My Business Playbook

Hosted by Laura Higgins

Business Entrepreneurship

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Episodes

280

Latest episode

Jun 2026

Language

EN-US

About the show

Looking for business inspo, game-changing strategies, and REAL insights to build your dream creative business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun. Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.

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60 recent

June 15, 2026Episode 2320 min

623: Active Recovery Is The Work

You've probably heard the burnout advice before: slow down, do less, take a break.But what if that's only half the story? I hit a level of burnout that genuinely scared me. In this episode, I'm sharing the biggest lesson I learned during that season and why recovery wasn't about stopping everything - it was about learning how to protect my energy so I could keep showing up, keep performing, and keep doing work I love.What You'll Learn: Why I believe burnout is often the curse of overachievers The recovery advice that helped me - and the advice that made things worse What professional athletes taught me about sustainable performance How to identify the people, places, and experiences that genuinely refill your energy tank Why recovery needs to be planned before you need it The framework I use to recover from high-output seasons without crashing afterwardReady to build a business that grows without burning you out? Check out my 7 Figure Operating System: LaurahigginsThe 7FOS System

June 8, 2026Episode 2212 min

622: How to Niche Down in 2026 and Finally Attract Your 10/10 Clients

Most creatives think niching down means limiting opportunities. The truth? A broad niche is often the reason you're attracting clients who haggle, question your expertise, and drain your energy. In this episode, I break down my three-level niching framework that helps creative business owners become magnetic to the clients they actually want more of. If you're tired of filling your calendar with the wrong people and ready to build a business that attracts premium, aligned clients, this episode will show you exactly where to focus.What You'll Learn: Why talented creatives still attract nightmare clients, even at $30k, $50k, and $100k months The hidden cost of being "for everyone" and how it's hurting your business The three-level niching framework that makes ideal clients feel understood before they even inquire Why most creatives completely overlook the one thing that makes them impossible to replace The AI-proof advantage that helps dream clients choose you over equally qualified competitors How to become a category of one instead of competing on price, credentials, or experienceReady to attract more 10/10 clients and build a business that scales without the chaos? Check out my 7 Figure Operating System: https://tools.laurahiggins.com/7

June 1, 2026Episode 2113 min

621: You're Fully Booked. So Why Does It Feel Like This?

You're booked. The work is coming in. But somewhere along the way, success started feeling like a ceiling - and the only way out isn't to push harder. In this episode, Laura runs through the exact time and energy audit she uses in her own business to show you precisely where your capacity is going and what to do about it.What You'll Learn:Why "fully booked" is the signal your setup needs to change - not proof that it's workingThe 4 step Profit and Energy Audit: how to audit your time to see what to prioritise, protect, delegate, and deleteWhy cutting your morning walk and Pilates when you get busy is one of the worst business decisions you can makeThe Capacity Ceiling principle: how hitting your time limit also means hitting your income limitHow the audit frees up your head, not just your calendar - and why that matters more than the hoursNote: The live Beyond Booked Workshop referenced in this episode has now passed. More workshops and training opportunities are on the way, so stay tuned for future events!

May 25, 2026Episode 2052 min

620: How To Use LinkedIn To Land Premium Clients Faster with Matt Lakajev

I've avoided LinkedIn for years. Forgotten passwords, deleted apps, the full thing. Then I sat down with Matt Lakajev...ranked #6 in the world for LinkedIn lead gen - and he convinced me in about 30 seconds. This episode is the exact playbook for using LinkedIn to land premium clients, whether you're starting from scratch or starting over. What You'll Learn:Why the only people who should be on LinkedIn are selling something expensive - and what the threshold actually isThe tribe theory: why your niche might be broken before you've written a single post (and the 4 types of tribes that fix it)Matt's movie-preview hook formula: the 4-part structure that makes people click "read more" every timeThe clone strategy: how to build a list of perfect-fit prospects in 30 minutes using LinkedIn Sales NavigatorWhy Matt's business partner closed $100k on LinkedIn with no profile, no content, and zero postsThe one signal that tells you your marketing is working: it feels boring👉 Click here to check out Matt’s website and learn more about Link Ninja: https://sevenfigurecreators.com/

May 18, 2026Episode 191 hr 3 min

619: How Julia Went From Burnt Out Designer to Premium Brand Studio Owner

She made her first 10K month and felt the worst she'd ever felt. That's when Julia Meyer knew something had to change. In this episode, the founder of Fall Line Creative maps the exact shifts that took her from 15-hour days and undercharging to working a third of the time - and making more money than ever before. What You'll Learn:Why hitting 10K months can be the moment your business finally breaks youThe "great big terrible month" story - and the surprising number behind itWhat Julia's pricing shift actually looked like in practiceWhy niching down changed who was saying yes to herThe model change that cut her hours by two thirds without cutting her incomeMapping the path from burnt out at 10K to sustainable 30K months👉 Link to Julia's website: https://www.falllinecreative.co/

May 11, 2026Episode 1824 min

618: How To Hire Your First VA

You don’t hire a virtual assistant when you feel ready - you hire when staying stuck is no longer an option. If you’re drowning in admin, spinning your wheels, and secretly capping your own growth, this episode will show you exactly how to hire your first VA without overthinking it. What You'll Learn: Why waiting until you’re “ready” is the fastest way to stall your growth The exact tasks you should offload first (hint - not what you think) How to design a VA role that actually frees up your time and energy The biggest hiring mistakes that create more stress, not less How to test, vet, and onboard a VA so they actually take ownership Website and referral code: Jess Whatman’s VA Agency - AgentSync Executive Assistants BruntWork (VA Agency) - Get Started With BruntWork - Referral - BruntWorkWork with Laura: ⁠⁠https://tools.laurahiggins.com/scale-session-2-1⁠

May 4, 2026Episode 1749 min

617: I Scaled My Agency and Lost My Creativity with Jay Argaet

Feel like your creativity has just… disappeared? Same. In this conversation with Jay Argaet, Creative Director and Owner of Avenir Creative House, we get honest about burnout, the pressure to be “efficient,” and why that might be the exact thing killing your best ideas.If you’ve been feeling stuck, flat, or like everything you create sounds the same, this one will hit.What You'll Learn: The moment you stop creating like an artist and start playing it safe Why AI can’t replace taste, emotion, or real human connection What burnout actually does to your creativity (and how to come back from it) The shift from “what’s trending” to ideas that actually move people Why your best ideas won’t come from scrolling or Pinterest The truth about money vs meaning in creative work

April 27, 2026Episode 1620 min

616: How I'd Scale a Photography Business to 30k/Month

If you want to hit $30K months as a photographer, this is the exact playbook I’d follow. No audience, no referrals, no team - just six smart decisions that actually move the needle.From niching down to building an offer that sells, filling your calendar, and scaling without burning out - this is what actually works.What You’ll Learn: Why trying to shoot everything is killing your income - and what to do instead The simple pricing tweak that makes clients want to spend more How to create “drop-style” launches that fill your calendar fast The easiest way to get high-quality referrals without feeling awkward Why your messy behind-the-scenes content is your biggest sales tool The one bottleneck stopping you from scaling - and how to fix it ASAP

April 20, 2026Episode 1517 min

615: 3 No Cost Ways to Land Clients in 60 Minutes

You don’t need more followers, better branding, or a fancy funnel to land clients this week. You need to stop hiding and start making clear, direct invitations. In this episode, I’m breaking down 3 no-cost strategies that will get you clients fast - without feeling salesy or cringe.What you’ll learn: Why your fear of being “cringe” is actually costing you clients The “Shake the Tree” strategy that pulls ready-to-buy clients instantly How to get referrals without feeling awkward or pushy The simple upsell most creatives never make (and lose money because of it) How to turn past clients into your easiest, fastest sales

April 13, 2026Episode 1448 min

614: AI Won't Take Your Job (But This Will) with Joe Stolte

AI isn’t coming for your job - but your mindset might be holding you back. In this conversation with Joe Stolte, we break down how to actually use AI in your business without losing your edge, your creativity, or your value. Joe makes AI accessible and practical for small business owners - no tech-bro hype, just real frameworks you can actually use. If you’ve been overthinking AI or avoiding it altogether, this is the reframe you need.What You’ll Learn: Why AI isn’t replacing creatives - it’s amplifying the ones who adapt The real reason “AI feels like cheating” (and why that belief is costing you) How to think like a demand-side entrepreneur instead of trading time for money The 4-part framework to decide what to automate, keep, or ditch Why your taste, vision, and lived experience are your biggest unfair advantage The simple shift that lets you charge MORE - even if AI makes things faster