Money & You with Michelle Perkins

Hosted by Michelle Perkins

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Aug 2026

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Your connection with money should be one of the best relationships in your life. Is it? Certified coach and CEO of Limit Free Life, Michelle Perkins breaks down your relationship with money - offering tough love money tips and a money dating plan that focuses on lifting the barriers to success by uncovering underlying money beliefs, illuminating what’s driving money behavior, and paving the way for a better relationship with money and increased wealth. It’s time to take control. Michelle, along with her expert guests, offers insight and understanding from her own career journey that has taken ventures from zero to a Million $$ in five years. We change, the world changes, and our careers can change. Michelle’s mission is to help ambitious, driven entrepreneurs and professionals move into (or better yet, create) work that satisfies the soul, creates the financial prosperity that they need and want, and empowers them to live the life they desire.

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August 17, 202652 min

Ep 238: How to Hire or be hired in the Age of AI

August 10, 202645 min

Ep 237: Why Banks Use Life Insurance—and How You Can Apply the Same Principles

August 4, 202653 min

Ep 236: This Money Manager's Unique Edge - Financial Therapy

What If Your Financial Advisor Helped You With More Than Your Investments? Most of us think of financial advisors as people who help us invest, plan for retirement, and grow our wealth. But what if some of the most important financial work has less to do with choosing investments? In this episode of Money and You , Michelle talks with Jonathan Steele , founder and Chief Investment Officer of One Wealth Advisors, about a subject they both believe is fundamental to financial well-being: your relationship with money . Jonathan brings more than 25 years of financial-industry experience to the conversation, but his approach goes far beyond investment management. He believes financial professionals can help clients understand the emotions, beliefs, family dynamics, and behaviors that influence the way they use money.Michelle and Jonathan explore where our money behaviors come from, why financial knowledge alone isn't enough to create good financial outcomes, and how money patterns can travel through families and generations.They also discuss why getting the financial basics right matters, how couples can create healthier conversations around money, the growing risks of online gambling, and why a trusted financial professional can become an invaluable resource during life's biggest transitions. In This Episode, You'll Learn 3:20 — From professional cook to financial advisor: Jonathan's unconventional career path and the surprising transferable skills that helped him build a career in finance 8:56 — Serving the "working wealthy": Why Jonathan and his brother built their practice around people navigating new wealth, liquidity events, and changing financial circumstances 10:36 — What Jonathan means by "financial therapy": Why understanding your emotions and history with money can be just as important as knowing what to do with it 13:47 — The financial scaffolding everyone needs: Why simple principles like managing debt and balancing spending, saving, and sharing can create a stronger financial foundation 16:22 — How parents can help adult children with money: Why creating an open space for conversation may be more effective than trying to dictate financial decisions 19:48 — How money patterns travel through generations: What Jonathan notices when he works with grandparents, parents, and adult children within the same family 23:46 — Repairing difficult money relationships: How a trusted third party can sometimes help families unwind years of financial tension 26:19 — Social media, spending, and financial temptation: Why knowing yourself matters when you're constantly being encouraged to want, buy, and invest in something new 31:49 — Signs your relationship with money may need attention: Fear of investing, holding excessive cash, overspending, and complicated debt can all reveal something deeper 32:49 — When one partner handles all the money: How financial disengagement and even financial infidelity can develop—and why bringing both partners back into the conversation matters 35:00 — Why financial change often needs to happen gradually: Helping people discover their own blind spots can work better than simply telling them what they're doing wrong 42:32 — A broader vision of financial advice: Why investment management, taxes, estate planning, insurance, education planning, and financial behavior shouldn't always operate in separate silos 49:05 — Lean on people and resources you trust: Why technology can help, but strong human relationships remain incredibly valuable when you're navigating financial challenges 50:55 — Is it ever too late to change your financial life? Jonathan's answer: no. Even when a financial situation feels overwhelming, seeking good advice can reveal options you didn't know you had. The Financial Basics Aren't Exciting—But They Matter One of the most important themes in this conversation is also one of the least glamorous: the basics matter. Before chasing the newest investment, financial product, or idea you heard about online, Jonathan recommends creating what he calls financial "scaffolding." That includes understanding debt, spending less than you earn, saving consistently, investing appropriately, and knowing what you're trying to accomplish with your money.Jonathan also shares a simple framework he encourages families to introduce even to young children: spend, save, and share. These principles may not generate the excitement of the latest investing trend, but they're what give you a foundation from which to build real wealth. Your Money Story Didn't Start With You One of the most interesting parts of Michelle and Jonathan's conversation is their discussion of how financial behavior travels through families.Fear, scarcity, overspending, avoidance, secrecy, and even extreme frugality don't necessarily begin with the person exhibiting them.Our experiences growing up—what we heard, observed, worried about, or weren't allowed to discuss—can become part of our financial behavior as adults.And those patterns can continue into another generation. Jonathan has the unusual opportunity to see this firsthand because his firm often works with multiple generations of the same family. Sometimes he can see a financial belief or behavior appear in grandparents, parents, and children in different ways.The solution doesn't necessarily begin with teaching everyone more about investing.Sometimes it begins with something much simpler: Talking about money. When Couples Don't Talk About Money Maybe one partner starts paying the bills. Then that person handles the investments. Then they become the one who speaks to the financial advisor.Eventually, the other partner may barely know what's happening.Jonathan believes bringing both people back into the financial conversation—even briefly—can be an important step toward creating a healthier financial relationship. And sometimes the financial advisor can serve as an impartial third party who helps couples have conversations they've been avoiding.For Jonathan, helping two people who care about each other communicate better about money can ultimately be more meaningful than simply generating a higher investment return. Your Financial Life Needs a Team Jonathan also challenges the traditional idea of a financial advisor as primarily an investment manager.Taxes, investments, insurance, estate planning, family dynamics, retirement, inheritance, and major life transitions frequently overlap. Yet the professionals advising us in these areas may operate independently.That can leave you responsible for figuring out how everything fits together—often at exactly the moment you're least equipped to do it. Jonathan believes a good advisor can help coordinate these moving pieces, bringing in specialists when needed while maintaining a broader view of the client's financial life.That becomes especially valuable during difficult transitions such as the death of a parent.His suggestion is one worth considering before you ever need it: Who are the trusted people you would want around you when you're making important financial decisiou s during an emotionally difficult time? Think of them as your personal board of directors. About Jonathan Steele Jonathan Steele is the founder and Chief Investment Officer of One Wealth Advisors , an SEC-registered investment advisory firm managing approximately $1.3 billion in assets at the time of this conversation.A Chartered Financial Analyst (CFA) with more than 25 years of experience in financial services, Jonathan began his finance career at Bear Stearns and later became an executive director at JPMorgan. His approach to wealth management combines traditional financial expertise with a strong emphasis on helping clients develop healthier relationships with money.Jonathan works with individuals and multigenerational families not only on investment strategy, but also on the financial behaviors, conversations, decisions, and life transitions surrounding their wealth. Resources & Links Connect with Jonathan Steele: One Wealth Advisors — onewealth.net Visit the website and use the information/contact button to connect with Jonathan's team. Connect with Michelle: Limit Free Life — limitfreelife.com Email: michelle@limitfreelife.comAnd if you have a money or career question you've been avoiding, visit Limit Free Life to book a free 20-minute Virtual Coffee Chat with Michelle. One Big Takeaway Financial well-being isn't simply about growing your money. It's about creating a relationship with money that supports the life and relationships you want to have. For more tools and conversations about money mindset, practical financial tips, confidence, and financial empowerment…Subscribe to the “Money & You With Michelle Perkins” Podcast:

July 27, 202649 min

Ep 235: Franchising as an Asset Class: A Unique Way Of Building Wealth

When most people think about franchising, they picture buying a restaurant or retail location. But what if a franchise could be something much bigger—a strategic business investment, a career transition, or even another asset in your overall wealth-building plan? In this episode of Money and You , Michelle talks with franchise consultant, multi-unit owner, and former franchise CEO Scott Jones , who brings more than 30 years of experience across virtually every side of the franchise industry.Scott offers a different way to think about franchising: instead of starting with What kind of business would I enjoy owning? , start by asking What do I want this business to do for my life and my financial future? Together, Michelle and Scott explore how to evaluate a franchise, why due diligence matters so much, what good franchise systems provide, how much capital you may actually need, and why your emotions around money can influence even the most sophisticated business decisions.They also discuss how franchising can move beyond simply owning one small business and become a strategy for building significant enterprise value. In This Episode, You'll Learn Why Scott views franchising through the lens of return on investment and return on time The key differences between starting a business from scratch and buying a franchise Why there may be no such thing as a truly "absentee" franchise—especially in the beginning Why choosing a franchise based solely on an industry you're passionate about can lead you in the wrong direction How to define the goals and objectives your business actually needs to meet before looking at opportunities Why your existing leadership, sales, management, operations, or project-management skills may matter more than previous industry experience What strong franchisors look for in prospective franchise owners How fear and anxiety can change when you're investing your own money Why a larger initial investment doesn't necessarily mean a greater financial return Why falling in love with an opportunity is the beginning of the process, not the end Why Scott believes franchising can be viewed as a financial asset class How multi-unit ownership, territory expansion, multiple brands, and private equity can create opportunities to scale A Different Way to Evaluate a Franchise One of Scott's most important recommendations is to resist beginning your search with the type of business you think you'd like to own.Instead, get clear about what you want the business to accomplish.What are your short-term goals? Your long-term financial goals? How involved do you want to be? What kind of lifestyle are you trying to create? What skills do you already have that could give you an advantage?Once those questions are answered, you have a much better framework for evaluating whether a particular opportunity actually fits.And when you find something that looks exciting, Scott's advice is simple: Now prove it. Research the company. Talk to existing franchisees. Understand the economics. Evaluate the leadership. Study the systems and support. Find out how long other owners took to open, reach breakeven, and achieve important financial milestones.The goal isn't simply to find an exciting opportunity. It's to determine whether the opportunity can realistically support the life and financial outcomes you're trying to create. Money, Emotion, and Business Ownership Michelle and Scott also discuss something that doesn't get enough attention in conversations about entrepreneurship: what happens emotionally when it's your own money on the line. Someone may be perfectly comfortable overseeing multimillion- or even billion-dollar decisions inside a corporation, yet feel very differently when investing a much smaller amount of their personal capital.Scott's advice is to bring the same discipline to your own financial decisions that you would bring to a major decision for your employer.Slow down. Do the analysis. Understand your assumptions. Recognize your biases. And don't allow excitement—or fear—to substitute for due diligence. About Scott Jones Scott Jones is a franchise consultant, multi-unit franchise owner, former franchise executive, and longtime advisor with more than 30 years of experience in franchising.His experience spans the industry: franchisee, franchisor, supplier, consultant, and advisor. He has worked with first-time business owners, experienced executives, successful entrepreneurs, and institutional investors to evaluate franchise opportunities and determine how business ownership may fit into their broader goals.Scott helps prospective owners identify opportunities based not simply on the industry or concept that initially attracts them, but on their goals, skills, desired lifestyle, financial objectives, and potential return on both capital and time. Resources & Links Connect with Scott Jones: Franchise Guide Group — franchiseguidegroup.com Email: Scott at franchiseguidegroup.com Scott can also be found on LinkedIn.Scott also created a special resource for Money and You listeners that includes an assessment and white paper. [Add special landing-page URL here.] Connect with Michelle: Limit Free Life — limitfreelife.com Email: michelle@limitfreelife.com And if you have a money or career question you've been avoiding, visit Limit Free Life to book a free 20-minute Virtual Coffee Chat with Michelle. One Big Takeaway Franchising doesn't have to be viewed simply as buying yourself a job or pursuing a business you're passionate about.It can be evaluated like any other significant financial decision: What am I investing? What am I getting in return? What risks am I taking? How does this fit my life? And does this opportunity give me the best chance of achieving the outcome I actually want? For more tools and conversations about money mindset, practical financial tips, confidence, and financial empowerment…Subscribe to the “Money & You With Michelle Perkins” Podcast: https://podcasts.apple.com/us/podcast/money-you-with-michelle-perkins/id1365907575 Please rate, review, and share the show with friends and family who want to feel more confident and in control of their financial lives — it really helps us!Join the Limit Free Life® Community & Newsletter: https://limitfreelife.com/newsletter/ Learn more about Michelle Perkins & Limit Free Life®: https://limitfreelife.com Have a money or career question? Book a free virtual coffee chat with Michelle: https://limitfreelife.com/booking/?utm_source=chatgpt.com Instagram: @livealimitfreelife YouTube: The Limit Free Life Channel https://www.youtube.com/@michelleperkins-limitfreel2446

July 20, 202653 min

Ep 234: Wired for Money: Change the Patterns Blocking Your Success

Why financial knowledge isn't always enough Many people already know what they "should" do with money, yet still struggle to save, invest, or build wealth. Michelle explains why subconscious programming often overrides conscious knowledge. How your money beliefs are formed Discover how experiences in early childhood create the neural pathways that influence: Self-worth Financial confidence Risk tolerance Spending habits Receiving money Asking for what you want Understanding neuroplasticity Michelle explains how the brain can literally be rewired and why many limiting beliefs are not permanent—even if they've been running your entire life. Why money mindset goes deeper than positive thinking Affirmations and positive thinking can help, but they often don't address the deeper subconscious programming driving our financial behaviors. Your relationship with money The discussion explores a powerful question: If money were a person, what kind of relationship would you have with it? Many people unconsciously treat money with fear, avoidance, resentment, or even guilt—patterns that can affect financial outcomes in surprising ways. Abundance begins with worthiness One of the strongest themes throughout the conversation is that financial success is closely connected to our sense of worth.When we believe we're worthy of receiving, opportunities often become easier to recognize and act upon. Key Takeaways Most core money beliefs are formed before age six. Your subconscious drives many financial decisions without your awareness. Financial avoidance is often rooted in fear—not laziness. You don't have to fully understand neuroscience to begin changing your patterns. Clarity about what you truly want is one of the most powerful catalysts for change. Inspired action becomes much easier once subconscious resistance is reduced. Financial freedom starts with awareness—not perfection. Memorable Quotes "Most people are trying to change subconscious patterns with conscious thought.""Your beliefs organize your reality.""When you remove the old stories, money shows up as the energy of blessings.""There's no destination you have to reach before you're worthy." Resources Mentioned Book: Wired for Money: Change the Patterns That Block You from Thriving Michelle Masters' workshops and online programs Neuroscience and neuroplasticity Family Constellation work NLP (Neuro-Linguistic Programming) About Michelle Masters Michelle Masters is an international instructor, coach, and speaker specializing in neuroscience-based transformation, Neuro-Linguistic Programming (NLP), Family Constellation work, and personal development. For nearly three decades she has helped clients identify and transform the subconscious beliefs that keep them from thriving in every area of life—including money, relationships, and self-worth. She is the author of Wired for Money , where she combines practical exercises with neuroscience to help readers permanently change limiting financial patterns. Connect with Michelle Masters Website: Wired for Magic - https://wiredformagic.com Book: Wired for Money: Change the Patterns That Block You from Thriving Online Program: Money Magic Connect with Michelle Perkins If you enjoyed this episode, be sure to: Subscribe to Money & You on your favorite podcast platform. Watch full episodes on the Limit Free Life® YouTube Channel . Share this episode with someone who may be struggling with financial fear, self-worth, or limiting money beliefs. Leave a rating and review—it helps more people discover the show. Listener Challenge Take a few quiet moments this week and ask yourself: What did I learn about money growing up? What beliefs do I still carry today? Are those beliefs helping me—or holding me back? Awareness is the first step toward creating a healthier relationship with money and building a more abundant future. For more tools and conversations about money mindset, practical financial tips, confidence, and financial empowerment… Subscribe to the “Money & You With Michelle Perkins” Podcast: https://podcasts.apple.com/us/podcast/money-you-with-michelle-perkins/id1365907575 Please rate, review, and share the show with friends and family who want to feel more confident and in control of their financial lives — it really helps us! Join the Limit Free Life® Community & Newsletter: https://limitfreelife.com/newsletter/ Learn more about Michelle Perkins & Limit Free Life®: https://limitfreelife.com Have a money or career question? Book a free virtual coffee chat with Michelle: https://limitfreelife.com/booking/?utm_source=chatgpt.com Instagram: @livealimitfreelife YouTube: The Limit Free Life Channel https://www.youtube.com/@michelleperkins-limitfreel2446

July 14, 202652 min

Ep 233: Financial Advisors Rarely Ask These Life-Changing Questions

Money isn't just about spreadsheets, investment returns, or retirement projections. At its core, it's about creating a life that aligns with your deepest values.In this thoughtful conversation, Michelle Perkins sits down with Laura Rotter CFA, CFP , owner of True Abundance Advisors and host of the Making Change with Your Money podcast, to explore the powerful connection between financial planning, life purpose, and personal fulfillment. With nearly three decades of experience managing institutional investments before transitioning to holistic financial planning, Laura shares how true financial well-being begins with understanding yourself—not just your portfolio. Whether you're approaching retirement, considering a career change, or simply wondering if your money is supporting the life you truly want, this episode offers a refreshing perspective on what financial success really means. In This Episode Why financial planning is really about your life—not your investments Laura explains why numbers alone never tell the whole story. Effective financial planning begins by understanding your goals, values, fears, and vision for the future. The surprising power of clarity Many people feel financial stress simply because they don't have a clear picture of where their money is going. Gaining clarity often reduces anxiety before making any major financial changes. Retirement isn't the finish line Instead of viewing retirement as simply leaving work, Laura encourages listeners to think about: Purpose Meaning Contribution Freedom Creating a life they don't want to retire from Asking the questions that matter Laura shares several thought-provoking questions she uses with clients, including: If money were no object, what would you change? If you had five years left to live, what would matter most? If today were your last day, who did you not become? These questions often uncover dreams and priorities people haven't allowed themselves to consider. Financial freedom vs. retirement The conversation explores why many people today are shifting away from the traditional idea of retirement and toward the concept of financial freedom —having the ability to choose how you spend your time. Identity shifts and career transitions Both Michelle and Laura discuss leaving successful corporate careers to build businesses that better aligned with their values, and the unexpected challenges that come with redefining success. Key Takeaways Financial planning should support your life—not dictate it. Many financial decisions are driven by fear rather than facts. Clarity creates confidence. Retirement without purpose can leave people feeling unfulfilled. Financial freedom is about having choices. Building wealth is important, but building a meaningful life is equally valuable. Sometimes the most powerful thing a financial advisor can offer is simply the space to be heard. Memorable Quotes "The numbers are the scaffolding. The story is what's most important.""Money is emotional. We're not trying to eliminate emotions—we're trying to understand them.""No one is on their deathbed wishing they'd completed more of their to-do list.""Financial freedom is about creating a life you genuinely want to live." Topics Discussed Financial planning Retirement planning Career transitions Purpose after retirement Money mindset Financial coaching Values-based investing Life planning Entrepreneurship Financial independence Emotional relationship with money About Laura Rotter Laura Rotter is a CFA®, Certified Exit Planning Advisor (CEPA) , financial planner, and founder of True Abundance Advisors , a fee-only fiduciary financial planning firm based in New York. After a successful career managing institutional investments for major financial firms, Laura shifted her focus toward helping individuals navigate financial transitions with greater clarity, confidence, and purpose.She is also the host of the Making Change with Your Money podcast, where she explores the intersection of money, personal growth, and meaningful living. Connect with Laura Rotter Website: True Abundance Advisors - trueabundanceadvisors.com Podcast: Making Change with Your Money - https://podcasts.apple.com/us/podcast/making-change-with-your-money/id1668418292 Connect with Michelle Perkins If you enjoyed this conversation: Subscribe to Money & You on your favorite podcast platform. Watch full episodes on the Limit Free Life® YouTube Channel . Share this episode with someone preparing for retirement, considering a career transition, or looking for a more meaningful relationship with money. Leave a rating and review—it helps others discover the show. Listener Reflection Take a few quiet moments this week to consider these questions: If financial security were guaranteed, how would I spend my time? Am I building a life that aligns with my values—or someone else's expectations? What does true abundance look like for me? Sometimes the greatest financial investment you can make is gaining clarity about the life you're truly trying to create. For more tools and conversations about money mindset, practical financial tips, confidence, and financial empowerment…Subscribe to the “Money & You With Michelle Perkins” Podcast: https://podcasts.apple.com/us/podcast/money-you-with-michelle-perkins/id1365907575 Please rate, review, and share the show with friends and family who want to feel more confident and in control of their financial lives — it really helps us!Join the Limit Free Life® Community & Newsletter: https://limitfreelife.com/newsletter Learn more about Michelle Perkins & Limit Free Life®: https://limitfreelife.com Have a money or career question? Book a free virtual coffee chat with Michelle: https://limitfreelife.com/booking/?utm_source=chatgpt.com Instagram: @livealimitfreelife YouTube: The Limit Free Life Channel https://www.youtube.com/@michelleperkins-limitfreel2446

July 6, 202627 min

Ep 232: When Good Investments Go Bad: The Lessons No One Talks About

Ep. 232 When Good Investments Go Bad: The Lessons No One Talks About Real Estate Investing Lessons: What I Wish I Had Known Before My Biggest Investment Real estate investing is often portrayed as one of the best ways to build wealth—but what happens when a project doesn't go according to plan?In this honest and deeply personal solo episode, Michelle Perkins shares the story of a three-year real estate investment that ultimately resulted in a financial loss. More importantly, she reflects on the invaluable lessons she learned about investing, partnerships, decision-making, trust, and knowing when it's time to let go. Whether you're investing in real estate, starting a business, or making any significant financial decision, this episode offers practical wisdom about balancing financial logic with personal values—and recognizing that sometimes the greatest return comes from the lessons learned. In This Episode Why walking away isn't always failure Michelle shares why she ultimately decided to sell the property at a loss, despite the possibility that holding it longer could eventually have produced a profit.Sometimes preserving your peace of mind is worth more than maximizing every financial opportunity. Financial decisions aren't always mathematical While spreadsheets may suggest one answer, life circumstances, emotional energy, risk tolerance, and personal priorities all deserve a place in major financial decisions. Trust the process—but verify the people One of the biggest lessons from the project was learning that trust should never replace sound business practices.No matter how well you know someone: Get agreements in writing. Establish clear decision-making processes. Document budgets and changes. Treat every investment like a business. Why partnerships require difficult conversations Successful partnerships don't happen because everyone gets along.They happen because expectations, responsibilities, and conflict-resolution processes are discussed before problems arise. Listen to your intuition Throughout the project, Michelle experienced moments when something didn't feel quite right—but chose to defer to others with more experience.Looking back, she recognizes that those instincts deserved more attention. Be actively involved One of the strongest lessons:Don't assume someone else is watching every detail.Whether it's a renovation, investment, or business venture: Ask questions. Visit the project. Stay informed. Understand what's happening yourself. Key Takeaways Every investment carries uncertainty. There isn't always one "right" financial decision. Acceptance is an important part of investing. Good documentation protects everyone. Partnerships require communication—not assumptions. Your intuition deserves a seat at the table alongside financial analysis. Sometimes the greatest investment is the education you gain. Memorable Quotes "Sometimes you simply have to accept the loss.""There isn't always a right or wrong decision—there's simply your decision.""Trust the process, but don't assume everyone will make the same decisions you would.""Responsibility is more important than simply staying positive." Lessons for Real Estate Investors Michelle's biggest recommendations include: Treat every investment as a business. Create written agreements before work begins. Define how decisions will be made. Monitor budgets closely. Spend time at the project site. Ask lots of questions. Talk to multiple experts—not just one. Stay connected to your original investment goals. Remember that markets, timelines, and circumstances change. Topics Discussed Real estate investing Property renovation Investment partnerships Risk management Decision-making Trust and accountability Money mindset Financial acceptance Entrepreneurial lessons Learning from financial setbacks Resources Mentioned Michelle references previous Money & You episodes featuring experienced real estate investors and encourages listeners interested in investing to explore those expert interviews for additional education and perspective : Episode 197 with Joel Miller, Episode 182 with Laura Pozarny, Episode 176 with Janine Mix, Episode 160 with Jennifer Beeston.She also invites listeners to schedule a complimentary Virtual Coffee Chat through the Limit Free Life website to discuss financial questions or major money decisions. Connect with Michelle Perkins If this episode resonated with you: Subscribe to Money & You on your favorite podcast platform. Watch full episodes on the Limit Free Life® YouTube Channel . Share this episode with someone considering a real estate investment or business partnership. Leave a rating and review—it helps more people discover the show. Listener Reflection Before making your next major financial decision, ask yourself: Have I clearly defined my ultimate goal? Am I making this decision based on my values—or someone else's expectations? Have I asked enough questions? Have I balanced trust with appropriate business safeguards? If circumstances change, am I willing to adjust my plan without viewing it as failure? Sometimes the most valuable return on an investment isn't measured in dollars—it's measured in wisdom, confidence, and the decisions you'll make differently the next time. For more tools and conversations about money mindset, practical financial tips, confidence, and financial empowerment… Subscribe to the “Money & You With Michelle Perkins” Podcast: https://podcasts.apple.com/us/podcast/money-you-with-michelle- perkins/id1365907575 Please rate, review, and share the show with friends and family who want to feel more confident and in control of their financial lives — it really helps us! Join the Limit Free Life® Community & Newsletter: https://limitfreelife.com/newsletter/ Learn more about Michelle Perkins & Limit Free Life®: https://limitfreelife.com Have a money or career question? Book a free virtual coffee chat with Michelle: https://limitfreelife.com/booking/?utm_source=chatgpt.com Instagram: @livealimitfreelife YouTube: The Limit Free Life Channel https://www.youtube.com/@michelleperkins-limitfreel2446

June 29, 202611 min

Ep 231: Money, Marriage & Mental Health: What Therapists See Every Day

Why is talking about money so difficult?For many people, it isn't about math—it’s about fear, shame, childhood beliefs, trauma, trust, and communication.In this powerful episode of Money and You , Michelle Perkins sits down with licensed clinical social worker, psychotherapist, and mental health advocate Bonnie Russo to explore the emotional side of money and why so many intelligent, capable people avoid financial conversations.Together they discuss how our earliest experiences shape our relationship with money, why couples often struggle to communicate about finances, how financial abuse can quietly develop inside relationships, and why avoiding money conversations only creates more stress over time.Whether you're married, single, divorced, or simply trying to feel more confident with money, this conversation offers practical insights and compassionate encouragement to help you move forward. In This Episode You'll Learn Why money conversations feel so emotionally charged How childhood experiences shape your financial beliefs How financial avoidance quietly grows into resentment The warning signs of financial control and financial abuse Why women often underestimate their financial value How communication—not income—is often the biggest financial challenge How therapy and financial education can work together Why your self-talk may be holding you back financially Key Takeaways Money conversations are relationship conversations. Financial disagreements are often rooted in communication, expectations, trust, and unspoken assumptions—not dollars. Avoidance creates more anxiety. The less we look at our finances or talk about them, the more overwhelming they become. Financial confidence is learned. No one is born knowing how to manage money. Financial literacy is a skill anyone can develop. Ask questions—even if they feel uncomfortable. Understanding your finances isn't a sign of distrust. It's an important part of protecting yourself and participating fully in your own life. Self-talk matters. The stories we tell ourselves about money often become self-fulfilling. Replacing "I can't" with "I can't...yet" creates possibility. Memorable Moments 05:30 — Bonnie explains why so many people avoid money conversations 07:00 — How family beliefs quietly shape financial behavior 12:00 — Financial dependence and the challenges of leaving unhealthy relationships 16:00 — Why financial education creates hope and possibility 19:00 — SMART goals and why vague financial dreams rarely become reality 21:00 — The history of women's financial independence—and why it still matters today 27:00 — How to begin difficult money conversations with your partner 35:00 — Understanding fight, flight, and freeze responses around money 45:00 — The importance of changing your financial self-talk 47:00 — Why adding the word "yet" changes everything Favorite Quotes "We talk about relationships all day long—but we avoid talking about money." "It is okay to ask questions. It is okay to understand your finances." "People push money down the road until later—and later eventually shows up." "Nobody taught a lot of people how to adult." "Your body is talking to you. Listen to what it's trying to tell you." "Feelings aren't facts." "It's never too late." About Bonnie Russo Bonnie Russo, LCSW-QS, is a licensed clinical social worker, psychotherapist, speaker, advocate, and founder of Papillon Health & Wellness . She is also the founder of Bridges to Wellness , a nonprofit supporting adults, seniors, and veterans through whole-person care.Her work focuses on the intersection of mental health, trauma recovery, financial stability, relationships, and emotional wellness. Bonnie works with individuals and families navigating high-conflict divorce, financial abuse, grief, trauma, career transitions, and life changes while helping clients build resilience and confidence for the future. For more tools and conversations about money mindset, practical financial tips, confidence, and financial empowerment…Subscribe to the “Money & You With Michelle Perkins” Podcast: https://podcasts.apple.com/us/podcast/money-you-with-michelle- perkins/id1365907575 Please rate, review, and share the show with friends and family who want to feel more confident and in control of their financial lives — it really helps us!Join the Limit Free Life® Community & Newsletter: https://limitfreelife.com/newsletter/ Learn more about Michelle Perkins & Limit Free Life®: https://limitfreelife.com Have a money or career question? Book a free virtual coffee chat with Michelle: https://limitfreelife.com/booking/?utm_source=chatgpt.com Instagram: @livealimitfreelife YouTube: The Limit Free Life Channel https://www.youtube.com/@michelleperkins-limitfreel2446

June 22, 202641 min

Ep 230: The Investor's Secret: Live Like You're Already Retired

In this episode of Money and You, Michelle Perkins welcomes David Stein, host of the popular personal finance podcast Money for the Rest of Us and author of Money for the Rest of Us: 10 Questions to Master Successful Investing. David brings a rare combination of deep investment expertise and thoughtful philosophy. Before launching his podcast, he served as chief investment strategist and chief portfolio strategist at Fund Evaluation Group, a $33 billion investment advisory firm. Today, he helps individuals become more confident investors through his writing, audio, video, and the Money for the Rest of Us Plus community. Michelle and David explore a refreshingly grounded way to think about money — not just as numbers in an account, but as one form of life energy, alongside time, talent, relationships, and personal abundance. They discuss why money itself is “made up,” how our consumer culture keeps us chasing more, and why intentional spending can create more satisfaction than endless accumulation. They also dive into practical investing principles, including why you should never invest in something you can’t explain, why diversification matters, what really drives stock market returns, and why boring, broad-based investing may be much wiser than chasing individual stocks or hot trends. This episode is a thoughtful blend of money mindset, investment education, and real-life wisdom for anyone who wants more clarity, confidence, and peace around money. In This Episode, We Discuss: Why money is only one form of capital How to define abundance beyond dollars Why more productivity has not necessarily created more freedom How intentional spending can increase joy * How investing stores life energy for the future * The importance of understanding inflation * Why you should never invest in something you cannot explain * What really drives long-term stock market returns * Why individual stock picking is harder than it looks * The importance of diversification inside a 401(k) * Why facing your numbers is the first step toward financial control Key Moments 03:57 – Why money itself is “made up” and abundance is much bigger than money 06:21 – John Maynard Keynes’ prediction about work and abundance 10:45 – Michelle and David discuss intentional spending and quality over quantity 17:13 – David’s investing philosophy and the idea of living like you’re already retired 18:59 – Why investments need to earn more than inflation 19:54 – Never invest in anything you can’t explain 22:22 – What really drives stock market returns 26:11 – The risk of owning too much employer stock 30:51 – The “whole bowl of popcorn” analogy for diversified investing 35:53 – David’s final advice: slow down, understand what you own, and face your numbers “Face the music where you’re at.” — David Stein About David Stein David Stein helps individuals become better and more confident investors through his writing, audio, and video. He is the host of the personal finance podcast Money for the Rest of Us, which reaches more than 40,000 listeners per episode and has surpassed 10 million downloads. David is also the author of Money for the Rest of Us: 10 Questions to Master Successful Investing and provides investment insights and model portfolios to members of the Money for the Rest of Us Plus community. Before launching the podcast, David served as chief investment strategist and chief portfolio strategist at Fund Evaluation Group, LLC, a $33 billion investment advisory firm. Resources & Links Money for the Rest of Us: https://moneyfortherestofus.com Money for the Rest of Us Podcast: https://moneyfortherestofus.com/podcast Money for the Rest of Us: 10 Questions to Master Successful Investing: https://moneyfortherestofus.com/book Money for the Rest of Us Plus: https://moneyfortherestofus.com/plus Connect with Michelle Perkins & Limit Free Life® If you enjoyed this episode, please subscribe, rate, review, and share it with someone who wants to feel more informed, empowered, and intentional with money. For more information on Limit Free Life & Michelle Perkins: https://limitfreelife.com LinkedIn: https://www.linkedin.com/in/limitfreelife/ Instagram: https://www.instagram.com/livealimitfreelife You Tube: https://www.youtube.com/@michelleperkins-limitfreel2446

June 15, 202642 min

Ep 229: Building Wealth & Influence Through Books, Podcasts & Personal Branding

What if building wealth isn't really about accumulating more money? In this thought-provoking episode of Money and You, Michelle Perkins welcomes David Stein, former Chief Investment Strategist at a $33 billion investment advisory firm and host of the acclaimed Money for the Rest of Us podcast. Together they explore a refreshing perspective on money that goes far beyond investment returns. David shares why money is simply one form of capital—not the destination itself—and explains how true abundance comes from intentionally using all of our resources, including our time, relationships, talents, and life energy. The conversation also dives into practical investing principles, why diversification still works, why chasing individual stocks is usually a losing game, and how slowing down your financial decisions often leads to better outcomes. Whether you're just beginning your investing journey or have been managing your finances for years, this episode offers timeless wisdom for creating both financial confidence and a richer life. In This Episode You'll Learn Why money is simply a tool—not the ultimate measure of wealth * How defining abundance changes your financial decisions * What the "hedonic treadmill" teaches us about spending * Why buying fewer, higher-quality items often creates greater satisfaction * How intentional spending improves both finances and happiness * David's philosophy of "living like you're already retired" * Why every investment should beat inflation over time * How understanding what you own creates financial confidence * Why facing your financial reality—even when it's uncomfortable—is the beginning of freedom Key Moments 03:55 – Why money is "made up" and abundance is much bigger than money 06:20 – John Maynard Keynes' prediction about the future of work 08:40 – The hedonic treadmill and why buying more never feels like enough 17:10 – David's investing philosophy: live like you're already retired 26:10 – The hidden risk of owning too much employer stock 29:30 – Why most people shouldn't try to beat professional investors 35:50 – Slow down, understand your investments, and face your numbers Memorable Quotes "Money itself is completely made up. It's simply a way to keep score." "Our life energy, our relationships, and our talents are all forms of capital." "We can be satisfied with less and actually experience more joy." "Never invest in anything you can't explain." "When you buy one stock, you're betting that you know more than everyone else." "The goal isn't to become the smartest investor in the room. It's to become a confident one." About David Stein David Stein is the host of the award-winning Money for the Rest of Us podcast, which reaches more than 40,000 listeners per episode and has surpassed 10 million downloads. His work has been featured by The New York Times, Forbes, Chicago Tribune, and U.S. News & World Report. Before founding Money for the Rest of Us, David served as Chief Investment Strategist and Chief Portfolio Strategist for Fund Evaluation Group, a $33 billion investment advisory firm. He is also the author of Money for the Rest of Us: 10 Questions to Master Successful Investing and provides investment education through the Money for the Rest of Us Plus community. Resources & Links Money for the Rest of Us: https://moneyfortherestofus.com Money for the Rest of Us Podcast Money for the Rest of Us: 10 Questions to Master Successful Investing Money for the Rest of Us Plus Community Connect with Michelle Perkins & Limit Free Life® If you're ready to build a healthier relationship with money and create greater financial confidence, you'll find more resources, coaching, and conversations at Limit Free Life®. * Website: https://limitfreelife.com For more information on Limit Free Life & Michelle Perkins: https://limitfreelife.com LinkedIn: https://www.linkedin.com/in/limitfreelife/ Instagram: https://www.instagram.com/livealimitfreelife You Tube: https://www.youtube.com/@michelleperkins-limitfreel2446