
How the Hidden Power of Your Voice can Make or Break Your Biggest Deals
It's time we looked at a piece of your messaging that I haven't talked about enough. Our voice is our most powerful tool, quite honestly. If we are able to use it to its maximum effect. This is the completely secret ingredient that is not getting enough attention. But too often what's going on is that we're not using our voice to maximum effect. You know I am all about great messaging. Great messaging is essential to your advocacy success. But what happens a lot of the time, and particularly in three specific scenarios, is that our voice doesn't match our messaging. And that's where we get into real trouble, because that mismatch can torpedo even the very best messaging. I don't want that to happen to you. Here’s what’s going on and why it matters. What we humans do when someone else is talking to us, is our subconscious is processing the sound of the voice and drawing all sorts of conclusions. And making all sorts of decisions about that person before the conscious thinking brain ever gets involved. If a decisionmaker’s subconscious is processing the sound of your voice as, " yeah, no, that's not for me." That will cost you the investment. That will cost you the thing you came there for. Because their subconscious has already decided that it's a no. The conscious brain will sit there and listen politely, and it might even smile and nod and ask a couple questions, but it won't engage. Because the subconscious already told it, "Nope. We're not doing this. This isn't for us." That's where it becomes incredibly costly. And we can't afford that. In this episode, we share: What the decisionmaker’s subconscious needs to hear in your voice in order to get to “yes” What a decisionmaker’s subconscious hears when your voice is not aligned with your message How total alignment between message and voice led to a $15 million investment for one Nonprofit leader The three most common scenarios where there’s a high risk of your voice being out of alignment with your message The most dangerous wrong conclusion Nonprofit leaders often draw when a decisionmaker disengages One action you can take today to improve alignment of your voice with your message I’ll be bringing this powerful voice coaching tool into my work. If you found this episode intriguing, message me and let me know if you’d like to learn more, or if you’d like to find out how to work with me to increase the power of your voice. Message me through the podcast website or on LinkedIn .














