
How Your Champions May Be Screwing Up Your Messaging and What To Do About It
It's time we talk about a really common problem that actually has a simple solution, but that Nonprofit leaders are often very nervous about trying to address. And that's when your champions are getting your messaging wrong. You spend a lot of time and effort getting your messaging dialed in so that it is clear and compelling around all aspects of the true value of the work that you do. And then a champion who you otherwise love goes out and gets a key piece of messaging wrong. And suddenly, your message is muddied, and the clarity around the extremely high value that your stuff is worth starts to be diminished. I'm sure I don't have to explain to you why that's a problem. That said, Nonprofit leaders often tell me that they are very uncomfortable and nervous about correcting a champion. But if we want our champions to be as effective as possible on our behalf, we’ve got to help them get it right. And that means correcting them and getting them to use the right messaging. The good news is there’s away to do that that will have them thanking you for the correction. In this episode, we reveal: The most common ways champions will get your messaging wrong The three things we have to do to get the champion to use the right messaging How to correct the champion in a way that will make them thank you for it Two ways to get the champion’s staff to reinforce your preferred messaging How to help the champion create new messaging “habits” that stick If you found value in this episode, please share it with other progressive nonprofit leaders. And I’d be grateful if you would leave a rating and review on Apple podcasts, which will help even more people find out about this podcast. Thanks!











