Niche Upon A Star

Hosted by Jo Millett

Business EntrepreneurshipInterviews guests

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Latest episode

Jul 2024

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EN-US

About the show

Ever wondered how some freelancers build incredible, niche businesses from scratch? How did they figure it all out? Well, I've asked them. Do you fancy listening to expert guidance, real-life stories, and gritty tips from people who've seen it ALL? With the help of some brilliant guests, let's go back in time with people who spent years carving out a niche business. This is a place for you to find inspiration, guidance, tips, and advice from experienced freelancers. Let's Niche Upon A Star!

Listen to episodes

20 recent

July 16, 202429 min

20. Harvey Morton - Putting yourself forward

Welcome back! This week, we're talking to Harvey Morton. Harvey is a freelancer who specialises in the entertainment industry, with a reputation for being a fantastic social media manager. He's adept and bright, honest and very inspiring to talk to. Lucky us! This episode's for you if you: Struggle to put yourself 'out there' or apply for grants, competitions and wider press opportunitiesNeed to overcome confidence in yourselfHarvey's story is incredibly inspiring, he's also a regular on...

July 8, 202428 min

19. Phil Shorland - Finding your inspiration and voice

Welcome back! This week is an episode I couldn't wait to share. We've got Phil Shorland, better known as Content with Phil, talking about the moment he decided to go freelance. That origin moment for Phil was an advert, with words so chilled, so friendly, it inspired him to leave teaching for good.Phil also talks about how he built a network online, lessons learned in the first year of freelancing and how he's continually improving and evolving what he does.This one's for you if you're intere...

June 19, 202424 min

18. Giada Nizzoli - Getting clarity on what makes you unique

Hello again! This week, the lovely Giada Nizzoli, of Crafty Copy, is on the podcast.Giada is a former generalist copywriter, who with the right support and a dose of confidence, pivoted her business into brand messaging. Giada started charging for things she enjoyed so much, she'd previously done them for free.This episode is for you if you're interested in:Prioritising what you're best atCharging for every part of your servicesFinding the true value in your business"Change feels uncomfortabl...

June 12, 202426 min

17. Ayo Abbas - Pick a niche and stick to it

Welcome back, this week we're talking to Ayo Abbas. Ayo is a built environment specialist, with a marketing agency that works with a very particular target audience.She talks about how she set up her business, worked on making a name for herself within a niche, and how to thrive in a more 'traditional' sector.This episode is for you if you're interested in:Being strategic about how you grow your businessChoosing a vertical that inspires you, and sticking to itDeciding carefully who to work wi...

June 4, 202424 min

16. Mark Masters - Routine, practice and community growth

Hello again! This week we've got Mark Masters, founder of You Are The Media. Mark's enthusiasm, willingness to try anything and all-round inclusive spirit is infectious. He's a ball of energy, telling the story of how he spent 10 years growing a newsletter into a giant freelancer community.This episode is great if you want to:Learn how deliberate practice can lead to rapid growthUnderstand how mistakes and pitfalls often help you create a businessBuild a community of like-minded creativesMark...

May 28, 202426 min

15. Robin Waite - Getting 1500 leads from a single partnership

Welcome back to Niche Upon A Star! Let's get bonkers. This week it's Fearless Business coach Robin Waite. Robin is a super-successful business coach who achieves mind-boggling results. He's number one on Google for 'business coach,' he runs a six-figure business and has another six-figure side hustle. Before you think 'Wait a minute, this all sounds a bit hustle-bro for me, mate' remember that Robin is a dad, a freelancer who suffers from anxiety and is a lovely person underneath al...

May 13, 202421 min

14. Emmelie Coulson - Fear and putting your prices up

Welcome back to Niche Upon A Star!This week we've got the lovely brand designer and illustrator, Emmelie Coulson.Emmelie is known for her bright, bold designs, all-singing social media presence and sold-out networking events in Glasgow. But behind all this marvellous confidence, is a person who has to work hard to overcome imposter syndrome and anxiety. Me too, pal.This episode is one for the introverts among us. Emmelie talks about:- Self-confidence and self-belief- Charging the right price,...

April 30, 202435 min

13. Jo Watson - Dealing with trolls and bumps in the road

It's Jo Watson, everyone! Another one of my heroes ticked off. Jo is known for her pithy tone of voice, she's a hilarious copywriter with a big online following. And this episode didn't disappoint:Dealing with trollsJo goes into depth on how she's tackling internet criticism, and (like Jo would do) she's turning it into gold. Her clever replies are winning her:- Fans who admire her standpoint- Clients who like her sense of humourAnd as a mum, she's standing up for women everywhere. What a leg...

April 24, 202426 min

12. Lizzie Davey - Six figures and diversification

What does it feel like from the top of Mount Freelance? Nice view, mate.This week's guest on Niche Upon A Star is none other than Lizzie Davey.Lizzie's the mastermind behind Freelance Magic, as well as running her own top-notch content business. She not only serves some of the best known clients in her niche, but she also leaves the ladder down - sharing resources that help others do the same.Lizzie is known for being open about her earnings, and encouraging others to know their worth. I want...

April 13, 202440 min

11. Mel Barfield - Personality and self belief

Welcome back, this week we've got Mel Barfield. Superstar copywriter, queen of LinkedIn, and person with 'near dangerous levels of self-belief.'You're going to love this episode. I did because it's jam-packed with solid gold advice. Some of the highlights:Self-belief and personality overlapped for Mel, to create unstoppable momentum from day one of her freelance journeyForgetting glossy personas, and instead creating a business built around authenticity (yes, that word again)Leaving behi...