
Does my podcast really need to have video? Tortoise, Goalhanger and The Conversation consider challenges and opportunities
Welcome to the latest season of The Publisher Podcast, bringing you the best of the main stage sessions from The Publisher Summit . Apple is the latest platform to turn on support for video. The data seems to overwhelmingly point to video being a mechanism to supercharge audience growth and podcast discovery, but is it something all podcasts should be doing? This week we're joined by Alice Sandelson, Director of Business Strategy and Partnerships at The Observer/Tortoise Media, Nicole Logan, Executive Producer at Goalhanger, and Gemma Ware, Head of Audio at The Conversation UK moderated by Daniel McLaughlin, Podcast and Series Editor at Reach plc. The panel showcases where they're seeing success in video podcasting and audio-only delivery, how to approach video separately, and explore where video may and may not be a good investment. Thanks to the Summit's premium sponsors; Pugpig and Beehiiv , and to the digital sponsors; qwoted , Adestra , Woodwing and Warners for their support.






