It's Obvious

Hosted by Kierra Conover

Business Marketing

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Episodes

119

Latest episode

Sep 2026

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About the show

"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry. Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales. And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses. It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services. Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services. When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process. Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients. This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built. Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery. Tune in and learn how to become the obvious choice in your industry. Visit: www.klcthestudio.com

Listen to episodes

60 recent

September 23, 202610 min

Ep 120. Stop Asking AI to Write Your Content. Do This Instead.

The last few episodes were about how your customers are using AI to find businesses like yours. This one flips it — how you can use AI in your own marketing. I'm sharing which tools I actually use and what I use each of them for, and then I'm getting into the one shift that changed everything about how I create content. It is the reason I can batch three months of content across three platforms in a single sitting, and it has very little to do with asking AI to write anything for you. What You'll Learn: The two tools I use and why I use them for completely different things Why loading AI with all your source material still tends to produce content that does not sound like you The shift that lets you keep your own voice, your own jokes, and your own cadence How this approach makes batching a large volume of content possible Why you want to minimize how much AI has to interpret Work With KLC The Studio: If you are past the DIY stage or your content is not converting, head to klcthestudio.com to book a call.

September 16, 20269 min

Ep 119. How to Turn an AI Search Result Into an Actual Client

Part two of the AI series. Last episode was about what AI pulls from when someone asks for a recommendation in your category. This one is about what happens next — because getting your name on that shortlist is only the beginning. When someone gets handed three or five options and opens all of them, everything about you looks similar to everyone else on paper. In this episode I'm talking about what actually separates you once you are being compared side by side, and what needs to be on your page for someone to feel confident enough to reach out. What You'll Learn: Why being recommended is the entry fee and not the win What happens in a buyer's head when they open three tabs and everything looks the same How to build authenticity into your messaging without stripping the premium feel out of your brand Work With KLC The Studio: If you are not sure whether your messaging is doing this work right now, that is something we can help with. Head to www.klcthestudio.com/services to book a call.

September 9, 202610 min

Ep 118. Your Customers Are Using AI to Research Businesses. What Does That Mean for Your Marketing?

People are not just Googling anymore. They are asking ChatGPT, Claude, and AI summaries for recommendations — which means there is now a step in the buying process that happens before anyone ever lands on your website. In this episode, I'm kicking off a mini AI series by talking through what these tools are actually pulling from when someone asks about a business like yours, and what that means for how you show up online. This one is especially relevant for local brick and mortar businesses and service providers. What You'll Learn: What AI is actually pulling from when someone asks for a recommendation in your category Why written content is carrying more weight right now than it did a year ago How the way people search has changed and what your messaging needs to do differently because of it Where your reviews fit into all of this The one thing you do not want to lose while you are optimizing for all of this Work With KLC The Studio: Whether you want a second set of eyes on your messaging or a team to handle your content entirely, we can help. Head to www.klcthestudio.com/services to book a call and see more!

July 30, 20267 min

Ep 117. How to Close the Gap Between Someone Finding You and Someone Booking You

You can have great content going out consistently on all the right platforms — and still be missing the thing that turns interest into actual bookings. In this episode, I'm walking through what happens after someone discovers your content and how to make sure there is a clear path waiting for them when they want to know more. Because the journey from interested to booked is rarely a straight line, and the businesses that account for that in-between period are the ones that convert. What You'll Learn: Why great content alone is not enough to turn interest into booked clients What your website should be doing beyond housing your booking link How the path to booking looks different depending on the type of business you run Why the nurture step between discovery and booking is where so much opportunity lives Work With KLC The Studio: Mapping this journey is one of the things we do with every client. If you want a team to build the full path for your business, head to klcthestudio.com to book a call.

July 22, 202610 min

Ep 116. How We Helped a Real Estate CEO Launch Her Seventh Business

Episode Summary: This client came to us already running six businesses. For her seventh, she wanted to take years of real estate expertise and turn it into a coaching business with a membership and one-to-one offers — without building any of it herself. In this episode, I'm walking you through what that partnership looked like from start to finish and the results she saw when it launched. If you are in a season where you are thinking about expanding, launching something new, or repositioning an offer, this one will give you a real picture of what that can look like with a team behind you. What You'll Learn: What actually goes into building a new branch of a business from the ground up How we approach strategy before any content ever gets created What it looks like to work with an agency when you already have a team in place The results she saw when the offer launched — including what happened before we even went live Work With KLC The Studio: If you are getting ready to expand, launch, or reposition — this is exactly what we do. Head to klcthestudio.com to book a call.

July 1, 20267 min

Ep 115. Is Video Content Really Necessary for Your Business? Let's Talk About It.

Do you need to create video content to be successful in marketing? This is one of the most common questions I get — and the answer is more nuanced than a simple yes or no. In this episode I'm breaking it down based on your specific type of business so you can stop guessing and start making a more intentional decision about video content. What You'll Learn: When being on camera should absolutely be part of your strategy When it's less critical — and what to lead with instead Why this decision matters more now than it ever has before Work With KLC The Studio: Ready to build a content strategy that actually fits your business? Head to klcthestudio.com to book a call.

June 24, 202612 min

Ep 114. Which Marketing Platforms You Actually Need — And Which Ones You Can Ignore

With so many platforms competing for your attention, it can feel like you need to be everywhere at once just to stay relevant. In this episode, I'm breaking it down in a way that makes the decision a lot more straightforward. Every business needs two things — a place to attract new leads and a place to nurture them until they're ready to buy. Once you understand that framework, choosing your platforms gets a lot clearer. I'm walking through all the major platforms, who they're best for, and where your energy is actually worth putting. What You'll Learn: A simple framework for thinking about your platforms so the decision stops feeling overwhelming Which platforms make the most sense depending on the type of business you run Why some of the platforms you've been writing off might still deserve a spot in your strategy How to think about the difference between getting new eyes on your brand and deepening the relationship with the people already watching Work With KLC The Studio: If you want to talk through which platforms make sense for your specific goals, that's exactly what our first call covers. Head to klcthestudio.com to book a call and get started.

June 17, 202613 min

Ep 113. 5 Common Marketing Mistakes — And What to Do Instead

If you've been showing up online and not seeing the results you were hoping for, there's a good chance one of these five mistakes is part of the reason why. In this episode, I'm walking through the most common things I see businesses do when they first get into marketing — patterns that come up with my clients, at networking events, and in conversations I have on a regular basis. None of these are about working harder. Most of the time it's about shifting the approach. What You'll Learn: Why trying to be on every platform at once tends to slow your growth down rather than speed it up The difference between a content creator and a marketer — and why it matters when you're deciding who to hire Why entertaining content and purely educational content can both work against you if that's all you're creating Why creating content week to week keeps you reactive instead of strategic — and what to do instead Work With KLC The Studio: If you recognized yourself anywhere in this episode, that's exactly what our first call is for. Head to klcthestudio.com to book a call and let's talk through it.

June 10, 20266 min

Ep 112. How Often Should You Actually Be Posting for Your Marketing to Work

How often do you need to post for your marketing to actually work? It's one of the most common questions I get — and the honest answer is that it depends on where you are and what you're trying to accomplish. In this episode, I'm breaking down posting frequency in a way that's practical and specific to your stage of business. Whether you're just getting started online or you've been showing up consistently and are ready to turn up the volume, this episode gives you a clear range to work within and the reasoning behind it. What You'll Learn: Why frequency alone isn't the goal — and how to define what "working" actually means for your marketing The minimum posting frequency that keeps your brand looking active and trustworthy to potential clients How to know when it's time to increase your posting frequency and what your content should be doing at that stage Why the right answer looks different depending on the platform you're on Mentioned in This Episode: KLC The Studio's Marketing Management — we handle the strategy, production, and consistency for you → klcthestudio.com

June 3, 202613 min

Ep 111. Before You Hire Anyone to Help With Your Marketing, Listen to This

Thinking about bringing someone in to help with your marketing — whether that's a new hire or an outside agency? Before you post a job listing or sign a contract, there are a few things worth getting clear on first. In this episode, I'm walking through what I've seen go wrong when businesses jump into a marketing hire before they're ready, and the three steps that will save you a lot of time, money, and frustration. This one is practical and straight to the point — you can walk away and start implementing today. What You'll Learn: Why getting clear on your goal before making any marketing hire will determine everything else — including who you should even be looking for How to avoid the trap of shopping for marketing assets before you know what outcome you're actually trying to reach What most business owners get wrong when writing a job description for a marketing role How to decide whether bringing someone in-house or working with an agency is the right fit for where you are right now Work With KLC The Studio: If you're sitting with questions after this episode and would rather talk it through with someone, that's exactly what our first call is for. Head to klcthestudio.com to get started.