My Business Playbook

Hosted by Laura Higgins

Business Entrepreneurship

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Episodes

298

Latest episode

Oct 2026

Language

EN-US

About the show

Looking for business inspo, game-changing strategies, and REAL insights to build your dream creative business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun. Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.

Listen to episodes

60 recent

October 19, 2026Episode 411 hr 2 min

641: 3 Changes That Took Nick From $8K To $25K Months In Six Months

Want to scale your creative business? Watch my free 20-minute scaling roadmap here: https://tools.laurahiggins.com/the-system Nick designs luxury residential gardens, and when he joined the Next Level Club he was doing around $8K months on word of mouth alone. Worse, his best work takes three years to grow in, so he never had a portfolio he was proud of. Six months later he's doing $25K+ months, has gone from 1,800 to 63,000 followers, and hasn't spent a cent on ads. We unpack exactly what changed, then I coach him live on his next big move. The five-times-the-price gym around the corner that made Nick rethink what cheap pricing was saying about him The one question that killed his "pretty finished garden" posts for good The design tip he almost didn't post because it felt too basic, and the hook that took it past a million views Why he starts his reels in the middle, and what it did to his skip rate The old lady and the split shopping bag - the sales mindset that ended his desperate follow-up emails What's next: a one-to-many offer that won't cannibalise his studio, coached live on the mic Follow Nick Pembroke on Instagram: @nicholaspembrokdesign https://www.instagram.com/nicholaspembrokedesign/

October 12, 2026Episode 4018 min

640: 3 Hiring Mistakes I Made So You Don't Have To

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Every creative hits a ceiling. More clients you could take on, more money you could make, and zero capacity to do any of it. I've made all three of these hiring mistakes, from my bedroom agency in Newcastle to now, so you can skip them and make your next hire take work off your plate instead of adding to it. The 70% rule for knowing exactly when to start hiring, way before you're drowning The one role I tell 90% of creatives to hand over first Why your first hire is probably smaller and cheaper than you think The quote that explains why you keep micromanaging, and how to fix it in your onboarding The two-part vibe check every close hire goes through with me, including a date Why a paid test project tells you more than any portfolio ever will

October 5, 2026Episode 3919 min

639: How To Post Content When You're Scared Of Being Judged

Want to scale your creative business? Watch my free 20-minute scaling roadmap here: https://tools.laurahiggins.com/the-system Ever written a caption, stared at it for 20 minutes, then deleted the whole thing? I once cleaned out a junk drawer that did not need cleaning just to avoid filming a 20-second video of my own face. You already know the strategy. This episode is about the thing sitting underneath it that stops you hitting post, and why more strategy won't fix it. What one of my members said posting content feels like in her body (the whole Zoom lost it) The magnet rule, and why trying to be liked by everyone turns your content into vanilla mush Why I gave my ideal client a name, and the one question I ask her every time I sit down to create The two-word swap that stops your teaching content sounding preachy A Cornell study, an embarrassing T-shirt, and why it should make you a lot braver about posting The only metric I want you grading your content on right now

September 28, 2026Episode 3831 min

638: BTS Moves I'm Making Right Now to Scale to 8 Figures

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Most scaling stories online skip straight to the champagne and the Stripe screenshot. This is the real behind the scenes of building an eight-figure business right now - what's working, what we've changed, and the ugly $12K a month we found leaking out of just one department. Plus the move that sounds ridiculous but made a huge difference to how I show up every week: sorting out my lunch. Why Nath became CEO, and the identity wobble I had to get through before I could hand it over Entrepreneurs vs intrapreneurs, and how to build a vision big enough that A players choose you over going solo How skipping lunch turned out to be a real constraint in the business (and the simple fix) The admin audit that uncovered $12,000 a month, and the Fathom + Claude setup that plugged it The weekly leadership meeting and scorecard that stop your departments working in silos The one question to ask about your worst days that shows you exactly what to fix first

September 21, 2026Episode 3752 min

637: 3 Changes To Hit A $42K Month With Just One Assistant

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Lee built a Shopify and email marketing business doing solid 20K months, but she was doing it all herself and ready to torch the whole thing. Then her husband lost his job the same day they moved into a new house. This episode is what she did in that season, and the new offer we built together live on the mic. The two-week paid trial that told Lee exactly who to hire, and why skipping this step is how most first hires go wrong Why she made her hourly rate MORE expensive than her retainer, and what that did to her sales calls The pricing guide she put straight on her website, and why it kills the ghosting problem after a sales call Her 42k record month with just her and one assistant, and why revenue was never actually the goal The new digital product she's building next, coached live on this episode: naming, pricing, and how she's going to sell it

September 14, 2026Episode 3619 min

636: Scaling With Scissors: How Quitting Stuff Added $100k/mo To My Revenue

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale I've spent the last year becoming a proud quitter, and it might be the best thing I've ever done for my business. In this episode I walk through everything I cut, why everyone told me I was crazy, and what it did to our revenue. The channel that was costing me six figures a year - and the call I finally made about it The one funnel we decided to keep - and the four we decided to quit The profitable, waitlisted offer I shut down anyway, and what happened to our numbers the very next month The kind of "dumb admin" we're cutting with AI right now, live as it happens The 3-question audit that tells you exactly what's ready for the scissors

September 7, 2026Episode 3555 min

635: The One Page Marketing Plan Every Small Business Needs with Allan Dib

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Allan Dib spent 10 years broke before he built the One Page Marketing Plan - now he's a bestselling author who's exited multiple businesses. In this episode we break down his simplest, most repeatable framework for getting clients. And every small business needs it. The "dumb ad" test that tells you if your marketing message actually works The only two numbers in your entire business that actually matter Why charging more can make people trust you more, not less The real reason most of your leads never buy - and it has nothing to do with price The uncomfortable truth about why people actually refer you The one thing you should never offer someone for making a referral

August 31, 2026Episode 341 hr 4 min

634: How to Stop Waiting For Leads and Get Fully Booked: Feat. on Anatomy of a Brand

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale This week's a little different - a conversation I had with Chris Cruz about the year my business tripled, then I hit a wall. We get into burnout, energy, and the mindset shift that changed how I generate leads. The moment my doctor said a word I really didn't want to hear The energy mistake I didn't even realise I was making until it nearly broke me Why I closed a profitable offer everyone told me was a terrible idea - and what happened right after The channel I quietly walked away from once I got honest about the numbers The mindset shift between "chooser" and "beggar" energy that changes how leads show up The question I ask myself every time I feel overwhelmed in the business

August 24, 2026Episode 3338 min

633: Watch Me Coach a Client: From $7k to $30k a Month

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Jess went from $7K to her first $30K month in 18 months - with no website, no funnel, and one boosted ad she's barely touched since day one. In this episode she breaks down exactly how, then we map out her boldest move yet, live on camera. The $16K week that changed everything for Jess in her very first 7 days in The Next Level Club - and why she's run the same ad ever since The DM sales method that replaced 15 hours a week of typing with something she can do from her phone in minutes Why she finally handed over 25 years of her own editing to someone else - and the one question that made it possible The hard ceiling she hit at $20K a month, and what it actually took to break through it Live on camera: the dream project she's been too scared to build - and the exact date we just put on it The fear that still shows up every time she thinks about being "seen big" - and what she does with it

August 17, 2026Episode 3214 min

632: My No Dickhead Policy: Dealing With Online Hate as a Business Owner

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale A hater joined my free workshop and stuck around just to trash me in front of 280 people - and I had a choice to make in real time. In this episode I'm walking you through exactly what happened, what I said, and the three insights that changed how I think about criticism forever. If you've ever felt scared to be visible online because of what people might say, this one's for you. The moment a "menace" derailed my free workshop - and why I stopped everything to address it live Why I have a strict no dickheads policy (and how enforcing it sets the tone) The uncomfortable truth about why one nasty comment feels louder than 100 kind ones What happened the second I set a boundary - the chat blew up and here's why Why repelling the wrong people is actually your best marketing move