Biz and Tech Podcasts > Business > Nata PR School (EN)
Last Episode Date: No Date found.
Total Episodes: Not Available
Welcome to a new episode of our series on THE PRESS RELEASE.Many believe that writing a good press release is complicated.However, after more than 30 years of experience, I can assure you that the simplest ones are the most effective.A press release is simply a tool designed to make the work of journalists, columnists, and influencers easier.The press release remains the number one tool in public relations.It’s the foundation they use to talk about you and your products.However, achieving simplicity requires expertise.A press release is not a literary work—it must be direct and capture attention.With rapidly evolving artificial intelligence tools, writing a press release is easier than ever.However, you still need to assess whether the result is effective.If you rely solely on AI without understanding what makes a good press release, your message might miss its mark.At NATA PR SCHOOL, we teach you how to write impactful press releases that sell.We also use AI, but with a critical eye: we review, refine, and improve every text.The key is choosing the right words—the ones that truly represent you and leave a lasting impression.Writing a press release is an excellent exercise in clarifying your message.We are all fascinated by AI, and many of our clients are exploring how to use these new tools, dreaming that they might replace many employees.But I am convinced that those who will not be replaced are those who possess knowledge.Keep learning, and stay curious.To discover public relations at your own pace and schedule, I invite you to check out our express training: PR 101—a 30-minute workshop for $19.95.Public relations aren’t going away; understanding them better will give you a competitive edge.I started my career as a marketing professional and developed a passion for public relations through experiences where I didn’t always have the budget to hire an expert or an agency. Stay curious, check out our PR 101 training, and let me know what you think!Any questions? Contact me at nata@natapr.comNata PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx376-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415 THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelSIGN UP TO OUR LISTS ➤ www.natapr.com
Welcome to the first episode of our series on THE PRESS RELEASE.In this episode, we're tackling a crucial topic: "No one is waiting for your press release."Unless you're a celebrity, journalists aren't sitting in front of their inboxes eagerly awaiting your latest press release. However, this doesn't mean your press release is useless. On the contrary, it's a powerful tool to define and control the message you want to convey to the public and the media.The "forgotten press release" syndrome is all too common.Why do so many press releases end up ignored in journalists' inboxes?Poor targeting often means the message doesn't reach the right people at the right time.Irrelevant information dilutes the impact of your story.And bad timing can cause your press release to be buried under a flood of other news.For us, a press release is, first and foremost, a tool that helps define what the client really wants to communicate.We often reshape their entire perception of what an effective press release is.A press release is not the place to tell your company's whole story—it's about:Defining the newsFinding the simplest and most compelling headlineSelecting the most relevant information and cutting the unnecessary details For a press release to be useful to journalists, it must be clear, concise, and relevant.Make sure it answers the essential questions: who, what, where, when, why, and how.To grab their attention, offer an interesting angle, key figures, statistics, and strong quotes.A good press release gets straight to the point: avoid jargon, use direct language, and highlight the key message in the opening lines.Including accessible contact information and additional assets (prioritizing photos) can also make a big difference.A well-crafted press release is much more likely to be picked up and turned into an article. Remember: a press release is a tool that makes journalists' jobs easier if they choose to cover your story.Maybe “"No one is waiting for your press release," but it still, event today, an essential tool!Any questions? Contact me at nata@natapr.com. Nata 6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelPR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enSIGN UP TO OUR LISTS ➤ www.natapr.com
What if journalists and influencers finally started talking about you and your product in 2025?You see your competitors and companies you admire featured in the press, on TV, and by influencers every day. This is no coincidence!And it's much more accessible than you think.Imagine attracting media and customer attention without investing thousands of dollars in advertising or influencers.In our training starting on March 24, 2025, I'll show you how to use public relations to boost your visibility—without an advertising budget.Do you have an amazing product, but no one talks about it?Have you tried social media… with no real results?Do you think PR is only for big brands? Think again!With our "Get Featured for Free" program, you'll learn:How to capture the attention of journalists and influencers.How to tell your story in a compelling way.How to craft your first effective press release.Real results, a proven method, and most importantly, accessible to everyone!Don't let your business stay in the shadows.Sign up for our six-week program and learn how to reach out to journalists from day one. In this program, you'll learn in less than 2 hours per week:The essential elements of a press releaseThe perfect email pitchHow to use ChatGPTHow to build your media listHow to find influencersMultiple press release templates I'll guide you through each step as if you were a new employee at NATA PR, freshly trained.Every week, for six consecutive weeks, you'll have direct access to me to ask your questions.And I'm here to help you succeed! Questions? Contact me at nata@natapr.comI can't wait to see you in class!Nata GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelGET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
2025 is shaping up to be an exceptional year, and I want to start by sharing one of the most powerful tools in public relations: the press release.At NATA PR, we send out press releases every week and know just how impactful a well-crafted release can be:• Showcasing your business and products,• Getting media coverage,• Telling your story in a compelling way.An effective press release is simple, straightforward, and engaging. So why not write yours with us? Sign up for our FREE WORKSHOP!Dates: March 13 & 14, 2025Format: Two interactive one-hour sessions What you'll learn:• Our best tips for writing an irresistible press release,• How to grab the attention of journalists and influencers,• Real-life examples and templates used at NATA PR,• A live Q&A session. Workshop Schedule:Day 1 – March 13, 2025, at 1 PM• How to craft a powerful headline,• Writing effectively with ChatGPT,• The importance of the first paragraph. Day 2 – March 14, 2025, at 1 PM• The four key elements of a great press release,• Why include a quote?• Essential company information,• Your contact details: don’t forget them! 75% of journalists consider press releases a key source of information (source: CISION). But they have to be well done!Walk away with a concrete, effective tool to boost your visibility. And it’s 100% free! Sign up now—spots are limited.Have questions? Contact me: nata@natapr.comLooking forward to seeing you at the workshop!Nata WORKSHOP – WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://bit.ly/4hIcVCv6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415 THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelGET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37
Today, we’ll explore why public relations remain more essential than ever in 2025.With rapid technological advancements, PR strategies must adapt to stay effective.In my opinion, three major trends will define this year:The rise of AI-powered PR strategiesThe increasing importance of authenticity and transparencyThe growing role of localized strategies and short-form visual content 1. The Rise of AI-Powered PR StrategiesArtificial intelligence is transforming public relations at an incredible speed.By 2025, AI will no longer be limited to data analysis; it will also assist in content creation, media monitoring, and campaign optimization.With AI-driven tools, PR professionals can better target their audiences, personalize their messages, and anticipate market trends.However, automation does not replace human creativity—it enhances it.The key to success lies in the balance between technology and authentic storytelling. 2. Authenticity and Transparency: Essential ValuesToday, consumers and the media seek brands that are genuine and engaged.In 2025, authenticity and transparency will no longer be optional but essential.Overly polished or artificial communication may be perceived as greenwashing or opportunistic marketing.Companies must embrace their values, communicate openly, and engage their audiences in sincere dialogue to build trust.PR plays a key role in humanizing brands and telling authentic stories that resonate with the public. 3. The Growing Role of Localized Strategies and Short-Form Visual ContentWith the rise of TikTok and short videos, the format of storytelling is evolving.PR campaigns must now incorporate impactful and engaging content, such as short videos, infographics, and micro-content tailored for social media.Moreover, local communication is gaining traction. Instead of aiming for global coverage, brands are prioritizing more targeted approaches, adapted to cultural specifics and local expectations.This hyper-personalization helps create stronger community connections and generates a more direct impact. Conclusion: Adapting for Greater ImpactPublic relations in 2025 will rely on a delicate balance between innovation and human connection.AI helps optimize strategies, but authenticity and emotion remain at the heart of successful communication.Brands must also adapt to new formats and prioritize local approaches to reach their audiences effectively.By embracing these trends, PR will continue to play a strategic role in building a strong and lasting brand image. Thank you for listening to this episode!Feel free to share your thoughts and join me for the next one. Questions?Feel free to reach out:nata@natapr.comNata PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx376-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelGET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enSIGN UP TO OUR LISTS ➤ www.natapr.com
📺 Watch the video episode on YouTube: https://www.youtube.com/watch?v=x3M3NPEZ6No Bonjour, Hello and welcome to episode 230 of the NATA PR SCHOOL podcast. For this episode, I have the great pleasure of welcoming Craig Patterson, CEO and Publisher of Retail Insider. Craig is a sought-after retail and consultant expert who has studied the Canadian retail landscape for the past 25 years. For me, he is the expert one must consult to understand the evolution of the retail market. As a PR pro, I often asked him to talk about our clients who were entering the Toronto, Montreal, or Vancouver markets. Thank you for accepting my invitation, Craig. I always start with a simple question for my guests: 1. Who is Craig Patterson? 2. What inspired you to launch Retail Insider in 2012, and what were your primary objectives at the time? 3. Over the years, how has the vision or mission of Retail Insider evolved to meet changing industry needs? 4. How have you seen the media landscape change over the last decade, particularly in the retail and business sectors? 5. What are the biggest challenges facing independent media platforms like Retail Insider in today’s environment dominated by social media and big tech? 6. What strategies have been most effective in growing and engaging your audience? 7. Which topics or trends have you found to resonate most with your readers, and how do you decide what to prioritize in your content? 8. What is your vision for Retail Insider over the next five to ten years, and how do you plan to adapt to further changes in the media landscape? 9. What are your practices on social media? Do you focus on one or several social media platforms? 10. To conclude, what do we wish for you? Where to find Craig Patterson -- https://retail-insider.com/ LinkedIn : retail-insider @craig_patterson_Toronto @ retail_insider_canada https://www.facebook.com/RetailInsider/ Youtube: @retailinsidercanada GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en 6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415 THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model SIGN UP TO OUR LISTS ➤ www.natapr.com PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37 INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Imagine your exceptional product or service finally being recognized for its actual value. Imagine clients coming to you, not by chance, but thanks to simple and effective strategies. What if I told you that all this is possible without investing astronomical sums in complex marketing campaigns or overpriced influencers? Welcome to this episode dedicated to a solution that could transform your business: our "Get Featured for Free" program. Why this program? The most extraordinary products and the most innovative services can remain in the shadows if no one talks about them. Do you recognize yourself in these statements? You have a product that outperforms the competition but remains unknown. You don't have a clear marketing plan to promote it. You've tried social media without significant results. Public relations seem complicated or out of reach. If you answered "yes" to any of these questions, know that you are in the right place. The solution: The "Get Noticed for Free" program was designed to solve these problems. It combines the power of public relations and social media to help you reach your clients, increase your online visibility, boost your SEO, and most importantly, grow your sales. How does it work? When you sign up, you'll gain access to: 6 key modules, with 25 minutes of content per week, to learn how to capture the attention of the media and influencers. Live classes of 30 minutes each week to deepen the concepts and ask your questions. A final project: Create your own press release and an initial list of media/influencer contacts. Each module is designed to be practical, easy to follow, and immediately applicable. You will learn, for example: How to tell your story to captivate the media. How to identify the right contacts quickly. How to follow up effectively to maximize your chances of success. Real results: This program is not an empty promise. It's based on proven methods used by successful entrepreneurs. And here's the good news: once you join the program, you have lifetime access. All updates and additional content are included at no extra cost. Is this program for you? It's up to you to decide. This program is perfect if: You're looking for simple tactics to increase your visibility. You want a tested and easy-to-implement method. You want expert guidance to create a personalized campaign. But let's be honest: this program is not for everyone. If you're looking for a quick fix without effort or if you're not ready to work on your strategy, this might not be for you. Don't let your business stay in the shadows any longer. Join "Get Featured for Free" and finally give your product or service the attention it deserves. Visit [your website] to learn more and sign up today. You have the power to transform your visibility. All you need to do is take the first step. Questions? Feel free to reach out: nata@natapr.com Nata GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37 6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415 THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
As 2025 will be the best year of my life, I've decided to share the power of public relations with as many students as possible and kick off the year strong with a free workshop on press releases. At NATA PR agency, we send out many press releases every week. It's truly the #1 PR tool because it allows you to: • Share your news • Tell your story • Promote your business and products A well-crafted press release is simple and becomes a powerful lever for visibility. What if we created your press release together on January 15 and 16? Signing up's not too late—check the episode notes for more details. Some may tell you that press releases are unnecessary or useless. But know this: 75% of journalists surveyed in CISION's annual State of the Media report would disagree. Of course, it must be useful for journalists and even influencers. A page of praise for a product won't encourage them to talk about you. A successful press release will have a clear, short, and catchy headline, such as "2025 Trends in (Food, Decor, Health, etc.). This press release could be interesting enough to be picked up by many media outlets. So, what will you learn in our FREE WORKSHOP? I'll teach you our tips for: • Writing an irresistible press release • Creating a press release that grabs attention Two interactive one-hour sessions • Real examples: I'll share templates we use for our clients. • Live Q&A: Take this opportunity to get personalized answers. Ready to transform your press releases? DAY 1: Wednesday, January 15, at 1 PM How to find the perfect title Our tips for writing effectively with ChatGPT The importance of the first paragraph DAY 2: Thursday, January 16, at 1 PM The four essential elements of a press release Why include a quote? Information about your business Your contact information (how to reach you) I want you to leave with a concrete tool to make your project shine. And it's 100% free! So you have nothing to lose and everything to gain. I can't wait to meet you. Questions? Feel free to reach out: nata@natapr.com Nata FREE WORKSHOP- PRESS RELEASE – JAN 15-16, 2025 ➤ https://bit.ly/3D50WQ2 6-STEP GUIDE TO PRESS RELEASES THAT SELL➤ https://prschool.natapr.com/pl/2147718415 GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model SIGN UP TO OUR LISTS ➤ www.natapr.com PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37 INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Every year, after December 25th, I treat myself to a gift. A small "from me to me" moment to celebrate the efforts and achievements of the past year. Last year, it was an Alhambra mother-of-pearl pendant from Van Cleef & Arpels. It is a small, discreet, powerful symbol representing my dream of working with prestigious luxury brands. And Van Cleef & Arpels was at the top of my list. As I record this podcast, I haven't yet chosen my gift for 2024. I sometimes let chance guide my choice. But this gift will commemorate the challenges, moments of joy, and learning from the year. At the start of this year, I have a special announcement: 2025 will be my year—the best year of my life! Nothing less. Why? Because in 2025, I'll be turning 60. My agency, NATA PR, will celebrate its 25th anniversary. Two milestones that remind me of how far I've come—and how much more there is to achieve. I want to celebrate, savor, and dare—with you! So why not celebrate yourself in 2025 and make it the best year of your life too? My goals for 2025: Continue growing NATA PR with engaged and inspiring clients. Nothing fulfills me more than working with clients who stay with us for years. Growing alongside them and tackling the challenges of expansion is incredibly motivating. To my fellow PR professionals, know that your agency will give its best when you trust it and treat it as a growth partner, not merely a service provider. Serve a larger audience of students, solopreneurs, leaders, and entrepreneurs through the NATA PR SCHOOL. I've been refining my training programs for years, and now it's time to share them with as many people as possible. Write two books: The first is about public relations. The second is about my mother's story. Writing a book is a challenge, for me but I commit to finishing one by December 2025 and the second in early 2026. If, like me, you remember the turn of the year 2000, you likely recall the infamous "Y2K bug." It was a non-event, but one that reminds us how fortunate we are to be here, 24 years later. So, for this 25th year, I wish for us all to dare even more. Dare with me. Join me for our free workshop on January 15th and 16th. It's a unique opportunity to learn how to stand out in 2025. You have nothing to lose and everything to gain. I promise you practical and effective insights straight from our expertise. I look forward to connecting with you behind my screen and starting 2025 together, filled with creative energy. I'm here to help! Nata FREE WORKSHOP- PRESS RELEASE – JAN 15-16, 2025 ➤ https://bit.ly/3D50WQ2 6-STEP GUIDE TO PRESS RELEASES THAT SELL➤ https://prschool.natapr.com/pl/2147718415 GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model SIGN UP TO OUR LISTS ➤ www.natapr.com PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37 INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
In this podcast, I'm continuing with the theme of press releases because I want to kick off the year strong and invite you to a fantastic FREE workshop. Come create impactful press releases with me, live! When? 📅January 15 and 16, 2025 – 11 AM (ET) New York time! How do I participate? 👉Sign up now for this free workshop and start the year off strong! 🔗Click here to register: https://bit.ly/3ZM1fYH To further convince you to sign up for this free workshop, here are 10 uses of a press release, depending on your chosen strategy: Inform the Media: Its primary purpose is to deliver factual and relevant information to journalists. This is especially useful when clients are launching new products. Optimize Online Presence: A well-distributed press release improves visibility and boosts SEO (Search Engine Optimization). Yes, PR remains the most effective organic part of your marketing plan. Think about all the clickable links on major online media outlets—The New York Times, Le Monde, and every ELLE or VOGUE magazine out there! Create Immediate Impact: A press release's urgency and conciseness make it a powerful tool for grabbing attention. A press release plays a leading role in announcing an event—think store openings, factory launches, or unveiling an exhibition. Strengthen Brand Image: Every press release shapes the public's perception of a company and reaffirms its values. At NATA, we take this very seriously, which is why we carefully design visually appealing layouts with our clients' stunning visuals. A press release is a unique opportunity to make a strong impression. Encourage Media Coverage: Properly tailored writing can multiply media mentions and amplify your reach. We often see this strategy when international brands present their collections or products in North America. Although the news may have already circulated in other markets, adapting the press release to the American context helps multiply publications. Engage Stakeholders: Targeted and relevant content can appeal to investors, partners, or clients. Looking for financial partners? Sharing your story could attract unexpected investors. I remember a fashion designer friend of mine who his associates had dropped. Sharing his story with the media led to offers from partners he never would have imagined. Highlight an Event: Perfect for promoting an initiative and mobilizing the public or media. Think about community plastic drives, issuing challenges, etc. I love it when a company supporting a worthy cause invites others in its industry to do the same. Establish Social Proof: Showcasing collaborations or awards builds trust in your brand. Standing out helps in many ways, including attracting top talent. Manage a Crisis: In sensitive times, crisis management is an essential tool for controlling the message and preventing misinformation. I'm sure you can think of several examples illustrating this. For instance, a press release is critical during a massive product recall—especially when the product might pose a health risk. Document the Organization's History: Press releases become valuable archives that tell the story of a company's evolution. Think about marking significant anniversaries—the 10th, 50th, or 100th celebrations are excellent opportunities to grab journalists' attention. I'm looking forward to seeing you for these two days and helping you create a game-changing tool for your visibility. Don't miss our FREE workshop! When? 📅January 15 and 16, 2025, 11 am (ET) - New York Tim I'm excited to see you in these two sessions and help you create a tool that will transform your visibility. I'm here to help! Nata FREE WORKSHOP- PRESS RELEASE – JAN 15-16, 2025 ➤ https://bit.ly/3D50WQ2 6-STEP GUIDE TO PRESS RELEASES THAT SELL➤ https://prschool.natapr.com/pl/2147718415 GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model SIGN UP TO OUR LISTS ➤ www.natapr.com PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37 INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Discover new partners and
collaboration opportunities —right in your inbox.
Get notified about new partnerships