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OneSignal Podcast

A podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.

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Last Episode Date: 25 July 2024

Total Episodes: 63

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25 July 2024
Mastering Mobile Email Design: Best Practices for Marketers, Specialists, and Designers

Episode 63 of the OneSignal podcast welcomes OneSignal's Lee Munroe, Head of Design at OneSignal. Lee is one of many resident email experts but in particular he’s well known on the email design.  He was an early product design and product manager at Mailgun over a decade ago, and joins the podcast to discuss best practices for email designers.   OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.   Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

19 min
1 July 2024
Understanding OneSignal's MAU Pricing

Episode 62 of the OneSignal podcast welcomes OneSignal's Eva Wei, Director of Product Marketing. She is here to discuss OneSignal’s pricing evolution, and specifically the introduction of MAU, monthly active users, as the core pricing metric going forward.  Here is a link to a blog post that provides more detail about the pricing change.   OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.   Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

18 min
20 May 2024
ROI of Connected Experiences, State of Customer Engagement Report

Episode 61 of the OneSignal podcast is an audio of the 2024 State of Customer Engagement webinar titled The Magnetism and ROI of Connected Experiences. The report highlights and provides examples, including Zenni, which achieved 2x revenue growth on its email program by building omnichannel customer messaging journeys.    OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.   Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

21 min
15 February 2024
Insights from 4 Trillion Customer Messages

Episode 60 of the OneSignal podcast welcomes guest Ben Lande, OneSignal’s Lead Data Scientist.  Ben joins us to discuss what we learned in our annual quantitative analysis of the more than 4 trillion messages delivered via the OneSignal platform in 2023. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.   Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

16 min
8 January 2024
Hear Why Email Modules Improve Quality & Reduce Effort Long Term

Episode 59 of the OneSignal podcast welcomes guest Dmytro Kudrenko.  Dmytro joins the podcast to discuss email design and how email modules enable marketer email flexibility and improves performance.  Dmytro has been working on customer communications, messaging, and user retention for over two decades.  He co-founded Stripo in 2017 to address the need for improved email templates and empower marketers to do more with fewer developer requirements.  OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.   Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

22 min
26 December 2023
OneSignal's 2023 Product Advancements

Episode 58 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal, to provide an overview of the top OneSignal product enhancements from 2023.   If you enjoy the episode, please subscribe to the OneSignal Podcast.   OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth.  Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  

17 min
19 December 2023
Leverage Persistent, Omnichannel Messaging to Deliver 200% User Retention Growth

Episode 57 of the OneSignal podcast illuminates how persistent omnichannel customer messaging journeys enable you to optimize your customer conversion and retention rates.  Build onboarding, re-engagement, and conversion journeys across email and push, and supplement them with SMS and others relevant to your business.  There is also a walk through of BETMATE.  BETMATE is a UK-based fantasy sports betting platform for games.  They saw 600% improvement with paid user engagement and much more.  Listen to the podcast to hear more details and learn how you can make some investment to improve your customer engagement results. The Betmate case study can be found here.   OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.   Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

8 min
13 December 2023
Why Brands Need a Mobile App to Maximize User Loyalty

Episode 56 of the OneSignal podcast welcomes guest Maarten Schuiling, who is chief product officer and head of innovations at mobile app builder JMango360.  JMango360 enables great brands and retailers to develop mobile applications and build omnichannel experiences for their customers.  Maarten joins the show to discuss mobile app creation, and customer retention with the OneSignal podcast audience.  He’s been working in digital commerce, specifically focused on mobile commerce, for 15 years.   OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.   Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

27 min
18 October 2023
Why Email Deliverability is So Important, What is a Spam Trap and Email List Best Practices

Episode 55 of the OneSignal podcast welcomes guest Conner Vickery, Email Deliverability Specialist, who leads this practice at OneSignal.  Conner joined the show to discuss why email deliverability is so important, explain the evolution of how email inboxes have evolved their systems to combat spam, and how maybe the most important thing to avoid are spam traps.   OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.   Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

18 min
3 October 2023
Increase Subscribers & Engagement using Design Best Practices for Push Notifications

Episode 54 of the OneSignal podcast welcomes Lee Munroe, Head of Design for OneSignal.  Lee has a long history in product design around customer communications.  He led product design in the early days of Mailgun, and he has an email design template business and newsletter and has been at OneSignal leading design for the past five years.  Lee provides tangible best practices for setting up your push notification user prompt down to the anatomy of a push notification and how best to design it across platforms and devices.  In the episode, the following pieces of content are referenced.  Anatomy of a Push NotificationThe Ultimate Guide to Push Notifications for DevelopersFigma Push Notification Design Kit OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.   Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

19 min
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