One Day with Jon Bier

Hosted by Jon Bier

Business EducationInterviews guests

Website RSS feed

Episodes

Latest episode

Jun 2026

Language

About the show

Don't overthink it. There is no brief, no agenda, just good conversations with interesting humans. We'll probably talk about relationships, food, spirituality, love, brand, fitness, dogs, entrepreneurship, living your best life, and other stuff we like, but we might not.

Listen to episodes

60 recent

June 11, 202646 min

The Startup Disrupting a $7 Trillion Industry l Jess Haghani

Sponsored By:→ Neuro | Go to ⁠https://getneuro.com⁠ and use code ONEDAY at checkout for 15% OFF your entire order.Every single grocery store aisle has been disrupted by better-for-you brands. Every one — except the aisle where the fastest-growing demographic in America shops for nutrition.Jon Bier sits down with Jess Haghani — founder and CEO of Lucille Health — for a conversation about what happens when you spot a gap so obvious it feels impossible that no one has filled it yet. Jess watched her grandmother, Lucille, come home from heart surgery and get handed the same ultra-processed nutrition shakes that haven't meaningfully changed since the 1970s. Products people hide in their basements. Products they're embarrassed to let their grandkids see. A $6 billion category with zero dignity, zero innovation, and no real competition.So she left KKR, went to Harvard Business School, and built the brand she knew had to exist.This episode is a little different. Jess hasn't built a nine-figure business yet. But Jon believes she will and this conversation is why.In this episode:• Why less than 1% of food and beverage innovation is happening for older adults, despite them being the fastest-growing consumer demographic in the world — and why that gap is finally closing• The real story behind Lucille: how watching her 92-year-old grandmother hide a nutrition shake in her basement became the founding moment of a brand built around dignity• What it looks like to take on Abbott and Nestlé with no money, no formulation experience, and no playbook and why that might actually be the advantageFind Jess & Lucille:• Jess on Instagram: https://www.instagram.com/jesshaghani/• Lucille Health: https://www.lucillehealth.com• Lucille on Instagram: https://www.instagram.com/lucillehealth/Timestamps:0:00 - Intro1:21 - Jon's personal experience with his dad's hospital nutrition2:04 - Why do hospitals still serve such poor nutrition products?7:43 - The corruption of big incumbents like Abbott and Nestle9:59 - How big is the older adult nutrition market?11:01 - Why has this category never been disrupted?11:38 - The shame and stigma around products like Ensure and Boost15:25 - Jess's background: London, real estate, KKR, HBS17:02 - The story of Lucille, Jess's 92-year-old grandmother19:51 - Assembling the team and figuring it out step by step25:00 - Should founders pay themselves a salary?31:04 - The broader vision: beyond beverages, full category disruption37:23 - The 70+ demographic has the highest retention rate43:18 - Jon's confidence in Lucille Health's future

June 4, 20261 hr 6 min

He Built a $110 Million Brand in a Market That Didn’t Exist l Michael Brandt

Sponsored By:→ Neuro | Go to ⁠https://getneuro.com⁠ and use code ONEDAY at checkout for 15% OFF your entire order.DescriptionHe licensed technology from Oxford, sold it to Navy SEALs and the US Department of Defense, brought the price from $30 a shot to $5, and is now stocking shelves at Chevron and Equinox. This is what it looks like to create a new category from scratch and refuse to stop.Jon Bier sits down with Michael Brandt — Stanford CS grad, 2:35 marathoner, and co-founder and CEO of Ketone-IQ — for one of the most genuinely nerdy, genuinely exciting conversations about building a brand that didn't exist before. Jon helped launch Ketone-IQ early on and didn't invest. He'll tell you that himself. This is the conversation where he probably fully processes that decision.Ketones aren't a trend. They're a nutritional primitive — a new macronutrient. The kind of thing you can't speed-run. And Michael Brandt is the rare founder who built his entire business philosophy around that truth.The category is coming. They just got here first.In this episode:• Why creating a new category is a decade-long bet — and why that's exactly the right bet if you want to build something fundamental instead of fast• How Ketone-IQ went from a $6M DoD contract and $30-a-shot margins to nationwide grocery stores and a near-half-billion-dollar valuation• What Jon and Michael actually talk about when they talk about celebrity deals, brand equity, and why the brands nobody can name are the real cautionary taleFind Michael & Ketone-IQ:• Michael on Instagram: https://www.instagram.com/michaeldbrandt/• Ketone-IQ: https://ketone.com• Ketone-IQ on IG:https://www.instagram.com/ketone/Timestamps:0:00 - Building a New Category From Scratch: Why It's Harder (and Bigger) Than Anything Else1:18 - How Ketone IQ Started: Oxford, the Military, and $30-a-Shot Pro Athletes4:01 - What Ketones Actually Do and Why Michael Got Obsessed7:08 - The DoD Relationship: Research, Procurement, and On-Base Retail8:02 - The Early Positioning Problem: Ketones ≠ the Keto Diet10:22 - Why Sampling Is Everything for a Product You Actually Feel13:36 - Jon Bier's Regret: Why He Didn't Invest (And Why the Odds Were Against It)15:18 - How Marathon Running Gave Michael the Belief to Do the Impossible21:25 - The First Sign of Real Momentum: People Who Tried It Couldn't Stop23:17 - "We're Not Selling Ketones — We're Selling a Feeling"25:03 - Grün, Element, and How to Win Without a Product People Can Feel29:27 - Trend Proof vs. Trend Dependent: Why Ketones Are a Nutritional Primitive32:43 - How Jon Bier Spots Winners (And Why Most Brands Fail Because They're Too Early)35:26 - How to Cannibalize Yourself Before a Competitor Does39:10 - The Jake Paul and Jeff Wu Connection (and the Antifund Story)41:43 - What the Rogan Partnership Actually Means for a Brand45:40 - Why DTC Alone Is Dead and Retail Is the Startup Within the Startup49:08 - Why the Brands That Won DTC Stopped Innovating53:26 - How Celebrity Ambassadors Unlock Retail Doors56:03 - What Retailers Actually Want to Hear (It's Not About the Product)1:00:07 - Why Big Companies Destroy the Brands They Buy1:02:50 - Where Ketone IQ Is Now and What the Exit Math Looks Like1:05:10 - What Michael Would Actually Do With the Money

May 29, 20261 hr 12 min

Why Health Optimization Is Going Too Far l Simon Hill

Sponsored By:→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.The wellness internet runs on fear. Simon Hill doesn't.Jon Bier sits down with Simon Hill — physiotherapist, nutritionist, host of The Proof podcast, and one of the most genuinely balanced voices in a space that rewards extremism — for a conversation about what the science actually says versus what gets clicks. Peptides. GLP-1s. Testosterone. Longevity. IGF-1. Seed oils. These are the topics everyone is shouting about right now, and Simon is one of the few people who will actually slow down and read the evidence before forming an opinion.This isn't a conversation about fear. It's a conversation about clarity — and why the most dangerous thing in health right now might be the confidence with which people are saying things they don't actually know.Jon brings the curiosity. Simon brings the receipts. The result is one of the most honest conversations about longevity, biohacking, and what it means to actually take care of yourself that you'll find anywhere.In this episode: • Why the peptide boom deserves more caution than the wellness world is giving it — and what the IGF-1 and cancer research actually says about forcing the system • The CT scan technology that can now detect vulnerable plaque before a heart attack happens, and why Simon's dad's heart attack at 41 put him on this path • What genuine longevity thinking looks like when you strip away the extremism — and why the most important health decisions often come down to individual risk tolerance, not universal rulesFind Simon: • Instagram: https://www.instagram.com/simonhill/ • The Proof Podcast: https://www.theproof.com • The Proof on Instagram: https://www.instagram.com/theproof/Timestamps:0:00 - Intro0:49 - Why Jon Thinks About His Mom When He Creates Content2:10 - The Peptide Warning That Started a Debate4:44 - What the New Yorker Found When They Third Party Tested Peptides7:45 - Why Whoop Was the Best Investment He Ever Made11:47 - RFK, Compounding Pharmacies, and Why Regulation Could Help16:58 - Why Longevity Matters and What He's Missing in the Meantime23:37 - The Day His Dad Had a Heart Attack at 4127:00 - How AI Is Revealing the Real Story Inside Your Arteries41:49 - Why Most Supplements Are Useless Until You Do the Basics48:42 - The Creatine Gummy Scam Nobody Saw Coming1:01:29 - He Was on Testosterone When He Tried to Have Kids. His Count Was Zero

May 21, 202650 min

How To Build A Billion Dollar Wellness Business l Daniel Gestetner

Sponsored By:→ Neuro | Go to ⁠https://getneuro.com⁠ and use code ONEDAY at checkout for 15% OFF your entire order.His great-grandfather invented the photocopier. His son sold a $65 million company before turning 25. And somewhere in between, Daniel Gestetner built ten businesses across three decades (including a $1 billion dental aligner exit) and learned something most founders never do: how to win more than you lose.Jon sits down with Daniel Gestetner, co-founder of Orion Sleep and serial entrepreneur, for a conversation about what it actually looks like to build real businesses over a long career. Not the rise-and-rise version. The version where you're a week from IPO-ing for half a billion and the dot-com bubble wipes you out. Where your biggest competitor raises $1.4 billion and goes bust two years after you exit. Where every lesson compounds into the next bet, and the next bet is the biggest TAM of your life.Sleep is the last unconquered frontier in longevity. And Orion is coming for it.In this episode: • Why the entrepreneur who helped build a $1 billion dental business is convinced the sleep category is the biggest opportunity he's ever seen — and why every American home should eventually have an Orion • What 26 years of building teaches you about unit economics, timing, and why great products in the wrong market still fail • The father-son dynamic behind Orion — and why Harry Gestetner's early exit gave him the rarest entrepreneurial superpower: the ability to swing without fearFind Daniel & Orion: • Daniel on Instagram: https://www.instagram.com/danielgest/ • Orion Sleep: https://www.orionsleep.com • Orion on Instagram: https://www.instagram.com/orion/Timestamps:0:00 - Intro1:38 - What Entrepreneurs Actually Learn From Their Mistakes4:20 - How a Burnt-Out Founder's Sleep Problem Became a Business7:33 - Playing to Win Versus Playing Not to Lose9:40 - From Tesco Cake Buyer to Serial Entrepreneur12:15 - The $500M IPO That Never Happened14:52 - How They Beat a Competitor That Raised $1.4 Billion17:50 - The Sleep Category Has No Billion-Dollar Brand Yet22:48 - What Was Missing in the Market When They Built Orion32:12 - How He Spots a Winning Business Before Launch39:21 - Why Busy Markets Are the Best Markets to Enter43:59 - Why Hotels Are in the Sleep Business (They Just Don't Know It)

May 14, 202659 min

The New Health Gold Rush: Hormones, Peptides, GLP-1s & Fertility l Josh & Katy Whalen

Sponsored By:→ Neuro | Go to ⁠https://getneuro.com⁠ and use code ONEDAY at checkout for 15% OFF your entire order.They started two companies. They're married. They almost didn't make it through last year and they'll tell you that to your face.Jon Bier sits down with Josh and Katy Whalen — co-founders of Joi + Blokes, the national virtual clinic redefining hormone optimization, peptides, and longevity for both men and women — for one of the most candid conversations about building a business, a marriage, and a life inside one of the most regulated and fastest-moving spaces in healthcare. These two got here by betting on each other, on a category nobody fully understood yet, and on the idea that people deserve to actually feel good in their bodies.They were early when early was lonely. Now the whole world is catching up and the real work is just beginning.In this episode:• Why hormone optimization and peptide therapy went from fringe to mainstream — and what gets lost when a category explodes faster than it can be regulated• How building two companies together nearly broke their marriage, and what it actually took to come back stronger• The real story behind Joi + Blokes: how a personal health crisis, four miscarriages, and a near-divorce became the foundation for a $15M+ business changing how men and women approach their healthFind Josh & Katy:• Josh on Instagram: https://www.instagram.com/whalen_joshua/?g=5• Katy on Instagram: https://www.instagram.com/katy_whalen/?g=5• Joi + Blokes: https://www.joiandblokes.com• Blokes: https://www.instagram.com/getblokes/• Joi: https://www.instagram.com/joiwomenswellness/Timestamps:0:00 - Intro8:31 - Building a Business Before Anyone Knew What Peptides Were11:12 - What It Was Like Educating a Market From Scratch13:21 - Peptides Are the New CBD: The Case for Real Regulation17:05 - Why Testosterone Without Clinical Supervision Can Put You in the ER19:29 - PT 141: The Peptide That Tans, Turns On, and Troubles Big Pharma24:34 - How the GLP-1 Gold Rush Shaped Everything26:10 - The Day Lilly and Novo Sent Cease and Desists to a Self-Funded Company30:28 - Ozempic Face, Body Positivity, and the Obesity Double Standard36:04 - What Running a Business and a Marriage at the Same Time Actually Looks Like43:39 - Why Women Are Leading the Hormone Health Moment55:38 - Approaching $50M Self-Funded and What Comes Next

May 7, 202644 min

Why High Performers Are Never Satisfied in Business and Life l Ken Rideout

Sponsored By:→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.DescriptionPrison guard at 18. Wall Street trader. A decade-long opioid addiction nobody knew about. Then running — and winning — some of the hardest races on earth after 50.Jon Bier sits down with his friend Ken Rideout — national bestselling author, fastest marathoner in the world over 50, and one of the most brutally honest people Jon knows — for a conversation about what it actually takes to outrun your own worst version of yourself. Jon knows Ken well. He still didn't know 90% of the stories in this book. That's how deep it goes.Ken doesn't motivate people with highlight reels. He motivates people by refusing to stop — at 103 fever in Kona, in the Gobi Desert with no camping experience, in a decade of addiction that nobody saw coming because the discipline never stopped. The opinion of yourself is the only one that matters. Ken has been proving that to himself his entire life.Nothing in this conversation is comfortable. That's kind of the point.In this episode: • How Ken hid a decade-long opioid addiction while building a Wall Street career and finishing marathons — and what finally made him stop • Why quitting at the Hawaii Ironman became the defining moment of his athletic life, and the fuel that's been burning ever since • The mindset behind being the fastest man in the world over 50 — and why it has nothing to do with genetics and everything to do with never negotiating with yourselfFind Ken: • Instagram: https://www.instagram.com/ken_rideout/ • Website: https://www.thekenrideout.com/ • The Book: https://www.theothersideofhard.com/Timestamps:0:00 - Intro1:02 - Why Nothing Is Ever Enough (And Why That's the Point)3:52 - A Decade as a Functioning Drug Addict — While Building a Career7:11 - How He Used Drugs as a Reward System (And Exercise as the Gate)9:38 - The Parts of the Book That Got Cut11:25 - The Mentor Who Changed Everything: Getting Hired With No Experience14:19 - The Pedigree He Never Had & the Emotional Intelligence That Replaced It16:22 - Mind Over Matter: Why Average Biometrics Beat Elite Genetics18:02 - Stop Negotiating With Yourself — The Only Mindset That Works19:16 - When His Wife Got Breast Cancer: The Moment Health Became Everything20:35 - You Can Teach Yourself to Be Tough22:01 - Raising Kids Who Do Hard Things (Wrestling, Boxing & Losing in Front of Dad)24:58 - Crying After Berlin: Why His Opinion of Himself Is the Only One That Matters32:13 - Quitting the Hawaii Ironman — The Sting That Never Leaves34:24 - Racing Kona With Pneumonia & Ending Up in the Medical Tent36:48 - The Gobi Desert Race in Mongolia: Winning With No Experience41:30 - What's Next: The Book, a Possible Film & the Agency

April 30, 20261 hr 2 min

How Juicero’s Founder Rebuilt His Life After Public Failure l Doug Evans

Sponsored By:→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.DescriptionHe raised $135 million, built one of Silicon Valley's most hyped companies, watched it collapse in public, and then disappeared into the Mojave Desert with a yurt and a hot spring and no one to talk to.Jon Bier sits down with Doug Evans, founder of Organic Avenue, founder of Juicero, and now founder of The Sprouting Company, for one of the most raw conversations about failure, identity, and what it actually takes to rise from the wreckage. Doug didn't pivot. He didn't rebrand. He went to the desert, lived alone for over a year, started growing sprouts out of necessity, and slowly rebuilt himself from the inside out. What came next was an eight-figure business, a wife, a daughter at 56, and a clarity about what life is actually for that most people never find.This is a story about the second mountain. And how you only find it after everything else burns down.In this episode: • The real story behind Juicero's collapse — what the Bloomberg hit piece got wrong, what Doug got wrong, and why he takes 100% of the responsibility • How living alone in the Mojave Desert on nothing but sprouts became the unlikely foundation for a new company, a new life, and a completely different relationship with success • Why delusional confidence isn't a flaw — it's the only ingredient that actually works for founders who are building something nobody else believes in yetFind Doug: • Instagram: https://www.instagram.com/dougevans/ • The Sprouting Company: https://www.thesproutingcompany.com • The Sprout Book: https://www.thesproutbook.comTimestamps:0:00 - Intro1:40 - Meet Doug Evans: Organic Avenue, Juicero & the Sprouting Company 2:42 - Taking 100% Responsibility for the Failure 4:00 - What Really Killed Juicero (It Wasn't the Product) 8:26 - Going to the Desert: Isolation, a Yurt & Hot Springs 9:57 - What Brought Him Back: Nature, Stillness & Sprouts 11:09 - 30 Days on Sprouts Only & What Happened to His Body 15:21 - Hitting Rock Bottom at TED: Shame, No Name Tag & Meeting Mike Posner 18:33 - Why Investors Still Backed Him After the Biggest Silicon Valley Failure20:10 - Why Sprouting Is a Better Business Than Juicing 24:47 - How the Fire Gave Him Everything: Wife, Daughter & His Second Mountain 31:42 - Growing Up in Chaos: From Paratrooper to Degenerate Friends to the Army 35:05 - Seven Years Working for Paul Rand for Free (And Talking to Steve Jobs) 45:45 - You Have to Be Delusional to Be a Great Entrepreneur 50:01 - How Much of the Glow Is the Sprouts? 54:44 - Broccoli Sprout Water & Breaking Through to 100 Push-Ups at 60 57:18 - Founder Energy vs. CEO Energy & Pure Presence

April 23, 20261 hr 20 min

The Couple That Bet Their Marriage on Building a Cereal Brand l Margaret and Ian Wishingrad

Sponsored By:→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.DescriptionTwo alpha founders. Married. Business partners. Two kids. One eight-figure cereal brand built from the kitchen table.Jon Bier sits down with Ian and Margaret Wishingrad, co-founders of Three Wishes Cereal and, somehow, still married. This is one of the most honest conversations about building a brand, a marriage, and a life at the same time. These two are a rare thing: individually magnetic, together unstoppable. Ian paints with words, Margaret paints with pictures, and together they walked into a category everyone said was dying and turned it into something real.This isn't a founder success story. It's messier and better than that. It's two people who had to figure out who was in charge, who needed to shut up, and when to pass the mic (at work and at home) without losing the thing they were building together.They figured it out. Mostly.In this episode: • Why two ad industry veterans with zero food experience decided to disrupt a $10 billion category, and how they almost didn't survive the process • The real cost of building a business with your spouse: the fights, the dynamics, the moment everything shifted • What it actually takes to go from kitchen table idea to multi-eight-figure brand in national retail, and why delusion might be the most underrated founder traitFind Ian & Margaret: • Ian on Instagram: https://www.instagram.com/icwish/ • Margaret on Instagram: https://www.instagram.com/mbwish/ • Three Wishes: https://www.instagram.com/threewishes/ • Three Wishes website: https://www.threewishes.comTimestamps:0:00 - Intro1:35 - Complementary Brains & Why Passing the Mic Is Their Secret Sauce3:33 - The Salsa Lesson That Exposed Them Both4:42 - How Ian's Girlfriend Became His Boss9:39 - You Can't Kill an Idea Without Bringing a Solve10:27 - Why They Picked Cereal: A Dying $10 Billion Category14:57 - How COVID Accidentally Helped Three Wishes Take Off21:15 - The Innovation Game vs. the Price Game23:43 - Watching the Product Hit Store Shelves for the First Time29:06 - Does Business Success Fix a Hard Marriage? (Short Answer: No)36:57 - The 31-Year-Old Professional Tipping Point41:18 - Work, Life & the Rule About Talking Business at Home48:33 - These Are the Good Old Days: Being Present While Building55:26 - The Hire That Changed Everything (And the Marriage)58:07 - Raising the Seed Round: The First Yes & the String of Nos1:03:15 - Why Delusion Is a Non-Negotiable Ingredient for Founders1:08:22 - A Morning in Their Life & the ESQ Reveal

April 16, 20261 hr 1 min

Choosing Fatherhood Over Building a Wellness Empire l Tero Isokauppila

Sponsored By:→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.DescriptionEight years is a long time. People change. Priorities shift. Sometimes the guy who built the thing stops needing to be the guy who built the thing.Jon Bier sits down with an old friend — Tero Isokauppila, founder of Four Sigmatic, the brand that put functional mushrooms on the map for millions of Americans who had never heard of a chaga in their life. But this conversation isn't about that origin story. It's about what happens after. After the mission. After the identity. After you stop needing the win to feel like yourself.Tero built something real, stepped back from it, had three kids, and somewhere in the middle of all of it found out that fatherhood was the only hub that made everything else make sense. Jon gets it. He's living the same tension — the builder brain that never turns off, the family he actually wants to be present for, and the gap between those two things that most men never talk about honestly.This is that conversation.In this episode: • Why Tero walked away from the identity of being "the mushroom guy" — even as the industry he created exploded into the mainstream • The psychedelic experience that made fatherhood his north star, and how it completely reordered his priorities • What both of them are still figuring out about presence, ambition, and what it actually means to show up for the people who matter mostFind Tero:Instagram: https://www.instagram.com/iamtero/Website: https://www.teroisokauppila.com/Four Sigmatic: https://us.foursigmatic.comTimestamps:0:00 - Intro1:36 - Health Trends That Were Radical Then Are Mainstream Now2:57 - Nail Beds, Nap Stacking & the Lo-Fi Wellness Revolution7:17 - Farming in Hawaii, Fly Fishing & Nature as Meditation8:49 - The Brick: Blocking Your Phone to Actually Live Your Life13:50 - How Mushrooms Became a Multi-Billion Dollar Industry21:53 - Kids as the Hub: Why His Focus Became Singular36:55 - Finnish Military, Backpacking the World & Finding Himself39:34 - Why He Built Four Sigmatic: Converting America Into Mushroom Drinkers46:45 - Why You Should Retire When Your Kids Are Young

April 9, 20261 hr 6 min

From Sleeping in a Tent to Working With Hollywood | Kimberly Snyder

Sponsored By:→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.DescriptionIn this episode of his new podcast, Jon Bier interviews the one person who knows him better than anyone: his wife.Kimberly Snyder had no blueprint.Just a backpack, a blog, and a philosophy she picked up camping across Africa and meditating in India. After three years living out of a tent, she came home broke, launched a free WordPress blog, and accidentally built a New York Times bestselling career and a celebrity clientele she never chased. The secret? She just kept following her gut.Now Jon gets the story he's somehow never heard all at once, and the result is one of the most honest conversations about purpose, presence, and partnership you'll find anywhere.In this episode: • How Kimberly went from broke backpacker to New York Times bestselling author and A-list wellness consultant, without a single plan • Why she walked away from a thriving celebrity career at its peak to build something more aligned with her truth • The spiritual framework behind real presence, and why serving the moment is the antidote to living in your headFind Kimberly: • Instagram: https://www.instagram.com/_kimberlysnyder/ • Solluna: https://mysolluna.com/ • Feel Good Podcast: https://mysolluna.com/feel-good-podcast/Timestamps:0:00 - Intro1:02 - Inside the New Studio & How Jon & Kimberly Actually Live Together 2:08 - Co-Sleeping, the Papa Line & Why the Husband-Wife Bond Matters 5:09 - How Jon & Kimberly Met (And Why It Made No Sense on Paper) 9:29 - Three Years Backpacking the World With No Plan 12:06 - What Poverty in Asia and Africa Taught Her About Joy 14:19 - India, Paramahansa Yogananda & the Spiritual Turning Point 17:05 - Broke in New York: Teaching Yoga, Starting a Free Blog & Three Oranges for a Dollar21:00 - How the Glowing Green Smoothie Was Born (And Ended Up on Dr. Oz) 24:43 - Harper Collins, Celebrity Clients & the Beauty Detox Era 27:38 - Why She Walked Away From the Celebrity World at Its Peak 32:40 - Her Mom's Sudden Death & the Book That Came From That Grief 35:44 - The First Year of Marriage: Trauma, COVID & Facing the Fear of Being Hurt 38:23 - The Book That Outsold Deepak: You Are More Than You Think You Are 41:21 - Why Kimberly Is the Most Present Person Jon Knows 47:03 - Speaking With No Preparation & the Philosophy of Karma Yoga 49:43 - Building Saloona: Self-Funded, No Investors, Still Going Strong 54:19 - What She's Excited About Now: New Book, New Products & the Hawaii Farm 58:06 - How They Bought Their Farm in Kauai on a Glass and a Half of Wine