Join CEE CLEAR’s founders Kat Moses and Morgan Tait as they chat about their chaotic modern lives – growing a business, networking, dating, doing PNLs, and how they’re managing it all together. Completely transparent, opinionated and funny conversations for anyone that’s looking to start a business or chill out to two friends talking.
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20 recent
May 8, 2024Episode 755 min
Does It Mean You've Made It When Reddit Is Speaking About Your Brand? PLUS How We Work With Influencers & TTPD Review
In this episode Kat & Morgan discuss how CEE CLEAR invests in influencer marketing and the role it plays within the business.
The girls also give their responses to comments made about their products on a Reddit thread and finish with a delayed but important review of Taylor Swift's new album, The Tortured Poets Department.
www.ceeclear.com
https://www.instagram.com/katmoses/
https://www.instagram.com/morganamanda/
April 26, 2024Episode 954 min
CEE CLEAR IS NOW AVAILABLE IN SEPHORA : How We Launched Into Sephora + Coachella's Relevancy in 2024
In this episode, Kat and Morgan discuss their excitement about Taylor Swift's new album The Tortured Poets Department. They also announce that their brand, CEE CLEAR, will now be stocked in Sephora Australia. They talk about the process of getting into Sephora and their plans for future retail distribution.
In this conversation, Kat and Morgan discuss their thoughts on Coachella and brand activations at the festival. They also talk about Taylor Swift's appearance at Coachella and her new album promo rollout.
www.ceeclear.com
https://instagram.com/morganamanda/
https://www.instagram.com/katmoses/
April 17, 2024Episode 746 min
Building A Direct To Consumer Brand: The Strategies We Have Implemented For DTC Success & How We Are Turning Our Customers Into Influencers
In this episode, Kat and Morgan discuss the obstacles and challenges of direct-to-consumer (DTC) marketing and share their strategies for building their brand, CEE CLEAR.
The girls talk about the important of engaging their community while still maintaining healthy revenue growth. They also introduce their new initiative called Social Snowball, where customers can become brand ambassadors and earn rewards.
In this conversation, Kat and Morgan discuss their plans for creating thoughtful, purpose-driven content and the importance to keep reiterating their message as the brand grows and the importance of personal social media profiles in building a community.
They also touch on pop culture topics such as Cowboy Carter, Taylor Swift's upcoming album and Jojo Siwa's reinvention.
00:00 Introduction and Small Talk
06:12 Building a Strong Direct-to-Consumer Strategy
13:58 The Power of PR Gifting and Seeding
29:36 Aligning Marketing and Sales Targets
36:04 The Success of the Estee Lauder Collaboration
45:20 Anticipation for Taylor Swift's New Album
CEE CLEAR - www.ceeclear.com
Kat Moses IG - https://www.instagram.com/katmoses/
Morgan Tait IG - https://www.instagram.com/morganamanda/
April 5, 2024Episode 651 min
We're 2 Years Old & We Launched Into David Jones - How To Navigate Wholesale Distribution + BTS Of The Mini Cosmetic Case Campaign & The Eras Tour Experience
In this episode Kat & Morgan breakdown how CEE CLEAR launched itself into Australia's biggest department store, David Jones. The girls also talk about the launch of CEE CLEAR's newest addition to the cosmetic case range and end the episode discussing their Eras Tour experience.
Shop CEE CLEAR below -
https://ceeclear.com/
CEE CLEAR Socials -
https://www.instagram.com/cee__clear/
https://www.tiktok.com/@ceeclear?lang=en
Kat & Morgan Socials -
https://www.instagram.com/katmoses
https://www.tiktok.com/@katmoses7?lang=en
https://www.instagram.com/morganamanda/
https://www.tiktok.com/@morganamandatait?lang=en
January 18, 2024Episode 544 min
2024 - The Year of Brand Marketing: How We're Reducing Paid Ad Spend & Turning Customers Into Influencers + A Breakdown Of Taylor Swift's Re-Record Saga
In this episode Kat & Morgan provide an update on CEE CLEAR's product restock & discuss how they're looking to shift their advertising budget in 2024 away from Meta & Google Ads & towards brand marketing. Kat educates Morgan on why Taylor Swift decided to re-record her first 6 albums.
January 9, 2024Episode 433 min
Sharing Our Small Business Goals for 2024 + Morgan & Kat Debrief the Holiday Break
In this episode Kat & Morgan discuss their 2024 business goals for CEE CLEAR and recap what they learnt from 2023. The girls also debrief what they got up to over the holiday break and Kat educates Morgan on Taylor Swift's Self Titled album.
November 21, 2023Episode 338 min
Why Black Friday Has Become A Key Moment In Every Brands Marketing Calendar: We Discuss Our Black Friday Strategy & Goals
In this episode, Kat & Morgan discuss how the Black Friday Sales period has become such a key priority to a brands marketing calendar and overall revenue driver, as well as trends they have noticed in market & how these have impacted CEE CLEAR's Black Friday strategy. The girls also discuss "Karma is the guy on the Chiefs" & all things Taylor Swift.
November 14, 2023Episode 346 min
In Our Blush Era Campaign Review: Performance Discussion & Key Learnings + Taylor Swift 1989 Taylor's Version Recap
In this episode Kat & Morgan discuss how the recent CEE CLEAR Blush Era campaign performed, their key learnings and if they wish they did anything different. The girls also discuss Taylor Swift's re-recording of 1989 Taylor's Version including the vault tracks.
October 31, 2023Episode 147 min
Season 2 Premiere: How We Launched "In Our Blush Era" Campaign Featuring Australian Icon Jessica Gomes + Taylor Swift's Midnights Era
The girls are back! In this episode Kat & Morgan take you behind the scenes of the new 'In Our Blush Era' campaign featuring Australian icon, Jessica Gomes. Kat educates Morgan on the Taylor Swift Midnights Era.
October 4, 2023Episode 1037 min
The BTS of Reviewing New Product Samples - A Truly Chaotic Episode
In this episode the girls share their chaotic moments from the week. This episode had no planned agenda so Kat & Morgan decided to review their new product samples on air - BTS style. Kat educates Morgan on Taylor Swift's Fearless Era.
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