
Why Reinventing the Customer Experience Can Be More Valuable Than Reinventing the Product
There's a misconception about entrepreneurship: To build a successful business, you need to invent something new. But not all promising business opportunities require inventing better products. Some come from finding better ways to buy and sell products that already exist. This week's guest, Ari Kimmelfeld , 27, launched Commonplace —a nationwide market for bulky, used goods—in March 2024, buying and reselling used Peloton exercise bikes. The equipment still had value. The problem was that buying and selling secondhand fitness apparatus was inconvenient. Buyers worried about what they were getting. Sellers faced the hassle of finding customers and arranging transportation. Ari set out to eliminate those frustrations. Today, Commonplace is connecting buyers and sellers of everything from used exercise equipment to furniture, appliances, hot tubs, golf carts, and even boats. But the interesting part isn't what Commonplace sells. It's how Ari has built a business that aims to make secondhand purchases nearly as convenient as buying new. For entrepreneurs, there's a valuable lesson. When customers accept inconvenience as unavoidable, the business that removes it may have a considerable competitive advantage. Monday Morning Radio , now in its 15th season, is hosted by the father-son duo of Dean and Maxwell Rotbart . Photo: Ari Kimmelfeld, Commonplace Date : November 9, 2026 Monday Morning Run Time: 39:18 Episode : 717 RELATED EPISODES: Remember the Rush and Anxiety of Starting Your First Business? At 36, He is Dynamic, Visionary and Knows How to Spot and Seize Opportunities RomanticSpotsinAustin.com Is the First of Many Local Online Guidebooks for Sweethearts













