
Leaving a Global Footprint on Eye Care
Gordon Bethwaite, head of marketing of eye care at Viatris, joins the Eye on Innovation podcast with host Carey Powers, M.B.A. to discuss Viatris’ footprint and impact on ophthalmology on a global scale. Bethwaite shares details on the company’s overall strategic vision for eye care, their fifth anniversary, and how it handles the “noisy category” that is dry eye. In this episode, learn about: Viatris’ acquisitions and license agreements with different companiesWhat Tyrvaya brings to the table for clinicians and patientsHow Viatris is tackling unmet marketsWhat innovation means to Viatris in the context of ophthalmology RESOURCES: Carey Powers: https://ois.net/carey-powers/ Gordon Bethwaite: https://ois.net/gordon-bethwaite/












