No BS Agency Podcast

In 2014, our business collapsed.Credit cards maxed out. $40,000 in debt. No idea how we were going to get out of that hole.Flash forward twelve months and Steve and I had generated $500,000 in sales by changing to the No BS Agencies Model. It was a huge milestone for us after we’d struggled so much.You might have heard me tell that story before. It shows how quickly committing to the right strategy can turn your business around.What I don’t often share is that we never, ever chased $500K again. In this episode, I share what happened, why we changed our goals, and why it’s actually a more common experience than you’d think.Tune into this episode to hear:The new challenge that comes when you go from not enough money or clients to raking in salesWhy you have to remember your priorities and how you want to live your life when you’re saying yes or no to workHow aiming lower–while still covering your needs–and giving yourself time and space helps your businessResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

I’m excited to catch up with one of my favorite students from the early days of No BS Agencies Mastery.  Jason Knight shares his story and how he's used the No BS model to completely transform how he runs his business so that he can live a life of freedom and ease with his family.Jason Knight amplifies authority. He is a communication expert, branding guru and the owner of AskJasonKnight, an agency helping knowledge experts and speakers make an impact with their ideas by uncomplicating their business from the inside out, all within 30 days.   Tune into this episode to hear:Why running his business under the traditional model was running Jason into the groundThe aha moment that led Jason to making better connections with his audienceHow Jason found the sweet spot for his pricing that leaves everyone happyThe key mindset shifts that have dramatically changed Jason’s business and his lifeLearn more about Jason Knight:AskJasonKnightConnect on LinkedInResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

I know many successful female entrepreneurs who get to certain levels of success but find themselves feeling empty or underwhelmed despite achieving their ambitious goals. I’ve been there myself.Which is why I’m excited to share my conversation with a dear friend and colleague, Amira Alvarez.Amira is an absolute powerhouse who has achieved a remarkable five-fold income increase in a single year and has built a multi-million dollar company. But what really makes her special is that she found harmony between ambitiousness, spaciousness, and contentment in her work and life.This is what she helps others do today. Her methodology for crafting an exquisite life allows the high-achieving women she works with to embrace their inner drive while finding deep fulfillment, and to develop a richer life, inside and out.Amira Alvarez, founder and CEO of The Unstoppable Woman and host of The Unstoppable Woman podcast, is a celebrated entrepreneur, who inspires already accomplished women to achieve further financial wealth and success while leading fulfilling lives. Amira challenges the notion that we can't have it all, leading a movement that redefines possibilities, potential, power, and ambition for women.Tune into this episode to hear:Why tactical moves in your business can only take you so farThe emotional roller coaster of entrepreneurship, including self-sabotageHow the emotional and identity set points we develop in childhood subconsciously impact our businesses as adultsUnlocking the core wounds holding us back Why Ameera believes it’s easier to make a lot of money than a little moneyLearn more about Amira Alvarez:The Unstoppable WomanThe Unstoppable Woman PodcastResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Picking a specific audience to speak to is a fast track to being seen as an expert. Speaking to a specific audience will help you quickly build authority in that space and stand out from the crowd. Trouble is, most people do it wrong.We've been talking about how to be seen as an expert by your prospects and clients — even before you’ve built authority online. In this episode, I’m talking about niching. I’ll explain what it really means and share the biggest mistake I see people make. Tune into this episode to hear:The best time (and the worst time) to commit to a nicheHow to pick a niche (the No BS way)Why having a niche helps you build authority fastHow a niche helps you stand out to prospectsResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

When you sell anything creative, a client is hiring you to create something custom and new for them, that  they’re going to love and that will help them get closer to their goals.We are asking people to give us their hard-earned cash and trust us. Trust that we're going to show up and do an amazing job. Trust that we’re going to deliver something of value.  That's quite a promise.It's no wonder that prospects are scared about taking a leap of faith and spending large sums of money on hiring us.So how do they end up trusting us enough to buy?Tune into this episode to hear:What helps clients trust in your expertiseHow to take control of sales conversations with confidence and clarityThe exact framework I teach to turn six-month projects into two-day intensives (without sacrificing quality)Real-life stories of businesses that transformed by tightening their process.Resources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Wouldn't you love to be seen as an authority figure, a respected expert professional who always has a list of prospects ready to pay the prices that you charge?This is one of the most common things that we hear from people who join our program, No BS Agency Mastery.  When people don't view you as the expert that you are, you run into all kinds of trouble running your business. Bargaining with people who can’t or don't want to pay what you charge. Clients questioning and pushing back on your work, making projects take twice as long. And struggling to close clients in the first place. It can be incredibly demoralizing and frustrating.When you think of authority, you might envision someone with a large platform, people with books, speaking engagements, podcasts, tons of followers online. But you don’t have to wait until you’ve built an authority machine out in the world to get the respect–and the pay–that your expertise deserves.This month, I’ll be sharing strategies that you can implement right now to start building your authority and ability to command the prices you want and run projects that don’t go out of scope and drain your energy and profit.Tune into this episode to hear:How the traditional proposal process undermines your authority with clientsHow the lead product strategy transforms how clients view and value your work—before they hire you.How I turned a $2,000 logo request into a $20,000 rebranding project by showing up as the expert.Resources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Sarah Noel Block has been thriving inside the Mastery community, implementing our model in her marketing business — showing everyone that even though the model was designed with one to two person branding agencies in mind, the principles can apply to any creative services business.In this episode, Sarah shares one strategy in particular that anyone could use to support their business: Online Events. Sarah is a master at using online events to bring people into her world, make connections, and generate quality leads. And she tells us how she does it.Sarah Noel Block has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and features in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff. She's like that favorite teacher who makes learning fun and impactful. Tune into this episode to hear:What builds authentic relationshipsThe tools Sarah uses to bring participants to her eventsHow to borrow audiences through collaboration to build your networkHow Sarah finds the spaces where her dream clients areHow to move from event participant, to prospect, to saleLearn more about Sarah Noel Block:Tiny MarketingThe Tiny Marketing ShowConnect on LinkedInUpcoming EventsResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Have you ever missed out on an opportunity because you were scared to take the risk?We’ve all let chances slip by because of fear at one time or another. Maybe you’ve avoided trying something new or making an investment in your business because you just couldn’t be sure it would work out so why take the risk?In the last two episodes, I talked about how investing in your business has the best possible ROI you will ever get, and how to break free of your fears around money. In this episode, let’s talk about how to stop letting fear control your decisions, so that you can take smart, calculated risks that will actually move the needle forward in your business.Tune into this episode to hear:What is not an option if you want your business to growThe four steps to taking a thoughtful, calculated riskThe value in investments that seem like a failure or a flopWhat happens when you take calculated risksMentioned:Shoe Dog: A Memoir by the Creator of Nike, Phil KnightResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

If you had $20,000 to invest today, would you put it in the stock market or into your own business?One of these options could give you a 47% ROI in 5 years, but the other could give you over 1000% ROI. So which option would you choose?For years, I thought the stock market was the gold standard for building wealth. Until I realized I was sitting on a gold mine of ROI potential: my business. In the previous episode, I talked about the insecurity, scarcity, and fear that a lot of us feel around money and how simply making more money isn’t what’s going to eliminate that fear. What changes the game is building competence and confidence in your ability to consistently generate money, regardless of the current situation.To gain that confidence, you have to make investments in yourself and your business.In this episode, let’s talk about what it really means to invest in yourself and your business..Tune into this episode to hear:How the math works: comparing investing in the stock market and investing in your business How investments in your business compounds in value over timeThe mindset shift you need to make about spending money on your businessThe only “sure thing” investment there really ever isResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Do you worry about money? Are you scared because you don’t have enough? Or maybe you have enough right now but you’re waiting for the other shoe to drop and wipe out that stability?The majority of the people I talk to have been there or are there. And I’ve been there too. I’ve been scared with $40,000 in debt and I’ve been scared with $40,000 in the bank and clients rolling in. Everybody who works for themselves feels this way at some point and today, I want to talk about why we feel that anxiety and how to free ourselves from that feeling.Tune into this episode to hear:Why your fear can’t be solved by having a certain amount of money in the bankThe best way to beat anxiety about your financesThe right way to invest in yourselfWhy I don’t subscribe to the belief that having no debt is the goal How I invest in my skills and personal development to benefit my businessResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com