102 | I Stopped Coaching To Help Entrepreneurs Build Real Businesses
Pricing Strategy Blueprint: https://brooksdemming.com/store/products/the-pricing-blueprintI disappeared on purpose and the reason matters if you’re building a business that actually fits your life. After months away, I’m back to explain the pivot that surprised even me: I stopped coaching and repositioned as a business architect. That means I’m focused less on motivation and more on the business foundation behind your vision, including systems, policies, contracts, service design, operations, and growth planning that can scale without breaking you.I also tell the truth about starting over. I redesigned my website, changed my branding and messaging, and deleted my email list even after growing it past 1,000 contacts. It sounds wild until you remember that audience alignment beats vanity metrics every time. Sometimes business growth looks like subtraction before multiplication, because serving the right people is more important than collecting the most people.Then we get into the issue I keep seeing across entrepreneurs and nonprofits: pricing. We break down three costly pricing mistakes, including charging based on emotion, copying competitors, and discounting before anyone asks. You’ll learn how to calculate a minimum profitable price, how to anchor your rates in value and positioning, and why “state your price and stop talking” can instantly upgrade your sales conversations. I also share a pricing strategy guide you can download to build a real pricing model with worksheets and clear questions.Subscribe for weekly episodes, share this with a business owner who’s undercharging, and leave a review if it helps you price with confidence.Send us Fan MailBeautiful Spirited Women Beautiful Spirited Women (B.S.W), a non-profit dedicated to empowering and advocating for girls.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showDisclaimer: The Off-Balance podcast, including all audio, video, and written content, is produced and hosted by Dr. Brooks Demming. The views, opinions, and statements expressed by podcast guests are solely those of the individual speakers and do not necessarily reflect the opinions, beliefs, or official positions of Dr. Brooks Demming, the Off-Balance brand, its affiliates, or partners.All content provided on this podcast is for informational and inspirational purposes only and should not be construed as professional advice. Listeners are encouraged to seek appropriate professional guidance or spiritual counsel before making decisions based on the information presented.By accessing or listening to this podcast, you agree that Dr. Brooks Demming and the Off-Balance brand are not liable for any loss, harm, or damages resulting from the use of or reliance on information shared by guests or third parties.

