5 Things to Do When Your Business Is in a Slump
Is your business in a slump right now — and are you hiding it from everyone instead of dealing with it? It's not about hustling harder to push through. It's about diagnosing before you react. Spoiler: the founders who make it through a slump aren't the ones who cut the fastest — they're the ones who talk to the most people. In this episode, Melissa breaks down the exact five steps she tells every founder to take the moment sales slow down, including the diagnostic question most people skip entirely, the two numbers you need on paper every month, and the masterclass she flopped so badly the first time that she almost didn't try it again — until she did, and it changed everything. In This Episode: Why you have to diagnose before you react — and the client whose sales dropped 80% in a week How to tell if you have a demand, pipeline, retention, or cash problem (and why each needs a different fix) The #1 mistake founders make: cutting the wrong thing under pressure The two numbers you need on paper, month by month, no matter how much you hate looking at them Why chasing new customers during a slump is the expensive way out The 80/20 vulnerability hiding inside almost every business What "stirring the pot" actually means, and how it turned Melissa's own slow summer around Homework: Pick one number in your business that's changed recently, and write down exactly why you think it changed — before you cut anything. Connect with Melissa: Book a free consultation with Melissa → https://www.melissafranks.com Learn more about On Call COO fractional services → https://www.melissafranks.com Watch the Episodes on Youtube Instagram: instagram.com/melissa_franks LinkedIn: Melissa Franks






