Stop Telling The Internet About The Good Places: When Marketing Kills Your Business
Send us Fan Mail We all want to discover the hidden restaurant, empty beach, or perfect little bar nobody else knows about—and then apparently, our first instinct is to tell the entire internet where it is. This week on Mike & Blaine, we're talking about how TikTok, Instagram, and the desperate need to geotag everything can turn quiet towns, local restaurants, and scenic spots into traffic jams almost overnight. We'll argue about whether gatekeeping is selfish, whether influencers should shut up about certain places, and exactly how long two grown men should ever wait in line for a potato. Somewhere between Big Sur traffic, Japanese selfie tourism, and the local diner that suddenly has 400 people standing outside, there's a vital business lesson about what happens when your marketing becomes vastly more successful than your operational capacity. In business, sudden viral visibility without operational scaling can actually destroy customer experience, burn out your workforce, and alienate your core customer base. We dive into the core business strategy behind managing rapid demand spikes, supply chain bottlenecks, and balancing brand exposure with quality control. Whether you're trying to scale a small business without losing its soul or just trying to keep your favorite watering hole a secret, this conversation tackles the real cost of going viral. Grab a beer, join us in the conversation—and remember, we're still not telling you where our favorite bar is! Enjoying the show? Head over to mikeandblaine.com to buy us a beer and keep the conversations flowing! We want to hear from you! Reach out at beer@mikeandblaine.com Thanks to our Beer Sponsors: "Baltimore Mike" Karen Hairston from 3S Smart Consulting CPA Larry Weinstein, the Cash Flow Cowboy from Houston Texas Neighbor Pat Devin Trey Milton Listen to all our episodes at mikeandblaine.com Learn about: Cash Flow Mike who trains CPAs to provide effective advisory to their clients at cashflowmike.com Dryrun Cash Flow Forecasting for the office of the CFO where they get finance teams out of spreadsheets at dryrun . com #MikeAndBlaine #BusinessStrategy #ViralGrowth #OperationsManagement #SmallBusinessStrategy #CustomerExperience #SocialMediaMarketing #ViralMarketing #ScalingBusiness #Entrepreneurship #TikTok #Instagram #Yelp #GoogleMaps #TripAdvisor Support the show Catch more episodes, see our sponsors and get in touch at https://mikeandblaine.com/






