On Strategy Showcase

Hosted by Fergus O’Carroll

Business Marketing Management Entrepreneurship

Website RSS feed

Episodes

325

Latest episode

Oct 2026

Language

EN-US

About the show

Where marketers share the strategy stories behind amazing campaigns.

Listen to episodes

60 recent

October 18, 202639 min

Beefeater 0.0 and Jamiroquai with Damien Le Castrec and Shelley Smoler of Lucky Generals

Virtual Insanity by Jamiroquai (JL) resurfaces 30 yrs later in the campaign for Beefeater 0.0. Gin. CSO Damien Le Castrec and CCO Shelley Smoler share the story behind the recreation of the famous video and its link to the Beefeater 0.0. launch. You can see the creative work on our website here. We're live in LA at TBWA\Chiat\Day at 5:30 Oct. 28th. Tickets here https://luma.com/nieh2u8r

October 14, 20261 hr 9 min

On the Spot Live in NYC: Three Strategists. Three Campaigns. One Winner. So fun.

Veronica Thew, Head of Strategy at Mother, Ellery Luce, EVP, Strategy at Mischief and Jonathan Daly, Joint Head of Strategy at JL, pitch campaigns they love but never worked on to a Sold Out live audience. Next stop is LA at TBWA, Oct 28th at 5:30. Tix https://luma.com/nieh2u8r. Thx to The Effies , Tracksuit and System1 for supporting our live tour. And to Johannes Leonardo (JL) for hosting us.

October 11, 202638 min

Life Stage vs. Generational Cohorts and the Implications for Strategy

Matt Carmichael, SVP Consumer Trends at Ipsos joins Lisa Zielinski, SVP Creative Excellence at Ipsos and myself to discuss the logic of generational cohorts and the alternative of life stage marketing. The three reports we reference in this episode are free to download below. https://www.ipsos.com/en-us/future/american-dream-alive-it-well https://www.ipsos.com/en-us/future/how-are-modern-milestones-and-ai-reshaping-path-success https://www.ipsos.com/en/modern-milestones-why-its-critical-think-life-stages

October 4, 202651 min

Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman

In the fifth episode in our Effie series, Planning for Effective Outcomes, we talk about the state of marketing effectiveness with Andrew Tindall of System1 and the author of Future Demand, strategist and effectiveness expert, James Hurman. Thanks to the Effies and Tracksuit for supporting this special series.

September 28, 202641 min

The reframing of Coinbase with Gareth Kay, Cat Ferdon and Joe Staples

The Coinbase team discusses the reframing of the brand and category, plus the opportunity that exists when 80% of Americans feel the existing financial system needs fixing. CMO, Cat Ferdon, VP, Brand, Gareth Kay and VP, Creative, Joe Staples. See all the creative work on our website or YouTube Channel.

September 20, 202654 min

On the Spot: Joe Burns of Quality Meats and Jon Crowley of Fuse Create

Planners talk about brands they love, but never worked on. This month Depop and PlayStation. It's Joe Burns, Partner, Head of Strategy at Quality Meats, Brooklyn, and Jon Crowley, Partner, Head of Strategy at Fuse Create in Toronto. Thanks to Tracksuit and System1 for supporting our On the Spot series. We do it live at Johannes Leonardo in NYC this Wednesday, Sept 23, 2026 at 5pm. Tickets here https://luma.com/r0c474io

September 14, 202643 min

James Hurman on his Lions Master of Advertising Effectiveness program

James talks about his new, brilliant, evidence-based Lions Learning course on advertising effectiveness and his latest book that popularizes a new mental model for marketing that better connects our role to the language of business and growth. Always great having James on the show.

September 7, 202645 min

Live from BBDO Chicago: The Scarcity of Difference in Marketing

Is there a scarcity of difference? Is it scarce because sameness works? And what's the case for sameness? I'm joined by Chicago Chief Creative Officers and Chief Strategy Officers in front of an invitation-only group at BBDO, Chicago. Josh Gross and Landi Day from BBDO, Mark Gross from Highdive, Preeti Nadgar from Starcom and Brian Siedband from Quality Meats. Thanks to Tracksuit, The Effies and System1 for supporting our 2026 live tour. Next stop is GSD&M in Austin, Thursday, Sept 10th.

August 30, 202628 min

The $170B Creative Wasteland of Retail Media Networks

I talk with Infinite Roar's EVP, Brad Keeling and Ipsos U.S. President, Pedr Howard about what is now capturing an even larger spend than TV and CTV combined. It's Retail Media Networks and they're a creative wasteland. Ipsos just dropped a new free report on the topic. Check it out here

August 23, 202658 min

On the Spot: Alix Toothman of W+K and Anibal Casso of Ogilvy

This month's planners pitch campaigns from Spec Savers and Columbia Sportswear. Anibal Casso is CSO, North America for Ogilvy and Alix Toothman is Global Executive Strategy Director at W+K, NYC. See the creative work here. Thanks to Tracksuit and System1 for supporting this series.