Mums With Hustle Podcast

Hosted by Tracy Harris

Business Entrepreneurship Education

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Episodes

545

Latest episode

Jun 2026

Language

EN-AU

About the show

In 2015, as a new mum, I left my 10-year teaching career to pursue the freedom-filled life my family deserved. With no business experience and this podcast as my starting point, I built a multi-million-dollar online education business, powered by Instagram and content marketing. The Mums With Hustle podcast is where I share my real journey, lessons, and strategies, alongside stories from the women I’ve coached and guests who inspire. It’s your space to learn, grow, and build a business by design. Enjoy!

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60 recent

June 14, 202640 min

MWH 540 : She Had 200 Email Subscribers. 12 Months Later She Had 10,000. The Tess Thompson Story

A year ago, two people showed up to Tess's webinar. Today her online Pilates membership for women over 50 has 430 members, a 10,000-person email list, and launches that convert at 18%. In this member story, Tess and Tracy unpack exactly how it happened: the niche she was scared to claim, the Million Dollar Message™ that named her webinar, the belief she dismantles in every ad, the phone calls that convert over 50%, and the identity shift from content creator to business owner. Real strategy, real numbers, zero fluff. Ready for your version of this story? Apply for Freedom Filled Business™ Mentorship at tracyharris.co/applySend us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

June 7, 202632 min

MWH 539 : How to Sell Your First Online Programme to Five People

You do not need fifty women in your first programme. You need five.In this episode of The Mums With Hustle® Podcast, Tracy walks you through how to sell your first online programme to five right-fit women, the kind of women whose results become the proof that powers everything you launch after this one.Most coaches, practitioners, and creatives sabotage their first launch by aiming for numbers that create pressure, then overwhelm, then a launch so diluted nobody notices. The fix is not a bigger audience. The fix is sharper messaging and a smaller, more intentional target.Inside, Tracy shares:Why aiming for five is the smartest first-launch decision you can makeThe five pieces of messaging you must write before you share the offer with anyoneFive marketing strategies that fill a small launch with right-fit women, including the one most launch coaches skipThe real mentee story where 2,200 Instagram followers turned into ten paying coaching clientsIf you have been sitting on a programme idea and freezing every time you think about filling it, this is the episode that gets you moving.Tracy also invites you to her Million Dollar Message™ workshop on Tuesday 9 June, where you will build the messaging foundation for your offer in 90 minutes. Find out more here. Send us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

May 31, 202615 min

MWH 538 : You Do Not Have A Visibility Problem. You Have A Translation Problem

You are showing up. The engagement is fine. People tell you they love your content.So why is your inbox so quiet 🦗, and why are the inquiries you do get from people who cannot afford you or are not ready?In this episode of The Mums With Hustle® Podcast, I am pushing back on the most overused piece of advice in online business: "just be more visible".Most of you do not have a visibility problem.You have a translation problem. Your buyer is scrolling past because the words you are using are not the words she uses inside her own head. Being more visible with fuzzy messaging just amplifies the issue.I walk you through the three signs your messaging is off (and not your visibility), why posting more is the absolute worst response to a messaging gap, and the three jobs your content has to do so your buyer takes action. I also share a story about one of my mentees who shifted just one part of her positioning and watched her programmes start to fill.This is the foundational work we do inside Freedom Filled® Business Mentorship. Your Million Dollar Message™ becomes the lead domino for everything else: your offers, your launches, your email list, your DMs.If you have been feeling depleted by showing up with words that are not landing, this one is for you.Apply for Freedom Filled® Business Mentorship at tracyharris.co/apply.Send us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

May 24, 202619 min

MWH 537 : Stuck in the Freeze : How to Move Forward After a Hard Client Experience

What do you do when a past experience is quietly running the show in your beautiful business?One of my mentees inside the Freedom Filled® Business Mentorship recently came to me wanting to launch a new group programme. But she was stuck in the freeze.Overthinking. Self doubt. Imposter syndrome. Procrastination that looks productive but moves nothing forward.Underneath it all was a wound from a previous client who questioned her character and her capability.In this episode, I coach right through it.We unpack why the freeze always has an avoided emotion underneath it, why nothing grows from stagnation, and the reframe that finally gets you moving: you cannot stuff up your next move.I share the brave question we sometimes need to sit with (could the client have been right?), the responsibility we carry to keep upskilling, and why staying in your lane is not just important, it is essential.I also share why your messaging is 9 times out of 10 the real problem, why putting time pressure on yourself makes you slower, not faster, and how leaders are forged in the hard seasons.This is for the coaches, course creators, practitioners, creatives, and digital service providers building freedom-filled® businesses.You get to decide who you become when a challenge arises.Come and join me inside Freedom Filled® Business Mentorship, or look out for my next Million Dollar Message™ workshop.Xx TracySend us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

May 17, 202621 min

MWH 536 : The Entrepreneurship Boom: 1 in 3 Adults Want To Start An Online Business (and What This Means For You)

The numbers are in for 2026, and they are extraordinary. One in three US adults plan to start a business or side hustle in the next twelve months. In Australia, one in four. 65% of aspiring founders say they will use AI to launch. Entrepreneurship is officially the number one wealth-building strategy heading into 2026, outranking saving, investing, and working harder at a traditional job.In this episode, I sit with what this shift actually means for the women listening. Because when I started over ten years ago, recording podcasts in 30-degree heat with a baby on my hip, building an online business as a mother was taboo. The narrative has changed. And the women quietly building the most sustainable businesses right now are the ones in their 40s and 50s, with wisdom, expertise, and a body of work earned the hard way.You will hear the story of Selma, a psychologist who joined Freedom Filled® Business Mentorship and sold out her first group programme before she even built it. After three years of feeling stuck, three weeks of clear structure changed everything.Whether you are a coach, a practitioner, a creative, a teacher, or any kind of expert with a methodology that gets results, this episode is your sign. The market has never been more ready. The cultural permission has never been stronger. And the model to scale your expertise into a freedom-filled® group programme is here.Apply at https://tracyharris.co/ffb.Send us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

May 10, 202622 min

MWH 535 : The Gratitude Lesson That Changed Everything

What if a kids' gratitude worksheet held the key to shifting your entire energy?Today I'm sharing a lesson I taught my boys during homeschool in Bali. It was simple. Four prompts on a page. But instead of letting them rush through it, I asked them to slow down, to feel it, to bring images and emotion to each answer.And honestly? I needed it just as much as they did.In this episode, I walk you through the four gratitude prompts, share real examples from our morning (including a family beach walk that made me emotional), and explain why gratitude is scientifically the highest frequency you can experience.This isn't about being positive for the sake of it.It's about recognising that the ordinary moments you're living right now are the ones you once dreamed of.If you're in a season of frustration, scarcity thinking, or just feeling flat, this episode will help you come back to centre.I also share how gratitude fits inside my F.R.E.S.H. framework, which is part of Freedom Filled® Business, my year-long mentorship for women building businesses without losing themselves in the process.Press play. Grab a cuppa. And let's get grateful together.Send us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

May 3, 202633 min

MWH 534 : The April 2026 Instagram Algorithm Update Every Business Owner Needs To Hear

Instagram changed the rules in April 2026, and the average creator is now down 30% to 50% on their reach. If your content has felt like it is falling on deaf ears, this episode is the explainer you have been waiting for.In this episode I am breaking down the three concrete changes Instagram has made to the algorithm, who is winning, who is losing, and exactly what to do this week to adapt.You will learn why comments are now worth 10 times more than likes, why replies are worth 20 times more, why passive watching is now a negative signal even on full-watched reels, and why AI generated content (along with reposts and low effort memes) is being suppressed across the board.I am walking you through the three types of creators thriving right now: the controversialists, the community builders, and the educators. I will tell you which one is the most sustainable for women building real, freedom-filled® businesses, and which one I am steering my own community toward.We will also zoom out on the bigger conversation almost no one is having: platform dependency is a business risk. If a single algorithm change can cut your reach by 40% overnight, you do not have a business. You have a tenant agreement.This is for the coaches, course creators, practitioners, creatives, and digital service providers who want to build something that does not collapse the next time the rules change.Apply for Freedom Filled® Business Mentorship.Send us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

April 26, 202628 min

MWH 533 : If You Sound Too Smart Online, People Think It's AI

I took the time to write a personal, thoughtful email to a woman who attended one of my free masterclasses. She wrote back and accused me of using AI. In this episode I'm unpacking what actually happened, what it's teaching me about trust, care, and communication online right now, and why the answer isn't to become less excellent so you can seem more human.Send us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

April 19, 202627 min

MWH 532 : I Reviewed 5 Webinar Pages This Week. Here's What I Saw

This week I did something that genuinely lit me up. I sat down and reviewed five of my mentees' opt-in pages for their upcoming live webinar launches, and lovely, what I saw stopped me in my tracks. First-time opt-in pages. Converting at 35 to 60%. Not from seasoned marketers or women who've been doing this for years. From women who built their very first opt-in page inside our webinar sprint, and built it right.And I had this moment sitting back from my screen where I just thought, we have come so far. Not just them. Me too. The way I teach this now, the way this whole experience is designed, there is something quietly powerful happening here. Because talent alone does not produce a 55 or 60% conversion rate on your first attempt. Structure does that. Environment does that. A learning experience that is designed by someone who actually knows how to teach people to do things, not just know things. That is what does it.In this episode I'm unpacking what is truly behind a high-converting opt-in page, and I promise you, it is not what most people think. I spent 15 years as a teacher and curriculum designer before I ever entered the online space. And when I look at most coaching programs today, I see brilliant people teaching brilliant things with almost no understanding of how to help someone actually do the thing. If you have a group program, a course, a membership, or a mastermind, this one is for you. It is time to step into your next level as a facilitator, not just a content creator.What listeners will learn:Why your opt-in page should convert at a minimum of 25% with an organic/warm audience before you spend a single dollar on cold audience targeting through ads. The real reason most opt-in pages don't convert How my 15 years in curriculum design and classroom facilitation completely changed the way I teach online businessWhy outsourcing your thinking to AI without understanding the strategy yourself will always produce low-quality resultsWhat it actually means to be a next-level facilitator inside your programs and why that is the difference between clients who get results and clients who quietly disappearSend us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

April 12, 202626 min

MWH 531 : Why the Smartest Women I Know Are Learning 1 To Many

Hey lovely, it's Tracy.I want to ask you something and I want you to be really honest with yourself.When you say "I just prefer one-on-one"... is that actually true?Or is it what you tell yourself because you don't yet know how to do one-to-many at the standard you hold yourself to?Because those are two very different things.In this week's episode of the podcast, I'm sharing a conversation from our recent mastermind retreat that stopped every woman at the table.I'm talking about why the smartest women I know are learning one-to-many. Why group programs don't dilute transformation, they amplify it. And why your original thinking and lived experience matters more than ever.If you've been quietly shelving the idea of a course, a membership, or a group program, this one is for you.Listen now.Send us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...