The Marketing Week Podcast

Hosted by Marketing Week

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184

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Nov 2026

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About the show

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Hosted on Acast. See acast.com/privacy for more information.

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November 11, 202657 min

How the creator economy is professionalising, with Feryal Clark MP and creator Jade Beason

This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar . With creator revenue expected to exceed £1bn in the UK for the first time in 2026, according to the IAB, and growing attention being paid by both the marketing industry and government, how is the influencer economy evolving? In May, IAB UK launched the UK’s first industry-backed creator qualification. Two months later, ISBA and the Influencer Marketing Trade Body announced a formal partnership to combine their focus on the creator economy, and in September, ISBA unveiled the first creator economy framework to help marketers scale their influencer activity. There's a lot to unpack. In this episode of the Marketing Week Podcast, Feryal Clark MP, who is the co-chair of the Digital Creators All-Party Parliamentary Group, and Jade Beason, a creator and founder of marketing agency Social People, join deputy editor Charlotte Rogers and senior reporter Amrit Virdi to delve into how the creator economy is professionalising as it grows. Hosted on Acast. See acast.com/privacy for more information.

November 5, 202615 min

Inside Marketing Week's Career & Salary Survey 2027

Click here to take part in Marketing Week's 2027 Career & Salary Survey . In this episode of The Marketing Week Podcast, work and careers editor & podcast lead Molly Innes is joined by deputy editor Charlotte Rogers to unpack the challenges and opportunities facing the industry ahead of next year. For almost three decades, the Career & Salary Survey has held up a mirror to the industry, unpacking the latest trends in skills, recruitment, salaries and more. The episode explores what resonated in 2026, from pay gaps to stalling progression and imposter syndrome, teasing what's to come in 2027. This year we want to explore how marketers’ mental health is being impacted by the persistent pressure to deliver ‘more with less’, analyse the state of career progression and ask how AI is impacting everything from relationships with colleagues to recruitment. We want to examine whether pay gaps are closing, if restructures are ramping up and explore if marketers really have ownership of the 4Ps. Please take 15 minutes to fill out the survey and help us create the industry’s most in-depth census of marketing careers and salaries. With your help we will be able to uncover some of the most interesting and prominent workplace trends for the year ahead, the results of which will inform a series of news stories and features next year. The deadline for completion is 20 November and anyone who takes part will have the chance to be entered into a prize draw to win one of two £150 Amazon vouchers. Hosted on Acast. See acast.com/privacy for more information.

November 3, 202627 min

Implementing AI effectively with Rightmove CMO Matt Bushby

Most, if not all, marketers are being asked to use AI effectively and efficiently, but what does that look like in practice? In this episode of The Marketing Week Podcast, recorded live at Festival of Marketing, Matt Bushby, CMO at Rightmove, joins host Molly Innes, work and careers editor and podcast lead, to share why the property platform is investing £60m in AI and innovation to propel it forward. “We're in the early stages, but we've really focused on how we solve problems for both sides of our marketplace using AI, and really coming up first with what's the business problem, what's the challenge we're trying to solve for, and then how does technology help us to solve that?” he explains. He also shares his thoughts on marketing leadership and what it means to be a CMO today. “There's so much change going on at the moment that part of our job is to try to navigate that and to help people get comfortable with ambiguity,” he says. Hosted on Acast. See acast.com/privacy for more information.

October 26, 202623 min

Motorway CMO Naomi Walkland on leaning into change

The business landscape is ever changing, and "marketing has a really unique advantage to be at the heart of it," says Naomi Walkland, CMO at Motorway. In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing, Walkland shares her approach to being a CMO during times of evolution, and how change is "exciting" rather than something to be feared. She also tells host Molly Innes, Marketing Week's work and careers editor and podcast lead, about how her early career in PR and advertising has influenced her path to the C-suite, why she decided to jump brand-side with a role at Bumble when it had less than 50 people, and how she builds unified marketing teams. "What I'm really motivated by and has been the red thread [in my career] has been transformation and really working with businesses at key inflection points," she says. Hosted on Acast. See acast.com/privacy for more information.

September 30, 202631 min

Lauren Spearman on rebooting your career and navigating marketing’s career crisis

Are you feeling stuck in your career? With 69% of marketers reporting a lack of career progression in the last year, according to Marketing Week’s 2026 Career & Salary Survey, many are feeling stagnated, stuck and searching for something new. Lauren Spearman is the co-founder of Careering, a careers platform “for people who feel like their careers have gone a little bit adrift” and was named a Marketing Week Changemaker in 2024. Her career began in marketing, with senior roles at the likes of Made.com, Benefit Cosmetics and Many Pets. In 2023, she began posting online about her experiences navigating the jobs market, and has since become an advocate for better hiring practises in the industry. In this episode of The Marketing Week Podcast, she joins host Molly Innes, work and careers editor & podcast lead, to discuss whether marketing is in a careers crisis, and what marketers and employers can do to fix it. “We should always look at what we can do ourselves to support our own progression. Absolutely, your employer has a role within your own career development, but they can't be the custodian of your career,” she says, suggesting marketers try and be “a bit more experimental” in how they approach progression to negate feeling stagnated. Spearman will be speaking at Marketing Week’s Festival of Marketing 2026 , taking place on 14 October. Hosted on Acast. See acast.com/privacy for more information.

September 9, 202631 min

How to grow a viral brand with Stanley 1913's chief brand officer

Stanley 1913 is a brand with more than 100 years of heritage, but it's the last few years which has seen the drinkware business achieve mammoth growth. In this episode of The Marketing Week Podcast, work and careers editor & podcast lead Molly Innes is joined by Stanley's chief brand officer Kate Ridley to find out how the business is driving growth after achieving mega viral success online. She joined the brand last year as a consultant to build out its global marketing function, before taking on the role on a permanent basis. Before Stanley, Ridley spent more than 20 years at Adidas and in the episode shares the lessons she picked up at the sportswear giant, and how she's carrying them through, as she looks to maintain growth at Stanley. The business is now entering new categories of sports and fashion, eyeing up welcoming new consumers to the brand. Ridley explains Stanley is doing this without alienating its longstanding fans. Hosted on Acast. See acast.com/privacy for more information.

September 1, 202644 min

Carwow CMO Ben Carter on tackling marketing's 'confidence crisis'

Carwow's chief marketing officer Ben Carter is a marketer on a mission to help put marketing back at the centre of brands' growth efforts. In the latest episode of The Marketing Week Podcast, host and editor-in-chief Russell Parsons, digs into why Carter believes marketing is in a "confidence crisis" and how the profession can re-route itself to be seen "not as a cost centre" but as a growth engine. Carter began his career as a journalist, reporting on the marketing industry, before making the switch to marketing during the internet boom. Previously CMO at the likes of Dunelm and Purple Bricks, he believes marketing is struggling with confidence because its practitioners are "not able to tell the right story" of what they are doing. In the episode, he also discusses his own career journey, the false divide between brand and performance, how Carwow is building out its content and storytelling and more. His message to marketers? "Never stop learning." Hosted on Acast. See acast.com/privacy for more information.

August 17, 202650 min

Seedlip founder Ben Branson on overcoming adversity, innovation and neurodivergence

What drives founders forward? For Ben Branson, who launched Seedlip in 2015, it is twofold: a “fear of failure” and “being dissatisfied about something" and wanting to change it. In this episode of The Marketing Week Podcast, Branson, who sold Seedlip to Diageo in 2019 before launching Pollen Projects - a venture studio dedicated to building non-alcoholic spirit brands - is joined by host editor-in-chief Russell Parsons to lift the lid on what motivates him when it comes to building brands. Branson details how his early struggles with mental health, addiction and anxiety propelled him to “solve problems” and “make things better”. Ultimately, he explains, he doesn’t “want to let good ideas down”. He also shares his journey of an adult diagnosis of ADHD and autism, and how this led him to found The Hidden 20%, a charity, podcast and movement campaigning for neurodiversity. “We need a society that can include all minds now more than ever. We need the creativity, the skills, the innovation, the pattern spotting, all of the great things that can come from working with different brains.” Branson will be speaking at Marketing Week's Festival of Marketing 2026 , taking place on 14 October. Hosted on Acast. See acast.com/privacy for more information.

August 10, 202636 min

Are marketers stuck in an effectiveness ‘echo chamber’?

Have marketers invented a language to describe performance no one else in the business understands? The latest Language of Effectiveness data reveals over 70% of respondents see a disconnect between the way marketing interprets effectiveness and the rest of the business. In fact, 11% of marketers don’t discuss effectiveness with the wider business at all. Are they missing a trick? To unpick the data, Marketing Week deputy editor and intelligence editor, Charlotte Rogers, is joined by TUI group head of international marketing Rachel Moss and Brian Macreadie, head of marketing at law firm Addleshaw Goddard. We ask whether marketers have lost sight of the metrics that really matter to their boards and if now is the time to urgently address the disconnect. Moss and Macreadie discuss the merits of treating effectiveness as a two-way conversation rooted in trust, exploring the power storytelling has to make these discussions easier. Hosted on Acast. See acast.com/privacy for more information.

August 3, 202634 min

How Unilever is transforming brand building with creators, social media and AI

In this episode of The Marketing Week Podcast, news editor Niamh Carroll is joined by Unilever's beauty and wellbeing division global vice president of digital, social and AI transformation Selina Sykes. She explains how Unilever's approach to brand building has changed - and what's remained - as well as how to effectively manage a team through constant transformation in a world where how people shop and consume media is rapidly changing. "The fundamentals are exactly the same," says Sykes, who will be sharing more about Unilever's transformation at Festival of Marketing 2026 . "But what we've seen is that how you achieve those things is radically different, and it continues to change." This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar . Hosted on Acast. See acast.com/privacy for more information.