NAILED IT! The Business of Construction

See if you qualify for a free Contractor Dynamics marketing audit.In this insightful episode of The Nailed It! Show, Elizabeth Lytle sits down with Brian Alexander to tackle one of the biggest challenges in the contracting industry—hiring and retaining top talent. Brian shares expert strategies on building a strong team, reducing turnover, and making the right leadership hires to drive business growth. Whether you're struggling with high sales team churn or looking to add key leadership roles, this episode is packed with actionable advice to help you scale effectively.Key Takeaways:🔹 How to identify the right hires based on role-specific strengths.🔹 Strategies to reduce sales team turnover and improve retention.🔹 The importance of leadership self-awareness in business success.🔹 A data-driven approach to hiring for executive and C-suite roles.If you're a contractor looking to build a stronger, more resilient team, this is a must-watch episode!Key Timestamps:00:00 – Introduction and Brian Alexander’s background03:45 – Why offloading the wrong tasks improves leadership success07:30 – How to hire the right salespeople and reduce turnover14:50 – Setting clear expectations and measuring sales team success21:00 – The role of leadership support in sales retention28:15 – Hiring for executive and C-suite positions strategically36:40 – The importance of self-awareness in leadership44:00 – Where to find Brian’s book and how to work with himConnect with Contractor Dynamics:➡️ Website➡️ Facebook➡️ Instagram➡️ LinkedInConnect with Brian Alexander:➡️ Website➡️ Facebook➡️ Instagram➡️ LinkedIn#ContractorHiring #SalesTeamSuccess #LeadershipInContracting #TeamBuilding #RoofingBusinessGrowth

See if you qualify for a free Contractor Dynamics marketing auditIn this episode of The Nailed It! Show, Elizabeth Lytle sits down with Clifton Muckenfuss, founder of Building Raving Fans, to discuss how contractors can create unforgettable customer experiences that drive referrals and long-term success. Clifton shares his unique Customers for Life Flywheel strategy, which includes handwritten thank-you cards, surprise gifts, and automated follow-ups to keep customers engaged and raving about your business.They also dive into the power of Google reviews, the importance of timing in asking for feedback, and how to remove friction from your customer interactions. Clifton provides actionable strategies for business owners looking to stand out from the competition and turn customers into lifelong fans.Key Takeaways:🔹 The Customers for Life Flywheel strategy for long-term client relationships.🔹 Why handwritten thank-you cards create a lasting emotional connection.🔹 The right timing and approach to getting more Google reviews.🔹 Why branded gifts don’t work—and what to send instead.🔹 How to stay top of mind with customers without being pushy.🔹 The importance of making it ridiculously easy for customers to do business with you.🔹 Clifton’s personal approach to business growth in 2025.🔹 The real reason why business owners feel stuck—and how to shift perspective.Key Timestamps:00:00 – Introduction and Clifton’s background04:22 – The Customers for Life Flywheel: What it is and why it works10:50 – Why handwritten thank-you cards create deeper connections with customers15:19 – The problem with branded gifts and why they don’t leave a lasting impression22:16 – How to get more Google reviews: The right timing and making it easy30:48 – Why removing friction from your business increases customer engagement40:26 – Clifton’s word for 2025: Expand—his vision for growth and impact52:22 – Feeling stuck in business? You might have a perspective problem, not a business problemConnect with Contractor Dynamics:➡️ Instagram➡️ Facebook➡️ LinkedIn➡️ WebsiteConnect with Clifton Muckenfuss & Building Raving Fans➡️ Website➡️ Instagram➡️ Facebook➡️ LinkedIn#CustomerExperience #ContractorMarketing #BuildingRavingFans #GoogleReviews #ReferralMarketing #SmallBusinessSuccess

See if you qualify for a free Contractor Dynamics marketing audit.⁠In this insightful episode of The Nailed It! Show, Joseph Hughes sits down with Elizabeth Lytle to explore the journey of building a successful business with a strong brand and a leadership-driven culture. They dive into the challenges of transitioning from a start-up to a well-respected company, the importance of mindset shifts, and the strategies that lead to long-term business success. Elizabeth shares valuable lessons on personal growth, team leadership, and how to stand out in a competitive industry.Key Takeaways:🔹 How to evolve from an entrepreneur to a true business leader.🔹 The mindset shifts needed to scale successfully.🔹 Building a brand that attracts both customers and top talent.🔹 Overcoming growing pains and common business hurdles.If you’re looking to level up your business and leadership skills, this episode is packed with actionable insights you won’t want to miss!Key Timestamps:00:00 – Introduction and Elizabeth Lytle’s background04:10 – The early struggles of building a business08:30 – What separates great leaders from the rest12:45 – How branding impacts long-term success17:20 – The power of mindset shifts in business growth21:50 – Overcoming hiring and retention challenges26:15 – Scaling while maintaining company culture30:40 – Final thoughts and key takeawaysConnect with Contractor Dynamics:➡️ ⁠⁠Website⁠⁠➡️ ⁠⁠Facebook⁠⁠➡️ ⁠Instagram⁠➡️ ⁠LinkedIn⁠#BusinessGrowth #LeadershipDevelopment #BrandBuilding #EntrepreneurMindset

See if you qualify for a free Contractor Dynamics marketing audit.In this episode of The Nailed It! Show, Joseph Hughes sits down with Luke Hansen, founder of CompanyCam, to dive into the game-changing strategies that help roofing companies streamline operations, build strong teams, and stand out in a crowded market. Luke shares his insights on leadership, delegation, and branding—offering valuable lessons from his own journey in growing a successful tech company serving contractors.They discuss how roofing business owners can avoid burnout by empowering their teams, the power of differentiation in marketing, and why being memorable is often more important than being better. From creating a strong internal marketing system to the psychology behind branding, this episode is packed with actionable takeaways to help you scale your business the right way.Key Takeaways:🔹 The power of delegation: How to build a team that takes ownership🔹 Why trying to do everything means doing nothing well🔹 The importance of branding and standing out in a crowded market🔹 How to be memorable and create a lasting impression on customers🔹 The role of marketing education in growing a roofing businessKey Timestamps:00:00 – Introduction and Luke’s background03:12 – The importance of delegation and building a strong team07:45 – Why business owners struggle to let go of control12:30 – How to identify and empower leaders within your team18:10 – The value of specialization and knowing your strengths24:20 – Why differentiation is more powerful than just being "better"32:15 – The psychology of branding and making your business memorable45:00 – How roofing companies can take control of their marketingConnect with Contractor Dynamics:➡️ ⁠Website⁠➡️ ⁠Facebook⁠➡️ Instagram➡️ LinkedInConnect with Luke Hansen & CompanyCam:➡️ Website➡️ Instagram➡️ Facebook➡️ LinkedIn#RoofingBusiness #LeadershipInRoofing #MarketingForContractors #CompanyCam #RoofingIndustry #Branding #BusinessGrowth

See if you qualify for a free Contractor Dynamics marketing audit.Join us for an eye-opening episode of The Nailed It! Show as Elizabeth Lytle sits down with Adam Patterson of SMA Support Services to discuss the key strategies for growing and streamlining a roofing business. Adam shares his expertise on improving operational efficiency, leveraging technology, and optimizing back-office processes to help contractors scale successfully. From managing finances to handling administrative tasks more effectively, this conversation is packed with insights that every roofing business owner needs.Key Takeaways:🔹 How SMA Support Services helps roofing companies streamline operations.🔹 The biggest back-office challenges roofing contractors face.🔹 Strategies to improve efficiency and profitability.🔹 Why outsourcing administrative tasks can be a game-changer for growth.If you want to take your roofing business to the next level without getting bogged down in admin work, this episode is a must-watch!Key Timestamps:00:00 – Introduction and Adam Patterson’s background04:15 – The biggest operational challenges for roofing contractors08:30 – How SMA Support Services helps businesses improve efficiency12:50 – The role of technology in streamlining operations17:20 – Financial and administrative pitfalls to avoid22:10 – The benefits of outsourcing back-office tasks27:45 – Scaling a roofing business without sacrificing profitability33:00 – Common mistakes roofing companies make and how to fix them38:20 – Future trends in roofing operations and technology44:00 – Final thoughts and key takeawaysConnect with Contractor Dynamics:➡️ Instagram➡️ Facebook➡️ LinkedIn➡️ WebsiteConnect with Adam Patterson & SMA Support:➡️ Instagram➡️ Facebook➡️ LinkedIn➡️ Website#RoofingBusiness #ContractorSuccess #BusinessEfficiency #RoofingOperations

Tune into this engaging episode of The Nailed It! Show as Joseph Hughes sits down with Jeremy Simpson to discuss the key strategies for building a high-performing roofing business. They dive into leadership, team culture, and the challenges of growth, sharing real-world insights from years of experience in the industry. Jeremy provides valuable takeaways on hiring, training, and creating a company culture that drives long-term success.Key Takeaways:🔹 The importance of leadership in business growth.🔹 How to hire and retain top roofing talent.🔹 Strategies for building a strong company culture.🔹 Overcoming common challenges in scaling a roofing company.If you're looking to take your roofing business to the next level, this episode is a must-watch!Key Timestamps:00:00 – Introduction and Jeremy’s background03:15 – The biggest challenges in growing a roofing business06:40 – The importance of strong leadership in scaling10:25 – How to hire and retain top talent14:10 – Building a culture that attracts high performers18:00 – Training and developing leaders from within22:15 – Handling common struggles roofing companies faceLearn more about our Arena Mastermind group and marketing training programs by booking a call here

Need help implementing these strategies? Book a 15-minute call with our team. Are you tired of setting goals that sound great but never actually move the needle? In this episode, we’re diving into why most people fail at goal setting and—more importantly—how to create a step-by-step system that guarantees success in 2025 and beyond. Here’s what we cover: ✅ The 4 biggest reasons goals fail ✅ A proven 4-step plan to set and achieve your goals ✅ Why "Who, Not How" is a game-changer for business owners ✅ How to create systems over willpower for long-term success Key Timestamps: 00:00 - Why some people succeed with goals (and others don’t) 00:14 - The frustrating cycle of setting goals that go nowhere 00:42 - 4 reasons why most goals fail 02:30 - The overwhelming trap that keeps you stuck 03:45 - It’s not your fault—here’s what’s missing 04:07 - The 4-part system to finally achieve your goals 05:03 - Step 1: Have a crystal-clear vision 06:25 - Step 2: Focus on who, not how 08:10 - Step 3: Set measurable targets and track them 09:54 - Step 4: Review and reaffirm your goals regularly 11:19 - Your next steps + what’s coming in the next episode Connect with Contractor Dynamics: ➡️ ⁠Website⁠ ➡️ Instagram ➡️ Facebook ➡️ LinkedIn #GoalSetting #BusinessGrowth #EntrepreneurMindset #SuccessHabits #WhoNotHow #Entrepreneurship #SmallBusinessTips #MarketingStrategy #Leadership #BusinessSuccess

Need help implementing these strategies? Book a 15-minute call with our team. Tune into this powerful episode as Joseph Hughes and Sydney Correll break down high-ROI marketing strategies specifically tailored for roofing companies. They dive into the biggest shifts in social media, SEO, and paid ads for 2025 while revealing how AI is transforming the way roofing businesses capture leads. They also share actionable insights on grabbing attention in an era of shrinking attention spans and building a brand that stands out. Key Takeaways: 🔹 The most important marketing trends for roofing in 2025. 🔹 How AI is reshaping lead generation and customer outreach. 🔹 Why brand building is essential for long-term growth. 🔹 Actionable strategies to maximize ROI on marketing spend. This episode is a must-watch for roofing contractors looking to stay ahead and dominate their local markets! Key Timestamps: 00:00 - Introduction to high-ROI roofing marketing strategies 03:45 - Major social media changes affecting contractors in 2025 07:30 - The future of SEO and Google PPC 12:15 - AI’s role in lead generation and marketing 16:50 - Capturing attention in a world of distractions 21:20 - The five pillars of a winning marketing plan 27:10 - Why brand building is critical for long-term success Connect with Contractor Dynamics: ➡️ Instagram ➡️ Facebook ➡️ LinkedIn ➡️ Website #roofingmarketing #leadgeneration #marketingtrends

Schedule a 15-Minute Clarity Call With Our Team Dive into this episode of The Nailed It! Show as Elizabeth Lytle and Sydney Correll discuss the keys to managing successful marketing teams in the contracting industry. Learn why weekly marketing meetings are essential, how to track social media and SEO metrics effectively, and the importance of aligning your team's efforts for maximum impact. Sydney & Elizabeth share actionable insights on fostering collaboration, measuring performance, and building a data-driven strategy that drives long-term results. Key Takeaways: 🔹 The importance of weekly marketing team and one-on-one meetings. 🔹 Metrics to track for social media and SEO success. 🔹 How to bridge the gap between brand awareness and ROI. 🔹 Building alignment to cut through the noise effectively. This episode is packed with actionable strategies for contractors looking to maximize their marketing ROI and build a cohesive, results-driven team. Key Timestamps: 0:15: Introducing the significance of marketing manager-owner collaboration. 4:12: Breaking down the role of a marketing manager. 7:45: Setting measurable goals to assess marketing team success. 12:10: The importance of tracking lead sources for clarity. 15:35: How marketing managers can analyze campaign performance effectively. 20:37: Importance of weekly marketing team meetings for alignment. 23:57: Key social media metrics to track consistently. 27:31: Why lead-focused social media can harm local relationships. 28:31: SEO metrics to monitor for website performance. 30:40: Aligning marketing metrics with sales team efficiency. Connect with Contractor Dynamics: ➡️ ⁠Website ➡️ Instagram ➡️ Facebook ➡️ LinkedIn #RoofingMarketing, #ContractorSuccess, #MarketingStrategies, #SEOforContractors

Schedule a 15-Minute Clarity Call With Our Team Dive into this comprehensive guide on effectively managing and supporting a marketing manager for your roofing company. Sydney Correll, Marketing Director at Contractor Dynamics, breaks down the critical tasks marketing managers should perform daily, weekly, monthly, and quarterly to maximize ROI and drive growth. Learn actionable steps to hold your marketing team accountable, balance in-house and outsourced efforts, and ensure consistent, high-impact marketing execution. Key Takeaways: 🔹 Essential daily tasks to drive immediate results. 🔹 Weekly and monthly activities to optimize campaigns and track ROI. 🔹 Strategic quarterly planning for sustainable growth. 🔹 Insights into balancing in-house teams and third-party agencies. This video is a must-watch for roofing company owners and marketing managers aiming to elevate their marketing strategies and streamline operations. Important Timestamps: 1:15 How to effectively lead a marketing manager 3:15 Daily marketing manager tasks for maximum ROI 4:55 Weekly tasks to optimize ads and generate leads 8:08 Writing email campaigns and leveraging Google Local Service Ads 10:13 Monthly activities like client testimonials and SEO optimization 12:22 Quarterly strategic planning for impactful results 13:30 Sneak peek: KPIs for marketing manager success Connect with Contractor Dynamics: ➡️ ⁠Instagram⁠ ➡️ ⁠Facebook⁠ ➡️ ⁠LinkedIn⁠ ➡️ ⁠Website #RoofingMarketing #ContractorGrowth #MarketingManagement #RoofingCompany #RoofingContractor