Marketing Solutions for Local Law Firms

Hosted by Frank Demming

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Episodes

261

Latest episode

Oct 2025

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EN-US

About the show

This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their particular service and how they can be of service to our listeners. Since this is a podcast for local law firms, in addition to the digital marketing advice we are also providing our listeners with sound business growth activities that are necessary for today's business environment.

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60 recent

October 8, 2025Episode 26138 min

The $15 Trillion Shift

Do you have a comment about this topic... Send us a Text Message. Click hereGhenn Weeks is a commercial strategist with 26 years of turning post-funding pressure into profitable, repeatable growth. As founder of Ghenn Weeks Consulting Group, she often serves as a fractional CMO, installing the commercial spine that ties marketing to revenue. As co-architect of The Primefluence™, developed with her partner Dina Light-McNeely, Ghenn helps investor-backed brands double EBITDA and extend customer lifetime value by unlocking the $15 trillion spending power of women 50+.Connect with GhennipherWebsite: https://theprimefluence.comGhenn's LinkedIn: https://www.linkedin.com/in/ghennipherw/Ghenn's Partner: https://www.linkedin.com/in/dinalight/The Company Page: https://www.linkedin.com/company/the-primefluence/General Info:Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours.Click here to review the case studies: https://diginichesolutions.com/case-studies/Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meetingConnect With Us On Social Media:Facebook: https://www.facebook.com/diginichesolutionsInstagram: https://www.instagram.com/diginichesolutions/LinkedIn: https://linkedin.com/company/diginiche-solutionsYouTube: https://www.youtube.com/@DigiNicheSolutionsAlignable: https://www.alignable.com/bayonne-nj/diginiche-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/

July 2, 2025Episode 26049 min

Marketing with Integrity: The Self-Coached Lawyer Approach

Do you have a comment about this topic... Send us a Text Message. Click hereWhitney M. Harvey, Esq. is the founder of The Self Coached Lawyer, LLC, a coaching and consulting practice helping legal professionals reclaim purpose, balance, and well-being in their work. With 15 years of litigation experience, Whitney now blends her background as a practicing attorney, educator, and coach to drive sustainable, human-centered change in the legal profession.She partners with individual lawyers and legal organizations to integrate mindful leadership, reduce burnout, and build inclusive, values-driven cultures. Whitney also teaches in the Department of Management and Entrepreneurship at Arizona State University's W. P. Carey School of Business and is currently pursuing a Ph.D. in Industrial and Organizational Psychology.Named a 40 Under 40 Honoree (PHX 2023) and Super Lawyers Rising Star, Whitney brings grounded insight and powerful strategy to every conversation.Connect with WhitneyWebsite: https://theselfcoachedlawyer.com/Schedule a Clarity Call: https://calendly.com/whitneyharvey/clarity-callGeneral Info:Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours.Click here to review the case studies: https://diginichesolutions.com/case-studies/Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meetingConnect With Us On Social Media:Facebook: https://www.facebook.com/diginichesolutionsInstagram: https://www.instagram.com/diginichesolutions/LinkedIn: https://linkedin.com/company/diginiche-solutionsYouTube: https://www.youtube.com/@DigiNicheSolutionsAlignable: https://www.alignable.com/bayonne-nj/diginiche-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/

June 18, 2025Episode 25936 min

Why Branding Matters (The 5 C's of Branding)

Do you have a comment about this topic... Send us a Text Message. Click hereRenee McMullen is an accomplished marketing consultant with over 20 years of expertise in project management, marketing strategy, and event management. Currently, she provides tailored consulting services to small businesses, nonprofits, and individual entrepreneurs, specializing in the development of compelling marketing strategies, impactful branding, and strategic communications. Renee excels at helping organizations clarify their message and communicate effectively with their target audiences.Her career began as a software engineer for a major U.S. Department of Defense contractor, followed by roles at a private-sector network management firm, where she transitioned into marketing IT products and services. Leveraging this strong technical foundation, Renee skillfully bridges the gap between product development teams and sales and marketing operations, effectively using technology to optimize marketing functions.In addition to her marketing expertise, Renee is highly regarded for her extensive event management experience. She has successfully managed more than 50 events, ranging from executive board retreats to large-scale expositions attended by thousands. Clients consistently praise her professionalism, organizational skills, and results-oriented approach.Renee earned her Bachelor of Science in Computer Science from Hampton University in Hampton, Virginia. Originally from Cincinnati, Ohio, she currently resides in the metropolitan Washington, DC area, where she actively participates in community service, supports the arts, and enjoys traveling, particularly to beach destinations.Connect with Renee: https://mtmbizgrowth.comGeneral Info:Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours.Click here to review the case studies: https://diginichesolutions.com/case-studies/Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meetingConnect With Us On Social Media:Facebook: https://www.facebook.com/diginichesolutionsInstagram: https://www.instagram.com/diginichesolutions/LinkedIn: https://linkedin.com/company/diginiche-solutionsYouTube: https://www.youtube.com/@DigiNicheSolutionsAlignable: https://www.alignable.com/bayonne-nj/diginiche-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/

October 30, 2024Episode 2581 hr 0 min

Law Firm Magnet: Attract Your Ideal Clients, Repel the Rest

Do you have a comment about this topic... Send us a Text Message. Click hereRJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in the country as members. Operating in multiple countries, RJon works in the business about 90 days a year and spends the other 170 workdays launching new and profitable business ventures. He speaks to thousands of law firm owners annually, helping them define the meaning of profit and break free from the mindset that they need to suffer to build a profitable business.Connect with RJon:Website: https://howtomanageasmalllawfirm.com/LinkedIn: https://www.linkedin.com/in/rjonrobins/LinkedIn Company page: https://www.linkedin.com/company/how-to-manage-a-small-law-firm-com/General Info:Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours.Click here to review the case studies: https://diginichesolutions.com/case-studies/Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meetingConnect With Us On Social Media:Facebook: https://www.facebook.com/diginichesolutionsInstagram: https://www.instagram.com/diginichesolutions/LinkedIn: https://linkedin.com/company/diginiche-solutionsYouTube: https://www.youtube.com/@DigiNicheSolutionsAlignable: https://www.alignable.com/bayonne-nj/diginiche-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/

October 23, 2024Episode 25742 min

Excellence Over Perfectionism: Neuroscience-Based Wellness for Lawyers

Do you have a comment about this topic... Send us a Text Message. Click hereAudrey Holst works with attorneys and law firms to rewire their perfectionism into excellence so they can maintain their high standards without negative side effects. She’s the creator of the Perfectionist Archetypes™ and founder of the Fortitude & Flow® Process, which fuses neuroscience and embodied practices to create sustainable transformation. Her work goes beyond mindset and addresses perfectionism’s impossible standards at their root cause.https://fortitudeandflow.com/outsmart-burnout/General Info:Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours.Click here to review the case studies: https://diginichesolutions.com/case-studies/Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meetingConnect With Us On Social Media:Facebook: https://www.facebook.com/diginichesolutionsInstagram: https://www.instagram.com/diginichesolutions/LinkedIn: https://linkedin.com/company/diginiche-solutionsYouTube: https://www.youtube.com/@DigiNicheSolutionsAlignable: https://www.alignable.com/bayonne-nj/diginiche-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/

August 21, 2024Episode 25640 min

Legal Marketing Insights: Safeguarding your Investments

Do you have a comment about this topic... Send us a Text Message. Click hereRon Latz is a seasoned legal marketing executive and the founder of LegalFenix, a firm dedicated to providing top-tier marketing consulting and fractional CMO services exclusively to law firms. With a deep understanding of the unique challenges in legal marketing, Ron has helped countless lawyers develop marketing strategy, enhance their market presence, streamline marketing operations, and attract more clients. His strategic approach and industry expertise make him a sought-after speaker and service partner in the legal marketing arena.Website: www.legalfenix.comGeneral Info:Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours.Click here to review the case studies: https://diginichesolutions.com/case-studies/Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meetingConnect With Us On Social Media:Facebook: https://www.facebook.com/diginichesolutionsInstagram: https://www.instagram.com/diginichesolutions/LinkedIn: https://linkedin.com/company/diginiche-solutionsYouTube: https://www.youtube.com/@DigiNicheSolutionsAlignable: https://www.alignable.com/bayonne-nj/diginiche-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/

July 24, 2024Episode 25519 min

The Proper Way to do Local SEO for Law Firms

Do you have a comment about this topic... Send us a Text Message. Click hereLocal SEO for attorneys is optimizing a law firm’s Google business listing and building citations intending to rank at the top of Google Maps for local keywords their prospective clients search for.Also known as the local-3 pack, Google Maps is a search engine results page (SERP) feature that lists the top three local attorneys and law firms relevant to your search query. It appears just before the organic results.Each listing on the local-3 pack shows the NAP (name, address, phone number) and others to provide users with additional information about the lawyer. Upon clicking on any listings, you will open an expanded version of Google Maps with more relevant lawyers and further information on the listing you clicked on.To rank your local listings, you need to consider these factors:Relevance – How much your listing matches a user search query. Google determines this by the business information you provide.Distance – The proximity of a searcher to your business’s IP address based on the search term they use (or whatever they know about the searcher’s location). In December 2021, with the launch of the “vicinity update,” Google significantly increased the weightage of the proximity in local searches.Prominence “refers to how well known a business is,” in Google’s words. Besides your offline reputation, Google relies on info from across the web: links, articles, directories, reviews, ratings, and your position in Google search results to measure your law firm’s prominence.Here are the important local SEO ranking factors for local and organic search results according to a BrightLocal study:General Info:Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours.Click here to review the case studies: https://diginichesolutions.com/case-studies/Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meetingConnect With Us On Social Media:Facebook: https://www.facebook.com/diginichesolutionsInstagram: https://www.instagram.com/diginichesolutions/LinkedIn: https://linkedin.com/company/diginiche-solutionsYouTube: https://www.youtube.com/@DigiNicheSolutionsAlignable: https://www.alignable.com/bayonne-nj/diginiche-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/

July 17, 2024Episode 25424 min

7 Best Display Advertising Platforms for Law Firms

Do you have a comment about this topic... Send us a Text Message. Click hereAs the online marketplace continues to evolve, attorneys must recognize the importance of a solid digital marketing strategy to reach potential clients. Display advertising is one of the most effective ways to increase online visibility and attract new clients. But with so many display advertising platforms on the Internet, it can be challenging to pick the right one. This article will explore the seven best display advertising platforms and their pros and cons ---> https://lbmsllc.com/best-display-advertising-platforms-for-law-firms/General Info:Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours.Click here to review the case studies: https://diginichesolutions.com/case-studies/Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meetingConnect With Us On Social Media:Facebook: https://www.facebook.com/diginichesolutionsInstagram: https://www.instagram.com/diginichesolutions/LinkedIn: https://linkedin.com/company/diginiche-solutionsYouTube: https://www.youtube.com/@DigiNicheSolutionsAlignable: https://www.alignable.com/bayonne-nj/diginiche-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/

July 10, 2024Episode 25357 min

The State of Social Media (2nd half 2024)

Do you have a comment about this topic... Send us a Text Message. Click hereIn this episode, Lora Shipman explores the evolving landscape of social media and the impact of constant changes. She addresses the challenges and opportunities arising from shifts in social media platforms.General Info:Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours.Click here to review the case studies: https://diginichesolutions.com/case-studies/Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meetingConnect With Us On Social Media:Facebook: https://www.facebook.com/diginichesolutionsInstagram: https://www.instagram.com/diginichesolutions/LinkedIn: https://linkedin.com/company/diginiche-solutionsYouTube: https://www.youtube.com/@DigiNicheSolutionsAlignable: https://www.alignable.com/bayonne-nj/diginiche-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/

July 3, 2024Episode 25238 min

Replay: Managing Paid Media for Law Firms

Do you have a comment about this topic... Send us a Text Message. Click hereAvi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths. His no-nonsense, results-driven approach to business has nurtured long-standing relationships between his agency and clients for more than 15 years. Avi places objective data and the science of marketing above subjective criteria and helps others stand out and succeed in today’s oversaturated marketplace.Connect with Avi: https://kuware.com/ & https://invisibleppc.com/General Info:Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours.Click here to review the case studies: https://diginichesolutions.com/case-studies/Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meetingConnect With Us On Social Media:Facebook: https://www.facebook.com/diginichesolutionsInstagram: https://www.instagram.com/diginichesolutions/LinkedIn: https://linkedin.com/company/diginiche-solutionsYouTube: https://www.youtube.com/@DigiNicheSolutionsAlignable: https://www.alignable.com/bayonne-nj/diginiche-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/