
Office Hours with Tomasz Tunguz & Lena Waters: The Fully AI-Native Marketing Organization
00:00 Welcome to Office Hours 00:41 Meet Lena Waters 01:11 AI Transformation as Debt 02:24 Headcount and AI Washing 03:30 From Efficiency to Strategy 04:44 Websites vs Agent Architecture 07:10 Agent Driven Buyer Journey 09:40 Marketers Minimum Playbook 13:05 Behavior and Liability Shifts 16:09 Rebuilding Marketing Org 17:38 Does Brand Still Matter 19:02 Key Takeaways and Wrap







