Niched.

Hosted by KYU Media

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Latest episode

Mar 2026

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EN-AU

About the show

Niched is for the entrepreneur's, personal brands, the thinkers and doers who want to grow their business and reach the masses whilst being in tune with their values. Hosted by founder of KYU Media and serial entrepreneur Matt Purcell, we interview Australia's top minds about their niche - frameworks, strategy and lessons learned. Matt and the KYU media team also share masterclasses on marketing, branding and social media tips to grow your business. Get in touch at kyumedia.com or follow us on socials @kyu.media

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10 recent

March 10, 202650 min

Simon Cohen: Most Buyers Agents Aren’t Worth The Fee

Simon Cohen is the Founder and CEO of Cohen Handler, one of Australia’s largest and most respected buyer’s agencies. In this conversation, Simon shares with Matt Purcell the hard truth behind the buyer’s agent industry, and the negotiation strategies that have helped his clients secure billions of dollars in property. Key Topics 00:00 Intro 02:00 Why Simon Started Cohen Handler During the GFC 05:13 Is Being a Buyer’s Agent the New “Get Rich Quick” Trend? 08:44 How To Tell If A Buyer’s Agent Is Good Or Bad 11:19 Are Most Buyer’s Agents Overpaid? 14:04 Why Simon Thinks 85–90% Shouldn’t Be In The Industry 16:46 The Real Meaning Of Brand In Business 20:25 Why Marketing Doesn’t Build A Brand 22:35 Simon’s Negotiation Masterclass 27:03 Why Most Deals Happen Off-Market 28:42 The Reality Of Building A Business From Scratch 30:28 The Pressure That Drove Simon To Succeed 33:39 Why Financial Freedom Was His Real Goal 35:35 The Truth About Running A Buyer’s Agency 38:26 What Makes An Elite Buyer’s Agent 40:28 What Destroys Agencies As They Scale 42:21 The Future Of Buyer’s Agents In Australia 43:24 The Myth Of Property Portfolio Flexing 45:42 What’s Next For Cohen Handler Build Your Brand With with KYU Media: Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56b Connect with Matt Purcell Instagram: https://tinyurl.com/4fxvhsta LinkedIn: https://tinyurl.com/3ak2e7a3

January 14, 2025Episode 746 min

Scaling to $600M: Simon Beard’s Marketing Secrets | Niched with Simon Beard | EP7

On this episode of Niched, Matt sits down with the Founder of international streetwear giant, Culture Kings Simon Beard. Together, they delve into the power of personal branding and its role in business success. Simon shares his journey, revealing how he built his brand and why he believes the journey is everything when it comes to growth and success. You'll hear about the Three M’s that shape strong personal brands, the importance of defining your mission, and why becoming the source of information in your industry can set you apart. The discussion also dives into the business side of branding, covering topics like in-house personal branding and paid marketing investment. Simon sheds light on the role of a marketing manager, the undervaluation of creativity, and what truly makes the best-performing ads. Enjoy the episode. Chapters 0:00- Introducing Simon Beard 1:30 Why Simon chose Personal Branding? 6:30 The Journey is Everything 8:20 The Three M’s 12:30 Define Your Mission 16:20 Be the Source of Information 18:00 Sponsorship 19:00 In-House Personal Branding 23:30 Paid Marketing Investment 28:20 The Role of the Marketing Manager 32:40 Creativity has been Undervalued 35:00 What are the Best Performing Ads? 39:00 The Simon Beard Brand 46:00 Outro Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/ Connect with Matt: Instagram: https://tinyurl.com/4fxvhsta LinkedIn: https://tinyurl.com/3ak2e7a3 Connect with KYU Media: Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56b

April 7, 2024Episode 644 min

Unpacking the Art and Business of Comedy | Niched with Dave Hughes | EP6

On this episode of Niched, Matt sits down for a chat with Australian comedy legend Dave "Hughsey" Hughes. Together, they'll delve into the fascinating world of stand-up comedy, exploring both the creative and business sides. Hughsey share’s his personal process, revealing how he tests and refines his jokes. You'll hear about the inevitable failures and triumphs that come with being a comedian, and how they can impact their performance. The conversation will also touch on the importance of a positive mental attitude when pursuing any worthwhile goal, including the seemingly impossible task of making people laugh for a living. Enjoy the episode. Chapters: 0:00 - Introducing Dave Hughes 2:00 - The addiction of making people laugh 4:20 - Hughesy’s First Gig 9:00 - You HAVE to choose who you want to be (Responding to Feedback) 13:00 - Will you pay me to be funny?? 17:40 - Hughsey on Hey Hey It’s Saturday 19:00 - Testing Jokes & Journaling 21:40 - A message to Hughesy’s Cab Driver 24:18 - “Stand up Comedy is my Jam” 27:00 - Life is Utterly Ridiculous 28:48 - How important is it to be marketable? 30:00 - The Comedian Career Ladder 37:00 - You’ve got nothing to lose in life so live in the now! 42:00 - Tips for Entering Comedy Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/ Connect with Matt: Instagram: https://tinyurl.com/4fxvhsta LinkedIn: https://tinyurl.com/3ak2e7a3 Connect with KYU Media: Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56b This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

January 17, 2024Episode 554 min

The Difference Between Running a Business and Leading a Church | Niched with Pastor Phil Pringle | EP5

This week on Niched, Matt sits down with the Global Pastor of C3 Church, Pastor Phil Pringle. Matt and Phil unpack the age-old, controversial question of the difference between running a business and leading a church. They delve into Ps. Phil's passion for the creative arts and his mission to revitalise their importance in the Church. Ps. Phil shares his journey in getting C3 Church to where it is today, what it took, and the differences that set them apart as a church. Ps. Phil is a mastermind; not only is he the Global Pastor of one of the largest churches in the world, but he is also a renowned author, founder of Oxford Grammar School and Order of Australia recipient, among other accomplishments. Enjoy the episode! Chapters 0:00 - Intro 5:30 - Church planting 8:00 - The early years of Phil Pringle 11:50 - Finding the workers to do the work 13:00 - Laziness is the fastest way to failure 16:00 - The difference between running a business and leading a church? 19:40 - More about the who, less about the how 26:00 - 10% of our destiny is inside us 29:25 - The core team 32:52 - Why choose one church over another? 35:31 - The C3 culture 39:18 - How Phil Pringle remains relevant 42:58 - Speaking to the needs of the time 44:11 - The Church judges the symptoms not the root cause 45:00 - Social media is the new sky news 46:57 - The anonymous ridiculers 48:00 - Jesus brings youthfulness 49:25 - The intentional plan behind success 53:41 - Close in prayer Links: ⁠ https://www.philpringle.com/ https://www.instagram.com/philpringle/ Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website ⁠https://kyumedia.com/⁠ Connect with Matt: Instagram: ⁠https://tinyurl.com/4fxvhsta⁠ LinkedIn: ⁠https://tinyurl.com/3ak2e7a3⁠ Connect with KYU Media: Website: ⁠https://kyumedia.com/⁠ Instagram: ⁠https://tinyurl.com/ysz9dfb9⁠ LinkedIn: ⁠https://tinyurl.com/3pzxj56b⁠ This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at ⁠https://pyrmontstudio.com/

September 26, 2023Episode 424 min

Personal Branding Masterclass + Q&A | Niched with Matt Purcell | EP4

This week KYU Media founder, Creative Director and Personal Branding Sensei Matt Purcell answers some burning questions around personal branding & breaks down three tips to get you started on the Journey of personal branding. Also.. stick around to the end for something exciting! :) Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/ Connect with Matt: Instagram: https://tinyurl.com/4fxvhsta LinkedIn: https://tinyurl.com/3ak2e7a3 Connect with KYU Media: Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56b This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

September 12, 2023Episode 333 min

Building a COMMUNITY not just a COMPANY | Niched with Jade Spooner | EP3

This week on Niched, Matt sits down with co-founder of Health & Nutrition Platform Equalution, Jade Spooner. Everything from the beginning of Equalution and the challenges with starting a tech business with no money all the way through to Jade’s passion to empower founders and entrepreneurs. Relationship is at the heart of Jade’s methodology and Matt unpacks how that made a hugely positive impact on the growth of Equalution. Chapters: 0:00 - Intro 3:15 - Business School? 5:00 - ChatGPT 5:50 - How did Equalution start? 7:50 - Relationship with Food 9:30 - The Tech Challenge 12:30 - What is Equalution to the customer? 15:30 - From Shame and guilt to empowerment, Better not Perfect 17:50 - ROI for your brand 18:50 - People put on this planet to solve problems 20:20 - The Drop shipping Era 24:00 - Quickfire Questions 27:20 - Social Media & UGC 29:00 - What is Jade doing now? Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/ Connect with Matt: Instagram: https://tinyurl.com/4fxvhsta LinkedIn: https://tinyurl.com/3ak2e7a3 Connect with KYU Media: Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56b This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

August 29, 2023Episode 257 min

The World's Best Make Up Artist | Luxury Branding | Imposter Syndrome | Niched with Rae Morris | EP2

This week on Niched Matt sits down with world renowned makeup artist Rae Morris to unpack how she went from a caravan park in Brisbane to doing makeup on the world stage for the likes of Hugh Jackman, Naomi Campbell and Pink. Rae shares her stories & struggles with feeling’s of imposter syndrome and comparison and they get into how to age gracefully and be confident in who you are! Rae is a legend, she’s gone from Makeup artist, to author, to entruprenuer. Rae’s journey through life has shaped her into where she is today. Enjoy the episode. Chapters: 0:00 - Intro 1:50 - Was the goal always to be a makeup artist? 7:00 - Tall Poppy Syndrome 8:30 - How 3 seconds change Rae’s life! 13:40 - What is the secret to success? 18:00 - Comparison 22:00 - Rae’s Clients 27:30 - The problem with being pretty! 33:00 - Don’t be afraid of ageing 38:40 - Rae Morris the Brand 43:20 - Looking at the Rae Morris makeup brushes 49:00 - What makes a brand “luxury”? Links: https://raemorris.com/ Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/ Connect with Matt: Instagram: https://tinyurl.com/4fxvhsta LinkedIn: https://tinyurl.com/3ak2e7a3 Connect with KYU Media: Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56b This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

August 23, 202329 min

Why Business Owners are spending there own money to keep their business’s alive! | Niched with Will Buckley from Xero Australia | BONUS EPISODE

Attention, entrepreneurs and business owners! Listen in! Picture this: How on earth do you tackle the ever-changing economic rollercoaster while still knocking it out of the park for your customers? Well, guess what? In this bonus episode of Niched, Matt chat’s with Will Buckley, the Country Manager from Xero Australia. They're gonna dig into all things money and break down Xero’s latest "Money Matters" report. It's all about what's up with business owners in Australia right now and the hurdles they're facing. #ad Links: Money Matters Report: https://tinyurl.com/yckhx7tt Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/ Connect with Matt: Instagram: https://tinyurl.com/4fxvhsta LinkedIn: https://tinyurl.com/3ak2e7a3 Connect with KYU Media: Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56b This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

August 23, 2023Episode 146 min

Here’s why Spotify thinks most podcasts FAIL | Niched with Leah Harris from Spotify | EP1

Ever thought about starting your own podcast? It's a question that pops up for just about everyone. This week, Matt sits down for a chat with Leah Harris, the Executive Producer of Podcasts at Spotify AU/NZ. They dive deep into the podcasting world, covering everything you've been curious about. Leah's got an impressive track record, having worked on some of Australia's hottest podcasts like "Who is Daniel Johns?" & "The Inspired Unemployed". She's here to tackle some of the common podcasting questions: Should you actually start one? What's the very first step? And how can you give your podcast the best shot at hitting it big? Links: https://open.spotify.com/show/73Ed659YIeD2ehM3gw1Nf7 Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/ Connect with Matt: Instagram: https://tinyurl.com/4fxvhsta LinkedIn: https://tinyurl.com/3ak2e7a3 Connect with KYU Media: Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56b This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

August 21, 20231 min

Niched Season 1: Trailer

Episode 1 Coming 23rd August 2023 Welcome to Niched, the podcast for the entrepreneur's, personal brands, the thinkers and doers who want to grow their business and reach the masses whilst being in tune with their values. Niched is Hosted by founder of KYU Media and serial entrepreneur Matt Purcell, we interview Australia's top minds about their niche - frameworks, strategy and lessons learned. Matt and the KYU media team also share masterclasses on marketing, branding, social media tips to grow your business. Get in touch at kyumedia.com or on socials @kyu.media