More Than Marketing

Hosted by Del Parsons

Business Marketing Entrepreneurship

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Episodes

Latest episode

Nov 2025

Language

EN-US

About the show

More Than Marketing is a podcast for ambitious female entrepreneurs who are ready to grow scale and elevate their business. Del walks you through what it actually takes to build a business you love without compromising on your precious time with family and friends. This includes reviewing your strategy and business plans, improving your marketing and selling skills and also adopting the mindset and behaviours that lead to improved business performance. Growing and leading a successful, profitable business that's here for the long term needs more than just marketing. Each episode with Del is designed to give you helpful insights and advice that you can implement right now to see better results.

Listen to episodes

10 recent

November 27, 2025Episode 238 min

The Truth About Selling: Why Your Impact Is Too Important to Stay Quiet with Helen Tebay

In this episode of More Than Marketing, we’re diving deep into the mindset, energetics, and real-world strategy behind selling — minus the sleaze, pressure, and outdated corporate scripts.I’m joined by the brilliant and straight-talking Helen Tebay — The Sales Lady, who is famous for helping service-based business owners step into their expertise, sell with confidence, and create offers they fully believe in (and that clients love to buy).We talk about: ✨ Why so many female entrepreneurs feel “sticky” about selling ✨ How childhood conditioning + corporate sales culture mess with your confidence ✨ The uncomfortable truth: you must believe your offer is the best thing since sliced bread ✨ What really creates a “yes” — and why it’s not your pitch deck ✨ How to make decisions (and stick to them!) so you stop flip-flopping your offers ✨ The psychology behind objections — and how to actually explore them ✨ Why your work is too important to hide behind fear, doubt, or underchargingThis isn’t another chat about sales scripts. This is about grounding your confidence, owning your expertise, and understanding how to lead powerful conversations that serve your clients and grow your business.If you’ve ever worried about feeling pushy, cringey, or “too much,” this episode will rewire everything you’ve been taught about selling.

October 30, 2025Episode 137 min

From Expert to Thought Leader with Maeve Ferguson

Today’s episode of More Than Marketing was an incredible, high-energy conversation with Helen Tebay — The Sales Lady. Helen brought her signature mix of warmth, clarity and no-BS truth as we dug into why selling feels hard for so many women in business, and how to shift into selling with confidence, conviction, and genuine service.We cover: ✨ Why female entrepreneurs often hold back in sales conversations ✨ How social conditioning + past experiences shape your confidence ✨ What it actually means to “back your offer” ✨ Why decisiveness is a sales skill (and how to practice it) ✨ How to explore objections without pressure or awkwardness ✨ Energetics vs. tactics — and why both matter ✨ The deeper reason your work is too important to stay smallHelen is a powerhouse in the sales space, and this conversation will rewire the way you think about selling — permanently.🔥 Connect with Helen Tebay — The Sales Lady👉 Hang out with Helen on LinkedIn for highly actionable daily tips, freebies, and advice to help you sell more and feel better about it: https://www.linkedin.com/in/helen-tebay-586947127/👉 Grab your FREE 60-minute consultation call: https://thesaleslady.online/booking-page

August 27, 2025Episode 329 min

From Freelancer to Founder: Laura Weldon on Building Studio LWD

In this episode of More Than Marketing, I sit down with Laura Weldon, founder and creative director of Studio LWD. With over 20 years of experience in the industry and a decade of running her own agency, Laura shares her honest journey of building a successful creative business — from freelancing after moving back from Sydney to leading a team of ten today.We dive into the real lessons of entrepreneurship, including:The importance of truly knowing your numbersShifting from freelancer to business owner mindsetHow to avoid burnout and learn to let go as you scaleBuilding resilience and making brave decisions to move your business forwardLaura is open about the highs, the mistakes, and the turning points that shaped her as a founder. Whether you’re a freelancer thinking of starting an agency, or an established business owner looking to grow, you’ll find invaluable insights in this conversation.Connect with Laura & Studio LWD:Instagram: @wearestudioLinkedIn: Laura Weldon (search “Laura Weldon, Studio LWD”)Facebook: Studio LWDWebsite & Free Brand Bible: studiolwd.co.uk

August 19, 2025Episode 244 min

Mindset, High Performance & The Real Barriers to Growth with Caroline Canty

In this episode, I sit down with the brilliant Caroline Canty, a business and performance coach who helps entrepreneurs and leaders achieve better results—not just in their business, but in how they think, act, and lead.Caroline shares her journey from a career in sales and marketing to discovering the transformative power of coaching, and why mindset is often the real barrier holding ambitious business owners back. We dive into:✨ Why “doing more” isn’t always the answer. ✨ How mindset blocks like fear, control, and money beliefs quietly stall growth. ✨ The role of resilience, self-awareness, and non-negotiables in becoming a high performer. ✨ Practical ways to spot stress responses, reframe change, and give yourself more opportunities to win.If you’ve ever felt stuck at a plateau, caught in the highs and lows of entrepreneurship, or wondered why scaling feels harder than it should, this episode is packed with golden insights you can apply right away.

August 7, 2025Episode 141 min

Confidence, Connection & Community: Coral Horn on Building Pink Link

Season 2 of More Than Marketing kicks off with the incredible Coral Horn, founder of Pink Link and the Enterprise Vision Awards. Over the past 15 years, Coral has built a thriving national network that champions and connects women in business.In this inspiring conversation, she shares her journey from a single local event to leading a movement, the importance of confidence in business, how peer support can change everything, and why joy should always be at the heart of what you do. Packed with real-world insights and plenty of motivation, this episode will leave you ready to take action and believe in yourself a little more.

June 5, 2025Episode 523 min

Selling Is Serving

Welcome to another episode of our marketing and sales podcast, where we dive deep into strategies that truly connect. In this conversation, we explore a powerful shift in perspective: what if selling isn't about convincing or closing, but about serving?Join us as we unpack the mindset behind values-based selling, why authentic service builds lasting client relationships, and how to approach sales in a way that feels aligned, not pushy. Whether you're a seasoned sales pro or just starting out, this episode will challenge you to rethink how you show up for your audience — and why it matters.

May 1, 2025Episode 423 min

The Simplest Marketing Strategy EVER!

Feeling overwhelmed by marketing? You’re not alone — even seasoned marketers feel the pressure. In this episode, I break down a straightforward, four-step marketing strategy that can help you cut through the noise and start seeing real results, no matter your experience level. Whether you're a total beginner or a marketing pro struggling to promote your own business, you'll learn how to:Build a clear, client-focused strategy (not just a set of tactics)Attract the right audience with intentionEngage and identify your ideal prospectsNurture relationships to build trustConvert leads into loyal, high-paying clientsThis isn’t about chasing trends — it’s about mastering the fundamentals that truly move the needle. Tune in and simplify your marketing starting today.

April 3, 2025Episode 320 min

Crafting A Compelling Offer

In this episode of More Than Marketing, we dive into the key elements of crafting an irresistible offer that both you love delivering and your clients want to buy. Learn why high-ticket offers can help you scale your business faster, how to identify your ideal client's biggest pain points, and how to package your expertise in a way that drives real results—without constantly being on the sales treadmill. Ready to elevate your business? Let’s do this!

March 19, 2025Episode 223 min

Running To A Standstill

Feeling stuck in the cycle of working long hours but not seeing the progress you deserve? In this episode of More Than Marketing, we're diving into what it really takes to get the important things done in your business—without burnout, overwhelm, or sacrificing your personal life.I’ll be sharing insights on how to prioritize effectively, manage your capacity, price your services for profitability, and develop the discipline needed to move the needle on your business growth. It’s not about doing more—it’s about doing what matters most.Tune in now and start getting things done with clarity and confidence!

March 4, 2025Episode 120 min

Plan So You Can

Business planning and goal setting may sound like a boring process but when you get it right and do it properly it's the solid foundation for you to grow successfully. In this episode Del explores what makes a great business plan, how to put one together so you can hit your goals and build a business you love.