It's Obvious

Hosted by Kierra Conover

Business Marketing

Website RSS feed

Episodes

111

Latest episode

Jun 2026

Language

About the show

"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry. Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales. And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses. It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services. Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services. When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process. Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients. This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built. Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery. Tune in and learn how to become the obvious choice in your industry. Visit: www.klcthestudio.com

Listen to episodes

60 recent

June 10, 20266 min

Ep 112. How Often Should You Actually Be Posting for Your Marketing to Work

How often do you need to post for your marketing to actually work? It's one of the most common questions I get — and the honest answer is that it depends on where you are and what you're trying to accomplish. In this episode, I'm breaking down posting frequency in a way that's practical and specific to your stage of business. Whether you're just getting started online or you've been showing up consistently and are ready to turn up the volume, this episode gives you a clear range to work within and the reasoning behind it.What You'll Learn:Why frequency alone isn't the goal — and how to define what "working" actually means for your marketingThe minimum posting frequency that keeps your brand looking active and trustworthy to potential clientsHow to know when it's time to increase your posting frequency and what your content should be doing at that stageWhy the right answer looks different depending on the platform you're onMentioned in This Episode:KLC The Studio's Marketing Management — we handle the strategy, production, and consistency for you → klcthestudio.com

June 3, 202613 min

Ep 111. Before You Hire Anyone to Help With Your Marketing, Listen to This

Thinking about bringing someone in to help with your marketing — whether that's a new hire or an outside agency? Before you post a job listing or sign a contract, there are a few things worth getting clear on first. In this episode, I'm walking through what I've seen go wrong when businesses jump into a marketing hire before they're ready, and the three steps that will save you a lot of time, money, and frustration. This one is practical and straight to the point — you can walk away and start implementing today.What You'll Learn:Why getting clear on your goal before making any marketing hire will determine everything else — including who you should even be looking forHow to avoid the trap of shopping for marketing assets before you know what outcome you're actually trying to reachWhat most business owners get wrong when writing a job description for a marketing roleHow to decide whether bringing someone in-house or working with an agency is the right fit for where you are right nowWork With KLC The Studio: If you're sitting with questions after this episode and would rather talk it through with someone, that's exactly what our first call is for. Head to klcthestudio.com to get started.

May 27, 202610 min

Ep 110. The Difference Between Content That Gets Saved and Content That Gets You Paid

Getting likes, saves, and shares on your content feels good — but if it's not bringing clients through the door, it's worth asking why. In this episode, I'm breaking down the difference between content that performs well on social and content that actually converts. If you've been showing up consistently and still not seeing it translate into leads, this episode gives you a clearer picture of what might be missing and what to shift.What You'll Learn:Why content that gets the most engagement isn't always the content that brings in clientsWhat your ideal buyer is actually looking for when they come across your contentWhy your portfolio or before and afters alone aren't enough to get someone to book — and what to add to make them more effectiveHow to use case studies to give potential clients the context they need to feel safe enough to work with youWork With KLC The Studio: See services here

May 21, 202616 min

Ep 109. Six Marketing Trends — What's True, What's False, and What Applies to Your Business Type

With so many trends, tools, and marketing gurus telling you what you should and shouldn't be doing, it can be hard to know what actually applies to your business. In this episode, I'm cutting through the noise and walking through six of the most common things circulating in the marketing world right now — and giving you my honest take on what's worth your time and what you can let go of. This one is specifically for service-based businesses and brick and mortar brands who want a clearer picture of where to focus their energy.What You'll Learn:Which popular marketing trends are actually worth your attention — and which ones you can stop stressing aboutWhy the type of offer you sell should determine the type of content you createWhat "niching down" actually means for your marketing (and what it doesn't mean)How to think about trust-building in your content without overhauling everything you're doingThe truth about email lists — and the one thing most businesses are missing that keeps them from convertingWork With KLC The Studio: Everything mentioned in this episode is something we support our clients with directly. Click here to head to klcthestudio.com to explore how we can work together.

May 6, 202616 min

Ep 108. What Actually Makes Content Binge-Worthy (Hint: It's Not Your Hook)

Everyone wants their audience to be as hooked on their content as they are on a Netflix series. But binge-worthy content isn't just about being interesting to watch — it's about creating content that keeps the right people coming back and eventually converts them into clients.In this episode, I'm walking through the three-part framework I use with my business and with my clients to create content that does both.If you've been focused on making your content entertaining without seeing it translate into leads, this one is worth the listen.What You'll Learn:Why creating content your audience actually wants to see starts with listening — not guessingHow the format of your content could be the reason the right people aren't engaging with itWhy batching your content is one of the most overlooked strategies for telling a cohesive story that convertsOur services www.klcthestudio.com/services

April 29, 202610 min

Ep. 107. The Slow Season Playbook — How to Fill Your Pipeline With Simple Marketing

We've all been in a season where the pipeline is quiet and you need a cash injection — like yesterday. Maybe you have a big push coming up, or things have just slowed down and you need to get people in the door quickly. In this episode, I'm sharing what I recommend when clients come to me in that moment — and more importantly, what I'd tell you to stop doing first. Because the most common reactions to a slow season tend to make the problem worse, not better.What You'll Learn:Why the instinct to slash your prices or add bonuses can hurt you long after the push is overWhere to look first when you need clients quickly — before creating anything newHow to simplify your content strategy so it works harder in a short window of timeWhy batching your content during a push sets you up to keep the pipeline moving even after you bookMentioned in This Episode:KLC The Studio's Marketing Management — done-for-you content and strategy so your marketing keeps moving → klcthestudio.comWork With KLC The Studio: If you're in a season where you're ready to grow but don't want to carry the content load alone, that's exactly what we're here for. Head to klcthestudio.com to explore how we can work together.

April 17, 202618 min

Ep 106. How to Stay Competitive Without Copying Anyone or Cutting Your Prices

Episode Summary:You've probably had this thought at least once — why does someone with a less polished offer, a smaller following, or less experience seem to be booking more clients than me? It's a frustrating question, and honestly, it's one that's come up with the last three clients I've worked with. So I figured it was worth talking about here. We're also talking about what not to do, because the two most common reactions tend to be the fastest way to stall your own growth.What You'll Learn:How to identify what's actually giving your competitors the edgeWhat you can put in place right now to start closing that gapWhy simplifying what you're known for is one of the fastest ways to gain a competitive advantageHow to build trust with your audience in a way that shortens your sales cycleMentioned in This Episode:KLC The Studio's Marketing Management — done-for-you campaigns, content, and strategy → klcthestudio.comKLC's Content Trial → klcthestudio.comWork With KLC The Studio: If any of this resonated and you're ready to get serious about your lead generation, your positioning, or your content — this is literally what we do. Head to klcthestudio.com to explore how we can work together.

April 6, 202623 min

Ep 105. Are We in a Trust Recession? 4 Content Strategies to Help Create Trust.

Episode Summary:You've probably seen the conversation happening online about a so-called "trust recession." Whether you're fully buying into that framing or not, there's something worth paying attention to — audiences are more discerning than they used to be, and the way people decide to invest has shifted.So if you've been wondering how your content fits into all of that, this episode is a good place to start. I walk through four types of content that I've seen build real audience trust — across my own business, my client roster, and my years in corporate marketing at brands like Gap and Banana Republic.What You'll Learn:Why case studies are not the same as testimonials — and why you need bothHow to shift from personal storytelling to brand storytelling (and why it matters for scaling)What it actually means to "lead with your values" in your contentWhy being one-platform centric is quietly stalling your growthMentioned in This Episode:KLC The Studio's Case Studies Package — mini case studies for Instagram, email, and your website → www.klcthestudio.com/servicesDone-for-you content + video production services → klcthestudio.comMulti-platform content management (we manage it so you don't have to)Work With KLC The Studio: Ready to let your content do the heavy lifting? Head to klcthestudio.com to explore how we can build and manage your marketing — so the business keeps moving even when you're offline.

March 12, 202613 min

Ep 104. How to Take a Social Media Break Without Losing Momentum

Honestly? Sometimes you just need a break. From the posting, the scrolling, the pressure of having to show up all the time. But if your business depends on social, stepping away can feel impossible. This episode is about how to actually do it without your audience going cold or your pipeline drying up.Here's what we get into:The difference between you taking a break and your business taking a breakHow to batch your content so the lights stay on while you're offHow much content to produce before you step away (including a buffer for when you're back)We offer 2 ways to work together:Done-for-you content (written content, design, or full video production)Consulting on Demand (expert feedback on your content strategy)See our services → www.klcthestudio.com/services

March 5, 202616 min

Ep 103. Your Network Is Tapped Out. Here's How to Reach New Clients.

If the majority of your clients come from referrals or networking, this episode is for you.Word of mouth is great — but relying on it means someone else is always in control of your pipeline. You have Today we're talking about how to show up online in a way that brings in new leads on your own terms.Here's what we get into:Why positioning your offer online is different from selling it in personHow to figure out where your ideal clients are actually spending their timeHow to build a marketing system you can actually sustainWe offer 2 ways to work together:Done-for-you content (written content, design, or full video production)Consulting on Demand (expert feedback on your content strategy)See our services → www.klcthestudio.com/services