New Business Jump Start Show

Hosted by Evan Palmer

Business Entrepreneurship Management EducationInterviews guests

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Aug 2026

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About the show

If you've ever thought about starting your own business, this is the podcast for you. Perhaps you've had a career doing something else and are ready to finally jump into the entrepreneurial waters. Maybe you're looking to build a profitable side project. Or perhaps there's an idea you've had for a long time and you're ready to finally take action. Whatever the situation may be, when people go into business for themselves, there's a LOT to know: accounting, sales, marketing, production, custom

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60 recent

August 11, 202629 min

61. Crowd funding for your new business with Jason Fishman

Jason Fishman is the CEO of Digital Niche Agency and host of the podcast "Test Optimize Scale" who uses his background in paid social media advertising to help businesses with investment crowdfunding. Yes, it’s possible to raise millions of dollars with minimum investments between $100 and $1,000. Jason explained how he transitioned from traditional user acquisition marketing to specializing in investment crowdfunding campaigns, where digital marketing is used to raise capital from investors through regulated portals like StartEngine and WeFunder. He outlined his 8-Point Plan approach for running successful crowdfunding campaigns, emphasizing the importance of starting with first-degree network investments, building social proof, and using targeted advertising to reach the right audience. Jason shared specific metrics and strategies, including the average investment amount of $1,718 and the need for 100,000 visits to offering pages to successfully raise funds. Discussing growth marketing strategies for fundraising campaigns, Jason emphasized the importance of starting with a first-degree network to create momentum and build credibility, using the example of how crowd psychology affects investment decisions. Practical approaches include leveraging email marketing, social media, and personal networks like friends and family to raise funds. Site: www.digitalnicheagency.com Social Media: https://www.youtube.com/c/DigitalNicheAgency Podcast: Test. Optimize. Scale. Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

July 28, 202627 min

60. Leadership, Hiring, AI and Business Mentoring with David Guttman

David Guttman is a serial entrepreneur and business mentor with over 30 years of experience and host of the David Guttman Podcast. David shared insights on starting a business in 2026, emphasizing how AI tools like Genspark, Claude, and Manus have made entrepreneurship easier by providing access to knowledge and legal services. He discussed his powerful TED Talk about being misdiagnosed with terminal cancer at age 24, which led to a transformation in his approach to leadership and business. David also mentioned his work with mentees who are young entrepreneurs achieving significant business success, and his upcoming book "Life Maxing" which he's co-authoring with an 18-year-old mentee using AI to accelerate the writing process. He explained that effective leadership requires being at least 30% therapist, emphasizing that leaders should focus on nurturing relationships with their team rather than viewing it as babysitting. David noted that when leaders prioritize their coworkers, the business will inevitably improve, provided they hire the right people with appropriate qualities. Additionally, David discussed his approach to hiring, emphasizing the importance of humility and curiosity as key qualities in candidates. He advised asking open-ended questions during interviews to assess these traits and stressed the importance of having a good moral alignment with leadership. David also shared his philosophy on maintaining professional relationships with colleagues and the benefits of using AI for business planning and idea generation. Site: https://www.guttmanmedia.com Social Media: @RealDaveGuttman Ted Talk: https://www.youtube.com/watch?v=GSs5QCPsRAA - or - Search for “How six words changed my life | Dave Guttman | TEDxSDSU Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

July 14, 202628 min

59. Establishing Value and Building Trust with Summer Morris

Summer Morris is a Certified Public Accountant and Quickbooks online expert with her own accounting firm in Northern California. Summer described the process she works through when she meets with clients who have all of their financial reports but don’t understand what those numbers mean. She shared the most common questions asked as well as the relationship between the Profit and Loss statement and the Balance Sheet, including specific examples of reconciling credit card and loan accounts in QuickBooks. Summer noted how she helps clients understand their financial statements through one-to-one sessions, called Clarity Sessions. Paid consultations like this can help any business self-select clients, establish value, and build trust without requiring a full commitment. In Summer’s business, her Clarity Sessions provide personalized insights for her clients whether they’re dealing with bookkeeper transitions, seeking financial literacy guidance, or needing help interpreting their QuickBooks data. Summer noted that while some clients use YouTube for financial education, the unstructured nature of online content makes it less effective than personalized guidance tailored to specific business needs and experiences. Contact Site: https://summermorriscpa.com/ Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

June 30, 202628 min

58. Time Management Strategies for New Business Owners with Janine Avila

Janine Avila is an experienced Business & Life Coach and Motivational Speaker. With expertise in both corporate executive roles and home-based business management, she specializes in helping small business owners and entrepreneurs excel in their businesses. Focusing on time management strategies, Janine discussed the importance of making time rather than finding it, emphasizing the need to protect and prioritize one's time. She shared her philosophy of scheduling important activities to ensure goals are met, while maintaining flexibility when necessary. The conversation covered practical tips for prioritizing income-producing activities and avoiding distractions from social media and email notifications. She discussed how to protect valuable time by saying no to non-essential activities, using color-coded calendars, and maintaining boundaries with others' requests. Janine also shared her planning approach, which involves looking at a 3-week cycle by examining the previous week for follow-ups, the current week for tasks, and the next week for preparation. Discussing the importance of preparation and time management in meetings and projects, Janine introduced the concept of "green room" preparation time before meetings. She also emphasized the importance of respecting others' time and explained her system of categorizing appointments as "pencil," "ink," or "Sharpie" people based on reliability. Contact Site: https://www.janineavila.com Email: janine@janineavila.com Phone : (214) 984-0040 Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

June 16, 202627 min

57. Replacing the Hustle with Systems and Processes with Mike DeJong

Mike DeJong is a multi-business owner, keynote speaker, and author of "Grow Smart: Your Path to Freedom - Mastering the Transformation from Operator to Owner." He shared his journey from corporate America to franchise ownership, highlighting the challenges of transitioning from being an operator to a business owner. He emphasized the importance of building systems and processes rather than just hustling to grow a business smartly. Mike also discussed the concept of the "operator trap" and the need for business owners to shift their mindset to overcome this challenge. The conversation touched on how new business owners can navigate the transition from their expertise in one area to managing multiple aspects of running a business. Mike discussed three archetypal business leadership roles: GSD (Get Stuff Done) people, Architects who focus on processes and policies, and Hunters who excel at marketing and sales. He explained how recognizing one's primary leadership style can help business owners fill gaps in their operations and delegate tasks more effectively. Mike emphasized the importance of understanding and leveraging different leadership strengths rather than trying to do everything oneself. The discussion also touched on: the importance of financial discipline and understanding cash flow strategies for hiring and compensating employees The use of performance-based bonuses and equity stakes rather than high upfront salaries creating systems for business operations, particularly for tasks that require more than three steps or are repeated frequently Site: www.mikedejong.com Email: Mike@mikedejong.com Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

June 2, 202629 min

56. Creative Marketing Strategies for the New Medical Practice with Cammy Lawlor

Cammy Lawlor is a Speech-language Pathologist and owner of Idaho Speech & Swallow Services, discussed her journey of starting a private practice dedicated to providing patient-centered speech, voice and swallowing therapy. Cammy shared her career journey, explaining that she initially studied communication and worked in sales and marketing. Inspired by a family member's stroke recovery, she pursued a degree in speech-language pathology and later decided to start her own practice during COVID-19. She detailed her initial marketing strategies, including visiting doctor's offices with bagels and coffee to introduce her services, offering free voice classes at community centers, and leveraging personal connections to build referrals. Cammy explained how she grew her practice over five and a half years to include five therapists, and discussed her current focus on mentoring staff while balancing business growth and patient care. She discussed her approach to client outreach, explaining how she used a simple Google Doc system for follow-ups and offered informal meet-and-greets with refreshments to make potential clients more receptive. She described securing a consistent opportunity teaching voice classes at a YMCA's Parkinson's program through a connection, which later led to speaking engagements and additional clients. Cammy explained that her most successful outreach strategy involved getting referrals from doctors through mutual patients, which made cold outreach more effective than direct solicitation. Site: https://www.idahospeechswallowservices.com/ Email: cammy@idspeechswallow.com Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

May 19, 202628 min

55. PR That Works with Steve Turner

Steve Turner is a public relations expert and co-owner of Solomon Turner PR and author of the book, PR That Works . He discussed the fundamentals of public relations for small businesses, emphasizing that the foundational approach is similar regardless of company size. He outlined a five-step process: defining objectives, identifying the target audience, creating key messaging, determining the delivery system, and measuring results. Regarding the differences between marketing and public relations, Steve explained that marketing focuses on producing materials to directly support sales and generate revenue while PR builds long-term trust and credibility through content like articles, interviews, and community engagement. He emphasized that PR helps establish a company's reputation and builds positive brand perception among customers and stakeholders, distinguishing it from immediate sales-focused marketing tactics. Steve also discussed his book, PR That Works , which contains 28 strategies, 14 case studies, and interviews with top PR professionals. He explained that the book is designed for small business owners, new PR professionals, and anyone looking to understand public relations better. Site: https://solomonturner.com/ Site: www.getprthatworks.com Email: sturner@solomonturner.com Phone: (314) 205-0800 Book link: PR That Works Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

May 5, 202630 min

54. Building 7-Figure Businesses While Raising Kids with Beth Mazza

Beth Mazza is a three-time entrepreneur and author of the book, Entrepreneur Like a Mother , coming out in September. Beth discussed her entrepreneurial journey, highlighting two successful service businesses in financial communications. She emphasized the mindset shift needed in entrepreneurship, particularly encouraging taking calculated risks and reframing failures as learning opportunities. The interview provided practical advice for entrepreneurs to better manage finances, build a strong support network, and make informed business decisions. To that end, Beth discussed building a cash flow statement, the importance of tracking both revenue and expenses, and using AI tools like Claude to forecast business scenarios. She emphasized the value of creating a "kitchen cabinet" of advisors, including cheerleaders, compensators, and connectors, to support business growth. Beth also highlighted the significance of calculating a business's total addressable market and ensuring it's accessible and growing before launching. The conversation also touched on: Entrepreneurial Strategy and Market Assessment Cash Flow Statements for Entrepreneurs Business Financial Planning Strategies Developing a Business Support Network Networking and Collaboration Strategies Site: https://femalemavericks.com Instagram: @femalemavericks LinkedIn: https://www.linkedin.com/in/bethmazza/ Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

April 21, 202627 min

53. The tech tools to help drive your business with Christopher Carter

Christopher Carter is the founder, chairman, and CEO of Approyo Inc. Additionally, he is a 4x best selling author of his mastering SAP series (Systems Applications and Products) as well as a minority owner of an Irish football (soccer) team. Chris shared his extensive experience in tech engineering and entrepreneurship, discussing tech tools and strategies for small businesses. This show is dripping with info you can use. Chris discussed how his small business, with only 19 full-time employees, leverages various tools and technologies, including SAP, to streamline operations and stay competitive. He highlighted the adaptability of modern business tools, allowing him to manage his business efficiently using his phone. He emphasized how small businesses can leverage AI-based tools to streamline operations, handle sales and marketing activities, and manage billing, noting that many of these tools are free or low-cost. Chris shared his experience of starting a Shopify store for $1 and discussed various business tools like GoHighLevel, QuickBooks Online, and AI tools like Gemini and Chat Hub. He emphasized the importance of enjoying entrepreneurship and highlighted common obstacles new business owners face. LinkedIn: linkedin.com/in/christopher-carter-885159 Site: Approyo.com Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

April 7, 202628 min

52. Building a sustainability-forward haircare company with Kate Assaraf

Kate Assaraf is the founder of DIP, a sustainability-forward haircare company that makes salon-quality shampoo and conditioner bars that are plastic-free, travel-ready, and built to last. She was named NJ Mompreneur of the Year, a member of the Forbes Business Council, and a former marketing and design agency executive. She is a a fierce advocate for small business, honest marketing, and conscious consumerism. Kate shared her experience launching DIP, emphasizing the importance of understanding customer needs rather than focusing solely on copying successful brands. She observed that consumers prioritize scent over hair type when shopping for hair care products, leading her to develop bars that prioritize fragrance while maintaining effectiveness. Kate used Shopify for her e-commerce platform due to its ease of use and integration capabilities, and she successfully secured distribution in refillable stores by directly pitching to store owners based on the product's quality. Kate also explained how she overcame challenges including manufacturing issues and starting her own factory. The conversation covered DIP's growth through word-of-mouth marketing and Kate's commitment to authentic branding. LinkedIn: linkedin.com/in/kate-assaraf-b25a741a7 Site: https://dipalready.com/ Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com