135. MoMA's Chief Retail Officer: “We're really looking to be a point of entry for the museum.”
What can retailers learn from one of the world’s most influential art institutions? In this episode of OFFBounds, Paula Macaggi sits down with Jesse Goldstine, Chief Retail Officer at MoMA , to explore how the Museum of Modern Art brings together art, design, and commerce through its retail business. From curator-approved products to exclusive collaborations with brands like Casio and Mattel, Jesse shares what makes MoMA Design Store different from traditional retail. He explains how the team discovers innovative products from around the world, why every item must answer the question “Why MoMA?”, and how the business balances commercial success with its mission to make great design accessible to more people. The conversation also explores how MoMA is rethinking the role of physical stores, product storytelling, and customer engagement . Jesse discusses the strategy behind reducing product assortment to give each design more room to tell its story, the transformation of the SoHo store into a cultural destination, and the importance of e-commerce and international partnerships in reaching new audiences. Beyond retail strategy, he reflects on leadership, collaboration, and what it means to run a profitable business that supports a nonprofit institution. It's a fascinating look at how a strong sense of purpose can shape everything from merchandising decisions to customer relationships, and what other retailers can learn from MoMA's approach.






