My Business Playbook

Hosted by Laura Higgins

Business Entrepreneurship

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Episodes

290

Latest episode

Aug 2026

Language

EN-US

About the show

Looking for business inspo, game-changing strategies, and REAL insights to build your dream creative business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun. Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.

Listen to episodes

60 recent

August 24, 2026Episode 3338 min

633: Watch Me Coach a Client: From $7k to $30k a Month

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Jess went from $7K to her first $30K month in 18 months - with no website, no funnel, and one boosted ad she's barely touched since day one. In this episode she breaks down exactly how, then we map out her boldest move yet, live on camera. The $16K week that changed everything for Jess in her very first 7 days in The Next Level Club - and why she's run the same ad ever since The DM sales method that replaced 15 hours a week of typing with something she can do from her phone in minutes Why she finally handed over 25 years of her own editing to someone else - and the one question that made it possible The hard ceiling she hit at $20K a month, and what it actually took to break through it Live on camera: the dream project she's been too scared to build - and the exact date we just put on it The fear that still shows up every time she thinks about being "seen big" - and what she does with it

August 17, 2026Episode 3214 min

632: My No Dickhead Policy: Dealing With Online Hate as a Business Owner

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale A hater joined my free workshop and stuck around just to trash me in front of 280 people - and I had a choice to make in real time. In this episode I'm walking you through exactly what happened, what I said, and the three insights that changed how I think about criticism forever. If you've ever felt scared to be visible online because of what people might say, this one's for you. The moment a "menace" derailed my free workshop - and why I stopped everything to address it live Why I have a strict no dickheads policy (and how enforcing it sets the tone) The uncomfortable truth about why one nasty comment feels louder than 100 kind ones What happened the second I set a boundary - the chat blew up and here's why Why repelling the wrong people is actually your best marketing move

August 10, 2026Episode 3144 min

631: The Rules For Selling Without Desperation with Colin Boyd

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Ever feel like the second you start "selling," your voice changes and you turn into someone else? Colin Boyd - the guy behind One Presentation Away and mentor to thousands of coaches, creatives and course creators - breaks down why that happens and exactly how to fix it. This episode flips the whole idea of selling on its head - you're not the one begging for the sale, you're the buyer, and that one mindset shift changes everything. Why "the pitch is only 10% of the sale" and what you actually need to nail before you ever make an offer The "always be the buyer" mindset that instantly kills desperate energy on sales calls Why leaning into the pain (not the excitement) is the most uncomfortable but highest-converting move you can make The scarcity vs urgency debate - and why limiting who you let in beats a countdown timer every time What happens when you say no to $70k because the client isn't the right fit Why "choosing your clients" instead of chasing them is the fastest way to build trust and confidence

August 3, 2026Episode 3026 min

630: How I Built One Video That Sells For Me While I Sleep

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Leads are taking longer to say yes...this one asset is the fix. In this episode, I break down the exact six-part video structure I use to build trust fast so people show up to a call already sold. Check out my VSL here for reference: ⁠https://tools.laurahiggins.com/7 The real reason warm leads stall before they buy right now, and it's not a leads problem Why being compared to two or three other people is costing you the sale The six-rung ladder I use to build a video that pre-sells for me while I sleep What changes the moment someone stops asking "what do you do" and starts asking "when can we start"

July 27, 2026Episode 2938 min

629: Watch Me Coach a Brand Designer to Double Her Revenue

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Natalie Townsend inherited a 9-year-old business she'd never actually run when her business partner of six years resigned — taking every system, every client relationship, and every process with her. What followed was a year of building from scratch: booking system, voice, numbers, confidence, and a business that now looks unrecognisable. Plus a live funnel fix for a speaking gig she had the very next day. What it actually feels like to not know what revenue means — and how to go from there to Money Mondays every week The Booking Blueprint: the single system that unlocked everything else in Nat's business Why posting your face is better content strategy than any planned campaign (and why Nat's most liked posts are always face-to-camera) Finding your voice after years of sitting in the back seat of your own business Live funnel fix: why moving the book-a-call to the thank you page before the quiz changes the whole conversion path

July 20, 2026Episode 2826 min

628: The Exact 4-Part Formula Behind My Highest Converting Posts

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Download my Hot Take Generator here: https://ig.me/m/laurahiggins?ref=w57346594 (Send "HOT TAKE" for the Generator) You're posting. The reels are going out. The carousels are done. And the leads still aren't coming in. I break down the five real reasons your content isn't converting right now, plus the exact four-part formula behind every post I've ever made that actually turned into clients. What You'll Learn: The habit almost every creative has that kills their best ideas before they ever get a fair shot Why "safe and polished" content is now the fastest way to get ignored The $9 ad that made over $50k, and the one thing about it that had nothing to do with luck The DM mistake that means your content is doing all the work for nothing My exact four-part formula for a post that converts, and the part almost everyone skips The three content pillars I build everything around now, and why "how to" doesn't work like it used to

July 13, 2026Episode 2721 min

627: The Mindset Costing Australian Founders Millions (Nobody Talks About It)

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale What if the biggest thing holding you back isn't your strategy, your confidence, or your skills - but the culture you've grown up in? In this episode, I share what repeated trips to America taught me about success, why Australians struggle to celebrate people who are winning, and how Tall Poppy Syndrome quietly keeps us all playing smaller than we need to. What You'll Learn: Why Americans seem to celebrate success while Australians instinctively downplay it The surprising reason Tall Poppy Syndrome isn't just about jealousy The subtle habits that reveal you're operating from scarcity without even realising it How becoming a louder cheerleader for others can completely shift your own mindset Why sharing your wins isn't bragging - it's giving someone else permission to believe bigger is possible

July 6, 2026Episode 2636 min

626: 7 Lessons From Our Biggest Event Yet (BTS)

JOIN THE WAITLIST FOR THE NEXT EVENT: https://ig.me/m/laurahiggins?ref=w56548930 (Send "WAITLIST" to join) BOOK A SCALE SESSION WITH MY TEAM: https://tools.laurahiggins.com/book-a-scale-session-survey After wrapping our biggest event yet, I'm sharing the seven biggest lessons I took away from an unforgettable two days with 120 clients in the room. What You'll Learn: Why AI is making in-person connection more valuable The emotional moment that proved free content builds trust long before someone becomes a client The event change that transformed the experience without adding more content What separates an unforgettable event from one people simply attend The behind-the-scenes systems that made this our biggest and best event without burning out the team Why the biggest win wasn't the event itself - it was building a business that no longer depends on me

June 29, 2026Episode 2541 min

625: How This Agency Owner 5x'd in One Year (Live Coaching Session)

Kai Raisbeck took his event content production agency from 30k to 150k months in a year — and in this episode you're getting a behind-the-scenes look at exactly how. What starts as an interview about his journey turns into a live coaching session on the niche question creatives avoid most. Fair warning: you might need to rethink your portfolio after this one. What You'll Learn: The referral timing shift that changed Kai's pipeline — why asking at the peak of delivery gets a completely different response than asking after Inside a live niche coaching session using the Target-Transformation-Taste framework — and why flipping it upside down is where it gets interesting The fake tech failure Kai engineered at his own company launch (on a 23-metre projection screen, in a room full of event planners, with no announcement) Why event content being seasonal is actually the hidden reason to develop a second offer — and how the event itself could be the in road to recurring revenue The 80/20 golden pass rule for creatives who need new and novel to stay alive — and why taste is the most underrated part of niching

June 22, 2026Episode 2424 min

624: Selling in a Skeptical Market

Your buyers haven't changed their mind about buying - they've changed how much they trust you. In a market where people have been burned before, leads are coming in but conversion is off, and the creatives winning right now aren't the ones lowering their prices. They're the ones who've nailed this formula. Last month, Laura's team hit their biggest revenue month on record. Here's exactly how. Why your prospects are walking into sales calls with their arms crossed - and what that actually signals about where you're losing deals The difference between chooser energy and beggar energy, and which one a skeptical buyer can feel before you've said a single word The three-layer discovery method that takes someone from "I need a new website" to understanding the real reason they need to buy - and how it handles objections before they even come up What "I need to think about it" and "I need to talk to my partner" actually mean - and the move that handles each one without going on the defensive The one question to ask before you end every call that gets your prospect selling themselves into your offer Why performance is just the lag measure - and how to fix conversion at the source Want to go another level deeper? Check out my 7 Figure Operating System: https://tools.laurahiggins.com/7