Star power
How did a French tire company become the world's most influential restaurant critic? In the first of a 2-parter, we trace the Michelin Guide from its beginnings as a motorists' handbook to its modern role as a global kingmaker in restaurants and hospitality. Plus: The growing business of Michelin tourism partnerships Can Michelin Keys will ever carry the same weight in the hotel world Why winning a Michelin star can be a mixed blessing Michelin's role as military equipment How restaurants can improve their ratings by losing a star






