Online Course Creation Strategy Made Easy

Hosted by Janet Murray

Business Entrepreneurship Education

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Latest episode

May 2024

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About the show

A podcast series to help you navigate the overwhelm around online course creation and sales.

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13 recent

May 30, 20249 min

[S1 E12] Designing a funnel for your online course (hint: no fancy tech required)

You don’t need to pay for funnel building software - or for someone to build you a ‘funnel’ for your online course. Because a funnel is not the ‘tech stack’ you use to host and deliver your online course. It’s the journey someone takes from not being an online course student to investing in your course. In this episode of the Online Course Strategy Made Easy podcast I’ll show you how to design a funnel for your online course (without investing in fancy tech/resources).Get my FREE download: 7 low or no cost ways to host your online course Follow me on Facebook Follow me on TikTok

May 23, 20247 min

[S1 E11] How to protect your intellectual property as an online course creator

One of the most common questions I get asked about online course creation is about how to protect your course content from copycats/theft. In fact, I’ve seen new course creators spend so long worrying about this and exploring their options - they never actually get their course on sale. In this episode, I’ll share how to protect your intellectual property as an online course creator.Get my FREE download: 7 low or no cost ways to host your online course Follow me on Facebook Follow me on TikTok

May 16, 202410 min

[S1 E10] Pricing your online course and mistakes to avoid

When I first started out with online course creation, I used to tie myself up in knots about pricing. And - because I didn't know any better - I'd end up looking at what other people were charging for online courses and charge the same/similar. Even if it meant I was underpricing/making a loss on my own course! In this episode, I’ll share what I’ve learned about online course pricing over the last decade (it might surprise you). In this episode of the Online Course Strategy Made Easy podcast I share the key to pricing online courses (and what I share may surprise you).Get my FREE download: 7 low or no cost ways to host your online course Follow me on Facebook Follow me on TikTok

May 9, 202411 min

[S1 E9] Having a ‘Fail Fast’ Strategy (and why it’s vital for online course success)

I sold 120+ copies of my new EBook: Create Your Online Course In 48 Hours over a five day period. But why bother selling a £9.99 EBook? Why not just create an online course and charge more? Find out in this episode of the Online Course Strategy Made Easy podcast - along with why a ‘Fail Fast’ strategy is vital for online course success.Get my FREE download: 7 low or no cost ways to host your online course Follow me on Facebook Follow me on TikTok

April 23, 202412 min

[S1 E8] Funnel software (and other online course tech you don’t need)

I’ve wasted thousands on tools/tech I just didn’t need for online course creation.Which is why I now advise my clients to keep things simple - with free or low cost tech. Or resources they are already using in their business. In this episode of the Online Course Strategy Made Easy podcast I ‘fess up about some of things I wasted money (and time) on when I first started my online course journey - so you can avoid doing the same.Get my FREE download: 7 low or no cost ways to host your online course Follow me on Facebook Follow me on TikTok

April 18, 202411 min

[S1 E7] Weird online course myths to be aware of

I’ve heard some funny stuff about online courses over the years. Including: you can’t launch a course without a membership site/online platform, your course must be CPD accredited and you need to build out a ‘funnel’ (if you’re selling an online course, you already have one!). If you’re new to online course creation and sales, it can feel really overwhelming. In this episode of the Online Course Strategy Made Easy podcast I share some of the most common myths I hear about online courses (and the things you should really take with a pinch of salt). Get my FREE download: 7 low or no cost ways to host your online course Follow me on Facebook Follow me on TikTok

April 16, 202410 min

[S1 E6] Choosing a course topic (it’s not about you baby)

While there is a lot I got ‘wrong’ as a new course creator, something I think I did get right from the start, was picking the ‘right’ course topics for my ideal clients. Not because I’m naturally brilliant/talented. But because I had a professional advantage i.e. my previous career (journalism)  was all about matching the ‘right’ content with the right audience. In this episode of the Online Course Strategy Made Easy podcast I’ll share my strategy for choosing course topic ideas (and a common ‘newbie’ mistake to avoid).Get my FREE download: 7 low or no cost ways to host your online course Follow me on Facebook Follow me on TikTok

April 11, 202410 min

[S1 E5] Creating the perfect lead magnet for an online course

Clients often ask me: ‘what’s the best kind of lead magnet to generate sales of an online course’? In this episode of the Online Course Strategy Made Easy podcast I share my lead magnet strategy for online courses. It’s so simple you may think it’s too google to be true - but it’s really not. Which is why I’ve included examples/case studies to show you what I mean. Get my FREE download: 7 low or no cost ways to host your online course Follow me on Facebook Follow me on TikTok

April 9, 202413 min

[S1 Ep 4] Bad advice I gave on audience building (and what changed my mind)

Five years ago, if you’d asked me whether you should build your audience before you launch an online course, I’d have said yes - absolutely. So what changed my mind? And what advice would I give now - with ten years experience of course creation and sales behind me?  That’s exactly what I share in this episode of the Online Course Strategy Made Easy podcast. Get my FREE download: 7 low or no cost ways to host your online course Follow me on Facebook Follow me on TikTok

April 4, 202410 min

[S1 Ep 3] Why creating the shortest online course possible should be your priority

Did you know most people don’t complete online courses? I didn’t until a good few years into my course creation journey (completion rates are often just 10-20%).And I really *should* have known - because I’ve invested in many online courses I haven’t completed (and some I haven’t even opened). But I didn’t connect my own learner behaviour with my own clients. If I’d ‘clicked’ I’d have approached things very differently. And in this episode of the Online Course Strategy Made Easy podcast I’ll talk about why this means your aim as a course creator should be to create the shortest course possible … Get my FREE download: 7 low or no cost ways to host your online course Follow me on Facebook Follow me on TikTok