
MMS #78 | Dark patterns: the tricks websites use to make you spend more
Ever felt pressured to hit Buy now by a countdown clock, struggled to cancel a subscription, or been told there is “only one left” while shopping online? You may have encountered a dark pattern. In this episode of Money Made Simple, Jennie is joined by Chandni Gupta from the Consumer Policy Research Centre in Melbourne, Australia and Jon Duffy from Consumer NZ to unpack the design tricks businesses use to steer our choices online - often encouraging us to spend more, stay subscribed longer or hand over more personal information than we intended. They look at where the line sits between legitimate marketing and manipulation, why these techniques are so effective even when we know they exist, and whether consumer protection laws in New Zealand and Australia are keeping up. From fake urgency and hard-to-find cancellation buttons to "drip pricing", data collection and personalised prices, Chandni and Jon explain why dark patterns can be so difficult to resist - and what consumers can do to protect themselves. This episode covers: What dark patterns are and how they influence our decisions online Where the line sits between persuasion, marketing and coercion Scarcity cues, countdown clocks and other tricks designed to create urgency Why cancelling subscriptions can be deliberately difficult How drip pricing can make something look cheaper than it really is Why businesses want so much of our personal data, and how it can be used The rise of personalised pricing and why two customers may not always see the same price Why dark patterns work even when we know what to look for What Australia is doing to strengthen consumer protection, and where New Zealand sits Practical ways to avoid unwanted subscription renewals and other online traps Why making it easy for customers to leave can actually help businesses build trust Resources mentioned in this episode: Consumer NZ – consumer advice, research and a report on dark patterns: Invisible influence: Dark patterns and digital deception in Aotearoa New Zealand Consumer Policy Research Centre – Australian consumer research, including Duped by Design and Let Me Out Office of the Privacy Commissioner – for concerns about how your personal information has been collected or used Commerce Commission – for complaints about potentially misleading or deceptive conduct You’ll come away from this episode much more aware of the subtle ways websites and apps can influence your behaviour, and with some simple strategies for slowing down, questioning the urgency and keeping more control over your money and your data. --- Please help us share the good word (and make Kiwis richer and smarter with money) - the more we grow, the more good we can do %) Don't forget to follow, subscribe and rate the podcast if you found it useful! Find us: Instagram Facebook LinkedIn Disclaimer: This podcast contains personal opinions and is intended to provide educational information only. It doesn't relate to your particular financial situation or goals and is not financial advice or recommendations. Simplicity New Zealand Limited is the issuer of the Simplicity KiwiSaver scheme and investment funds. For product disclosure statements please visit Simplicity's website simplicity. kiwi.














