February 6, 202614 min
Need a BDC Manager?
If you are looking for a BDC Manager this episode is for you. BDC Colin 708-RED-LINE 708-733-5463
Episodes
18
Latest episode
Feb 2026
Language
EN
About the show
Whether you are building a BDC from the ground up or you have a an existing BDC, Colin can analyze your sales process, make recommendations on how you can sell more cars, assess the sustainability of your team members, provide one-time or ongoing training, coaching and management both in a classroom group environment and one-on-one, help your BDM/BDD by installing tools and metrics to hold your team accountable, or have an open-house recruiting event for your sales floor or BDC, 708-RED-LINE. BDC Colin works with all NEW unit OEMs
Listen to episodes
February 20, 202510 min
Not so intelligent Artificial Intelligence (A.I.)
In this episode, I highlight what probably begin as a dealers good intentions to implement artificial intelligence replacing a trained human to handle phone calls. If you’re using artificial intelligence in your sales process, I implore you to have a second set of eyes look over what it feels like to interact with your dealership . Call me. Call anybody. But this is simply not acceptable. We are in a people business. Our customers do not want to talk to a robot. Furthermore, I can think of exactly 0 legitimate reasons that our process involves hanging up on a customer yet would you believe that this dealer is paying for exactly that. Most dealerships have some sort of wasted spend when it comes to their Internet sale process/BDC or their phone handling . Simply cutting just one of these wasted spend areas can open up a huge opportunity to focus on getting back to the basics which is still in 2025 where most dealerships fail. If I can help in any way, I’m just a call away 708-733-5463708-RED-LINE
February 13, 202514 min
Dealers that don’t want to deal …
A recent call from a connection of mine in South Florida who runs a decent size Turo fleet asked me if I could direct him to a store that would help him add an additional 20 to 30 units to his fleet. What I didn’t know at the time was how difficult it would be to find a dealership that would actually be interested in selling an extra 20 or 30 cars. In this podcast episode, I highlight one of many phone calls that I had. Some of the comments that I heard were “we don’t want to sell that many cars” “ we don’t have a process for that” “ I’m just an appointment setter” If we create this much friction for a customer trying to buy 20 to 30 vehicles, imagine what a customer trying to buy one vehicle must go through . If you have not shopped your process… If you have not tried to buy a car from your own website I highly suggest you reach out so that we can maximize your opportunities and limit your liabilities. BDC Colin 708-RED-LINE708-733-5463
January 10, 202415 min
Your follow up sucks
It sucks.
December 3, 2023Episode 218 min
FTC Proposes Rule to Ban Junk Fees, Bait-and-Switch Tactics Plaguing Car Buyers
In a bulletin issued by the federal trade commission on June 23, 2022 the FTC Proposes Rule to Ban Junk Fees, Bait-and-Switch Tactics Plaguing Car Buyers As auto prices surge, agency launches rulemaking to protect consumers’ pocketbooks and level the playing field for honest dealers regarding: Ban bait-and-switch claims: The proposal would prohibit dealers from making a number of deceptive advertising claims to lure in prospective car buyers. This deal deception can include the cost of a vehicle or the terms of financing, the cost of any add-on products or services, whether financing terms are for a lease, the availability of any discounts or rebates, the actual availability of the vehicles being advertised, and whether a financing deal has been finalized, among other areas. Once in the door or on the hook, consumers face the fallout of false promises that don't pan out. Ban fraudulent junk fees: The proposal would prohibit dealers from charging consumers junk fees for fraudulent add-on products and services that provide no benefit to the consumer (including “nitrogen filled” tires that contain no more nitrogen than normal air). Ban surprise junk fees: The proposal would prohibit dealers from charging consumers for an add-on without their clear, written consent and would require dealers to inform consumers about the price of the car without any of optional add-ons. Require full upfront disclosure of costs and conditions: The proposal would require dealers to make key disclosures to consumers, including providing a true “offering price” for a vehicle that would be full price a consumer would pay, excluding only taxes and government fees. It would also require dealers to make disclosures about optional add-on fees, including their price and the fact that they are not required as a condition of purchasing or leasing the vehicle, along with disclosures to consumers with key information about financing terms. Access the full bulletin here https://www.ftc.gov/news-events/news/press-releases/2022/06/ftc-proposes-rule-ban-junk-fees-bait-switch-tactics-plaguing-car-buyers?fbclid=IwAR0fyI_swROjp0UXvPgy_Ml4rRxF8qrOvfQzRz5iZGNFU_mgn0Fxx7LVoMI&fs=e&s=cl
December 3, 202327 min
R/AskCarSales
In this episode we discuss a subreddit that demonstrates the serious denial about where our industry is heading. Call or text if I can help 708-RED-LINE
December 3, 20230 min
Sales and BDC Recruiting - Forget resumes! The Voicemail Screen!
Have you ever listened to your sales calls and wondered why your people sound so terrible? It’s because you didn’t hire them based on their ability to communicate on the phone! This is an example of an outgoing greeting I use to ID BDC and Sales talent. Since 90% of appointments that set, show and deliver are set on the phone, it only makes sense to screen potential new hires based on their phone presence! There are some aspects of the job that are trainable but others are not. This technique has helped me identify thousands of A game players over the years while reducing wasted time meeting with folks who just don’t have what it takes to be rockstars on the phone! If you need people, process and more profitability, I can help … call/text 708-RED-LINE
December 3, 202358 min
Ethics in Automotive
In this episode Richard Cunningham joins in to discuss the state of the union in automotive retail, implications of some of the proposed FTC regulations and Ethics in auto.
December 3, 20231 hr 3 min
Markups.Org - Special Guest - Tiffany Soucie-Howren
On todays podcast we have Tiffany Soucie-Howren, the COO and Co-Founder of MarkUps.Org. We discuss how the website evolved into the household name it’s become in just 6 months and some of the practices that dealers may be engaging in that may be putting them at risk of alienating their customers. If customer retention is important to you, you’re definitely going to want to check this one out!
December 3, 202359 min
Quality VS quantity
Colin Thomas and Dominic Cergnul who both have extensive experience building and managing Business Development Center initiatives across the country discuss Quality VS quantity in the BDC and shifts in dealers BDCs over the past few years.
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