysis, focused on improving operational clarity and performance through data-driven insights. Clyde Wilson Founder of TPN Consulting, bringing over four decades of industry experience and insight into parking operations, contracts, technology, and financial performance. Listen & Follow Catch the full episode on Apple Podcasts, Spotify, and YouTube. Connect with TPN Consulting Visit: https://www.parkingnetwork.com Follow us on LinkedIn and Instagram for industry insights, podcast updates, and more.

July 9, 202636 min

Customer Choice and Smarter Parking with Trent Prior

Episode Overview In this episode, Krista Olien and Leigh Thomas sit down with Trent Prior, Manager of Business Services for the Town of Victoria Park in Western Australia, to discuss innovation, customer choice, and the future of municipal parking. Trent shares how Vic Park transitioned away from cash payments, introduced dual pay by phone platforms, and reduced reliance on parking meters while improving the customer experience. The conversation explores how vendor partnerships, staff buy-in, data, and long-term planning helped modernize the town’s parking program. From payment technology to LPR, occupancy data, and community engagement, this episode offers practical lessons for municipalities looking to improve parking operations. Why This Matters Municipal parking must balance customer service, technology, revenue, and community expectations while making the best use of limited resources. Vic Park demonstrates how data-driven decisions, collaboration, and thoughtful innovation can improve operations while creating a better experience for both staff and parkers. What You’ll Learn Why Vic Park adopted dual pay by phone platforms How staff and vendor buy-in supported major technology changes How LPR and occupancy data improve parking management Why customer choice remains central to the town’s strategy Key Takeaways Innovation succeeds when staff, vendors, and leadership work together Data leads to better decisions than assumptions alone Customer choice can improve adoption of new technology Education-first parking management builds stronger community trust Episode Breakdown 00:00 Introduction and Trent’s background 02:00 Victoria Park and Albany Highway 05:00 Dual pay by phone strategy 07:45 Vendor integration and customer choice 10:30 Measuring success through data 13:00 Staff buy-in and organizational change 17:00 Building a technology roadmap 21:00 Collaboration across Australian municipalities 24:00 Residential permits and transportation goals 29:00 Community response to payment changes 31:00 Using data to guide enforcement and planning 35:00 Parking strategy and community outcomes 39:00 Closing thoughts About the Hosts & Guest Krista Olien President of TPN Consulting and host of the podcast, leading conversations around strategy, transparency, and the future of parking operations. Leigh Thomas Project Manager with a background in mathematics and data analysis, focused on improving operational clarity and performance through data-driven insights. Trent Prior Manager of Business Services for the Town of Victoria Park in Western Australia, leading initiatives in parking technology, customer choice, and municipal parking innovation. Listen & Follow Catch the full episode on Apple Podcasts, Spotify, and YouTube. Connect with TPN Consulting Visit: https://www.parkingnetwork.com Follow TPN on LinkedIn and Instagram for industry insights, podcast updates, and more.

June 25, 202614 min

Inside The Lane Featuring Truck Parking Club

Episode Overview In this Inside The Lane episode, Leigh Thomas sits down with Evan Shelley, Founder and CEO of Truck Parking Club, to discuss one of transportation’s biggest challenges: the shortage of truck parking in the United States. Evan explains how Truck Parking Club connects drivers, fleet managers, and carriers with property owners who have available parking space. Through its marketplace platform, the company helps drivers find and reserve parking while creating new revenue opportunities for parking operators, warehouses, trucking companies, churches, and other property owners. The conversation explores the truck parking shortage, what makes a property suitable for truck parking, and how underutilized parking assets can generate additional income. Why This Matters There is only one truck parking space available for every eleven trucks operating in the United States. As freight demand continues to grow, drivers need reliable parking options while many property owners have vacant or underused land. This episode highlights how technology can connect those needs and create value for both sides. What You’ll Learn Why truck parking remains a major industry challenge How Truck Parking Club’s marketplace works What types of properties are ideal for truck parking How property owners can create new revenue streams from unused space Key Takeaways Truck parking demand significantly exceeds available supply Underutilized parking assets can often support commercial vehicles Successful truck parking operations do not always require amenities Technology can simplify reservations, payments, reporting, and customer service Episode Breakdown 00:00 Introduction and guest welcome 00:38 The truck parking shortage explained 03:41 Property members and trucker members 05:59 Ideal properties for truck parking 09:29 Monetizing underutilized parking assets 11:33 Amenities and driver expectations 13:42 Getting started with Truck Parking Club 14:43 Closing remarks About the Host & Guest Leigh Thomas Project Manager at TPN Consulting, bringing a data-driven perspective to parking operations, strategy, and industry innovation. Evan Shelley Founder and CEO of Truck Parking Club, a nationwide marketplace helping drivers and property owners solve truck parking challenges while creating new revenue opportunities. Contact the Vendor Website: https://www.truckparkingclub.com Property Owner Information: https://www.addtruckparking.com About Inside The Lane Inside The Lane is a special segment of Our Parking Industry Podcast that highlights vendors, innovators, and organizations serving the parking and transportation industries. Listen & Follow Catch the full episode on Apple Podcasts, Spotify, and YouTube . Stay connected for more conversations shaping the future of parking and transportation.

June 18, 202626 min

Mastering Parking Presentations: Data, Audience, and End Goals

Episode Overview In this follow-up episode, Krista Olien is joined by Clyde Wilson and Leigh Thomas to reflect on their conversation with Brandon Markey, Director of Healthcare Operations at The Car Park. The team revisits Brandon’s insights on luxury customer service, healthcare valet, security awareness, data-driven presentations, and frontline training. From knowing your audience to delivering excellent service in only a few seconds, this conversation explores how parking professionals can improve both customer experience and operational communication. Why This Matters Customer service is becoming more important across every part of parking. Whether a customer is pulling into a hospital valet, calling about an online transaction, or trying to solve a parking issue in real time, the experience matters. This episode reminds listeners that service excellence starts with leadership, training, data, and awareness. What You’ll Learn How Brandon uses data and audience-focused messaging to build effective presentations What hospital valet operations teach the industry about exceptional customer service Why emotional intelligence and situational awareness are critical for frontline employees How leadership behavior influences employee performance and the customer experience Why situational awareness is essential in service environments Key Takeaways Data transforms opinions into fact-based decisions and requests Effective presentations start with the audience and desired outcome Hospital valet demonstrates the highest level of parking customer service Strong leadership and employee support directly shape the customer experience Episode Breakdown 00:00 Introduction and recap of Brandon Markey’s episode 01:30 Developing presentations for the right audience 02:00 Using data to explain pain points 04:00 Preparing facts without over-presenting details 06:30 PAQS and data-driven decision-making 07:30 Luxury customer service in healthcare valet 11:00 Why hospital valet is uniquely challenging 13:00 Hiring and training for high-touch service roles 17:00 Emotional intelligence and service training 18:45 Leadership, respect, and employee culture 24:30 Resources for improving customer service training 26:00 Security, awareness, and reading the customer situation 28:00 Customer service in a digital parking industry 30:00 Final thoughts and practical resources About the Hosts Krista Olien -President of TPN Consulting and host of the podcast, leading conversations around strategy, transparency, and the future of parking operations Clyde Wilson -Founder of TPN Consulting, bringing over four decades of industry experience and insight into parking operations, contracts, and financial performance Leigh Thomas -Project Manager with a background in mathematics and data analysis, focused on improving operational clarity and performance through data-driven insights Listen & Follow Catch the full episode on Apple Podcasts, Spotify, and YouTube. Connect with TPN Consulting Visit: https://www.parkingnetwork.com Follow us on LinkedIn and Instagram for industry insights, podcast updates, and more.

June 11, 202629 min

Unreasonable Excellence: Redefining Customer Service in Healthcare Parking with Brandon Markey

Episode Overview Customer service is often discussed in parking but rarely defined in a way that changes behavior. In this episode, the TPN team is joined by Brandon Markey, Director of Healthcare Operations at The Car Park, to explore what exceptional service looks like in practice, especially in healthcare environments. Drawing from a background in luxury customer service and security, Brandon explains how small, intentional actions can transform brief interactions into meaningful experiences. From the concept of the “$2 hot dog” to the importance of situational awareness, this conversation challenges operators to rethink how service is delivered in moments that often last less than two minutes. The discussion also explores leadership, training, team culture, and how empowering frontline employees can improve both retention and customer experience. Why This Matters Parking is often the first and last touchpoint in a customer’s journey, particularly in healthcare settings where emotions are high and time is critical. Customers may not remember every detail of their visit, but they will remember how easy or difficult it was to arrive, park, and leave. For operators and asset owners, customer service directly impacts loyalty, reputation, and performance. What You’ll Learn What luxury customer service means in parking How small actions create lasting impressions Why situational awareness is critical for frontline staff How leadership and empowerment improve team performance Key Takeaways Parking interactions may be brief, but they leave lasting impressions Empathy and awareness matter more than scripted interactions Strong leadership shapes customer and employee experiences Small moments of service can have a significant impact Notable Quotes “Luxury is anything that goes beyond what is expected.” “Find the $2 hot dog. Every single day, find a way to go above and beyond.” “We’re not just parking cars. We’re the last step before someone gets care.” Episode Breakdown 00:00 – Introduction and Brandon’s background 02:00 – Defining luxury customer service 07:30 – Creating meaningful customer interactions 10:00 – The “$2 hot dog” philosophy 13:00 – Situational awareness and empathy 18:30 – Building strong teams and reducing turnover 21:30 – Leadership through respect and empowerment 27:30 – Final thoughts on service excellence About the Hosts & Guest This episode features the team from TPN Consulting alongside a special guest: Krista Olien – President of TPN Consulting and host of the podcast, guiding the conversation with a focus on industry accountability, transparency, and forward-thinking strategy. Leigh Thomas – Project Manager with a background in mathematics and data analysis, bringing a structured, analytical perspective to parking performance and strategy. Brandon Markey – Director of Healthcare Operations at The Car Park, specializing in customer experience, team development, and operational excellence in healthcare environments. Listen & Follow Catch the full episode and subscribe to Our Parking Industry Podcast on Apple Podcasts, Spotify, and YouTube. Stay connected for more conversations shaping the future of parking.

May 28, 202614 min

Inside The Lane featuring Daniel & Henry

Episode Overview In this special Inside The Lane episode, Krista Olien sits down with Robert Pohrer, insurance broker at Daniel & Henry Insurance & Risk Management, to discuss his journey from parking operator to insurance specialist serving the parking industry. Robert shares how he grew up in parking, scaled a valet operation from 50 to 250 employees, and transitioned into insurance following the challenges of COVID. Today, he helps parking companies better understand risk, coverage, and long-term strategy through the lens of real operational experience. The conversation explores how insurance can become a strategic tool instead of just another expense. From claims management to captive insurance models, Robert explains how operators can better protect and position their businesses. Why This Matters Insurance is one of the largest and most misunderstood expenses in parking operations. This episode offers a unique perspective from someone who has worked both as an operator and an insurance broker, highlighting how smarter risk management and informed insurance decisions can impact long-term business success. What You’ll Learn How Robert transitioned from parking operator to insurance broker Why parking is often misunderstood as a risk category Different insurance strategies, including self-insurance and captives How claims management impacts long-term costs Key Takeaways Insurance should be treated as a strategic tool, not just a fixed cost Parking is a specialized risk category requiring industry knowledge Strong claims management can lower long-term premiums Captive insurance models are becoming more common in parking Episode Breakdown 00:00 Introduction and guest welcome 00:20 Robert’s background and parking journey 01:45 Transition into insurance and current role 03:00 Insurance types and the “parking insurance playbook” 06:00 Scaling a valet company and managing risk 08:00 Claims management and controlling costs 09:30 Understanding GKL and educating carriers 11:00 Captive insurance and alternative strategies 12:30 Connecting with Robert and Daniel & Henry 14:00 Closing thoughts About the Host & Guest Krista Olien- President of TPN Consulting and host of the podcast, guiding conversations that highlight the people and ideas shaping the parking industry Robert Pohrer- Insurance broker at Daniel & Henry Insurance & Risk Management, specializing in parking industry coverage with a background as a former parking operator and business owner Contact the Vendor Interested in learning more or working with Daniel & Henry Insurance & Risk Management? Website: https://www.danielandhenry.com Email: rpohrer@danielandhenry.com Phone: 314-486-5724 About Inside The Lane Inside The Lane is a special segment of Our Parking Industry Podcast highlighting vendors and partners serving the parking industry. These short episodes give companies an opportunity to share who they are, what they do, and how they support parking professionals. Listen & Follow Catch the full episode on Apple Podcasts, Spotify, and YouTube. Connect with TPN Consulting Visit: https://www.parkingnetwork.com Follow TPN Consulting on LinkedIn and Instagram for industry insights, podcast updates, and more.