Kickstarter Pre-Launch Strategy: How Tortuga Hit $315K on Day One
Launch your product in the next 90 days 🚀 Start here: https://tinyurl.com/launchboom-moc-ep73 — Episode 73: Masters of Crowdfunding — In this episode, Mark sits down with Fred Perrotta, co-founder of Tortuga, the travel backpack brand, to break down the Kickstarter pre-launch strategy behind the Tortuga Superlite's $315K first day. The Superlite is a 2.2 lb carry-on backpack and Tortuga's first Kickstarter after 16 years in business. It raised $451,494. Fred shares why the brand waited so long, how they used LaunchBoom's $1 VIP playbook and ran ads for a couple of months before launch, why they saved their own customer list for later, why they sold one big idea (light, but still strong) instead of a long feature list, and the turntable video, made from product photos they already had, that became their number one ad. Links: Work with us: https://tinyurl.com/launchboom-moc-ep73 Tortuga: https://www.tortugabackpacks.com/ — Check out our other channels: @launchboom_official @LaunchBoom_Games What we cover: 00:00 Introduction 02:33 Pre-Orders vs. Kickstarter: Which Made More? 06:13 $315K on Day One 08:48 How the $1 VIP Funnel Works 09:46 First 1,000 Backers Get Their Bag First 10:42 One Big Idea: 2.2 lb but Still Strong 14:27 Why They Skipped the 100-Feature Bag 18:13 The Turntable Ad That Won 19:45 Cold Ads First, Customer List Later 22:50 Why $1 Works for a $300 Backpack 23:57 Using the VIP Group for Product Feedback 27:05 Test Product Ideas Before You Build Them 29:10 Kickstarter Is Now Part of the Plan 30:38 Outro
