436: Redefining Running Culture Through Community, Representation & Fashion: Sydney Baptista, Founder, The Pioneers Run Crew & PYNRS
In this episode of Marni On The Move, I sync up with Sidney Baptista, Founder and CEO of PYNRS and Founder of the Pioneers Run Crew, to discuss how a grassroots running community evolved into a global movement and performance apparel brand. We explore the birth of the Pioneers Run Crew and where it all began, the cultural influence of running and apparel, the challenges of building a brand from community to commerce, and the importance of representation within the running industry. Sidney shares why apparel became the foundation of PYNRS, how running communities have evolved over the years, and the distinction between building a community versus building a brand. We also discuss strategic partnerships & Kane Footwear, innovative event creation, fostering inclusivity through running, the future of The PIONEERS and PYNRS, and the importance of honoring the people and legacies that inspire positive change. Whether you’re a runner, entrepreneur, creator, or community builder, this conversation offers valuable insights into leadership, culture, and the power of bringing people together through movement. CONNECT PYNRS on Instagram and the Pioneers Run Crew on Instagram Marni On The Move Instagram, TikTok, LinkedIn, or YouTube` Marni Salup on Instagram and Playlist on Spotify SUBSCRIBE TO OUR NEWSLETTER Sign up for our monthly newsletter, Do What Moves You, for Marni on the Move updates, exclusive offers, invites to events, and exciting news! SUPPORT THE PODCAST Leave us a five stars and a review on Apple, it’s easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you’re listening to. Tell your friends the episodes you are listening to on your social. Share a screen shot of the episode in your stories, tag us, we will tag you back!      




